AgencySpy

AdAge

• Watch: A sea shanty ode to small and independent ad agencies
  Tune by sailor song pro David Coffin opened day two of Ad Age's Small Agency Conference.
• Activision, battling sexism complaints, tops quarterly views
  Company faces state, investor lawsuits over workplace climate.
• Microsoft to require vaccinations to enter U.S. offices
  Software company won’t fully open facilities until Oct. 4.
• Clorox, a hot brand during the pandemic's early months, predicts a sales decline
  The marketer of wipes, bleach, dressing and charcoal cites "uncertain” consumer demand. 
• Watch the newest commercials from Kohl’s, Visa, Uber Eats and more
  Running legend Madeline Manning Mims stars in a Visa spot with the tagline “A network working for everyone.”
• McDonald’s and Faze Clan team up for largest push in gaming creator content
  The series will revolve around themes of diversity and inclusion.
• NYC to require restaurant customers to show vaccination proof
  Some of city’s most famous eateries already require the shots.
• Blizzard president departs as game maker faces labor dispute
  Two coleaders are replacing J. Allen Brack as president of the Activision Blizzard unit.
• PepsiCo sells Tropicana brand to a private equity firm
  The food and beverage giant is parting ways with one of its most iconic brands in a $3.3 billion deal that also includes Naked Juice.  
• TikTok will teach Publicis clients about viral commerce
  The video app continues its outreach to the agency world with a new shopping-focused partnership ahead of the holidays.

Adweek

• WhatsApp Starts Letting Users Set Photos, Videos as ‘View Once’
  WhatsApp introduced a new View Once feature that, precisely as its name suggests, enables viewers to set photos or videos to disappear from chats once they are viewed once. The Facebook-owned messaging application said in a blog post Tuesday that View Once--which will be rolled out to all users this week--was introduced to give people...
• YouTube Shorts Fund Goes Live
  The YouTube Shorts Fund, initially revealed in May, officially debuted Tuesday. The Google-owned video site will distribute $100 million to creators over the remainder of 2021 and 2022, with payments of $100 to $10,000, based on viewership and engagement on the short-form videos. YouTube chief business officer Robert Kyncl said in a blog post that...
• Bojangles Wades Into Chicken War With ‘Largest Launch in the History of the Brand’
  Popeyes may have publicly declared that the chicken wars are over, and challenger brand Lee's Famous Recipe called its own cease fire, but some of the country's fast food players are still suiting up for battle. Bojangles, namely, plans its own shot across the bow, officially debuting its new chicken sandwich this week. The product,...
• CreativeX’s Anastasia Leng on What Data from 1M Ads Reveals About Creative Effectiveness
  Creativity drives 80% of an ad's effectiveness. Yet it continues to be the least objectively understood part of the marketing ecosystem. Anastasia Leng, founder and CEO of CreativeX, joined Adweek's 2021 NexTech summit to reveal the impact of creative effectiveness in advertising and how brands can start tapping into this potential. Insights into creative power...
• How McKinsey Is Approaching the Future of Connecting With Consumers
  The pandemic sped us into a digitized future as homebound consumers abandoned ingrained shopping habits--accelerating the rise of ecommerce. Businesses responded to the digital-first marketplace by quickly pivoting and innovating to find new ways to connect with customers. What does this mean for marketing and digital leaders? McKinsey & Company partners Kelsey Robinson and Quentin...
• Google’s Tara Walpert Levy on What’s Driving a Shift in TV Viewership
  People are watching YouTube, America's No. 1 ad-supported streaming service, on connected TVs at higher rates than ever. But what's behind this shift? And what's driving the growth? Tara Walpert Levy, vice president of agency and brand solutions at Google, and Catherine Sullivan, CEO of media buying agency PHD U.S., joined Adweek's third annual NexTech...
• The Global Growth of Costa Coffee as Covid-19 Changes Consumer Behavior
  Coffee continues to be big business. While the Covid-19 pandemic has heavily impacted the revenues of coffee chains globally, it has also pushed brands to explore new opportunities. According to Allegra Project Caf?'s latest figures on the European coffee sector covering 48 countries, there are over 39,000 branded coffee shop outlets in the region. Over...
• Dropbox’s Newest Campaign Highlights the Humanity Within File Storage
  For cloud storage and online file-sharing services, the personal element is not always positioned front and center. That isn't the case with Dropbox, necessarily, where past promotions prioritized creativity, giving its online storage solutions a friendlier quality, which is certainly the case with its newest "For All Things Worth..." campaign. The product of a five-year-long...
• Ikea Releases Limited-Edition Candle That Smells Like Its Famous Swedish Meatballs
  If you're a company looking for a simple yet quirky bit of swag to gift your loyal consumer base, might we suggest the humble candle? Not only is it fairly easy to produce, it's also a customizable way to capture and recreate an experience unique to your brand, whether that involves the smell of a...
• Topgolf Tees Up New Leadership Trio Amid Rapid Growth
  Topgolf Entertainment Group just completed a merger with sports equipment manufacturer Callaway and has seven new locations planned to open within the coming year. It needed reinforcements. And new players have arrived, starting at the top. Genifer Gray was named its chief operating officer of U.S. venues after spending three years as vp of operations....

