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  • Facebook to show pre-roll video ads in more places
    Facebook will show pre-roll adscommercials ahead of videosin more places on the social network.On Friday, the company revealed the expansion of pre-roll ads, a format once banned by CEO Mark Zuckerberg himself, in a blog post about "best practices and updates on video and monetization."One of the ways for media companies to make money on […]
  • Photo Gallery: What you missed at the Ad Age A List & Creativity Awards gala
    .teads-inread {display:none;} Continue reading at AdAge.com
  • Women to Watch Argentina named
    For the fourth year, Adlatina and Ad Age will recognize a group of women who stand out in the field of marketing and communications in Argentina. The event to celebrate the honorees below will take place at the Four Seasons Hotel in Buenos Aires on Monday, May 28th.Constanza Archain, general account director, Ogilvy & Mather […]
  • Google, Twitter pressed to follow Facebook into Senate hearings
    The CEOs of Google and Twitter may be next to follow Mark Zuckerberg into a gauntlet of congressional hearings.Senate Commerce Chairman John Thune said he's considering another public hearing on data privacy and spoke with representatives of Alphabet Inc.'s Google this week, suggesting the company send CEO Sundar Pichai to answer questions."I've told them I'd […]
  • Target rains on shopper parade with cancellation of tall Hunter boots
    April showers might bring May flowers, but they won't bring some signature Hunter boots from Target.Target said Friday that it is canceling a key item from its new Hunter design collaboration before it even hits shelves: Consumers will never be able to buy the women's tall rain boots from the "Hunter for Target" team-up, due […]
  • Ford puts global creative in review, adding more woes for WPP
    Ford has put its global creative account into review, putting incumbent WPP on the defensive at the same time it searches for a new CEO.The account, now held at WPP's Global Team Blue, has been under strain for months as the automaker began re-evaluating its marketing model as part of a larger "fitness" initiative that […]
  • Thursday Night Lights: Fox turbocharges new primetime NFL slate
    After spending the last few weeks hyping up their shiny new "Thursday Night Football" package to media buyers and advertisers, Fox Sports now has a tangible product to sell in the wake of Thursday night's release of the 2018 NFL schedule. And while there's no way of telling how fans will take to the refurbished […]
  • Never mind Cambridge Analytica. Peter Thiel's data-mining company Palantir is watching your every move
    Just as the Cambridge Analytica drama is fading (somewhat) from memory, Bloomberg Businessweek is out with a sobering cover story about Peter Thiel's mysterious data-mining company. "Do you know Palantir?" type on the April 20 cover asks. "Because Palantir knows you." The cover image is obviously meant to evoke a "Big Brother"-esque aura.Reported by Peter […]
  • Impossible Burger draws environmentalists' ire
    Biochemist Patrick O. Brown, founder of Impossible Foods Inc., invented a "magic ingredient" that solves what he calls the planet's biggest environmental problem: beef.The ingredient, made from soybean roots and genetically engineered yeast, goes into vegetarian Impossible Burgers, which are available in a growing number of restaurantseven fast-food stalwart White Castle.It contains heme (pronounced HEEM), […]
  • Agency Brief (A-List edition): Some news for your hangover
    How's everyone feeling today?If you're moving a little slower than usual, we feel your pain. Last night brought together more than 500 of adland's rowdiest for a night of awards at the 2018 Ad Age A-List & Creativity Awards Gala at Cipriani 25. Fun was had by all, especially the guy who had to be […]

