AgencySpy

AdAge

• Under Armour hires Zambezi as global creative agency
  Under Armour has named Zambezi as its creative agency globally to lead creative development for 2023 brand campaigns.  
• FTC proposes rules to limit how personal info is used for targeted ads
  The Federal Trade Commission is seeking public feedback on a proposed rulemaking to limit what it’s dubbed “commercial surveillance” by businesses.
• Watch the newest commercials from Walmart, McDonald’s, PNC and more
  In an updated version of an existing campaign, McDonald’s hypes what it wryly calls “The Not Homemade on Purpose Deal”—a collection of $3.99 meal bundles.
• GroupM’s EssenceMediacom names Jill Kelly US CEO
  The merged agency officially launches in early 2023.
• McDonald’s plans to reopen some of its Ukraine restaurants
  McDonald's plans to reopen some of its restaurants in Ukraine after closing them in February in wake of the Russian invasion.
• Layoffs and budget cuts—tracking economic moves and news
  How brands and agencies are bracing for a recession and responding to deteriorating market conditions.
• Twitter, Thinx and Electronic Arts leaders among execs named to AAF advertising hall of achievement
  The trade organization is expanding its definition of advertising to acknowledge a range of industry experience.
• Pabst Blue Ribbon opens '80s-themed motel
  Beer brand resurrects classic tagline 'Pabst is the place' in experience featuring retro video games, record players and cold cans of Pabst at a midwest motel
• Coca-Cola introduces EDM-inspired Dreamworld flavor
  ‘Dreamworld is here. Taste the wonder,’ the brand says of this year's final Creations beverage.
• How exceptional customer experience can scale revenue and increase consumer loyalty
  4 strategies to help brands grow through a downturn.

Adweek

• Prime Video Pitches a Message (and Thousands of Balls) in New Ad: ‘Baseball Is for All’
  Whether it's music, film, medicine or sports, women often face discrimination in traditionally male-dominated spaces due to gender inequality. While various organizations are dedicated to addressing and dismantling institutional sexism, Prime Video is now entering the arena with a campaign to empower young female athletes to challenge the gendered boundaries of sports. To celebrate the...
• The Streaming Ecosystem Is Changing Everything. Where Do We Go From Here?
  With the news that both Disney+ and Netflix will introduce ad-supported tiers, the transformation of the streaming landscape continues. Formerly closed ecosystems will be opening the door to advertising for the first time, and with that comes new opportunities and new challenges for brands. The hurdles that lie ahead are reminiscent of the early days...
• How EA Sports Is Staying in the Game Despite End of FIFA Licensing Deal
  In FIFA 22's first six days after launching in September, 9.1 million players joined a match and 460 million games were played. The video game, which is revised and re-released annually, is one of the most popular on the market--and soon, it will undergo a major change. Though the game will look the same, its...
• Messenger Dives Deeper Into End-to-End Encrypted Conversations
  Messenger is testing new ways to incorporate the emphasis on end-to-end encrypted chats from corporate sibling WhatsApp. The Meta-owned messaging application began testing a secure storage option for people who wish to back up their end-to-end encrypted Messenger conversations, which are currently stored on their devices, in the event the device is lost or replaced...
• Why Your Story Shouldn’t Be What Gets Cut
  Economists and consumers agree: We're in a recession, and brands are, understandably, nervous. Nervous about what's next, sure, but also what it means for their bottom line. To better recession-proof their businesses, some are increasing prices. Others are cutting spending, pouring over their books with a fine-tooth comb. And while avoiding tight margins is crucial,...
• Liquid Death Doles Out 6-Figure Endorsement to a Pro Football ‘Hydration Assistant’
  Travis Poulson isn't a household name--yet--but maybe he should be since his sideline skills are unparalleled and, without him, the gridiron warriors of the Indianapolis Colts might die of dehydration. Poulson is not a waterboy, according to Liquid Death; he's a "hydration assistant." And he's now landed a six-figure endorsement deal from the brand as...
• WhatsApp: How to Change Who Can Add You to Groups
  By default, WhatsApp allows all users to add other users to groups in the messaging application. However, users have the ability to prevent other users from being able to add them to groups if they'd like. Our guide will show you how to change who can add you to groups on WhatsApp. Note: These screenshots...
• LinkedIn Gives Creators More Options for Crafting Content
  LinkedIn detailed two new features for creators on its platform, along with a third that will be added this fall. Creators can now add clickable links directly onto their images and videos in order to encourage followers to take action. Tapping the "add a link" icon will enable this function, and custom link text can...
• South Park Celebrates Its 25th Anniversary With a Traveling Exhibit
  When Leighann Farrelly and other team members at experiential agency Superfly visited a storage unit in Los Angeles containing everything related to South Park, they were dusting off old scripts and rare T-shirts--literally. It had been a while since anyone had gone through everything in the unit, and it was full of what are now...
• A Super Hero Epic Spot Promos Adidas Tie Up With Artist Hebru Brantley
  If you don't know Hebru Brantley, he is a Chicago-born comic-book style artist who has exhibited his work featuring iconic-looking characters, described as "Afro-futurism," all around the world--and recently teamed with Adidas to release a special trainer range. Those classic characters Frogboy and Rocket were created to express a desire for freedom, solidarity and convey...

