Why Google, Facebook and Apple love customer profiles so much

August 9, 2011 @

Why Google, Facebook and Apple love customer profiles so much

In my previous blog, we discussed the war between Facebook and Google, which is centered around the ownership of customer profiles. With Google+, Google has made a new and significant move to try to break through the social network hegemony of Facebook. The question that comes to mind is why companies like Facebook, Google but also Apple and Microsoft consider customer profiles as the (new) pots of gold. Brokers of the web The business model of these multinationals is focused on bringing together demand and supply. They have become the brokers for online transactions, or at least: are fighting to become the single most important broker…

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