AgencySpy

• Tuesday Odds and Ends
  -Anomaly’s new Google Glass spot arrives in time for Earth Day (video above). link -Google announces plans to offer targeted app install ads on mobile search and YouTube. link -Here are the most shared marketing moments surrounding the Affordable Care Act (for and against). link -Anchor Brewing Company names NORTH its agency of record. link -Nostalgia magazi […]
• The ‘Yellow King’ Plugs for the Bruins
  Ahh yes, its playoff time in both the NBA and NHL and Arnold Worldwide’s hometown hub is taking the reins on the latter by adding Glenn Fleshler–aka the “Yellow King” from HBO’s True Detective–to its roster. In case you didn’t know, the Bruins are rocking it in hockey this year and Fleshler plays a role in the second spot following “The Calm” up above dubbed […]
• Lowe Roche Creates Installation for The Missing Children’s Network
  At an event hosted at The Beverley Hotel in downtown Toronto earlier this month, Lowe Roche created an installation piece honoring lost children using more than 1,000 Missing Kids Stamps. The installation featured stamps of Mélina Martin (missing, 2005), Maisy Odjick (missing, 2008), Tommy Clement-Pepin (missing, 2006), and Karar Al-Meiky (missing, 2006). As […]
• MEC Appoints Jason Lee Senior Digital Director
  Global media agency MEC announced today the appointment of Jason Lee as senior partner and senior director of digital for Marriott International businesses. In his new role, Lee will be responsible for leading the “development and stewardship across Marriott International’s portfolio of brands, ensuring cross-team collaboration  to drive genuinely integrated […]
• Michael Lampert Moves from Digitas to MediaCom
  Former Digitas VP and group media director Michael Lampert has relocated to MediaCom, where he will serve as managing partner and group digital director. This blog post from February makes clear that Lampert has been with the agency for several weeks, but the announcement is new; it reads that Lampert will “lead digital efforts in the U.S. for clients includ […]
• Carbon VFX Adds Marlo Baird Kinsey as West Coast Executive Producer
  Full-service creative studio Carbon VFX has announced the hiring of Marlo Baird Kinsey as west coast executive producer out of the company’s Los Angeles offices. She will be responsible for overseeing “all aspects of production in Carbon’s L.A. office, including bidding for visual effects, CG, motion graphics, color correction and finishing.” Marlo joins Car […]
• McCann Launches ‘Gator Golf’ for Zurich Insurance
  Zurich Insurance is launching “Gator Golf,” an online video tutorial series, created by McCann Worldgroup, instructing golfers on how to deal with playing in close proximity to alligators. The series was created to build buzz around the upcoming PGA Tour, Zurich Classic of New Orleans, where an alligator famously wandered onto the course during last year’s g […]
• Staffing Changes at Ignited
  In response to a tip we received yesterday, sources close to the matter can confirm that some turnover has occurred at Ignited: “Ignited parted ways with a very small percentage of employees across departments. Some of Ignited’s work is on a project basis and those projects came to a close, which is the nature of the agency business.” We have no confirmation […]
• Adlens Names True North Agency of Record
  Oxford-based Adlens, “the global leader in variable focus technology for the eyewear industry” has named integrated digital agency True North as its agency of record, following a review that included twelve other agencies. As agency of record, True North will be responsible for driving sales and developing integrated strategies for Adlens and its range of br […]
• Tuesday Morning Stir
  -Mother New York is looking for summer interns, and they’re being really creepy about it (above). -Above Average Productions parodies Dove’s “Patches” spot by Ogilvy & Mather for Dove in new video. link -Apple takes a jab at Samsung in Earth Day print ad. link -FutureBrand and DigitasLBi tapped for Pitney Bowes rebrand. link -BBH China ranked number 1 fo […]