RSS Adweek

  • Ford Launches Global Creative Review in Major Setback for WPP
    WPP is facing another significant hurdle less than a week after the departure of CEO Martin Sorrell--one of its biggest clients, Ford, has launched a global creative review. A spokesperson for GTB, the Detroit division formerly known as Global Team Blue that's dedicated to handling Ford's marketing business, said GTB and WPP had been "informed...
  • 4/20 Roundup: How Brands Are Marking Marijuana’s Increasingly Mainstream Holiday
    The origin story has gone from urban legend to the Oxford dictionary: A group of high school stoners in Northern California in the '70s birthed the concept of 4/20, and their friendship with the Grateful Dead helped turn an afternoon burnout activity into a legitimate (though illicit at the time) movement. Now 4/20 is an...
  • M&M’s Made a Magical, Interactive Pop-up Where Fans Vote for a New Crunchy Chocolate Flavor
    M&M's is ready to launch a brand new flavor, but instead of making the decision for consumers, the brand is giving candy lovers a chance to vote on their favorite crunchy flavor: crunchy raspberry, crunchy espresso or crunchy mint. While fans everywhere can vote for their personal favorite, those in the New York City area...
  • Be in the Moment or Be Somewhere Else: How Brands Should Leverage Twitter
    Regardless of what you've heard, Twitter is not dead nor dying. If you've watched the news or read a BuzzFeed article within the past 24 hours, you've seen screenshots or embedded tweets that helped tell that story. That's because Twitter is the destination to discover what's going on, right now, in your world. This story...
  • It’s Time for Marketers to Start Thinking Like Media Companies
    Much has been made of the fact that television ratings for this year's Super Bowl, Oscars and Winter Olympics have decreased significantly compared to past years. These massive live tent pole events have typically been a ratings bonanza for the major networks, keeping viewers glued to the action and to the commercials that accompany them,...
  • HBO Asked YouTube’s ‘Queen of Shitty Robots’ to Try Her Hand at Making a Westworld Host
    If you could build your own Westworld version of yourself, would you do it? Or, setting aside the moral and philosophical questions, could you do it? Simone Giertz--scrappy inventor, YouTube personality, famed "Queen of Shitty Robots" and Adweek Creative 100 alumna--decided to give it a shot. A new 6:30 clip, sponsored by HBO and created...
  • Believe It Or Not, Nike’s ‘Shoe Therapy’ Campaign Was Inspired by a True Story
    If your love and protectiveness of your shoes occasionally tips over into obsession, you probably identified with Nike's new "Shoe Therapy" campaign. Nike knows how its products connect with consumers and celebrity athletes alike, and it plays with that relationship and brand loyalty in the new spots, which bring back the classic tagline, "It's Gotta...
  • YouTube: Here’s How to Hold Messages for Review During Livestreams
    Last fall, YouTube launched a "hold for review" feature in its livestreaming service, YouTube Live. When a creator turns this feature on, YouTube will automatically hold "potentially inappropriate messages" sent during livestreams for their review. Our guide will show you how to turn this feature on from within the YouTube mobile application. Note: These screenshots...
  • 4A’s Accelerate Conference Highlighted the Optimistic Future of Agencies
    In the Economist a couple weeks ago, Marc Pritchard of P&G described the current advertising business operation as "archaic." He clarified his remarks at the 4A's Accelerate conference to note that both the client and the agency are culpable in that description, but the fact remains that much of the press around our category portend...
  • Adidas Originals Traded Pieces From Alexander Wang’s New Collection to Get to Coachella
    When Alexander Wang drops a new collection for Adidas Originals, you know something completely wild and unexpected is going to happen. In the past, the designer has done everything from flipping the Adidas logo upside down to selling a collection out of garbage bags during New York Fashion Week as an ode to the resale...