Mashable

• How to create a privacy zone on Strava
  Strava has a solution for users with privacy concerns.Strava is a fitness tracking app that incorporates social media features. It allows you to record a wide variety of activities from running to windsurfing and share your activities with your followers. Depending on your privacy settings, your workout route is shared on to everyone, to your […]
• American Airlines adds TikTok to free inflight entertainment
  TikTokkers rejoice. American Airlines wants you to enjoy your favorite app at 30,000 feet. The airline announced Tuesday that TikTok is now a part of its free inflight entertainment.Passengers now get 30 minutes of free TikTok access on all American Airlines single-aisle planes equipped with Viasat WiFi. While the airline's library of movies, shows, and […]
• How to download TikTok videos
  Love a TikTok so much that you want to keep it on your phone and treasure it forever? You can do that with the save video function. Save video allows you to save your favorite TikToks to your phone's photo library. Downloading TikTok videos allows you to have access to a TikTok regardless if the […]
• For a movie night under the stars, an outdoor projector is your best bet
  Gathering the family to watch a film everyone agrees on (Space Jam?) under the stars: Now that's a summer night. To turn your yard into a home theater, though, you'll need a projector — one that works just as well outside as it does in.While the majority of projectors aren't marketed exclusively for outdoor use, […]
• Camila Cabello is one magical 'Cinderella' in first trailer
  Once upon a time, there was a beautiful maiden and her honorable... small business? Well, OK! On Tuesday, Amazon Prime Video dropped a magical first trailer for its take on Cinderella, starring pop princess Camila Cabello as the iconic fairytale character. Written and directed by Kay Cannon, best known for writing the Pitch Perfect movies, […]
• How NYC confused everyone over its not-an-app vaccination 'pass'
  On Tuesday, Mayor Bill de Blasio announced a new initiative called the "Key to NYC Pass," requiring proof of COVID-19 vaccination for indoor settings like restaurants, gyms, and concert venues. As reported by the New York Times, "To enter indoor venues, [workers and customers] must use the city’s new digital app, the state’s Excelsior app, […]
• Head back to school with a 2-in-1 Asus Chromebook on sale
  Save $60: The Asus Chromebook Flip C433 2-in-1 laptop (14-inch FHD touchscreen, 8GB RAM, 64GB eMMC storage) is on sale for $419.99 at Amazon as of Aug. 3. A Chromebook is a great fit for most students going back to school. Lightweight and easy to carry for a full day of classes, they take care […]
• I swapped my office chair for a kneeling chair and it was surprisingly versatile
  My job involves a computer almost entirely, which means, among many benefits, that I’m sitting all the time. The extended work-from-home limbo that I have gratefully inhabited during the pandemic has reduced significantly the amount of walking I do – to the train, up the stairs, to the break area or the bathroom. Since I cannot […]
• Citizen app launches paid service to monitor you through your phone
  Would you pay a subscription for the neighborhood watch app Citizen?On Tuesday, the controversial mobile app which lets users report on local crime and other incidents announced a $19.99 premium service called Citizen Protect that offers 24/7 access to "highly trained safety experts."The premium Protect service, which is now available for iOS, began testing earlier […]
• Save $5 on 3 months of Xbox Game Pass Ultimate
  SAVE $5: Walmart and Amazon have three-month Xbox Game Pass Ultimate memberships on sale for just $39.99 (normally $44.99) as of Aug. 3 — an 11% savings.Being a membership service that offers access to hundreds of titles for one monthly fee, Microsoft's Xbox Game Pass has frequently been called "the Netflix for video games." That should […]