Mashable

• Become an effective project manager with this heavily discounted course bundle
  TL;DR: The 2022 Premium Project Management Super Prep Bundle is on sale for £49.65, saving you 93% on list price.Project management is one of those transferable skills that are usually pretty in-demand. It’s also a skill that could be hard to learn if you don’t have a dedicated teacher or a way to learn it […]
• Protect your privacy with the best free VPN
  TL;DR: ProtonVPN offers one of the best free cybersecurity services, with access to 24 servers in three countries, decent connection speeds, and a strict no-logging policy. You can upgrade if you require more advanced features for streaming.Should you consider free VPNs? It's a common question without a straightforward answer. There are plenty of free VPNs […]
• 'Wordle' today: Here's the answer, hints for August 12
  It's Friday and there's a fresh Wordle to solve — which means our daily Wordle help is here for you just in case you hit that pre-weekend wall.The answer to the August 12 Wordle, puzzle #419, can be found at the end of this article. Before you get there, though, there are a couple of […]
• Stephen Colbert's 'deleted scenes' turn 'Severance' into 'The Office'
  The Emmy campaign for Severance is clearly in full swing. Not only did The Late Show devote an entire segment of Thursday night's show to the AppleTV+ series — which is nominated for 14 of TV's pointiest and most prestigious award statuettes — but host Stephen Colbert also got to join the severed Macro Data […]
• 'Quordle' today: Here are the answers and hints for August 12
  Welp, you made it to Friday. You fought your way through another whole week, and now Quordle has the nerve to overheat your brain? At a time like this you need to be transitioning to the weekend, not beating your head against the wall because of four confusing words!The good news is: the Quordle answers […]
• Apple TV+'s 'Bad Sisters' review: Sharon Horgan's dark comedy ditches whodunnit for how
  What was it about Catastrophe, the comedy/drama Sharon Horgan co-created with Rob Delaney, that made it so damn good? The sharp writing? The clever blend of genres? The fun story? All those things played a part, but it was the characters — in all their flawed, human, amusing glory — that truly elevated the show. […]
• 'She-Hulk: Attorney at Law' gets the 'Law and Order' treatment in new trailer
  "In the Marvel Cinematic Universe, the people are protected by two separate yet equally important groups: The heroes who save them, and the attorneys who clean up their collateral damage. But only one can be both. This is her story."Dun dun.The latest trailer for She-Hulk: Attorney at Law adds an MCU spin to the iconic […]
• Facebook Messenger finally wants to make end-to-end encrypted the default
  Facebook Messenger is testing ways to protect user privacy with a handful of new security features. On Wednesday, the messaging platform announced it would begin testing "secure storage" of users' Messenger conversations on the company's server, so that users can still access their message history even if they've lost their device or want to restore […]
• Fancy jam hive assemble: The viral Bonne Maman Advent calendar is back for 2022
  UPDATE: Aug. 11, 2022, 4:49 p.m. EDT The Bonne Maman 2022 Limited Edition Advent Calendar was miraculously back in stock on Amazon at the time of publication, with estimated delivery dates pegged in late August. Our original story continues below.Wake up babe, new jam Advent calendar just dropped.The French preserves and spreads manufacturer Bonne Maman […]
• Virtual try-on lets you preview metaverse makeup in real-time
  We tried out three makeup products from three different retailers in the metaverse before purchasing their physical counterparts to compare the results. In this episode of Beauty, Hacked, Jennimai puts a foundation, blush, and lipstick from Estée Lauder, NARs, and Laura Mercier to the test to determine whether beauty in the metaverse can actually change the way we interact with […]

