AgencySpy

AdAge

• Watch the newest commercials from Apple, AT&T, Verizon and more
  Verizon tells the story of Christopher, a student enrolled in the Verizon Innovative Learning program.
• Watch: Veteran marketer Jerri DeVard on the future of the CMO and state of DE&I progress
  DeVard discusses new skills for Web3 era and provides an update on equity initiatives. 
• McDonald’s and Cactus Plant Flea Market collab is like Happy Meals for adults
  The fast food chain partners with buzzy streetwear brand in its next big pop culture marketing play.  
• Sephora, SheaMoisture, Stitch Fix, Ritz-Carlton back Hearst Magazines’ ‘Celebrate Black’ event
  The second annual edition of the conference, slated for Oct. 18-20, will add in-person elements to its largely streaming format.
• Meta blocks 'inauthentic' pages and groups from Russia and China
  Meta Platforms Inc. has blocked thousands of “inauthentic” accounts, pages and groups from Facebook and Instagram that originated in Russia.
• How free ad-supported TV can achieve reach, scale and safety
  Free-ad supported TV—a.k.a. FAST—is quickly growing, but channel providers need to do more to attract advertisers, including investing in original programming.
• OpenAP brings targeted audiences to programmatic market—to break down TV ad buying silos
  GroupM will be first agency to incorporate unified metrics into dealmaking.
• Goodby Silverstein & Partners hires new Brand Camp lead as it aims to expand
  Brand Camp has helped the agency rake in new business from Frito-Lay, Kraft Heinz and Blackstone.  
• Behind the Lowe's, Home Depot CMO turnover and what it says about retail trends
  After pandemic-induced growth, the home improvement category may be slowing down as consumers watch their wallets.
• Why audio is where scale meets precision
  Audio's value proposition has evolved from reach and frequency to precision at scale, addressing advertisers' issues of measurement, attribution and targeting.

Adweek

• The Speed of Culture: How Creativity Drives Marketing Execution
  Mailchimp's mission and vision is to empower the underdog, which requires some unconventional thinking. In the latest episode of The Speed of Culture podcast, Intuit Mailchimp CMO Michelle Taite joins Suzy founder and CEO Matt Britton to discuss what makes Intuit MailChimp unique, how to create a fantastic brand experience, and how to build an...
• How Agencies Can Open Doors for Nascent Latinx Talent
  For the Latinx community, the ad industry is still unwelcoming. Just 8.9% percent of ANA members are Hispanic, whereas Hispanics comprise 23% of the U.S. population, according to the organization's 2021 advertising and marketing industry diversity report. The problem doesn't start and stop at hiring. Agencies struggle to retain people of color, who switch roles...
• Xiao Chi Jie’s Mission to Be a Modern Chinese Food Brand
  When Covid shut down most public spaces, many businesses were left to figure out how to keep operating, quickly. Seattle-based restaurant owners Jen Lao and her husband, Caleb Wang, decided to pivot by moving their business online. They're the owners of Xiao Chi Jie (XCJ), which started as a local restaurant. Now, the mission is...
• Snapchat: How to Create a Timeline Snap
  Snapchat's Timeline feature allows users to import multiple videos from their device's camera roll to create a single Snap. The application will automatically connect these videos together to form the final video. Our guide will show you how to use the Timeline feature in the Snapchat mobile app. Note: These screenshots were captured in the...
• KFC’s Delivery Campaign Is an Ode to the Messy Joy of Eating at Home
  Though many people missed restaurants during the pandemic, there are some aspects of eating at home that dining out just can't replace. Lounging on the couch while watching TV and chowing down on a burger, for instance. Or standing up at the kitchen counter, wearing only a T-shirt and underwear, while digging into a bucket...
• Meta Updates Accounts Center to Make Switching Between Facebook, Instagram Easier
  Meta began testing new ways for people to switch between their Facebook and Instagram accounts or create new ones. Users who have added their accounts on both platforms to Accounts Center will be able to easily switch between Facebook and Instagram, and people can see both profiles in a single place. Notifications will be displayed...
• How Brands Are Marketing Around the 2022 FIFA World Cup
  We'll be updating the latest campaigns released from brands to somehow capitalize on the attention that the world's largest soccer event can garner internationally, including official partners such as Budweiser, Adidas, Coca-Cola and Hyundai as they are released. The 2022 FIFA World Cup will offer up something different. The four-week tournament will be held during...
• Instagram: How to Turn On Post Notifications for an Account
  Depending on how often you browse your Instagram feed, you may not see all of the posts shared by the accounts you follow. If you want to ensure that you never miss a post from one of your favorite accounts, you can turn on post notifications for that account. This will cause Instagram to send...
• Spotify Promotes the Power of Listening With First French Campaign
  To highlight the importance of listening--be that to others, music or the world around you--audio streaming platform Spotify has released its first brand campaign in France. Featuring the tagline "?couter, ?a change tout," which translates as "Listen, it changes everything," the campaign film celebrates the connections made through sound. Created by Paris-based agency Marcel and...
• Everything You Need to Know About the New, Revamped NBA App
  The National Basketball Association released its completely overhauled NBA App Tuesday, a product of NBA Digital, the league's joint venture with Warner Bros. Discovery, with Microsoft Azure powering its personalized user experience. Microsoft has been the NBA's official cloud partner since 2020, and the league and Microsoft Azure worked together to develop a platform focused...

