Arnold Worldwide has a new campaign launching the new Brushing Chews for Milk-Bone, which feature “a patented shape that has been developed over the past three years, earning them the trusted Veterinary Oral Health Council’s (VOHC) seal of approval.” To introduce the new product, Arnold keeps it simple, telling the story of a man and his dog (Ted and Rudy), […]

-Mezcal El Silencio ad mocks typical, testosterone-fueled booze advertising (above). -Twitter introduces adds that allow viewers to click to install mobile apps. link -We Are Social has Evian’s baby Spider-Man “rescuing” people with answers via Twitter. link -Maurice Levy talks Omnicom merger. link -Executive vice president Jim Moffatt returns from sabbatica […]

This week, Verso Advertising needs a media coordinator, while Blue State Digital is seeking a digital copywriter. Gyro needs a media planner, and Socialdeviant is on the hunt for a creative content maker and technologist. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro. Media Coordinator Verso Advertising ( […]

Publicis Groupe’s ROKKAN has officially launched its new media planning/buying offering, hiring three industry vets in the process: Sean Miller, who will lead the entire strategy department in the SVP role, most recently worked in the strategy/planning department at R/GA New York. Lindsay Williams will lead the offering as VP of media and analytics. She join […]

We still can’t quite wrap our heads around the simple concept of book trailers. That said, this short from Aardman Animations–the studio behind “Wallace and Gromit”–reminds us why stop motion animation will never get old: We can’t promise that we’ll actually buy and/or read the book in question, though the fact that this city mouse-to-country mouse memoir in […]

-Is this the dumbest shoe ad (video above) you will ever see? link -Pair of London creatives assign collective nouns to “Creatures of Adland.” link -Patrick Stewart and Ian McKellen are the true masters of social media marketing. link -An updated guide to Mad Men and advertising history. link -Study finds integrated search and social ads double conversion ra […]

Kentucky-based agency Cornett IMS’ Beardvertising initiative, which we’ve covered here before, has been nominated for a Webby in the Professional Services category. So how has the agency chosen to promote their cause and garner more votes? Beardvertising, of course. That’s right: Cornett IMS is beardvertising for beardvertising. In case you need a refresher, […]

Team One has launched a new digital scrapbooking app for JW Marriott called CUR8. CUR8 is described as “an experience-oriented app that allows guests to share their favorite travel moments through digital videos on their social media networks.” Simply download the app at the Apple store, upload photos and videos, choose a few of JW Marriott’s property images […]

Today the principals at Straight Up, Films–the studio behind the upcoming Johnny Depp Warner Bros. flick “Transcendence”–formally launched their production studio/commercial division. Operating under the Disorderly|Conduct moniker, the new division will be run by Straight Up producers Kate Cohen, Marisa Polvino and Ron Cicero. From the release, the principal […]

Ben Felton, most recently executive planning director at MRM Meteortie, has joined The Marketing Store as its new chief strategic officer. In his new role, Felton will be responsible for leading the agency’s strategy and planning team, working across all of the agency’s client partners, and will report to managing director Lisa Bonney. Felton joins The Marke […]

CVS Chief Marketing Officer Rob Price has exited the company to take on an as-yet undisclosed role, the company said. No successor has been named.Mr. Price was instrumental in crafting the retailer's loyalty program and pushing forward more personalized deals for customers. He also led the retailer's recent creative review, selecting BBDO last mont […]

Love it or hate it, Dove's latest installment of its "Campaign for Real Beauty" found a lot of viewers last week: 25 million grabbed the No. 1 spot on the Viral Video Chart this week. In the four-minute long creative, Dove asks a group of women to try a new prescription "beauty patch" that purports to change the way women "perce […]

Audi of America has begun a review of its digital agency business, according to people familiar with the matter.The pitch is part of a routine process that the automaker, part of Volkswagen, initiates every few years, industry executives said. Audi last reviewed its digital business in the summer of 2010; it named AKQA its digital agency of record in early 2 […]

When it comes to surveillance, NSA whistleblower Edward Snowden knows how to make headlines. In a video keynote at SXSW last month, he implored technologists to use encryption to "fix" the problem of government surveillance. But something quite profound was hidden in the closing minutes of his hyped speech. An audience member asked why it's ac […]

Twitter's ad world just got a little bigger.The messaging service -- whose business is already 75% mobile -- started selling ads in mobile apps beyond Twitter today, a key rationale of its purchase of MoPub, a mobile ad exchange it purchased in September.MoPub will allow Twitter's advertisers to buy mobile app install ads through the exchange. App […]