AdAge

• Nobody Likes to Be Called Millennial: Sean Combs Makes Revolt Upfront Pitch
  With three weeks still to go before the biggest TV networks make their upfront pitches to ad buyers, other channels' look-alike, sound-alike presentations have already started to blur together. But Revolt TV's first upfront bash on Tuesday night was not the industry's typical fare.Network co-owner Sean "Diddy" Combs took the stage at […]
• YouTube Product Head Shishir Mehrotra Steps Down
  YouTube's VP-product, Shishir Mehrotra, has stepped down as the Google-owned video service's head of product.The move marks the biggest shakeup in YouTube's executive ranks since longtime Google ad chief Susan Wojcicki took over as CEO in February."Shishir has taken on an advisory role at Google," said a Google spokesperson, declinin […]
• Last Date for Small Agency Awards Entries: May 7
  May 7 is the final deadline for agencies to submit to Ad Age's 2014 Small Agency Awards. Several shops asked for one more extension, so we agreed -- but this will be the last time.There will be no submissions accepted after May 7. To enter, head here.The goal of Ad Age's annual Small Agency Awards -- now in their sixth year -- is to ensure that the […]
• Supreme Court Justices Worry About Implications of Shutting Down Aereo
  It was difficult to tell which side the Supreme Court favored after oral arguments on Tuesday in TV broadcasters' appeal to shut down Aereo, but the justices were clearly apprehensive about the implications a decision could have on cloud computing.Chief Justice John Roberts expressed concerns that Aereo's technology, which lets subscribers stream a […]
• The Creativity Top 5: The Best Brand Ideas of the Week
  Need some inspiration? Check out Creativity's latest roundup of the week's best brand ideas, including a way to extend happy hour by just snapping a picture.Subscribe to the podcast on iTunes here to keep abreast of the top work, and for more of the best ideas in brand creativity, tune in to Creativity-online.com. Continue reading at AdAge.com […]
• Watch Last Night's New TV Ads From Wendy's, Friskies and More
  Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digi […]
• AOL Comms Head Peter Land Parting Ways With Company
  AOL and Peter Land, its head of communications, are parting ways, Mr. Land confirmed on Tuesday. He declined to elaborate.Mr. Land, who joined AOL from Pepsico in April 2013, did not have it easy in his year at the company. Over the past 12 months, AOL CEO Tim Armstrong had a number of public miscues that gained national attention, including the citing of […]
• Lincoln Plans New Retail Experience in China, and 20 Stores by 2015
  China is giving the 97-year-old Lincoln luxury brand a new lease on life. In a series of events in China, the brand has just launched a sleek new concept vehicle and a new retail vision.Lincoln will begin selling vehicles in China this fall, starting with eight stores in seven cities and growing to 20 dealerships by the end of the year. By the end of 2016, L […]
• McD's CEO: We Have Not Been Affected by Breakfast Competition
  McDonald's says it hasn't been affected by "recent competitors" in the breakfast space, a comment that was an obvious reference to Taco Bell's recent entrance into the day part."We have not seen an impact relative to the most recent competitors that entered the space," said CEO Don Thompson during the company's first q […]
• People en Espaol to Break Its Long Spanish-Only Streak
  People en Espaol has spent the last 17 years covering Hispanic and general-interest subjects, almost always entirely in Spanish. It ran a bilingual issue in 2002, but hasn't returned to English since, according to the magazine. Now the June issue will break from tradition with a significant chunk of English-language content.It arrives as part of Chica, […]

