LinkedIn opts 100 million users into sharing private information within advertisements

August 12, 2011 @

LinkedIn users are upset that the company has taken the Facebook approach in regards to online privacy with a recent change to the privacy policy. Under the guise of providing more privacy control to the user, the social network has automatically opted-in its 100 million users into the social advertising program without informing them of the change beyond a blog post. When a LinkedIn user views a third-party advertisement on the social network, they will see user profile pictures and names of connections if that connection has recommended or followed a brand. Any time that a user follows a brand, they unwittingly become a cheerleader for the company or organization if it advertises through LinkedIn.

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