Publicis Groupe said organic revenue grew 3.3% in the first quarter of the year compared to a year earlier, up from a weak 0.7% increase in the final quarter of 2013. Revenue, 41% of it digital, increased 2.2% to $2.2 billion, the company said.In North America, organic revenue growth reached 4.3%, while in Europe it was 2.1%, helped by a buoyant Germany (up […]

Reckitt Benckiser has added Mucinex to the list of brands for which it is reviewing creative duties, Ad Age has learned. This could mean an end to the repulsive Mr. Mucus and his clan who've starred in the brand's ads.A Reckitt Benckiser spokesman declined to comment on the reviews or whether they had to do with market performance of the brands inv […]

The return of "Mad Men" for a seventh and final season last Sunday found Don Draper watching Richard Nixon become president, a smart young executive talking up marketing mix modeling and Freddie Rumsen pitching for Accutron watches, then a technological marvel.But what had real ad execs talking at the time? Check out some of the actual advertising […]

In a Chinese digital campaign for Baileys, two real-life best friends a celebrity and her manager -- describe a big fight in their past. The manager backed down first, writing a text message: "I really love you, do you love me?" That's sisterhood, one of the women explains: Being there for each other despite it all.In China, sisterhood is in t […]

Google is still an advertising juggernaut, but the search giant continues to grapple with ad-pricing declines that could endanger future earnings.Google hasn't posted an annual increase in the average cost-per-click since the third quarter of 2011. It hasn't posted a quarterly boost since the second quarter of that year. Both streaks remain intact. […]

Aereo is trying some last-minute moves to rally consumers behind its streaming TV technology just days before it defends its system before the Supreme Court next week. The pay TV upstart today launched protectmyantenna.org, an education and advocacy site where Aereo's subscribers and consumers can learn about Aereo's legal defense and access all it […]

Row, row, row your boat … 3,000 miles without stopping!? Meet Luke Birch and Jamie Sparks, two British endurance-sports mavens who recently became the youngest pair ever to row across the Atlantic. That's the Atlantic freaking Ocean! Shit, I get tired and cranky paddling an inflatable seahorsie around a swimming pool. They were both 21 when the trip beg […]

Revenue at Publicis Groupe, driven largely by digital operations, rose more than 3 percent organically in the first quarter, a “marked improvement” from the fourth quarter when it was flat, the French holding company said today. Revenue from digital activities, which now account for nearly 41 percent of all revenue, climbed 10 percent. First-quarter revenue […]

Twitter is officially revealing mobile app install ads as a beta product today, ending months of chatter that such a marketing feature was in the making. The ads will run on Twitter's mobile app as well as via MoPub, the mobile ad network that Twitter purchased in September. The development is designed to bolster the San Francisco-based company's r […]

Coca-Cola is now sponsoring World Cup trivia on QuizUp, the fast-growing mobile app out of Iceland. The app from Plain Vanilla Games has been testing branded quizzes as its advertising model. Coca-Cola is the second big brand to try marketing there, following Google’s collaboration that started last month. Google Maps sponsors a geography quiz called Earth F […]

Specs Who Co-founders Brook Jay (l.), CMO, and Sarah Eck-Thompson, COO What Experiential marketing agency Where Chicago Proponents of experiential marketing argue that it’s the original real-time marketing discipline where brands get directly in front of consumers and acquire immediate feedback. Now data may help support that case with efforts like All Terra […]

As legend has it, Paul Sperry—Dartmouth man, World War I naval officer—was sailing his cutter Sirocco on a cold day in 1935 when he nearly slipped on the wet deck and killed himself. Apart from his near-death experience, Sperry also noticed how his shipmate (a cocker spaniel named Prince) navigated the slippery teak without trouble. Later, examining his furr […]

Google topped $15 billion in first quarter revenue but still reported lower costs per click while the industry shifts to less expensive mobile ads. Google’s quarterly results also fell short of Wall Street estimates, sending the newly split stock down about 2.6 percent to $542 a share in after-hours trading. “Google’s got a mobile problem just like a lot of […]

Arnold's new campaign for Milk-Bone Brushing Chews features an everyman-type named Ted and his dog, Rudy. The duo appears in a series of online videos and a TV ad that illustrate the different benefits of the new product, a snack-cum-tooth cleaner that's taking on the likes of Greenies and Dentastix. The TV ad broke this week. “A lot of times you s […]

Deutsch L.A. wants to popularize the next generation of smart technology. The Interpublic agency has been tapped by Vivint to lead creative and strategic duties for the home automation services provider. With more than 800,000 installations, the Provo, Utah-based company is the largest home automation player but will now be facing tough competition from the […]

