The Self-Esteem Act Calls for Truth in Advertising

August 28, 2011 @

Women and girls are bombarded everyday with thousands of media messages, from billboards to bus stops ads, telling us our worth is not in who we are, but in what we look like. The media and our culture tell us we should be sexy, thin, young, and perfect—just like the actresses and models plastered across ads everywhere we turn. We strive and struggle to look like these flawless creatures that–thanks to Photoshop–don’t actually exist. We’re buying what’s being sold and our self-esteem is taking a huge hit.

That’s why Off Our Chests, a new women’s online magazine and apparel line, has launched a campaign to create The Self-Esteem Act, a bill requiring “truth in advertising” labels be attached to advertising and editorials with models who have been Photoshopped or airbrushed beyond touch-ups. This announcement comes on the heels of news that in Britain, L’Oréal was forced to pull an ad campaign for falsely advertising an anti-aging product featuring the super Photoshopped images of Julia Roberts and Christy Turlington. In the words of British MP Jo Swinson, who led the effort to ban the ads, the images were “not representative of the results the product could achieve”. This move sets a precedent, opening the door for a wave of industry change here and abroad.

Read more via Adious Barbie

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