RSS Mashable

  • Man, Shania Twain regrets saying she would have voted for Trump
    Well, that was fast. Perennial country star of our hearts, Shania Twain, has backtracked on saying she would've voted for Donald Trump in the 2016 U.S. election. SEE ALSO: Even Kellyanne Conway admits it was Slimeball Comey who swung the election for Trump The revelation came from an interview with The Guardian published on Sunday, […]
  • How this AI platform is taking over the business world
    Despite the pop culture fiction that artificial intelligence is a far-away puzzle just waiting to be unlocked, the truth is that AI is already a tool that most use often, some of us even every day.  Just think about it: every time you stop to ask Siri or Google Home or any of our friendly […]
  • JK Rowling reveals new 'Fantastic Beasts' character
    J.K. Rowling and Jessica Williams hung out at the opening of a rather large Broadway show on Sunday, where they decided to drop some rather big news. The former Daily Show correspondent, who was announced as part of the Fantastic Beasts 2: The Crimes of Grindelwald cast last year, will be playing the role of […]
  • 'Harry Potter and the Cursed Child' on Broadway sparkles with real theater magic
    If you could change the past, would you? It's a provocative question, and one you'll be ruminating on long after viewing Harry Potter and the Cursed Child Parts One and Two, which officially opened Sunday night on Broadway following an Olivier Award-winning run on London's West End since 2016. The script was released in conjunction […]
  • Of course Harley-Davidson's summer internship comes with a free motorcycle
    If you love motorcycles and social media, then Harley-Davidson's newest internship is pretty much a dream come true. This week, the company announced a new summer internship program that pays recruits to — what else — ride motorcycles. Oh, and they get to keep it at the end of the job. SEE ALSO: Girl Scouts […]
  • Good guy with no gun James Shaw Jr. disarmed Waffle House shooter
    Tragedy struck the Antioch neighborhood of Nashville early Sunday morning when an armed man shot two individuals outside of a Waffle House before proceeding inside and killing two more.  In the face of that horror, reports the Tennessean, one Waffle House customer, 29-year-old James Shaw Jr., managed to wrestle an AR-15 rifle free from the […]
  • Develop your cursory knowledge even faster with Wikipedia's Page Previews
    Wikipedia puts the world's collected knowledge within the reach of just a few mouse clicks. And now, thanks to a new feature called Page Previews, it takes even fewer.  It's a straightforward idea that will make it markedly easier to gain a cursory knowledge of a subject in order to dazzle your friends and turn […]
  • George Sr. and Jr. share touching tributes to the late Barbara Bush
    While more than 1,000 mourners gathered Saturday to remember former first lady Barbara Bush, her husband paid tribute to his late wife in a special way: with his socks. George H. W. Bush, who is known for his love of colorful socks, wore a special pair of book-themed footwear in honor of his wife's longtime […]
  • Anthony Hopkins is a treasure and we're lucky to have him on Twitter
    Legendary actor Anthony Hopkins is good at Twitter. He may have as much reach as Patrick Stewart, whose 3 million plus followers dwarf Hopkins' 190,000. But he'll get there if he keeps posting oddities like the one he shared on Sunday. SEE ALSO: Evan Rachel Wood will receive equal pay for 'Westworld' Season 3 Most […]
  • AT&T's cheap monthly streaming service is for cord-cutters who don't care about sports
    If you like the idea of cable but don't care about sports, AT&T's upcoming streaming service might be for you. The company will soon launch a new $15/month subscription meant to appeal to cord-cutters who don't need sports channels. The service will also be free for AT&T's wireless customers who have an unlimited data plan.  […]