Good news for Android users: You can now access your PC desktop computer directly via your smartphone or tablet Google announced the launch of Chrome Remote Desktop app for Android this week, which lets you access files sitting on your home PC or Mac even when you're nowhere near it. See also: 10 Apps You Need to Dominate Your Work Day The move builds o […]

RunKeeper is targeting non-athletes with its new iOS app, Breeze, which launches on Thursday. But unlike its flagship app that tracks activity during exercise, the company's latest app will track all your daily activity, not just during workouts. Breeze functions much like a Fitbit, Nike+ Fuelband and other fitness trackers. It keeps tabs on your moveme […]

With its strong curves and Lotus-style doors, BMW's first hybrid, plug-in electric vehicle, the i8, makes a striking first impression. Unveiled at the New York International Auto Show on Wednesday, the two-seater features both an array of technology and eco-friendly accouterments that could make quite an impression when the car arrives later this year. […]

Power. It’s arguably the most precious commodity of the modern age, and the obsession of brilliant minds around the world. Scientists scramble to harness and hone earth’s natural resources, the brilliance of the sun and the awesome potential of the wind. Engineers run countless configurations to determine the most effective ways to charge our homes and vehic […]

Sony's PlayStation 4 console sold 7 million units since its launch Nov. 15 last year, the company announced. In addition, PlayStation 4 games have sold 20.5 million copies at retail stories and through the digital PlayStation Store as of April 13 See also: The 6 Coolest Co-Op Games for PS4 "The PS4 journey has just begun, and although we are still […]

Three pro-Russian protesters are dead and 13 are injured following a firefight in the eastern Ukrainian city of Mariupol. Ukrainian forces detained 63 of the Russian protestors in the most violent confrontation in that part of the country since the unrest began, according to the New York Times. See also: Founder of 'Russia's Facebook' Says Gov […]

A group of researchers stumbled upon a grisly scene during a field study in Macedonia last year: a dead nose-horned viper with a centipede's head sticking out of its ruptured abdomen. After a post-mortem, the scientists think it's possible that the centipede quite literally eviscerated the snake from the inside out The remnants of the death match w […]

In what could be best described as a bizarre PR stunt, Edward Snowden made a surprise appearance on live TV to ask Russian President Vladimir Putin whether he spies on his citizens. Snowden, who has received asylum in Russia, appeared during Putin's annual call-in show on Russian TV on Thursday, during which Putin answered questions from the public. It […]

Weibo may be known as China's version of Twitter, but its initial public offering on Thursday is shaping up to be very different. Weibo priced its IPO at $17 a share, according to multiple reports, which comes in at the low-end of its proposed price range. At that price, Weibo will raise less a little more than $285 million from its IPO and be valued at […]

You will soon start seeing ads on Twitter's mobile app for other apps. The company announced a mobile app install suite on Thursday, which leverages Twitter's 2013 MoPub acquisition to let marketers advertise both on Twitter and off Twitter Twitter officially announced the ad units on Thursday, but the news was reported in The Wall Street Journal w […]

Honda's using a unique approach to discourage texting and driving by appealing to millennials in ways they connect with -- emoticons. Rather than using the typical scare tactics, Honda is approaching this Gen Y audience through social media to call attention to the dangers of texting and driving. Agency: RPA, Santa Monica.Category: AutomotiveClient: Hon […]

Staples Australia has gone to market with an awareness-driving radio and outdoor campaign via GPY&R and IdeaWorks Sydney, that prompts people to use Staples Hype Highlighters precisely for what they're intended – highlighting 'what's important'. Albeit, in a fresh way.Category: Business equipment & servicesClient: StaplesAgency: G […]

Staples Australia has gone to market with an awareness-driving radio and outdoor campaign via GPY&R and IdeaWorks Sydney, that prompts people to use Staples Hype Highlighters precisely for what they're intended – highlighting 'what's important'. Albeit, in a fresh way.Category: Business equipment & servicesClient: StaplesAgency: G […]

Staples Australia has gone to market with an awareness-driving radio and outdoor campaign via GPY&R and IdeaWorks Sydney, that prompts people to use Staples Hype Highlighters precisely for what they're intended – highlighting 'what's important'. Albeit, in a fresh way.Category: Business equipment & servicesClient: StaplesAgency: G […]

Staples Australia has gone to market with an awareness-driving radio and outdoor campaign via GPY&R and IdeaWorks Sydney, that prompts people to use Staples Hype Highlighters precisely for what they're intended – highlighting 'what's important'. Albeit, in a fresh way.Category: Business equipment & servicesClient: StaplesAgency: G […]

Staples Australia has gone to market with an awareness-driving radio and outdoor campaign via GPY&R and IdeaWorks Sydney, that prompts people to use Staples Hype Highlighters precisely for what they're intended – highlighting 'what's important'. Albeit, in a fresh way.Category: Business equipment & servicesClient: StaplesAgency: G […]