best ads on tv

• TV ad: Iguatemi: The Kiss
  When Japan finally surrenders to Allied troops at the end of World War II, the United States was in a frenzy. A massive celebration with thousands of Americans took over Times Square in a day that became known as "V-J Day," or Victory Over Japan Day.Among confetti and fireworks, an image has gone down in […]
• Interactive ad: Burger King: #WishItWasAWhopper
  Why do athletes always bite their medals? Surely they must wish it was a Whopper, so this summer, it's them who will envy you instead. For the 2020 Tokyo Olympic Games, Burger King Belgium, unofficial partner, has decided to take part in the competition and to offer you something better than a tasteless piece of […]
• Interactive ad: Volkswagen Golf GTI: Golf Ad Break Championship
  Volkswagen has hacked the commercial break with the first ever TV ad you can play. From July 19th, people can tune into popular TV shows and, during the ad break, compete to win a GTI in the first-ever live mobile racing event. A massive media undertaking, Volkswagen has bought the first ad spot in high […]
• Outdoor ad: Durex: Freedom, 1
  Durex, the UK's #1 selling sexual wellbeing brand, is marking the country's lifting of all Covid restrictions with a series of billboards declaring, simply: 'freedom'. The tactical advertising campaign, devised by creative agency Havas London, comes off the back of 'freedom day'with last Monday (19th July) representing the first time since March 2020 that people […]
• Outdoor ad: Netflix Italy: A Classic Horror Story
  The good thing about watching a horror movie is knowing it is just a film, but what happens if fear becomes reality? This Netlfix stunt via Publicis Italy shows demonstrates this in this 'A Classic Horror Story' outdoor campaign.Category: Online servicesClient: NetflixAgency: Publicis Italy
• Print ad: Tulipán: Dear Olympic Athletes
  Since the Olympic Games in Seoul in 1988 large quantities of condoms have been distributed to Olympic athletes. But due to the pandemic, the Tokyo 2021 edition will be different. This news generated quite a stir in recent days and even gave rise to myths such as the anti-sex beds, popularised by the Northern Irish […]
• Print ad: Schützengarten: Dear Tampa Bay Lightning
  Since the start of the year, Switzerland's oldest brewery has been working on its latest and potentially most unusual beer. Schützengarten transforms the real ice from the hockey rink of the SC Rapperswil-Jona Lakers into a special beer limited to 500 litres. Developed for the Lakers by global advertising agency Wunderman Thompson Switzerland, this idea […]
• TV ad: Family Equality: Love, Lawyers & The Government
  Ahead of Parents’ Day this Sunday July 25th, Family Equality is calling on Americans to join its mission in advocating for every LGBTQ+ person to have the right and opportunity to form and sustain a loving family. With 63% of North American LGBTQ+ millennials considering becoming parents for the first time or having more children […]
• TV ad: ITV: Drama vs Reality - Trap
  ITV’s new brand campaign, 'Drama vs Reality', highlights the wealth of drama and reality shows that are available on ITV Hub. The idea behind the series shows stars from drama and reality TV stopping at nothing in the fight for our attention. In the fourth instalment of this campaign, we see Emmy-winning Marcella actor Anna […]
• TV ad: Save A Lot: Like, A Lot A Lot
  Save A Lot, one of the largest discount grocery chains in the United States, today announced a new, breakthrough creative campaign "Like, A Lot A Lot"that brings to life the fun and value-driven focus of the brand in energetic and unexpected ways unique to the grocery space. From an extensive brand refresh, where Save A […]

Copyblogger

• It’s Official: Google is Ending FeedBurner Email. Here are Your Next Steps.
  Google has announced that Feedburner's email services will end in July 2021. Here's a guide for you to help you plan your move to a new email service as painlessly as possible.      
• 3 Ways to Earn (Even More) Money with Your Emails
  Learn how you can turn your emails into revenue streams. Growing an audience is one of the most exciting and engaging things you can do online. Through a variety of many different outlets, including email, you’re able to offer value to like-minded people across the planet. And as a bonus, you also have the opportunity […]
• New: Schedule Your Emails Multiple Days a Week or Month
  More hassle-free set it and forget it email campaigns at your fingertips. The beauty of automated RSS-to-email campaigns is the set it and forget it factor, knowing your email campaigns will be sent as scheduled with your new content – that was the foundation in creating FeedBlitz.And now, continuing our mission to provide the most […]
• 60+ Free Email Templates to Jumpstart Your Email Marketing
  Win the Inbox with eye-catching email campaigns and save time when it comes to design. Designing a template, especially one from scratch, can be a major frustration. But what if the hard work was already done for you? What if templates showcasing your products, image layouts highlighting your work, invitations ready to be sent, podcast […]
• Featured Images now in Gmail Promotions Tab Bundles!
  Gmail’s recent broad rollout of promotions tab bundles will reward good, engaging emails with more opportunities to solidify that engagement.FeedBlitz is helping you make the most of that opportunity, out of the box, today, by making every email we send bundle-ready with a featured image. Here’s how this gives you competitive advantage: The vast, vast […]
• New Mapping Feature Available with Every Email Send
  Zoom in to discover where your emails are being read. A great new feature offering more insight into your subscribers is now available with every email send and monthly insight report:Geographic data on engagement stats.And not just the numbers, the team went a step further and added a mapping feature for visual representation. A new […]
• Surprise! Your Company’s Remote — Now What?
  There’s more to running a remote company than keeping up with technology. You probably didn’t plan on taking your company 100% online, but yet – here you are.Under normal circumstances, companies who shift to being fully remote plan for weeks, sometimes even months before taking the leap. During that time, they’re working to retain both […]
• 3 Time Savers to Help your Email Marketing
  If you’re like the rest of us, distractions seem to be at an all-time high. Nothing is normal. Whether there are more people at home, you have to homeschool on top of your career, or you’re struggling with worry, everyone is busy. These circumstances zap your time, energy, and focus.And when your attention span is […]
• Tips Our Team Learned the Hard Way While Working Remotely
  Finding your ideal work from home rhythm isn’t as easy as you may think. When pajamas replace business casual, the fridge is now just a short walk away, and Netflix marathons are streaming on TV – working remotely from home can sound like a dream come true.Shelter-in-place and stay-at-home orders have shifted the work cultures […]
• Rest Assured, Your Emails are Getting to the Inbox

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