RSS best ads on tv

  • Interactive ad: Samsung: Predict to Prevent
    BBDO Bangkok has partnered with Samsung to create Predict To Prevent - a predictive text function that recommends the right mix of words to someone who is hurting. 350 million people worldwide suffer from depression and communicating with people with depression can sometimes do more harm than good, despite their best intentions. Texting is the […]
  • Interactive ad: Spotify: Hacking Spotify
    Spotify has been available abroad for years, but in Israel it just landed this week! As an anticipated launch by Israel's many youngsters and music lovers, it was a dream opportunity for Bekol, Israel's Organization for the Hard of Hearing, to speak directly to youngsters. Why? Because with most youngsters using earphones to listen to […]
  • Interactive ad: Young Designers United: The United Collection
    Creative agency J. Walter Thompson Amsterdam is working with Young Designers United, a fashion collective from Amsterdam, and a group of Amsterdam's top creative entities, to make a sartorial stance against global polarisation with 'The United Collection'. A small but meaningful showcase of garments exploring what happens when the flags of conflicting nations are deconstructed […]
  • Interactive ad: The Australian Secret Intelligence Service: The Most Interesting Job Interview
    How does a secret organistaion that no one has heard of, recruit for a role most people don't know exists? Simple. They invite the whole world to a job interview. But not just any job interview. "The Most Interesting Job Interview", a mental obstacle course that gave anyone the chance to learn about ASIS, while […]
  • Interactive ad: The Cybersmile Foundation: Trolling Is Ugly
    adam&eveDDB has released a pro-bono campaign for The Cybersmile Foundation, #TrollingIsUgly, to help combat cyberbullying. Led by social media influencer and body confidence campaigner, Chessie King, the campaign demonstrates the devastating effect that digital abuse can have on young people. The campaign started with a post on Chessie's Instagram profile where she talks about body […]
  • Interactive ad: ALS Association / MND Australia: Project Revoice
    BWM Dentsu and its PR arm, Haystac, have launched Project Revoice with the ALS Association in the US and MND Australia. The groundbreaking initiative introduces a breakthrough in speech technology for people living with ALS (Motor Neuron Disease), enabling those who lose the ability to talk, to continue speaking in their own authentic and personal […]
  • Outdoor ad: Burger King: The Whopper Dog
    Can you teach a dog to sniff a freshly grilled Burger King Whopper from a distance in a strange city? Agency: Grabarz & Partner, Hamburg.Category: Restaurants & fast foodClient: Burger kingAgency: Grabarz & Partner, HamburgChief Creative Officer: Ralf HeuelCreative Director: Matthias PreussCreative Director: Jakob EcksteinGroup Creative Director: Tobias AhrensArt Director: Jan StempfleArt Director: Ludwig NeumerkelCopywriter: […]
  • Outdoor ad: Samsung: PizzAut Application
    Samsung PizzAut is an application that allows people with autism to run a restaurant completely on their own. For these guys it is essential to enter the labour market, because once they reach the age of eighteen the Italian State no longer provides any protection for them. For this reason, if they succeed in having […]
  • Outdoor ad: Croatia osiguranje: The Tunnel
    The agencies Bruketa&Zinic&Grey, Brigada and "Millenium promocija" not only created an exhibition showing 133 years of national and Croatia Insurance’s history intertwined, but also left gaps in-between and invited "ordinary" people to fill them with their personal stories. Why? To showcase that Croatia Insurance Company can survive everything and still come through for its clients. […]
  • Outdoor ad: Uppersafe: Hide Yourself
    The people in this video didn't know they were being watched. But they later gave Uppersafe their consent to show their homes while their faces were hidden in this shocking experience where nobody is actually safe online. Agency: HEREZIE Group, Paris.Category: OtherClient: UppersafeAgency: HEREZIE GROUP