best ads on tv

• TV ad: Tiger Beer: The Golden Son
  To celebrate the start of this year's football season, which kicked off last weekend, Tiger Beer has unveiled its latest global campaign with Publicis Communications titled, 'The Golden Son', starring Official Tiger Brand Ambassador Son Heung-Min. 'The Golden Son' celebrates Son's most recent triumph: in May, he became the first Asian player to win the […]
• TV ad: ASUS Zenfone 9: Grab Life with One Hand
  ASUSTeK Computer Inc. and GREY Hong Kong have joined forces to introduce the Zenfone 9, the latest model in the world-renowned Zenfone series. Leveraging on its small size, the Zenfone 9 is introduced with the idea: ''Compact Size, Big Possibilities''. The Zenfone series has always been popular among ''techies'' and ''gamers''. However, the tech giant […]
• TV ad: Amazon Prime: A Girls’ Letter to the Future
  Prime Video's New Series, A League of Their Own, Brings Together Female Athletes and the Sports Community To Write A Letter Inspiring And Forging A New Tomorrow For Girls In Sports Everywhere. Agency: NewhouseCategory: Entertainment & leisureClient: Amazon PrimeAgency: Newhouse AgencyCreative Director: Erik BlairProducer: Amy CastellanoCopywriter: tim greeneExecutive Producer: Andy RobbinsExecutive Producer: Robert NuellOther credits: […]
• TV ad: Perkier Bars: Freezer
  You don’t need to strap solar panels to your chest and sunbathe in your garden to be a good person, says health bar brand Perkier. You just need a snack bar that’s super dedicated to doing you and the planet good, while being seriously tasty. Perkier only uses ingredients that are plant-based and nutritionist-approved - […]
• TV ad: Perkier Bars: Transformer
  You don’t need to strap solar panels to your chest and sunbathe in your garden to be a good person, says health bar brand Perkier. You just need a snack bar that’s super dedicated to doing you and the planet good, while being seriously tasty. Perkier only uses ingredients that are plant-based and nutritionist-approved - […]
• TV ad: Perkier Bars: Blender
  You don't need to strap solar panels to your chest and sunbathe in your garden to be a good person, says health bar brand Perkier. You just need a snack bar that's super dedicated to doing you and the planet good, while being seriously tasty. The creative platform and campaign was created and produced by […]
• TV ad: NuFACE: Find Beauty In The Current
  Independent creative agency, Burns Group, and NuFACE, global pioneers in at-home microcurrent skincare, announced today the launch of the brand's first global ad campaign, 'FIND BEAUTY IN THE CURRENT', in support of NuFACE's latest innovation and brand relaunch. The campaign flips the traditional anti-aging/problem-solution skincare narrative on its head, by focusing on women being in […]
• TV ad: Cheestrings: Lunch Trade
  The stunt, created for Cheestrings by Toronto agency Broken Heart Love Affair, has so far resulted in over 1,000 serious (and not so serious) offers, and 213M (and counting) earned media impressions. Last Tuesday (Aug 2) a giant billboard selling a single Cheestring went up at Toronto's Yonge-Dundas Square. Yeah, a Cheestring. The ad read: […]
• Outdoor ad: Royal Mail: Delivering with Pride, 2
  To celebrate LGBTQ+ Royal Mail employees and everyone else taking part at Pride events happening across the country in August, AMV BBDO has created an outdoor campaign that will be seen at the different pride parades this summer. The work is part of the brand's ongoing relationship with the agency since last summer. The strategic […]
• Print ad: Royal Mail: Royal Mail Pride Rainbow
  To celebrate LGBTQ+ Royal Mail employees and everyone else taking part at Pride events happening across the country in August, AMV BBDO has created an outdoor campaign that will be seen at the different pride parades this summer. The work is part of the brand's ongoing relationship with the agency since last summer. The strategic […]

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