AgencySpy

AdAge

• ViacomCBS adds VideoAmp as Nielsen TV ratings alternative
  The network aims for ‘symmetry’ by having agencies use the same tool for currency they already use for planning and optimizing.
• What brands need to know about the future of streaming
  Today is the deadline to get early-bird tickets for the virtual Ad Age Next: Streaming event.
• Cliff Freeman's legacy of laughs
  The industry lost a giant who made an indelible imprint on advertising comedy.
• See how Ford announced its new $7 billion electric vehicle plants
  One site will focus on pickup trucks. The other will feature twin battery plants. More than 11,000 jobs are expected to be created under a $11.4 billion project designed to make Ford an EV leader.
• YouTube CEO says the platform is ‘valuable’ for teens’ mental health
  Susan Wojcicki says YouTube works with a panel of experts and looks at third-party research.
• Top 4 invoice management tips for small agencies
  Good invoice management means creating a strategy for generating, sending and tracking  invoices to improve cash flow, ease accounting woes and save time.
• Toyota rethinking Toyotathon, Lexus December to Remember
  Do Toyota and Lexus still hold their traditional end-of-year sell-offs if their dealers have no inventory?
• Watch the newest commercials from Spectrum, Gap, SoFi and more
  Gap serves up a mix of excerpts from its fall “Individuals Anthem” campaign.
• Instagram pauses work on kids site after controversy
  Facebook announces it isn't abandoning the idea, but will take time to discuss it with experts, parents and policymakers.
• Ad-supported streaming sports: the next big thing
  Tubi’s new research report, “The Sports Streaming Audience,” shows that sports streaming offers powerful advertising opportunities for brands today.

Adweek

• Cleancult Secures $25 Million to Help Spread the Gospel of Zero Waste
  Cleancult has recruited some eager members. Today, the young manufacturer of plant-based household cleaning products announced $25 million in new funding. Investors are a mixture of private equity and venture capital firms, including Kevin Hart's Hartbeat Ventures and Rachel Zoe's Rachel Zoe Venture Partners. The number "dwarfs all other investment rounds put together," Ryan Lupberger,...
• How to Take Charge of Your Brand With a Balanced Marketing Strategy
  There has always been pressure on marketers to deliver measurable ROI for their efforts, but as the world looks toward a post-pandemic future, that demand for growth is sharpening. Nielsen's evp of marketing analytics, Tina Wilson, and American Family Insurance's vp of marketing, Sherina Smith, joined Brandweek last week to discuss the importance of a...
• ViacomCBS Allows Marketers to Transact on VideoAmp Metrics Instead of Nielsen
  As the industry continues to explore alternative measurement solutions in the wake of Nielsen's public stumbles, ViacomCBS is offering its advertisers a new set of measurement metrics to transact against, alongside stalwarts Nielsen and Comscore. VideoAmp has been added to the fold, in a new partnership between ViacomCBS and the data platform. Starting in early...
• Chip and Joanna Gaines’ Magnolia Network Sets Linear Premiere Date
  Magnolia Network, Discovery's joint venture with Chip and Joanna Gaines--whose October 2020 linear debut was postponed because of the pandemic--will now make it to air on Jan. 5, 2022. On that day, DIY Network will rebrand as Magnolia at 9 p.m. ET, with the linear debut of the couple's signature show, Fixer Upper: Welcome Home,...
• Heinz Doesn’t Mean Beans and Gorillas Don’t Sell Chocolate
  Food-maker Kraft Heinz is jumping on the so-called 'purpose bandwagon', with its newly introduced "Beanz Meanz More" brand platform. As part of the campaign, three million limited edition cans will be sold, with Kraft Heinz donating a meal per can purchased via a partnership with charity Magic Breakfast to help reduce child hunger in the...
• What is Threatening the World’s Top Ad Schools?
  Ad schools have long been the conventional route into the industry and a go-to source of new talent for agencies. But this month, one of the best in the world, The Watford Course in the U.K., shut down. And it is not the only ad school facing trouble. The School of Communication Arts in London,...
• Open Your Eyes, Ears and Tastebuds to This Fizzy Drink
  Two nuclear power engineers, Tommy Kelly and Salim Najjar, turned a hobby into a brand with a mission. Sound is a certified unsweetened organic sparkling beverage brand committed to making healthier drink products with compelling flavors. Early this year, the company strategized a visual rebrand to inspire an increase in organic outreach. "We knew that...
• How a Bet on Virtual Events Is Paying Off for TechCrunch
  In January, the operations team at TechCrunch made a difficult call: no matter how tempting, all events would remain virtual for the remainder of the year. Now, the fruits of that decision have become evident. The Yahoo-owned publisher is on track to record its best year of revenue in company history, an achievement in which...
• This Stunt Cleverly ‘Washes Away’ Men’s Excuses for Not Doing Laundry
  Is laundry an evenly shared chore in your home? In Brazil, a recent study found 93% of women are responsible for their family's laundry, with only 56% saying their partners regularly help with the cleaning and folding. To bring more attention to how unevenly the burden of household chores fall on women, Whirlpool's Brastemp brand...
• Facebook to Invest $50M Over 2 Years Into Responsible Development of the Metaverse
  Facebook will invest $50 million over two years in the XR Programs and Research Fund, earmarked for programs and external research related to responsible development of the metaverse. The social network said it will collaborate with academic institutions, civil rights groups, governments, industry partners and nonprofits, and its initial partners in the effort include: Africa...

