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AdAge

• R/GA closes New York and San Francisco office spaces amid larger restructure
  R/GA CEO Sean Lyons refers to New York office as a "cavernous football-field" sized space that hosts about 40 employees and a few clients a day.
• Watch the newest commercials from Amazon, Lexus, Jersey Mike’s and more
  A little boy imagines that the family Lexus has special powers in a spot titled “Time Machine.”  
• Salesforce to debut new Matthew McConaughey ad during NFL Thanksgiving games
  This is the latest in the company's 'Team Earth' campaign
• Why Chevy features a 65-year-old car in its holiday ad
  The General Motors brand goes for emotional appeal, rather than the hard sell, in spot that features a woman, her neighbors and a 1957 Chevy Bel Air Nomad.
• Diverse-owned vendors frustrated by lack of agency relationships, survey finds
  According to a new study by Omnicom's GSD&M, 46% of respondents report their company does not have enough relationships with agencies.
• Byron Allen’s ‘TheGrio Awards’ signs Amazon and PepsiCo amid push for more Black-owned media support
  Byron Allen’s digital news and streaming platform TheGrio signed major advertisers to sponsor its inaugural awards broadcast.
• Google urged by US lawmakers to fix misleading abortion ads
  A pair of US lawmakers urged Google to do more to ensure that ads displayed alongside abortion-related searches indicate whether the service is actually offered.
• How Disney's CEO shakeup could change the future of streaming
  Bob Iger’s return may appease investors, but won’t necessarily solve its Disney+ dilemma.
• Watch the newest commercials from Wendy’s, AT&T, Taco Bell and more
  Wendy’s hypes its new Peppermint Frosty with a little help from a guy who may or may not be Santa Claus.
• Toxic celebrity partnerships—what brands should do when they turn ugly
  5 strategies to handle these relationships and reassure customers at the same time.

Adweek

• Jeremy Irons Celebrates Dyslexic Innovators in New Work by DDB Melbourne
  As many people with dyslexia can relay, the world isn't particularly well-equipped to accommodate those that experience this common reading disability. With plenty of horror stories of communities and institutions that simply did not understand dyslexia, working to reshape the world to empower dyslexic thinkers is the next step forward. Encouraging schools to allow teachers...
• R/GA Is Closing Its Current New York and San Francisco Office Spaces as It Continues Restructuring
  R/GA is closing its current spacious Hudson Yards office space in New York City as well as its current office space in downtown San Francisco as part of a larger structuring under CEO Sean Lyons. Multiple sources confirmed to Adweek that Lyons told the agency the news via email Tuesday night. As part of the...
• i-D Doubles Revenue After Expanding Commerce and Social Content
  The global youth and style publisher i-D, which Vice Media acquired a decade ago in December, has seen substantial upticks in revenue after placing more emphasis on social and commerce content. The publisher has increased its eight-figure revenue 100% year over year, according to chief revenue officer Geoff Schiller, who wouldn't share exact numbers. Its...
• Connecting With the Next Generation of Shoppers on Social Media
  With the rise of influencer marketing, more brands are converging online and using the unprecedented influence of creators to reach broader audiences. Sponsored ads amid user-generated content are transforming to a b-to-c relationship as prospects buy directly through social posts and platforms. Allison Ellsworth, co-founder, and chief brand officer of Poppi and TikTok star Larri...
• Matthew McConaughey Leads a March for #TeamEarth in Salesforce Spot
  Software company Salesforce unveiled a #TeamEarth sustainability platform at the Super Bowl with brand partner Matthew McConaughey advocating for business leaders to work on helping our planet rather than dreaming up ways to retreat to Mars or the metaverse. The company has partnered with the Academy Award-winning actor again ahead of Thanksgiving for "The March,"...
• Rebecca Minkoff Is Betting on Fashion Entering the Metaverse
  An industry leader in accessible luxury handbags, accessories and apparel, Rebecca Minkoff's playful and subtly edgy designs are blazing a path for other brands by being at the forefront of adopting new innovations when shopping for fashion. Minkoff joined Adweek's Elevate: Future of Shopping event alongside Adweek chief experience officer Jenny Rooney to discuss her...
• Affiliate Marketing Needs a ‘Big Tent’ to Keep Growing
  For an industry with partnerships and relationships at its core, the affiliate marketing world is shockingly siloed. Media sellers and programmatic ad-tech companies have a long history of collaboration in areas like standards and measurement. Organizations like the Interactive Advertising Bureau have dedicated working groups where partners and competitors come together to brainstorm and enact...
• London Calling: Brandweek Europe
  Adweek's tentpole marketing summit was introduced to a European audience for the first time with Brandweek Europe. On November 10 the inaugural event was held at St. Pancras Renaissance in London, England. The summit followed a three day Social Media Week Europe conference. For nine main stage sessions and four workshops, attendees heard from creators...
• Brands Filing for Trademark Applications for the Metaverse Have Waned
  Brands flocked to file trademark applications for the metaverse earlier this year. Now, the number of those applications is falling, causing some to herald the end of the gold-rush era. Between January and October, approximately 5,000 U.S. trademark applications for metaverse and virtual goods or services were filed, according to public filings, from brands including...
• Holiday Shoppers Want Reassurance and Social Commerce
  The retail industry was already undergoing massive changes before fears of a recession changed marketers' game plans once again. On the heels of Deloitte's annual Holiday Survey, Kristin Hooper and Kenny Gold from Deloitte Digital joined Adweek svp and executive editor of thought leadership Paul Barbagallo during the Elevate: Future of Shopping summit to talk...

