Browsing Category »Industry/Trends«

The Self-Esteem Act Calls for Truth in Advertising

August 28, 2011
The Self-Esteem Act Calls for Truth in Advertising

Women and girls are bombarded everyday with thousands of media messages, from billboards to bus stops ads, telling us our worth is not in who we are, but in what we look like. The media and our culture tell us we should be sexy, thin, young, and perfect—just like the actresses and models plastered across […]

Using facial recognition to tailor pitches

August 22, 2011
Using facial recognition to tailor pitches

Picture this: You stop in front of a digital advertising display at a mall and suddenly an ad pops up touting makeup, followed by one for shoes and then one for butter pecan ice cream. It seems to know you’re a woman in your late 20s and, in fact, it does. When you looked at […]

Cool Sh*t: New directions in advertising

August 19, 2011
Cool Sh*t: New directions in advertising

Stunts, installations, neat tech ideas and UGC – advertising has been experimenting with all manner of new methods of engagement. Discovery Networks Europe’s Federico Gaggio and Patrick Burgoyne CR editor brought together some of the most significant of these ideas in a presentation for the Promax Conference. Here’s their overview of adland’s new directions… Read […]

Macy’s 2nd quarter profit surges on local marketing

August 10, 2011

Macy’s 2nd quarter profit surges on local marketing NEW YORK — Macy’s on Wednesday reported a 64% increase in second-quarter earnings, becoming the first major retailer to post results following a downgrade of U.S. debt late last week that led to growing fears among consumers about the possibility of another recession. Read More By  Associated […]

House parties push products

August 9, 2011

House parties push products Forget buying television commercials. Never mind the pop-up ads, and nix the campaigns on the sides of buses. Thai Kitchen, a former Bay Area food company bought by McCormick in 2006, is trying an old marketing strategy… Read more via San Francisco Bay Area News — — SFGate

A paywall that pays? Only in America

August 9, 2011

 A paywall that pays? Only in America The New York Times’s ‘soft’ digital paywall has recorded some impressive results, but it’s too soon for excessive optimism While we’ve been hacking and spluttering, something interesting has happened in the great newspaper paywall debate: the first quarter of subscription figures from the New York Times, and perhaps […]

Nielsen to launch online campaign rating tool

August 9, 2011

Nielsen to launch online campaign rating tool Nielsen to roll out a new approach to measuring web display advertising across the US using data from Facebook and TV-style reporting Read more via FT.com – Media

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