RSS Copyblogger

  • Join Us for a Live Workshop on Modern Email Marketing
    The major heads-up today is that we have a live workshop next week (Tuesday, April 24 at 1:00 p.m. Eastern Time) on how to use sophisticated segmentation and automation in your email marketing — even if you have a limited budget and you’re not particularly technical. This lets you create focused and relevant messages for […]
  • Having Trouble Reaching Your Audience? It’s Time to Get Radically Relevant
    So, you may remember not that long ago — as in, last month — I was very keen on chatbots. I got a lot of inspiration from Andrew Warner over at Mixergy, who had helped me see some things that I hadn’t understood at all about the format. Fast forward a few weeks … and […]
  • How to Turn Leads Into Clients with Modern Email Marketing
    When it comes to building an audience that builds your freelance or consulting business, email remains the undisputed heavyweight champion. Email was the original “killer app” — everyone uses it, and that’s why it’s been the absolute best channel for digital marketing and audience building. And yes, that’s still true in 2018. The stats don’t […]
  • 7 Ways to Make Your Writing Personal (but Not Self-Indulgent)
    I get a little nervous when I advise that you should write for a specific group of people and convey your perspective. Personal narratives can form connections with strangers almost magically, but self-indulgent writing has the opposite effect. It’s boring and a turn-off. The tricky part is that there’s a fine line between “personal” and […]
  • 3 Content Marketing Myths and Their Reality-Based Solutions
    We all know that creating content can be hard work. One of our goals at Copyblogger is to help you make sure you’re putting your work into the right things, so you get results and not just a fistful of disappointment. This week, we looked at three myths and mistakes that can hold writers back […]
  • Why Great Content Alone Isn’t Enough to Build an Audience
    A couple of weeks ago, I wrote a blog post about creating content that earns your audience’s attention. Mark Schaefer swung by and left a comment — and he made a point that is dear to our hearts at Copyblogger. “Outstanding content is not the finish line, it’s the starting line.”– Mark Schaefer I told […]
  • How to Stop Wishing You Had More Time to Write
    “If only I had all the time in the world, my blog would be perfect.” That thought has probably crossed your mind more than once. I know it’s crossed mine. I find myself lost in daydreams about how amazing my motorcycle blog could be — if only I had more time. When writerly productivity is […]
  • One Factor that Caused the Current Content Marketing Climate (and How to Fix It)
    Pardon our dust. Content marketing is under reconstruction right now, and frankly, it has been for years. Even when content marketing was a newer tactic online, there were naysayers. Now the naysayers point to the loads of crappy content and say, “You think that works?” But there has always been junk. Currently, it’s just easier […]
  • A Dose of Radical Common Sense
    You know how sometimes you see some advice that’s completely common sense, but somehow … it’s not at all what you’re doing right now? Yeah, me too. This week was about getting back to sensible solutions to business and content problems. They’re common sense, but, as my colleague Chris Garrett often says: “Common sense isn’t […]
  • Updated: A Breakthrough Resource for Your Content Creation
    Way back in 2014, I wrote about a breakthrough resource for your content creation. Here’s what I had to say: “Finally, after years of clumsy, clunky automated tools for ‘spinning,’ scraping, regurgitating, and extruding low-quality content, we’ve found a solution. “This resource produces sharp, smart, audience-engaging content every time. Over time, it even calibrates itself to […]