Mashable

• Shop small this Small Business Saturday
  Here are the best deals for Small Business Saturday 2022:BEST FOR UNIQUE GIFTS: Save up to 60% on handmade gifts and more at EtsyBEST FOR HOME COOKS: Save 20% on colorful ceramic cookware from Caraway (available sitewide and at Amazon)BEST FOR PET PARENTS: Petcube Cam Indoor Pet and Security Camera — $29.99 $49.99 (save $20)BEST […]
• Oh no. There's another 'Bambi' live action in the works. And it's a horror film.
  As if the original animated classic wasn't heartbreakingly morbid enough, Hollywood's decided 'Bambi' needs more than one hyperrealistic version, too. Oh, and why not make one a horror movie where the animated woodland creature is a vicious killing machine?The horror revenge tale, currently titled Bambi: The Reckoning, is helmed by the same mind behind the […]
• Best Amazon Cyber Monday 2022 deals: Yup, they've started already
  UPDATE: Nov. 26, 2022, 12:20 p.m. EST This post has been updated with new Black Friday deals on Amazon and the latest information about its upcoming Cyber Monday sale. Here's a quick peek at some highlights: BEST ECHO DEAL: Echo Dot (5th Gen) — $24.99 $49.99 (save $25) + free Philips Hue smart bulbBEST FIRE […]
• One month of Musk's Twitter and half of the app's top advertisers have already left the platform
  The "internet's town square" is losing some of its billboards, as half of Twitter's top advertisers have reportedly pulled out of the social media platform after Elon Musk's acquisition. According to a report by Media Matters for America, a nonprofit media research organization and "misinformation monitor", 50 of the top 100 advertisers have fled the […]
• Save $50 on this Epson projector and get a $75 gift card to Dell
  SAVE $50: The Epson Home Cinema 1080 3LCD 1080p Projector is down to $699.99 on Dell on Nov. 26 thanks to a $50 discount. You also receive a $75 Dell gift card with your purchase.While the drive-in movie industry has been steadily on the decline for years, there is a way to revive some of […]
• This is the best Cyber Weekend discount on the Xbox Series S, hands down
  SAVE $60: Walmart and the Microsoft Store both have the Xbox Series S on sale for $239.99 as of Nov. 26. It typically retails for $299.99, so you'll be saving a good 20%.In need of a next-gen upgrade? You can score an Xbox Series S on sale for just $239.99 if you order it through […]
• Dell just slashed pricing on Epson projectors and Alienware gaming monitors (and dropped a Nintendo Switch deal)
  Best gaming monitor deal: The Dell Alienware 27 Gaming Monitor AW2720HF deal now matches its lowest-ever price on Amazon - $249.99 $419.99 (save $170)Best gaming console deal: While the Nintendo Joy-Con Switch with the Animal Crossing theme is being offered at its standard price, a free $35 Dell Promo eGift card has been included with […]
• Poland vs Saudi Arabia livestream options for 2022 FIFA World Cup
  Poland will take on Saudi Arabia in a group-stage FIFA World Cup clash at the Education City Stadium.The Poles will be hoping to secure three points after a clash with Mexico on Nov. 22.Meanwhile, the Saudis will be coming from a match with Argentina.Poland vs Saudi Arabia kickoff timeKickoff time for the Poland vs. Saudi […]
• Cyber Monday deals are already here, earlier than ever before
  BEST TV DEAL: Amazon 65-inch Omni 4K Fire TV — $749.99 $1,099.99 (save $350)BEST STREAMING DEAL: Hulu (With Ads) — $1.99/month for your first 12 months (save $72)BEST ROBOT VACUUM DEAL: iRobot Roomba j7 — $349 $599.99 (save $250.99)BEST KITCHEN DEAL: Le Creuset Enameled Cast Iron Signature Deep Round Oven (5.25-quart) — $199.95 $249.95 (save $50)BEST […]
• The most watched movies and TV of the week are thriller central
  So, what's everyone been watching this week? Hmmmm?Just to get a sense of what everyone's streaming, we've used data from streaming aggregator Reelgood, which gathers viewership numbers from hundreds of streaming services in the U.S. and UK. Each week, the most streamed TV shows and movies come down to a few elements — sheer buzz, […]

