RSS AdAge

RSS Adweek

  • Here’s How the Pandemic Has Validated Bombas’ Eccentric Approach to Socks
    For those fortunate enough to be able to work from home, this is (more or less) the 29th week of doing it. And over that time, retail watchers have told us, the sales of all sorts of items have shot through the roof. First, it was essentials like hand sanitizer and toilet paper. Then we...
  • The J.M. Smucker Company Goes Beyond Jam With Its New Corporate Identity
    The J.M. Smucker Company is closely associated with its namesake line of jellies and jams. Its longstanding corporate logo, which features two red strawberries under a Smucker's banner, only reinforces the connection. In an effort to remind investors, consumers and potential employees that it is much more than just its signature fruit spread, today the...
  • Google Makes a Play for Local Ad Dollars With Pandemic-Related Products
    Google is bolstering its local ad products as both small to mid-size businesses (SMBs) and the search giant's own advertising revenue have been hit by the economic ravages of the Covid-19 pandemic. Restaurants that want to highlight their modified services can now include that information in their local ad campaigns across Google's properties. Retailers will...
  • RBG’s Impact on Marketing; Black Is the Future: Wednesday’s First Things First
    Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. How Ruth Bader Ginsburg Inspired Marketing's Changemakers Many people were...
  • Intention Meets Opportunity: How Black Talent Builds Community
    I'm not supposed to be here. From my time growing up in Atlanta all the way into my freshman year at Florida A&M University in Tallahassee, my perspective was always rooted in Blackness. Black faces, Black ideas, Black problems, Black solutions. I thrived in that incubator for years, giving and taking from "the culture" we...
  • Beyond Allyship and Appropriation: An Alternative Future for Advertising and Media
    To be Black in America is to experience the highest of highs and the lowest of lows and to love a country that doesn't always love you back. But it's our highs and our lows that put the sauce on everything we touch. One does not exist without the other. This is exactly what advertising...
  • What Does Black Visibility Really Look Like?
    Every once in a while, an absence of data can paint a much clearer picture of an issue than the information actually provided. Take, for instance, a recent study released by the Geena Davis Institute on Gender in Media. To gain a better understanding of how race and gender are currently represented in advertising, the...
  • Why Companies Should Broaden Their Cultural Perspective
    As racial conflict across the world continues brewing, companies are scrambling to figure out how to center their Black employees and consumers. Two of them, Twitter and Netflix, are uncovering fresh insights and fueling their bottom line through community-centered initiatives and employee resource groups, also known as ERGs or business resource groups. I know because...
  • Black Is the Answer. Black Is the Future.
    I often think about that key moment that shifted my personal trajectory. In early 2011, when a friend from high school had discovered my Tumblr blog and hit me up to say, "You'd make a great copywriter." Maybe you couldn't imagine my disbelief back then. I was a rebounding college flunk out starting over at...
  • Diesel Wants You to Immortalize Your Canceled Plans for 2020 With Custom Jeans
    In terms of big plans, 2020 has been, for the most part, a total write-off. If you were looking forward to a year packed full of music festivals, vacations with friends, weddings, parties and adventures, then it's likely most of these have since been canceled or are indefinitely on hold. For its fall 2020 campaign,...

RSS Mashable

  • 'Bake Off' brought us the biggest laugh of 2020 and we really, really needed that
    It was Freddie Mercury's fondant icing chin that sent me over the edge.  That and David Bowie's cake bust, which looked more like a cross between Andrew Lloyd Webber and Ronald McDonald. The first episode of the 11th series of the Great British Bake Off, which aired on Tuesday, sent me into a spiral of […]
  • Netflix's 'Enola Holmes' has a free detective game that turns your home into an escape room
    Do you love puzzles and solving mysteries? Escape rooms aren’t the first activity that springs to mind during the pandemic, but there have been a fair few virtual or at-home options springing up over the last six months. And now there's a new one you can print out for some fun this evening. In light […]
  • 'Console Wars' on CBS All Access is a stylish doc that's missing important substance
    I can say this much about Console Wars, the new CBS All Access doc about the Nintendo vs. Sega clash of the 1990s: It's lovely to look at. The 90-minute journey into mainstream gaming's formative days could have easily landed as a dry account of the business machinations behind gaming's earliest console "war." But the […]
  • Apple's next iPad Pro to have mini-LED display, report claims
    We've been hearing about Apple implementing a mini-LED display into its products for years now, but it seems it's finally about to happen.  According to typically reliable Apple analyst Ming-Chi Kuo (via MacRumors), Apple's manufacturing partners will start mass producing mini-LED displays in the fourth quarter of 2020, and the first product to feature one […]
  • This secure VPN is extending annual subscriptions for free
    TL;DR: A two-year subscription to Surfshark is on sale for $2.49 per month as of Sept. 23, saving you 81% on list price. Surfshark is one of the most popular VPN providers for a number of reasons, namely its enterprise-grade infrastructure and reliability, customer service, no logging policy, fast content delivery, and unlimited number of […]
  • Netflix's battle-filled 'Barbarians' teaser has some serious 'Gladiator' vibes
    Back in the early noughties, sword-fighting was all the rage in Hollywood. With the likes of Gladiator, Troy, and Rome filling our screens, the world couldn't seem to get enough historical, battle-filled epics. And now, 13 years after Rome finished its two-season run, we're travelling back in time again. On Wednesday, Netflix dropped the teaser […]
  • Stephen Colbert blasts Trump's claim coronavirus affects 'virtually nobody' as death toll exceeds 200,000
    The U.S. has the most coronavirus deaths out of any country in the world, with over 200,000 people now dead. This, as Late Show host Stephen Colbert pointed out, is also more deaths than Americans killed in battle during the last five wars combined. Meanwhile, President Trump told an Ohio crowd on Tuesday that COVID-19 […]
  • Where to buy reusable face masks in the UK
    TL;DR: Etsy, Amazon, and ASOS are still stocking a wide range of face coverings, with options available for under £1. Just in case you hadn't heard, there are a bunch of new coronavirus restrictions in the UK that could last up to six months. Some of these new restrictions are related to face coverings, with […]
  • Become a certified cloud developer with this stacked bundle
    TL;DR: The Complete 2020 Cloud Foundation Certification Bundle is on sale for £38.91 as of Sept. 23, saving you 95% on list price. While much of the world still wonders what the cloud is and how it's used, a select group of people are making six-figure salaries navigating it. A certified cloud developer isn't just […]
  • Start your yoga journey with this lifetime subscription
    TL;DR: A lifetime subscription to Yogaia Interactive Yoga Classes is on sale for £232.73 as of Sept. 23, saving you 25% on list price. Creating a workout routine at home these days can feel like a lot of pressure — especially when everyone on Instagram seems to be bragging about their amped-up regimens. But here's […]