Mashable

• 50 unique gifts ideas for under £50
  Some of us have a natural knack for gift buying – an innate ability to know what to buy for whom, and exactly where to get it, No matter what the occasion is or which family member or friend they're buying for, they somehow nail their gift selections year after year, cementing their status as […]
• Jon Stewart lectures Stephen Colbert on what makes the perfect sandwich
  Jon Stewart has a lot of strong opinions about things.In order to promote his upcoming Apple TV+ show The Problem with Jon Stewart, the former Daily Show host sat down opposite Stephen Colbert to take the Questionert — basically a series of rapid-fire questions on everything from "favourite smell" to "scariest animal".Come for the florid […]
• James Corden's staff made candy sculptures of his face with wildly varying results
  James Corden's staff may disagree with him when it comes to Halloween, but at least they can all come together to celebrate candy.In the video above, five Late Late Show staff members unveil the results of a fairly unique task they've been given to coincide with Khloe Kardashian's appearance on the show: make their own […]
• 7 of the best air purifiers for pet owners
  We love our four-legged friends, but one issue that tends to arise? Pet dander in the air — and sometimes a smell or two that is more on the “odor” end of the scent spectrum. For that, there are air purifiers: They act as filters for your room or house (different ones cover different amounts […]
• Eliminate bacteria that causes smelly shoes and athlete’s foot with this 2-in-1 gadget
  TL;DR: Keep your shoes clean with the Gotek Portable Shoe Deodorizer and Sterilizer, on sale for just $82.41 with the code VIP15 as of Sept. 28. That's a 16% savings.Feet are gross. Feet with bromhidrosis or athlete’s foot are even grosser. That’s why you need to keep your shoes fresh, dry, and bacteria-free. One of […]
• The blockchain-based home security camera by IoTeX is on sale for less than $40
  TL;DR: Bump up your security with the Ucam Private Home Security Camera available for just $39.94 as of Sept. 28 — a 32% savings — with the code VIP15.What good is protecting your home with a security camera if the footage can be hacked by outsiders? If your security camera is not actually secure, it […]
• Encrypt all your personal files with enterprise-level software for $18
  TL;DR: Keep your files protected with GhostVolt Encryption Software, on sale for $17.99 — a 94% discount — with the code VIP40 as of Sept. 28.It’s no secret that hackers are lurking around every corner of the web. And if you need proof, just check out how many cyber attacks are in the headlines every […]
• Upgrade your mattress for over 40% off while the GhostBed Luxe is on sale
  TL;DR: Get a good night's sleep with the GhostBed Luxe Cooling Mattress, on sale for just $1,287.74 as of Sept. 28 with the coupon code VIP15. That's a 49% discount. If you've been getting poor sleep for a while now, you might want to re-evaluate the type of bed you're sleeping on. If your mattress […]
• Google Meet can now translate speech and turn it into captions on the fly
  International teams that use Google Meet a lot have a new tool in their arsenal — though only if they're willing to switch to Google Meet beta.On Monday, Google announced the rollout of live translated captions in Meet. When the feature is on, the app will automatically translate spoken language into another language, and produce […]
• Everything you need to know about ExpressVPN
  There’s an ongoing quest to improve VPN speeds without sacrificing security features. Just by doing what they need to do, they can slow your connection down in different amounts, depending on which one you use. This means the best VPNs are intuitive, secure, and they do their thing without slowing you down too much.That’s exactly […]