Mashable

• Amazon just dropped the Ninja Foodi air fryer to its lowest price ever
  Save 32%: As of Sept. 27, the Ninja Foodi 13-in-1 Dual Heat Air Fry Oven (SP351) is on sale for $223.99 at Amazon. The $106 price drop is its biggest discount to date.The choice to upgrade from your aging basket air fryer to an air fryer oven is an obvious one. Their horizontal layout inherently […]
• 'Halloween Ends' trailer sees Jamie Lee Curtis ready to shut this guy down once and for all
  Laurie Strode has been fighting the same Haddonfield monster since 1978, when Michael Myers first barged his way into a closet and into horror history with the first Halloween.And now, the saga is ending (probably) after 45 years, with Jamie Lee Curtis returning to her iconic role to take on the masked murderer one last […]
• Boom! NASA just slammed into an asteroid and filmed the crash
  While most folks were sitting down for supper, NASA tried to move a space mountain. Beyond sight for backyard stargazers, a spacecraft the size of a vending machine self-destructed by ramming into a harmless asteroid shortly after 7 p.m. ET Monday. The high-speed crash was part of the U.S. space agency's Double Asteroid Redirection Test, […]
• Asteroid hunters capture footage of NASA smashing into space rock
  There is always someone on call, watching the ATLAS telescopes. The ATLAS survey, or Asteroid Terrestrial-impact Last Alert System, is a system of specialized instruments that sleuth the skies for any space rocks that might be whizzing near Earth. They're on the hunt for unknown, potentially threatening asteroids that pose a threat to our planet. […]
• Today's top deals include an Amazon Music Unlimited subscription, a Ninja Foodi, Bose headphones, Lego sets, and more
  Here are the best deals of the day for Sept. 27:BEST STREAMING DEAL: Four months of Amazon Music Unlimited — free $8.99 (save $36)BEST HOME DEAL: Ninja Foodi Smart 13-in-1 Dual Heat Air Fry Oven — $223.99 $329.99 (save $106)BEST AUDIO DEAL: Bose QuietComfort 45 Wireless Noise Cancelling Headphones — $249 $329 (save $80)Streaming deals […]
• Get through Mercury being in retrograde with Birthdate Co.'s new tarot candle
  TL;DR: Birthdate Co., the company behind the Birthdate Candle and the Tarot Trio candles, released a new candle — the single Tarot Candle — available as of Sept. 27. The candle retails for $38, offering a more affordable entry point than the trio. Name something more fall than a candle that also gives you a […]
• The new mopping Roomba has a trick up its sleeve
  TL;DR: iRobot has announced a mopping version of its smartest robot vacuum. Pre-order the Roomba Combo j7+ for $1,099 starting Sept. 27 with shipping starting Oct. 4.The last major remaining gap in iRobot's product line has officially closed.On Sept. 27, the robot vacuum company finally announced the first Roomba that's a true robot vacuum and […]
• Here's where you can pre-order the 'God of War Ragnarök' DualSense controller
  TL;DR: The God of War Ragnarök DualSense wireless controller ($74.99) was available for preorder on PlayStation Direct as of Sept. 27.Lock in that preorder, boy.The limited-edition God of War Ragnarök DualSense wireless controller can now be reserved through PlayStation Direct ahead of its release on Nov. 9 — the same day as the game itself, […]
• Is Tumblr's latest update its first step towards bringing back porn?
  Don't get too excited, but Tumblr may be taking steps to open the platform up to explicit content again. After a 2018 ban led to a notoriously devastating exodus from the microblogging site, users were tickled to notice a few interesting turns of phrase in a platform update.A post from Tumblr's staff blog on Sept. […]
• Here's how to watch 'Hocus Pocus 2'
  What: Hocus Pocus 2 Where to watch: Disney+ Premiere date: September 30, 2022 Gather ‘round, sisters! Hocus Pocus 2 is finally upon us. So, it’s time to put on your finest witch hat and join the Sanderson sisters for another round of running amok! (Amok amok amok!) The last time we saw Salem’s finest trio, they were mistakenly […]

