How often do you sit down to read a book or article and think “That’s fine for your consumer product, but what about my industrial B2B product or service? That won’t work for me!” I hate to burst your bubble, but it will work for you.
Consumer brands are popular illustrations of branding and marketing strategies for two big reasons: we’ve all seen and interacted with these brands and these companies have made the deep pocket investment in research to prove that these methods work.
You can use these stealth marketing methods in your business just as well as the big brands do. All it takes is taking the time to get to know your customer, finding out what makes them tick and then setting up a purchase friendly environment that will get them to choose you every time.
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