best ads on tv

• Print ad: Doctors Without Borders / Al-Futtaim IKEA: The Giving Room, 2
  There’s a new addition to Al-Futtaim IKEA’s in-store displays in Dubai. It’s called “The Giving Room” and it offers retail shoppers a unique opportunity to make a meaningful difference in the lives of disadvantaged individuals and families. International humanitarian organization, Médecins Sans Frontières/Doctors Without Borders (MSF), is behind the integrated campaign and retail activation which […]
• Print ad: Doctors Without Borders / Al-Futtaim IKEA: The Giving Room, 1
  There's a new addition to Al-Futtaim IKEA's in-store displays in Dubai. It's called ''The Giving Room'' and it offers retail shoppers a unique opportunity to make a meaningful difference in the lives of disadvantaged individuals and families. International humanitarian organization, Medecins Sans Frontieres/Doctors Without Borders (MSF), is behind the integrated campaign and retail activation which […]
• Outdoor ad: Society of St. Vincent de Paul: Essentielle Boutique
  To highlight the rampant cost-of-living crisis in Ireland, the Society of St. Vincent de Paul (SVP), Ireland's largest charity, and In the Company of Huskies have launched Essentielle, a new high-end boutique unlike any other. Essentielle is flipping the narrative on what 'luxury' really means because, in Ireland, one of Europe's richest countries, even the […]
• Outdoor ad: Hendrick's Gin: Scottish Marine Botanicals
  The creative PR agency TRUE set up the world's first underwater bar in an Aquarium in Madrid to present 'Neptunia', a new Hendrick's product made with Scottish marine botanicals. This immersive experience allowed influencers, journalists and the general public to enjoy a gin and tonic in an underwater bar two meters deep with marine species […]
• Outdoor ad: Re-born To Be Alive: Sign Up Before You Die
  In Belgium, more than 1.500 patients are currently waiting for a transplant. Each donor can save up to 8 lives. The non-profit organisation Re-born To Be Alive encourages Belgians to become organ donors and asked Publicis Groupe for help. Even though Belgians are automatically considered organ donors, lots of families opt out when asked after […]
• Outdoor ad: Meta: Personalized ads help good ideas get found
  "Good Ideas Deserve to be Found" shows how personalized ads help people discover small businesses they’d love. In partnership with Barcelona artist Ignasi Monreal, we created illustrations, animations and murals that celebrate the moment when someone discovers a small business idea that perfectly fits their interests. In each piece, we see someone who is caught […]
• Outdoor ad: Belgo: Taste The Difference
  When most beer is as cheap as water, it's hard to convince people to take a chance on a specialty brew with fresh ingredients and a price to match. So Belgo, a Belgian craft beer brewed in Vietnam, launched the beer-currency promotion, allowing beer lovers to exchange any mass market beer for the higher end […]
• Outdoor ad: Schweitzer Chairlift Therapy: Chairlift Therapy
  Little Hands of Stone, Seattle trucked a quad chair over from Schweitzer, dangled it 15 feet up, and let Seattle skiers lie down and let it all out.Category: OtherClient: SchweitzerAgency: Little Hands of Stone, SeattleProducer: Amber KoniniecProducer: Kelli GarcesExecutive Producer: Ryan HaugDirector: Corey KoniniecExecutive Producer: Kris DanglaDoP: Corey KoniniecOther credits: Agency Founder: Michael Boychuk Founder: […]
• Outdoor ad: Anglicare WA: Psychiatrist
  The Friend in Need app puts the right kind of trained professional help in the room, when you need it. With so much information around mental health and wellbeing online, you may not know where to start. The Friend in Need app brings together professional, accurate information to help someone in need.Category: Charities & appealsClient: […]
• Outdoor ad: Anglicare WA: Relationship
  The Friend in Need app puts the right kind of trained professional help in the room, when you need it. With so much information around mental health and wellbeing online, you may not know where to start. The Friend in Need app brings together professional, accurate information to help someone in need.Category: Charities & appealsClient: […]