best ads on tv

• Radio ad: Nova Entertainment: Ghosts of Domestic Violence
  Too often Victims of Domestic Violence feel like they have have no-where to go. It's either life on the street or stay in a toxic and unsafe environment. Vinnies provides a safe option and are also calling for people to donate so they can help more victims of Domestic Violence.Category: Charities & appealsClient: VinniesAgency: Nova […]
• Radio ad: Four Square: Daylight Savings
  Four Square hits the nail on the head on what we’re all thinking about Spring in this seasonal spot. Agency: FCB, New ZealandCategory: Retail servicesClient: Foodstuffs NZAgency: FCB New ZealandExecutive Creative Director: Leisa WallExecutive Creative Director: Peter VegasProducer: Marijana JugumCopywriter: Lauren SouthonArt Director: Matthew AitkenGroup Account Director: Jane WardlawStrategic Planner: Sue KiplingSenior Account Manager: Augusta […]
• Outdoor ad: Coopers: Always Pouring
  As part of our hyper-localised campaign, we wanted to drive Aussies to the pub for a Coopers in any type of weather. So we adjusted our messaging to reflect the local weather, and remind Aussies that Coopers is perfect for any conditions.Category: Drinks, alcoholicClient: Coopers BreweryAgency: The RoyalsExecutive Creative Director: Sebastian VizorCreative Director: Dan SaundersCreative […]
• Outdoor ad: Pepsi: Heat theory
  According to the laws of thermodynamics, when the sun is projected on the color blue, it absorbs less solar radiation and reflects ultraviolet rays, reducing the temperature. The opposite happens with other colors such as red, for example, which absorbs almost all wavelengths and therefore BECOMES MORE HOTTER. To prove this theory, we tested the […]
• Print ad: Kintab: Guilty Aftertaste
  The bathroom cabinet is one of the last bastions of single-use plastics in the household. After acknowledging that plastic toothpaste tubes contributed significantly to plastic waste, Kintab was developed as a sustainable alternative for the new generation of eco-conscious consumers. But the biggest barrier to launch was to get people familiar with the product, as […]
• Print ad: Kintab: Your Teeth Won't Notice The Difference
  According to Kintab CEO, Guil Sencio: “The bathroom cabinet is one of the last bastions of single-use plastics in the household.” After acknowledging that plastic toothpaste tubes contributed significantly to plastic waste, Guil developed Kintab as a sustainable alternative for the new generation of eco-conscious consumers. But the biggest barrier to launch was to get […]
• Print ad: Goldberg Variations: Music. Ballet. Side by side.
  See worlds collide when West Australian Ballet and West Australian Symphony Orchestra perform on stage together, in Goldberg Variations.Category: Entertainment & leisureClient: West Australian BalletAgency: Wunderman Thompson PerthChief Creative Officer: Joao BragaCreative Lead: Tim NewtonCreative Lead: Paula KeamyArt Director: Meg WatsonCopywriter: Jordan EllisAccount Director: Lana AbroAccount manager: Rachel AnthonyClient: Scott DennisClient: amanda leighClient: Rosharna FemiaFinishing […]
• TV ad: Organisation National Network of Abortion Funds: Eff-Urself
  Abortions are way too hard to get...and that's effed up. Eff-Urself is a parody product and film created for the National Network of Abortion Funds (NNAF) that satirically exposes the lack of choices Americans with a uterus have left for protecting their bodies and reproductive health. Eff-Urself is a non-solution to the overturning of Roe […]
• TV ad: Cubitts: Gloriously Awkward
  Delight in this 'Gloriously Awkward' campaign directed by Park Village's Favourite Colour: Black for Cubitts. With Favourite Colour: Black's distinctive incredible blend of fastidious technical genius and aesthetically artistic filmmaking, the 60-second film depicts soft and intimate moments between two lovers, whilst a VO poem lists their favourite quirks about their partner. Finishing the softly […]
• TV ad: Children’s Cancer Institute Australia: A Life Should Be Long
  Unlisted, in collaboration with renowned animation director Julian Frost and Orphan have teamed with the Children's Cancer Institute Australia (CCIA) for a very just cause - CCIA's newest advertising campaign: A Life Should Be Long. The compelling campaign was created to coincide with Childhood Cancer Awareness Month and is devoted to challenging the ways in […]

