A Bold New Strategy: Give Away Your Product For Free

August 13, 2011 @

The Internet has forever changed the way we do business. For some companies it has brought in easy revenues, for others — like movie and book stores — it has seriously dug into profits. For companies that are trying to regain their former market share, it may be time to consider a bold new strategy. This may mean targeting an entire new set of customers and even giving away your product for free — at least in the short term.

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