Browsing Category »Brand Strategy«

8 Tricks That The Big Brands Use To Increase Your Sales

August 28, 2011
8 Tricks That The Big Brands Use To Increase Your Sales

How often do you sit down to read a book or article and think “That’s fine for your consumer product, but what about my industrial B2B product or service? That won’t work for me!” I hate to burst your bubble, but it will work for you. Consumer brands are popular illustrations of branding and marketing […]

Anheuser-Busch Winning Ad War among Beer Drinkers According to Ace Metrix

August 17, 2011
Anheuser-Busch Winning Ad War among Beer Drinkers According to Ace Metrix

Packaging Innovations are the Hallmarks of Some of the Most Effective Beer Ads this Year; American Brands and American Themes also Play Well Among Beer Drinkers LOS ANGELES – Ace Metrix™, the authority in television advertising effectiveness, revealed the most effective beer ads among beer drinkers year-to-date, a list dominated by ads promoting packaging innovations […]

MediaPost Publications Mag Bag: ‘Glamour’ Gets Mobile Barcodes

August 13, 2011
MediaPost Publications Mag Bag: ‘Glamour’ Gets Mobile Barcodes

Glamour readers can share ads with friends and earn discounts while they’re at it, thanks to a new mobile barcode feature deployed in print ads in the mag’s September issue. Readers with iPhones just have to download Glamour’s “Friends & Fans” app from Apple’s App Store, then scan an ad using an Apple device to […]

A Bold New Strategy: Give Away Your Product For Free

August 13, 2011

The Internet has forever changed the way we do business. For some companies it has brought in easy revenues, for others — like movie and book stores — it has seriously dug into profits. For companies that are trying to regain their former market share, it may be time to consider a bold new strategy. […]

One Site Fits All, Except for Advertisers

August 9, 2011

One Site Fits All, Except for Advertisers YAHOO is the granddaddy of all-things-to-all-people Web sites. And the concept still shows surprising life: Yahoo has users, in spades. But it has failed dismally in translating popularity into strong revenue growth. Read more via post-gazette.com – News

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