Adweek

• Canadians Differ From Americans in How They Use Their Smartphones
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• Twitter Trolls Hijack NYPD's Feel-Good Attempt
  The New York Police Department's social media staffers were probably sick of the occasional negative imagery of NYC's Finest on Twitter, so they thought they'd turn the idea on its head today with the tweet seen below. Do you have a photo w/ a member of the NYPD? Tweet us & tag it #myNYPD. It may be featured on our Facebook. pic.twitter.co […]
• Pitney Bowes Names DigitasLBi Its Digital Agency
  Pitney Bowes' selection of DigitasLBi as the company’s digital agency represents just the beginning of the company’s effort to consolidate its agency relationships. Where it has worked with tens of agencies, the Stamford, Conn.-based company plans to continue restructuring its marketing agency partnerships throughout the year, according to Bill Borrelle […]
• Supreme Court Weighs Whether Aereo Is Simply Circumventing Copyright Law
  Aereo could be in trouble. For more than an hour today, the Supreme Court weighed arguments that could change the future of TV. If Aereo wins, it could threaten the billions of dollars in retransmission fees that broadcasters collect from cable and satellite companies. But no matter how many times Aereo attorney David Frederick tried to explain the antenna-b […]
• 6 Buzziest Pro- and Anti-Obamacare Marketing Moments
  GetInsured, a nine-year-old health insurance online retailer, gathered social media numbers for the various buzzy moments that have transpired around the Affordable Care Act (a.k.a., Obamacare) during the last several months. Mountain View, Calif.-based GetInsured sells healthcare packages for Obamacare-era providers like Oscar as well as longstanding names […]
• Popular Mechanics Taps Esquire Alum as New Editor in Chief
  Hearst has named a new top editor at Popular Mechanics following current editor in chief Jim Meigs saying that he would leave the title after 10 years to work on a book project. Ryan D’Agostino, most recently articles editor at sibling title Esquire, will assume the editor in chief role beginning May 1. “We’ve always had our eye on Ryan, who is known as a wi […]
• Mind the Gap: NBCU’s Burke Looks to Make Waves in the Upfront
  After spending the better part of the last 10 years at the very bottom of the broadcast ratings hierarchy, NBC is on pace to claim victory for the 2013-14 TV season. As such, the network fully expects to make a killing during the spring/summer upfront bazaar. Speaking to investors during Comcast’s first quarter earnings call, NBCUniversal CEO Steve Burke sai […]
• Ad of the Day: Axe Helps a Guy Get the Girl He's Chased for All of Human History
  Axe is growing up. Well, sort of. In an attempt to shed its image as the preferred scent of horny, pubescent boys, the Unilever brand has been moving away from its time-honored (and not-so-subtly sexist) "Axe will get you laid" messaging in favor of a more mature approach, which pretty much translates to "Axe will get you laid, but tastefully! […]
• Businessweek Art Director Richard Turley Leaves for MTV
  Richard Turley is set to make waves in the design world at a completely new port of call: MTV. The always interesting, sometimes controversial Bloomberg Businessweek art director announced the move on his Tumblr this morning, with profuse thank yous to his colleagues at Businessweek (particularly editor Josh Tyrangiel) and enthusiastic statements about his n […]
• Lawmakers Pressure Advertising Community to Stop Ad-Supported Rogue Sites
  Some lawmakers are growing impatient with the advertising community, which they believe hasn't done enough to stop ads from appearing on sites that steal copyrighted material. Firing off a letter Tuesday to the Association of National Advertisers, the 4A's and the Interactive Advertising Bureau, the co-chairs of the Congressional International Anti […]

Mashable

• Photographer Shows the Sweet Side of Pit Bulls
  Dogs bring joy, tail wags and companionship to their humans — no matter the breed Pit bulls' muscular strength have earned them a label as being aggressive or dangerous, but as thousands of dogs endure abuse and end up locked away in shelters, there has been a push to help these animals overhaul their reputation. Photographer Douglas Sonders began his p […]
• The NFL Playoffs Are Coming to Cable TV, Finally
  When ESPN airs an NFL Wild Card matchup in January 2015, you'll hardly notice the big distinction: It'll be the first NFL playoff game to ever air on cable, period. It's a huge moment for cable TV, though, which has spent decades building up this kind of clout: ESPN's Monday Night Football broadcast team of Mike Tirico, Jon Gruden and sid […]
• Microsoft Hotline Helps Entrepreneurs in India Build Tech Startups
  Microsoft has offered tech support by phone for decades, from guiding business customers through a tricky Windows installation to making sure grandmas successfully locate Solitaire on the Start menu. But this month, the company launched a new kind of hotline in India to help entrepreneurs navigate the minefield of starting their own business. In a novel move […]
• John Lennon and Yoko Ono Get Animated About Real Love
  The ballad of John Lennon and Yoko Ono is one made up of profound love, timeless music and questionable album artwork. Now, with a little help from your friends at PBS, a rare interview with the couple discussing their infamously intimate relationship has been released and re-imagined in an animated interpretation for the Blank on Blank series See also: Oh! […]
• 90% of U.S. Vacationers Don't Leave Home Without Their Cellphones
  In the U.S., a whopping 90% of travelers say they use their cellphones while on vacation, according to a survey by TripAdvisor released Wednesday. When you consider that 90% of American adults own a cellphone, according to Pew Research, it's clear the mobile device is a constant fixture for the vast majority of us. See also: 7 Essential Tools for Busine […]
• 75% of Brands' Facebook Posts Are Photos, Study Says
  Ever since Facebook officially launched Timeline for businesses in 2012, brand marketers have found increasing success at engaging their audiences on the social network. But what do brands actually post? According to a new study from Socialbakers, single photos make up 75% of Facebook brand content worldwide. Since Facebook's design lends itself to visu […]
• Rocki Transforms Old Speakers Into Smartphone-Ready Audio Devices
  It looks like a rock and it turns any normal speaker into a wireless speaker, but the Rocki is more practical tool than cute gimmick. The Rocki was originally launched as a Kickstarter project back in November. Its developers were only looking to raise $50,000, but eventually came away with well over $200,000 in contributions See also: 5 Free Android Apps fo […]
• General Motors Is Trying to Limit Lawsuits Over Ignition Defect
  General Motors on Monday filed a motion to limit lawsuits from consumers related to a defect with its ignition system that has prompted a recall of 2.6 million vehicles and has been linked to 13 deaths. The automaker filed the motion in U.S. bankruptcy court to set a bar on lawsuits related to cars it sold before its 2009 bankruptcy. Plaintiffs in a class-ac […]
• Withings Pulse O2 Fitness Tracker Monitors Your Blood Oxygen
  As competition in the fitness wearables category continues to heat up, Withings is adding a blood oxygen monitor to its latest-generation fitness tracker as a part of an effort to stand out. Called the Pulse O2, the company is breathing new life into its Pulse wearables lineup, going beyond the typical ingredients seen in similar products, such as tracking s […]
• 'Breaking Bad' Death Scene Got Way Too Personal for Bryan Cranston
  Actor Bryan Cranston revisited one of the most shocking Breaking Bad deaths on Tuesday during a discussion about TV psychopaths at the Tribeca Film Festival in New York City In season two, Cranston's character Walter White refuses to save Jesse Pinkman's drugged and unconscious girlfriend, Jane, from choking on her vomit. Walter lets Jane, played b […]

