Packaging Innovations are the Hallmarks of Some of the Most Effective Beer Ads this Year; American Brands and American Themes also Play Well Among Beer Drinkers
LOS ANGELES – Ace Metrix™, the authority in television advertising effectiveness, revealed the most effective beer ads among beer drinkers year-to-date, a list dominated by ads promoting packaging innovations such as Bud Light’s “my Bud Light” scratch-on bottle, Miller Lite’s Home Draft, and Budweiser’s 4th of July can.
“This list is particularly notable as both Budweiser and Miller have announced recently new packaging innovations aimed at driving sales,” said Peter Daboll, CEO of Ace Metrix. “It’s clear that Americans like seeing creative packaging for beverages, with three of Bud’s six ads in the top 10 featuring clever new can and bottle innovations. We saw this also with Coca-Cola’s “Shape” ad, the most effective ad of Q2, which promoted Coke’s new bottle shape.”
Top 10 Most Effective Beer Ads of 2011 Among Beer Drinkers, YTD*…