RSS best ads on tv

  • Print ad: Relationship Coaching for Gay Men: You don’t feel your partner is TREATING you RIGHT?
    You don’t feel your man is seeing you as a priority anymore? You feel your man is happier when he is with his friends? You feel he no longer treat you well or pamper you like before? Well, NO WORRIES. If you are a Gay Guy who no longer feel your partner is treating you […]
  • TV ad: C6 Bank: Kaleidoscope
    Category: Finance & insuranceClient: C6 BankAgency: Tech and SoulCreative Director: flavio waitemanArt Director: Paulo OttavianiCopywriter: Daniel MagriDirector: Piloto ProductionsAgency Producer: Daniela Andrade
  • TV ad: C6 Bank: More than you can imagine
    Category: Finance & insuranceClient: C6 BankAgency: Tech and SoulExecutive Creative Director: flavio waitemanArt Director: Paulo OttavianiCopywriter: Daniel MagriDirector: Piloto ProductionsAgency Producer: Daniela Andrade
  • TV ad: C6 Bank: Satisfying
    More from Tech & Soul, Brasil for C6 BankCategory: Finance & insuranceClient: C6 BankAgency: Tech and SoulExecutive Creative Director: flavio waitemanArt Director: Paulo OttavianiCopywriter: Daniel MagriDirector: Piloto ProductionsAgency Producer: Daniela Andrade
  • TV ad: Mitsubishi Motors: Multiverse
    From Tech & Soul,Brasil a new spot for MitsubishiCategory: AutomotiveClient: Mitsubishi MOtorsAgency: Tech and SoulCreative Director/ AD / copywriter: flavio waitemanArt Director: Guga Dias Da CostaDirector: Eduardo MartinsAgency Producer: Daniela Andrade
  • TV ad: OPPO: Balls
    Oppo is now sponsoring one of the most charming, traditional sports tournaments in the world: Roland Garros. And there are two main reasons for this bold move: to increase brand awareness in the EU, an important market for the company; and to launch its newest smartphone, the top-notch Find X2 PRO.Category: TelecommunicationsClient: OppoAgency: OPPO CreativeExecutive […]
  • TV ad: Central Retail: Extra Discount For VVIPs
    When the son of Central Retail's owner become a presenter of their family business's commercial. Will he get an extra discount or just get something surprising!Category: Retail servicesClient: Central RetialAgency: Wolf BKKChief Creative Officer: Torsak ChuenpraparCreative Director: Kanit MingmuangArt Director: Woottipong LamangthongArt Director: Kanokwan WiriyakajonkeatCopywriter: Phachara SaothayananDirector: Vasuphon KriangprapakitAgency Producer: Chanapat Srabua
  • TV ad: Allstate: Roll Up, 30s
    Droga5, New York demonstrates in this film for Allstate what the feeling of total protection looks like.Category: Finance & insuranceClient: AllstateAgency: Droga5, New York
  • TV ad: Allstate: Roll Up, 60s
    Droga5, New York demonstrates in this film for Allstate what the feeling of total protection looks like.Category: Finance & insuranceClient: AllstateAgency: Droga5, New York
  • TV ad: World Alzheimer’s Day: The Wayback
    Football legend Sir Geoff Hurst has backed a new project that brings the experience of watching England’s iconic 1966 World Cup victory back to life. The Wayback is an ongoing VR project that uses the immersive technology to help trigger positive memories in people suffering from Alzheimer's. This time round, the VR experience transports users […]