best ads on tv

• Interactive ad: Kia: Game On
  Case Study: Introducing Kia's Game On. A World first App that allowed tennis fans to return serves from a live Television Broadcast, using their smart phone as a racquet. Agency: Innocean Australia.Category: AutomotiveClient: KiaAgency: Innocean AustraliaCreative Director: Scott LambertCreative: Scott LambertCreative: Tim BrothersCreative: lyndal kearne […]
• TV ad: State Farm: Future of the Assist
  State Farm looks to the future with the latest chapter of the popular 'Born to Assist' Translation created campaign. "Future of the Assist," a new :60 commercial, premiered on April 19th during the 2014 NBA Playoffs.Category: Finance & insuranceClient: State FarmAgency: TranslationCreative Director: Emily SanderGroup Creative Director […]
• TV ad: Kraft Canada: Stick Together
  Kraft Canada via Taxi 2 Toronto has launched a :60 second spot which follows the story of a girl and her beloved teddy bear through life's milestones.Category: FoodClient: Kraft CanadaAgency: TAXI 2, TorontoExecutive Creative Director: Jeff MacEachernCreative Director: Kelsey HorneArt Director: Alexis BronstorphDirector: Yael StaavAgency Producer: Nicol […]
• Radio ad: 4 Pines Brewing Company: Cubicle
  It's funny how a beer can get you thinking. Each sip and gulp leading your train of thought into strange places and interesting topics of conversation, as if giving you permission to speak up and say what's really on your mind. But 4 Pines is all about real ale, and when you're drinking it, it expects to hear the real thoughts it deserves. It […]
• Radio ad: 4 Pines Brewing Company: Beard
  It's funny how a beer can get you thinking. Each sip and gulp leading your train of thought into strange places and interesting topics of conversation, as if giving you permission to speak up and say what's really on your mind. But 4 Pines is all about real ale, and when you're drinking it, it expects to hear the real thoughts it deserves. It […]
• Radio ad: 4 Pines Brewing Company: Tie
  It's funny how a beer can get you thinking. Each sip and gulp leading your train of thought into strange places and interesting topics of conversation, as if giving you permission to speak up and say what's really on your mind. But 4 Pines is all about real ale, and when you're drinking it, it expects to hear the real thoughts it deserves. It […]
• Interactive ad: Cacau Noir: Chocolate Match
  DPZ Rio de Janiero took Cacau Noir, a Brazilian chocolate brand, into Tinder to remind consumers near the stores that if there was no one interesting around, they could choose chocolate instead.Category: FoodClient: Cacau NoirAgency: DPZ Rio de JaneiroCreative Director: Reuber MarcheziniCopywriter: João ResendeCopywriter: Leo ValpassosArt Director: Rodrigo L […]
• Interactive ad: APREC: One Note Against Cancer
  Category: Charities & appealsClient: APRECAgency: Publicis Conseil, ParisChief Creative Officer: Olivier AltmannCreative Director: Olivier AltmannCopywriter: Thierry LebecCopywriter: Mathieu DegryseArt Director: Benedicte PotelArt Director: yves-eric deboeyAccount manager: Sophie LarrieuAccount manager: Adrien SusiniAccount manager: Bastien ChanotAccount […]
• Interactive ad: Toyota Hybrid: The Hybrid Experiment
  Toyota Motor Europe today unveils its new campaign, 'Fall in love with driving again', which will highlight the positive emotions felt when navigating the streets of Europe in a Hybrid. Agency: Saatchi & Saatchi London.Category: AutomotiveClient: ToyotaAgency: Saatchi & Saatchi LondonArt Director: Bruno Di LuccaCreative Director/ writer: Da […]
• Outdoor ad: Dacia: Dacia Sponsor Day
  Summary of the Campaign Dacia realized that focusing on low price cars in communication was not differentiating enough from competition. Especially, since in 2012, despite the economical crisis in Italy, Dacia’s market share stagnated. That’s why Dacia has decided to become a value for money brand instead. CHALLENGE: To position Dacia as a value for money br […]

