MediaPost Publications Mag Bag: ‘Glamour’ Gets Mobile Barcodes

August 13, 2011 @

Glamour readers can share ads with friends and earn discounts while they’re at it, thanks to a new mobile barcode feature deployed in print ads in the mag’s September issue.

Readers with iPhones just have to download Glamour’s “Friends & Fans” app from Apple’s App Store, then scan an ad using an Apple device to participate. The mobile technology provided by SpyderLynk does the rest, sharing the ad with the reader’s friends on Facebook and (in the case of the Gap) chalking up a 40% discount to be used the next time they visit a store or shop online.

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