RSS brand flakes

  • Googly-eyed robots, aisle 9
    The owner of Giant grocery stores is teaming up with a company called Badger Technologies to launch robots in 172 of its mid-Atlantic stores.At 6'3", it's a rather tall robot, unlike small roombas that scoot around partially undetected. It's end result helps consumers in some way, by making sure products are stocked on shelves and […]
  • Arby's-themed subscription boxes
    Awareness is often a key, and important, marketing objective for brands to get consumers started on the path to purchase. However, sometimes not enough effort is placed on, or invested in, their true brand loyalists.Take Arby's, who created a 6-month monthly subscription box, that doesn't contain food, but rather sandwich and Arby's themed merchandise for […]
  • Emotional support (fried) chicken
    Emotional support animals run the gammet these days, and more and more people are trying to bring them on planes, from peacocks to fish.Fast food chain Popeyes created a limited edition carrier, served at the Philadelphia airport, for passengers to take on board as their "emotional support chicken." It's a TSA-approved way for consumers to […]
  • Hoo-whaaat?!? Lil Jon + Kool-Aid collab
    It seems that every year, more and more artists release their own covers and versions of holiday songs. Probably for good reason - consumers love revamps of the classics and new hits to keep their holiday playlists fresh.So why shouldn't brands get in on this holiday trend? Enter Kool-Aid and Lil Jon, who just released […]
  • Dove Men+Care is bringing Dads+Kids together
    Whether we realize it or not, haircuts are a big part of the holiday season for many. Whether it's for holiday parties or family, it's nice to take a moment for yourself and freshen up your look.Dove Men+Care is building on that and transforming it into a way for Dads and their kids to spend […]
  • Look out Super Bowl, Bud Light's coming to town
    The Super Bowl isn't just about the football - it's also about the ads, and of course the halftime show. Bud Light is creating its own brand experience centered around music and hosting an entire music fest the weekend leading up to the big game in Atlanta, where its being hosted. And they are getting […]
  • Discover unknown places first, with Lufthansa
    Travel companies have used unique ways in the past to encourage consumers to travel (and hopefully use their services to do so). Lufthansa create an experiential photography exhibit to show people photographs of truly unique places they've never seen before - but then revealed the reason why that is, is because they don't actually exist. […]
  • Brrrrrr-inging trial to outerwear
    Luxury outerwear brand Canada Goose has really grown in popularity, and if you've been intrigued by how warm the coats look and googled it or asked someone who owns one, you know they cost more than your average Patagonia or North Face down coat (sometimes 3x+ as much).The company knows they need to put their […]
  • Digitally connected cafes offer virtual meals
    Let's throw another shrimp on the bah-bee, and pour another pint o'Guiness for a meal with loved ones overseas!Terrible cliches aside, Samsung is creating pop-up restaurants that allow people in Dublin to virtually enjoy a meal with an expat loved one in Sydney, Australia, based on the high volume of Irish citizens that move to […]
  • Sausage-scented wrapping paper, by Jimmy Dean
    Aaaaahhh...there's nothing quite like the smell of savory sausage on Christmas morning, emanating from your....wrapping paper. Yes, wrapping paper - not your kitchen.For sausage enthusiasts, Jimmy Dean is giving away free branded items in exchange for pictures of consumers' favorite recipes and dishes featuring JD's sausage. Other items include a glass sausage ornament, an apron […]

RSS copyranter

RSS ads of the world

  • Macy's: Wear What You Love Anywhere
  • IKEA: Tomorrow starts tonight
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  • YesAuto: Searching for the One
  • Foot Locker: The Endless World of Air Max: A Google Slides Experience
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  • Dunkin': The Charli
    As TikTok’s most-followed star, Charli D’Amelio is known around the world for her iconic dance moves…and her self-professed love for Dunkin’. Last week, Dunkin’ launched a new collaboration with the teen influencer, giving her favorite order—a Dunkin’ Cold Brew with whole milk and three pumps of caramel swirl—a name on Dunkin’s nationwide menu as “The […]
  • Reese: The Outrageous Flying Snack Cupboard
    Working from home has become the new normal for many people this year, but recent Statistics Canada data shows that less than 40% of Canadians have a job that can be plausibly carried out from home. While 85% of jobs in finance and insurance can be done from somewhere other than the office, for example, […]
  • Societe de l'assurance automobile du Quebec: Living Radars
  • El Universo: My Own Story
    Reading helps to preserve the cognitive functions of people with Alzheimer's, that is why Diario El Universo decided to investigate and collect the most valuable memories of one of its oldest subscribers who suffers from this disease and turn them into news. For a month, Dora received her Diario El Universo with a page completely […]
  • KFC: Noisy Chicken
    KFC is a brand with a very notorious intrinsic characteristic related to the enjoyment of crispy chicken when put in the mouth. Given this, the agency found a visual way to bring this differential to real life, not only because of the idea itself and the representativeness of the sensorial, but also because of the […]
  • Climatempo: Arbor Day in Brazil
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