Copyblogger

comsumerist

• This Basket Of Flowers Is Okay, But Not What I Ordered
  Someone Cathy is close to is in the hospital with a shattered femur, which sounds extremely unpleasant. To cheer this person up, cathy sent some flowers through FTD. The flowers are pretty enough, but Cathy doesn’t think they’re what she ordered. Here’s what she thought she had ordered, next to what showed up at the hospital: Let’s look on the … [More] […]
• Tax Refund Fraudsters May Have Targeted Physicians
  Plenty of Americans don’t file their tax returns until the very last week: it’s just human nature. We shared scary warnings many times before this year’s April 15 deadline that fraudsters are filing Americans’ returns before they do, harvesting their refunds. Some even scarier news (if you’re a health care provider) broke today: some state medical societies […]
• N.Y. Atty. General: You Can’t Hold A Going-Out-Of-Business Sale If You’re Staying In Business
  The funny thing about a going-out-of-business sale? That means your store is actually going out of business, and thus needs to offload its remaining products before it does. It’s not a time to get everyone to rush over and buy new stuff just because sales are sluggish. That’s why New York State Attorney General Eric “Spiderman” Schneiderman went after a … [M […]
• Highlights From Today’s Supreme Court Hearing On Aereo
  Aereo, the streaming video service that everyone’s talking about but few people actually have, defended its existence today in front of the U.S. Supreme Court while lawyers for the nation’s broadcasters and the federal government looked to smash the company’s tiny antennae into bits… legally speaking. You can read the whole transcript in this PDF. Like most […]
• AT&T Throwing Its Hat In The Online Video Ring With New Venture
  Times used to be, the only kids on the block offering online video services were Netflix and Hulu. But slowly, ever so slowly, the smell of money to be made has been luring competitors like Amazon and Youtube and now, AT&T. The telecommunications company announced a new $500 million deal to start its own online video venture. AT&T and its … [More]
• Where Can I Trade In My Old Electronics And Games For Fast Cash?
  There are a lot of websites out there that are happy to take your electronics, games, music, and movies off your hands for a modest fee. You unload your stuff with a minimum of effort, and the buyer resells your old crap in volumes that regular consumers can hardly comprehend. Where’s the best place to unload your stuff, though? Does … [More]
• New Apple Patent Seeks To Prevent Drivers From Texting While Behind The Wheel
  Apple’s already got a patent in the works for technology to keep distracted pedestrians from hurting themselves while texting and walking, and now the company’s got its eyes on the road. Because you should too, instead of texting and driving. Apple’s CarPlay technology already allows iPhone users to make phone calls, navigate, listen to music and whatnot wit […]
• GM Asks Bankruptcy Court To Block Ignition-Related Lawsuits
  A few weeks back, new General Motors CEO Mary Barra hedged on whether her company would hide behind the shield of its 2009 bankruptcy in order to block lawsuits tied to the ongoing ignition-related recalls, telling lawmakers only that “we have civic responsibilities as well as legal responsibilities.” In the weeks since, GM has made it very clear that it … [ […]
• Company Wants To Beam TV Ads To Mobile Devices So You’ll Be Forced To Pay Attention
  Hey, you. Yeah, you, the one with the audacity to be playing Sugar Smashers or looking at the weather on your phone/tablet while the commercials are on. You need to be paying attention, and so ads on TV should be beamed directly to your phone and/or tablet to make sure you are. Well, that’s according to one company’s nightmarish vision … [More]
• Yep, AOL Admits E-Mail Accounts Were Compromised
  If you’re getting weird junk mail from your friends, colleagues, and grandparents who use AOL for their e-mail, you’re not alone. In the last day, many AOL users have reported that messages were sent under their names that they never approved. Were their accounts hacked? Should you be concerned? The answer to both questions is “maybe.” In a statement this … […]