RSS comsumerist

  • An important message from Consumer Reports
    This is our last post on Consumerist.com. We’re deeply proud of all the work we’ve done on behalf of consumers, from exposing shady practices by secretive cable companies to pushing for action against dodgy payday lenders. We’ve had a tremendous run as a standalone site. Now you’ll be able to get the same great coverage of […]
  • How Much Black Licorice Does It Take To Overdose?
    The trinity of divisive Halloween candies is made up of candy corn, marshmallow peanuts, and of course black licorice — perhaps the treat most likely to elicit either only joy or rage when it’s put into one’s candy sack. But there’s one thing that even those who stand firmly on the “love” side of this […]
  • United Plane Makes Emergency Landing Due To Smoke In The Galley
    Smoke in the cabin of a passenger airplane is a scary prospect. That’s why a plane heading from Munich, Germany to Washington Dulles International Airport made an emergency landing at Boston’s Logan Airport instead: There was smoke pouring from the plane’s galley… which may or may not have actually been caused by a fire. The […]
  • Operators Of Phony Rental Credit Check Scheme Must Pay $762K To Feds
    In January, federal regulators announced they had put a stop to an apartment rental scam in which homes (that may not exist) are listed online with the sole purpose of tricking prospective renters into paying for “credit checks” that will never be done. Now, the operators of the scheme must pay $762,000 to put an […]
  • Where Does The Cheese Belong In A Cheeseburger?
    When you think of the ideal cheeseburger, where is the cheese in the sandwich equation — is it beneath the patty, or on top of it? That is the question Google’s CEO has now promised to address, after someone questioned the company’s cheese placement in its cheeseburger emoji. Media consultant Thomas Baekdal pointed out on […]
  • Tesla Ends $1,000 Referral Credit Program
    Sure, saving $1,000 on a car that may cost you far in excess of $70,000 might seem like a minor victory, but it’s still better than nothing. But now that Tesla is becoming more of a household name and hoping to reach a more mass-market car-buying audience, it’s getting rid of even this relatively small […]
  • The Beer & Booze Company Behind Corona, Svedka & Mondavi Is Now Investing In Marijuana
    Instead of shrinking in fear from the rising green tide of legal marijuana, the parent company behind booze brands like Corona, Svedka, and Robert Mondavi is jumping right in with a big investment in the legal marijuana business. Constellation Brands Inc. is shelling out $191 million for a 9.9% stake in Canopy Growth Corp, a […]
  • Maryland To Try Sending Recall Notices With Car Registration Renewals
    Your state’s department of motor vehicles already knows what make and model of car you own, and sends you registration documents every few years that you have to open. Safety advocates have suggested including information about important vehicle recalls in vehicle registrations to make sure more people know about recalls and comply. In an experimental […]
  • Everything You Need To Know To Get Started With Obamacare Open Enrollment
    Despite repeated Congressional and Executive branch efforts, the full Affordable Care Act is still in place. That means insurance-shopping season is nearly upon us: Open Enrollment begins Nov. 1 (and ends Dec. 15). But there’s less money being spent on advertising and outreach this year, which means even the basics can be hard to get […]
  • 5 Things Experts Say You Should Know About Obamacare Open Enrollment
    If anything is true of 2017, it is this: Confusion reigns. And nowhere do we see that more than in healthcare, where failed repeal attempts, executive orders, sudden, out-of-the-blue policy changes, and general unpredictable chaos have dominated the news. But the fact remains that Americans still need access to medical care, and for those who […]

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RSS inspiration

  • It’s a Tide Ad
    David Harbour, known for his role as Chief Jim Hopper in the Netflix drama series Stranger Things, provides cameo after cameo in Procter & Gamble Super Bowl commercial “It’s A Tide Ad”. Aired during the NFL Super Bowl LII 2018, the Tide Ad series has David Harbour claiming that every time you see clean clothes […]
  • Lamb Side Story unites Australian left and right
    MLA (Meat & Livestock Australia) is running “Lamb Side Story”, an advertising campaign encouraging Australians to put aside their differences and embrace a summer ‘Lambnesty’. The commercial at the heart of the campaign provides a song and dance homage to the West Side Story musical. A modern day lamb barbecue set in a suburban cul […]
  • Don’t You Forget About Me – State Farm
    State Farm is running “Don’t You (Forget About Me)”, a commercial featuring the 1985 Simple Minds hit in the context of a soup kitchen, supporting the insurance company’s Neighborhood of Good movement. The holidays are a popular time to get involved and give back, but when the decorations come down and the season of giving […]
  • BBC One – The Supporting Act
    BBC One’s Christmas 2017 campaign featured an animated short film, “The Supporting Act”, illustrating the joy of a shared moment. The 2 minute film follows a 10-year-old girl who practices day in and day out to give the most important dance performance of her life. Her dad is always with her but he’s busy, and […]
  • Time Machine for Breast Cancer Now
    Breast Cancer Now – the UK’s largest breast cancer charity, is running “Time Machine”, a commercial raising awareness of a goal of defeating breast cancer by 2050. The Time Machine commercial follows a young girl on a secret mission – the purpose of which isn’t revealed to the viewer until the very end. Over a […]
  • I am the future – Itau Bank
    Brazilian bank Itaú Unibanco is running a commercial, “I Am The Future” (Eu sou o futuro), designed to inspire proactive engagement with the future. Narrated by Brazilian actress Fernanda Montenegro, the film discusses how people’s actions in the present can influence everyone’s future. Themes such as love, fear, uncertainty, truth, happiness, peace, differences and hope […]
  • Esso Reindeer Princess
    ExxonMobil Europe is connecting into the Christmas season with “Esso Reindeer Princess”, an online film set in Norway. The commercial explores the story of Anne, a young woman who has found her place in the Sámi tradition of reindeer racing. Growing up in her local community she felt as though she didn’t fit. However she […]
  • Otto Feliz Navidad – Christmas Together
    Germany shopping chain OTTO is running “Together It’s Christmas”, an advertising campaign centred on the classic Christmas song “Feliz Navidad”. Set in the middle of the Bolivian mountains, the Together It’s Christmas commercial (Gemeinsam wird’s Weihnachten) shows a bus journey going awry after a landslide. With no help in sight, the passengers come to realise […]
  • Système U Christmas Instore
    Système U stores in France are running a Christmas marketing campaign with a television commercial highlighting one of the founding values of the company : proximity. U’s merchants come from the region where their store is located. Their commitments in local life, taken independently, are daily embodied in the actions of their stores – both […]
  • NZ Police Recruitment on the run
    The New Zealand Police has launched a fast paced recruitment video as part of the New Cops campaign to attract hundreds of new recruits. They’re looking for a diverse range who can form a team that represents and understands all communities of New Zealand. The NZ Police recruitment film features over 70 actual cops. The […]

