Cool Sh*t: New directions in advertising

August 19, 2011 @

Stunts, installations, neat tech ideas and UGC – advertising has been experimenting with all manner of new methods of engagement. Discovery Networks Europe’s Federico Gaggio and Patrick Burgoyne CR editor brought together some of the most significant of these ideas in a presentation for the Promax Conference. Here’s their overview of adland’s new directions…

Read more via Creative Review.

Comments are closed.

..28.06.2017.. 11
© 2017 Cleird.