best ads on tv

• Interactive ad: Wendy's Canada: The Wendy's Phone
  It’s the phone Canadians didn’t know they needed – until now. To mark the revamp of its mobile app, Wendy’s Canada has created limited-edition Wendy’s Phones and is giving them away on Twitter. These sweet phones feature their own branded OS skin plus the latest technology including an integrated GPS navigation system to get Canadians […]
• Outdoor ad: Bare Cremations: A 5.9 Earthquake In Victoria
  End of life services need to move quickly to deliver support in a time of need. For Melbourne start-up, Bare Cremation, this attitude extends to its marketing. Inspired by the recent earthquake and general strange series of events happening in Melbourne lately, Bare decided to use the headlines of the day to remind people that […]
• Outdoor ad: Bare Cremations: Hey, French Government
  End of life services need to move quickly to deliver support in a time of need. For Melbourne start-up, Bare Cremation, this attitude extends to its marketing. Inspired by the recent earthquake and general strange series of events happening in Melbourne lately, Bare decided to use the headlines of the day to remind people that […]
• Outdoor ad: Bare Cremations: Dees Playing A GF In Perth?
  End of life services need to move quickly to deliver support in a time of need. For Melbourne start-up, Bare Cremation, this attitude extends to its marketing. Inspired by the recent earthquake and general strange series of events happening in Melbourne lately, Bare decided to use the headlines of the day to remind people that […]
• Outdoor ad: Mitsubishi Triton: Truck Tag
  Thai people like to name a pickup truck. Most of the car's names signify strong performance or meaning luck in work. Mitsubishi Motors wants to bold the truck’s name that makes it important to trucks as not just vehicles. Because it’s not just a truck. It’s part of family. “Truck Tag” is the campaign that […]
• Outdoor ad: Gasstation: No sweets. Only low prices
  Headline translation: "Welcome" Nordic gas station St1 is going against the grain promoting their unmanned fuel stations without all the extra benefits (no store, no food, no glasses). In their latest OOH campaign, they decided to promote all of their disadvantages, in order to explain their biggest advantage; their low price.Category: AutomotiveClient: St1Agency: GarbergsArt Director: […]
• Outdoor ad: AURA: Aura Incense Barricade
  The human-elephant conflict in Sri Lanka is at its worst. This conflict claims the lives of approximately 70 humans and 300 elephants with around 3000 homes attacked each year. The existing measures taken to prevent humans and elephants coming into contact have been ineffective. This has led to people using guns, poison, electrocution, and other […]
• Outdoor ad: City of Lahti: Working In The Woods, 2
  Feeling bored due to the dullness of remote work? Take your laptop and march into the forest to work in a calm, peaceful environment! This is now possible in Finland - the city of Lahti wanted to encourage its residents to enjoy the calming effect of nature and has therefore set up remote workstations in […]
• Outdoor ad: City of Lahti: Working In The Woods, 3
  Feeling bored due to the dullness of remote work? Take your laptop and march into the forest to work in a calm, peaceful environment! This is now possible in Finland - the city of Lahti wanted to encourage its residents to enjoy the calming effect of nature and has therefore set up remote workstations in […]
• Outdoor ad: City of Lahti: Working In The Woods, 4
  Feeling bored due to the dullness of remote work? Take your laptop and march into the forest to work in a calm, peaceful environment! This is now possible in Finland - the city of Lahti wanted to encourage its residents to enjoy the calming effect of nature and has therefore set up remote workstations in […]

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