RSS brand flakes

  • It's high time for high tea parties
    With new markets emerging, the cannabis industry is growing and it seems to offer great business opportunities (as long as state governments continue to open the doors for legalization). With legalization has also come the acknowledgement of how diverse consumers of cannabis actually are, and new companies and brands are slowly starting to service varying […]
  • Cheers to Bacardi-branded live theater
    Immersive theater isn't exactly a go-to strategy for most brands, but it can be effective if done right, is authentic and if there is a good story to tell. Bacardi used immersive theater to connect with a specific audience of tastemakers and bartenders to bring its history to life beyond featured copy in their website's […]
  • Save your skin and get a cheaper Whopper
    Burger King wants young adults to eat a burger this summer instead of sizzling in the sun and burning. In Portugal, BK created a sticker for Instagram stories that will feature the current temperature and price of a Whopper, and in a stock market-y approach, the higher the temperature is, the lower the price goes. […]
  • The 2018 margarita of the year is . . .
    Cinco de Mayo is right around the corner, and this has us thinking about one of our all-time favorite beverages, the venerable margarita. The core of the margarita that Jimmy Buffet memorialized in 1977 is based on a combination of tequila, lime, and orange liqueur. But evolution has been kind to the margarita, and since […]
  • The rocket ride continues
    Financial products and services are boring. That’s why marketers use tactics like talking lizards to capture consumers attention, hoping to use humor and distraction to make an indirect brand value connection. Quicken Loans has pioneered a unique combination of tactics to market financial service to millennials via its Rocket Mortgage offshoot. The strategy:Remove the complexityMake […]
  • Unboxing a superior customer experience
    From its earliest days, Amazon’s success was driven by two things: offering lower prices than brick and mortar competitors, and providing an exceptional online experience. It’s a simple yet formidable business model that many retailers have yet to catch up with.But niche retailers like Boxed might have found a way to chip into Amazon’s e-com […]
  • Alexa, how is the roll out going?
    There are now more than 33 million Amazon Echo units in consumer homes, and Amazon has thus far captured approximately 69% of the virtual assistant market. What was nascent technology just a few years ago is rapidly becoming common place in consumers' lives. So we thought we’d do a quick check-in to see how some brands […]
  • What's for dinner? Let the AI decide.
    Millennials eat out – a lot. Research shows that up to 53% of millennials eat out at least once per week, compared to 43% for the general population. As millenials enter their peak “dining out” years, TGI Fridays plans to leverage data and technology to help change its brand trajectory within this key consumer cohort. TGIF […]
  • You 'donut' want to miss these Dunkin' sneakers
    Terrible headline, but cool brand activation. While America runs on, and loves, Dunkin' Donuts, Boston has special affinity for the chain since that is where it started. (Cue the ridiculous Casey Affleck SNL skit - not totally SFW but worth a watch.) The Boston Marathon is also a big, celebrated event in Boston.Dunkin' saw an opportunity […]
  • Bud Light takes on the Masters
    For whatever reason, Bud Light's "Dilly Dilly" campaign has really caught on among consumers. It's sort of like the "Whaasssuuuup" of this era. So much so that during the Masters this week in Georgia, spectators were yelling "Dilly Dilly" after golfers tee off. Fans are known to shout somewhat ridiculous phrases at golfing events (mashed […]