adland

• FirstBank- Glasses - (2014) :30 (USA)
  "Who wants more peas" ... Country:  United States Commercials:  Business & finance […]
• NYPD social kicks off #mynypd hashtag, it backfires
  The social media account for NYPD thought it was a good idea to start the #mynypd hashtag, asking the public to post photos of themselves with the NYPD. The responses weren't what they expected, with people posting pictures of themselves getting arrested and all sorts. File under: Really, you didn't see that coming? Prediction: opening for social m […]
• Mini - Midnight Black Light - (2014) 1:25 (USA)
  Alex Coyle decides to replace her Mini LED headlights with black lights and ram straight through a forest of glow sticks. Why? Because looks awesome, so why the hell not? Country:  United States Commercials:  Automotive […]
• Liquor Barons - Crownie toast / Right royal welcome - (2014) print Australia
  Tres excited that Catherine, Duchess of Cambridge, also known as Kate Middelton and Prince William, Duke of Cambridge have arrived in Australia with the wee Prince George, Liquor Barons beer & booze market decided to make a toast. Country:  Australia Commercials:  Drinks & Alcohol Ad type:  press & poster ads […]
• Smith & Riley's Garage "Fly" (2014) :45 (Belgium)
  Kind of genius. Kind of. Also kind of silly. Fun stuff. Country:  Belgium Commercials:  Drinks & Alcohol […]
• Smith & Riley's Garage "Travel" (2014) :45 (Belgium)
  What's the definition of "kind of genius...kind of?" Building a time machine with no back button. Country:  Belgium Commercials:  Drinks & Alcohol […]
• Smith & Riley's Garage "Slow Motion" (2014) :50 (Belgium)
  Goofy fun from Smith and Riley's Garage. They sound like a Mikes Hard Lemonade competitor. Very funny, very silly stuff. Love the tagline. Kind of genius. Kind of. Country:  Belgium Commercials:  Drinks & Alcohol […]
• Smithsonian Zoo "Endangered Song Project" (2014) 2:00 (USA)
  There are only 400 Sumatran Tigers left in the world. To create awareness about this issue DDB worked with Portugal, The Man to create a song called Sumatran Tiger. Country:  United States Commercials:  PSA & Public Interest […]
• HBO GO "Appreciation" (2014) :44 (USA)
  Watching a sexy scene and your mom sits down next to you with a magazine and then flips through it casually like she has a right to sit on her sofa. Sheesh. Get HBO GO. Country:  United States Commercials:  Entertainment […]
• HBO GO "What's He In" (2014) 1:20 (USA)
  Oh my god, don't you hate it when your icky parents talk through the shows and ask so many stupid questions. Country:  United States Commercials:  Entertainment […]

adverlicious

• Olympus OM-D EM-1 “A New World” 300×600
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• Zurich Insurance “You Protect Them” 300×250
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• UNICEF World Toilet Day “Access Denied” [print]
  On World Toilet Day, Tribal Worldwide will launch a campaign for UNICEF with the goal of informing a new audience about the lack of access to toilets worldwide. Called “Access Denied,” the campaign will urge changes in both behavior and policy on issues ranging from enhancing water management to ending open-air defecation. The campaign includes […]
• Corona Extra “Panchita” (spec video)
  Corona Extra || Panchita from Michael Maxxis on Vimeo. Credits: prod co: DNA director: Michael Maxxis producer: Paul Bock dp: Cale Finot editor: Drew Stevenson editorial house: Rooster colorist: Tricia Hagoriles colour facility: Alter Ego Tags: alcoholic beverages, beer, Consumer goods, Corona, video
• Gillette Fusion ProGlide Styler “Same Razor” (spec video)
  Gillette ProGlide Styler || Same Razor from Michael Maxxis on Vimeo. Credits: prod co: DNA director: Michael Maxxis producer: Paul Bock dp: Michael Maxxis editor: Dean Gonzalez editorial house: Hootenanny colorist: Shane Reed color facility: The Mill Tags: Consumer goods, Gillette, Gillette Fusion, Household products, NSFW, shaving, video