Copyblogger

• Pulling Back the Curtain on Email Deliverability
  You can create the best email in the world, but it won’t matter if it doesn’t make it to your subscriber. And that’s why it’s vitally important you work with an email service provider (like FeedBlitz!) who places the highest possible focus and dedication on their deliverability practices. But what does deliverability mean? And how […]
• Your Guide to the FeedBlitz Email Ad Program
  Every email you send and every update that goes live is an opportunity — and that includes the opportunity to generate revenue. You’ve carved out your space on the world wide web and built a community of like-minded people interested in reading what you provide. You also created an email list from that community and […]
• (Pumpkin) Spice Up Your Emails with Fall and Halloween-themed Templates
  Save time on design and get a jumpstart in spicing up your emails with a free Fall or Halloween-themed email template! A simple and easy way to bring the holidays into your email marketing – without having to start a design from scratch – these Quick Start templates are available in every FeedBlitz account year-round. […]
• It’s Official: Google is Ending FeedBurner Email. Here are Your Next Steps.
  Google has announced that Feedburner's email services will end in July 2021. Here's a guide for you to help you plan your move to a new email service as painlessly as possible.        
• 3 Ways to Earn (Even More) Money with Your Emails
  Learn how you can turn your emails into revenue streams. Growing an audience is one of the most exciting and engaging things you can do online. Through a variety of many different outlets, including email, you’re able to offer value to like-minded people across the planet. And as a bonus, you also have the opportunity […]
• New: Schedule Your Emails Multiple Days a Week or Month
  More hassle-free set it and forget it email campaigns at your fingertips. The beauty of automated RSS-to-email campaigns is the set it and forget it factor, knowing your email campaigns will be sent as scheduled with your new content – that was the foundation in creating FeedBlitz.And now, continuing our mission to provide the most […]
• 60+ Free Email Templates to Jumpstart Your Email Marketing
  Win the Inbox with eye-catching email campaigns and save time when it comes to design. Designing a template, especially one from scratch, can be a major frustration. But what if the hard work was already done for you? What if templates showcasing your products, image layouts highlighting your work, invitations ready to be sent, podcast […]
• Featured Images now in Gmail Promotions Tab Bundles!
  Gmail’s recent broad rollout of promotions tab bundles will reward good, engaging emails with more opportunities to solidify that engagement.FeedBlitz is helping you make the most of that opportunity, out of the box, today, by making every email we send bundle-ready with a featured image. Here’s how this gives you competitive advantage: The vast, vast […]
• New Mapping Feature Available with Every Email Send
  Zoom in to discover where your emails are being read. A great new feature offering more insight into your subscribers is now available with every email send and monthly insight report:Geographic data on engagement stats.And not just the numbers, the team went a step further and added a mapping feature for visual representation. A new […]
• Surprise! Your Company’s Remote — Now What?
  There’s more to running a remote company than keeping up with technology. You probably didn’t plan on taking your company 100% online, but yet – here you are.Under normal circumstances, companies who shift to being fully remote plan for weeks, sometimes even months before taking the leap. During that time, they’re working to retain both […]

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