RSS copyranter

RSS ads of the world

  • Chipita: Hole Maker
    Video of BAKE ROLLS - DUEL
  • MTN: Mic drop
    The brief was to create an iconic piece of content for South Arica's most iconic brand. To achieve this we needed something truly disruptive and unprecedented for the category and South African communication in general. MTN has always had a very strong brand persona and a lot more street cred than its competitors. At its […]
  • Shapiro: Brothers of Light
    This stop-motion ad holds the well-known images of the creative duo Brothers of Light which are conducted by the animation director Kobi Vogman. In a collaboration with Shapiro Beer, these images are now taken over by the elements of the Brewery's new Porter- aged beer in a bourbon oak barrels with chocolate. The video presents […]
  • Volkswagen: One Accident Is Enough, River
    The Automatic Post-Collision Braking System is a safety feature that automatically initiates braking after the vehicle suffers a collision, and prevents or minimises subsequent collisions. To communicate this feature, we portrayed three chains of unfortunate accidents with a humorous twist. The message is simple: you might not be able to avoid the first accident, but […]
  • Volkswagen: One Accident Is Enough, Island
    The Automatic Post-Collision Braking System is a safety feature that automatically initiates braking after the vehicle suffers a collision, and prevents or minimises subsequent collisions. To communicate this feature, we portrayed three chains of unfortunate accidents with a humorous twist. The message is simple: you might not be able to avoid the first accident, but […]
  • Volkswagen: One Accident Is Enough, Forest
    The Automatic Post-Collision Braking System is a safety feature that automatically initiates braking after the vehicle suffers a collision, and prevents or minimises subsequent collisions. To communicate this feature, we portrayed three chains of unfortunate accidents with a humorous twist. The message is simple: you might not be able to avoid the first accident, but […]
  • Magnum: Pleasure Icon, Swimming Pool
    Magnum is all about premium pleasure and art is a real passion point for Magnum lovers. This year the brand worked with the illustrator Thomas Danthony to create a series of outdoor works of art. The illustrations show different moments of pleasure where the iconic shape of the ice cream is beautifully and masterfully integrated. […]
  • Magnum: Pleasure Icon, Singer
    Magnum is all about premium pleasure and art is a real passion point for Magnum lovers. This year the brand worked with the illustrator Thomas Danthony to create a series of outdoor works of art. The illustrations show different moments of pleasure where the iconic shape of the ice cream is beautifully and masterfully integrated. […]
  • Magnum: Pleasure Icon, Bridge
    Magnum is all about premium pleasure and art is a real passion point for Magnum lovers. This year the brand worked with the illustrator Thomas Danthony to create a series of outdoor works of art. The illustrations show different moments of pleasure where the iconic shape of the ice cream is beautifully and masterfully integrated. […]
  • Magnum: Pleasure Icon, Sunglasses
    Magnum is all about premium pleasure and art is a real passion point for Magnum lovers. This year the brand worked with the illustrator Thomas Danthony to create a series of outdoor works of art. The illustrations show different moments of pleasure where the iconic shape of the ice cream is beautifully and masterfully integrated. […]

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