Copyblogger

• Pulling Back the Curtain on Email Deliverability
  You can create the best email in the world, but it won’t matter if it doesn’t make it to your subscriber. And that’s why it’s vitally important you work with an email service provider (like FeedBlitz!) who places the highest possible focus and dedication on their deliverability practices. But what does deliverability mean? And how […]
• Your Guide to the FeedBlitz Email Ad Program
  Every email you send and every update that goes live is an opportunity — and that includes the opportunity to generate revenue. You’ve carved out your space on the world wide web and built a community of like-minded people interested in reading what you provide. You also created an email list from that community and […]
• (Pumpkin) Spice Up Your Emails with Fall and Halloween-themed Templates
  Save time on design and get a jumpstart in spicing up your emails with a free Fall or Halloween-themed email template! A simple and easy way to bring the holidays into your email marketing – without having to start a design from scratch – these Quick Start templates are available in every FeedBlitz account year-round. […]
• It’s Official: Google is Ending FeedBurner Email. Here are Your Next Steps.
  Google has announced that Feedburner's email services will end in July 2021. Here's a guide for you to help you plan your move to a new email service as painlessly as possible.      
• 3 Ways to Earn (Even More) Money with Your Emails
  Learn how you can turn your emails into revenue streams. Growing an audience is one of the most exciting and engaging things you can do online. Through a variety of many different outlets, including email, you’re able to offer value to like-minded people across the planet. And as a bonus, you also have the opportunity […]
• New: Schedule Your Emails Multiple Days a Week or Month
  More hassle-free set it and forget it email campaigns at your fingertips. The beauty of automated RSS-to-email campaigns is the set it and forget it factor, knowing your email campaigns will be sent as scheduled with your new content – that was the foundation in creating FeedBlitz.And now, continuing our mission to provide the most […]
• 60+ Free Email Templates to Jumpstart Your Email Marketing
  Win the Inbox with eye-catching email campaigns and save time when it comes to design. Designing a template, especially one from scratch, can be a major frustration. But what if the hard work was already done for you? What if templates showcasing your products, image layouts highlighting your work, invitations ready to be sent, podcast […]
• Featured Images now in Gmail Promotions Tab Bundles!
  Gmail’s recent broad rollout of promotions tab bundles will reward good, engaging emails with more opportunities to solidify that engagement.FeedBlitz is helping you make the most of that opportunity, out of the box, today, by making every email we send bundle-ready with a featured image. Here’s how this gives you competitive advantage: The vast, vast […]
• New Mapping Feature Available with Every Email Send
  Zoom in to discover where your emails are being read. A great new feature offering more insight into your subscribers is now available with every email send and monthly insight report:Geographic data on engagement stats.And not just the numbers, the team went a step further and added a mapping feature for visual representation. A new […]
• Surprise! Your Company’s Remote — Now What?
  There’s more to running a remote company than keeping up with technology. You probably didn’t plan on taking your company 100% online, but yet – here you are.Under normal circumstances, companies who shift to being fully remote plan for weeks, sometimes even months before taking the leap. During that time, they’re working to retain both […]

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