Staples Australia has gone to market with an awareness-driving radio and outdoor campaign via GPY&R and IdeaWorks Sydney, that prompts people to use Staples Hype Highlighters precisely for what they're intended – highlighting 'what's important'. Albeit, in a fresh way.Category: OtherClient: Staples AustraliaAgency: GPY&R Sydney + […]

Staples Australia has gone to market with an awareness-driving radio and outdoor campaign via GPY&R and IdeaWorks Sydney, that prompts people to use Staples Hype Highlighters precisely for what they're intended – highlighting 'what's important'. Albeit, in a fresh way.Category: OtherClient: Staples AustraliaAgency: GPY&R Sydney + […]

Staples Australia has gone to market with an awareness-driving radio and outdoor campaign via GPY&R and IdeaWorks Sydney, that prompts people to use Staples Hype Highlighters precisely for what they're intended – highlighting 'what's important'. Albeit, in a fresh way.Category: OtherClient: Staples AustraliaAgency: GPY&R Sydney + […]

Words kill wars. Agency: Ogilvy & Mather, Tokyo.Category: Public interestClient: ADOTAgency: Ogilvy & Mather TokyoChief Creative Officer: Ajab SamraiArt Director: Junkichi TatsukiCreative Director/ writer: federico garciaProducer: Yohei Mori

You want to grow your business, right? You want downloads of your app, people buying your products, readers on your blog, and evangelists on social media, don’t you? Fair enough, that’s what we all want. But you’re missing something essential. People won’t ever know you, hear from you, understand you, follow you, or engage with[ Continue Reading... ] The pos […]

There is a terminology problem plaguing the content community. It’s confusing marketers, it’s misleading clients, and it’s causing an identity crisis among content creators everywhere. It seems that no one really knows what it means to be a writer. And Merriam-Webster isn’t much help when it comes to defining this person. A “writer is someone[ Continue Readi […]

Despite all the hype, native advertising remains a fuzzy concept for most marketers. According to our 2014 status report: 49 percent of respondents don’t know what native advertising is 24 percent are hardly familiar with it Another 24 percent are somewhat familiar Only 3 percent are very knowledgeable So, given the lack of awareness (and[ Continue Reading.. […]

Shockwaves. That’s what this post by Sonia Simone sent through the Copyblogger community. The post, you’ll recall, announced our decision to remove blog comments and gave the reasoning for why we decided to do so — reasoning that some accepted at face value, others parsed for hidden meaning, and the rest ignored before ZOMG’ing to[ Continue Reading... ] The […]

It’s the question I get more than any other, and it’s one of the most important questions you’ll answer in marketing your business: How do I create a content marketing strategy that actually works? That will take several thousand words to answer, and then you’ll have to create your own strategy. Yep, ultimately it’s up[ Continue Reading... ] The post Agile C […]

Can parallax design be bad for a website’s SEO? Absolutely. Hence the chatter. But this shouldn’t deter you from considering parallax effects for your site, because any design style can be bad for SEO if it causes a site to load slowly or reduces it to a single URL. But those are issues of execution[ Continue Reading... ] The post Why Parallax Design Doesn’t […]

Authority is where it’s at these days. Of course, as a Copyblogger reader you know that already. Google values authority so much that it’s trying to build an authority measurement into its algorithm. Authority has simply become the way to stand out and get ahead. Business owners need to create authority around their business ideas.[ Continue Reading... ] The […]

Native advertising is paid content that matches a publication’s editorial standards while meeting the audience’s expectations. Think Captain Morgan’s campaign on BuzzFeed in general, their 15 Things You Didn’t Know About 15 Captains, Commanders And Conquerors article in particular. First off, the theme of the article matches the brand’s values: Captain Morga […]

Microseduction. I consider an episode of The Lede wildly successful when we create a new word. In this episode of The Lede about using internal cliffhangers, Demian Farnworth does just that. Here it is: mi·cro·se·duc·tion noun a slow, patient process for creating a emotional tie in an audience member to a piece of media The[ Continue Reading... ] The post Ho […]

If I asked people what they wanted they would have said faster horses. ~ Henry Ford Pretty witty quote, right? You’ve probably heard it before. (Even if Ford never actually said it.) I know I have. But what I’ve been realizing lately is that I haven’t really been applying the essence of it to my[ Continue Reading... ] The post Your Audience Doesn’t Know What […]

Another data point on the General Motors ignition recall timeline has been filled in with the latest revelation that test drivers for the car maker’s Cadillac division spotted the problem eight years ago, possibly leading to a hush-hush design tweak in the switch. According to the Wall Street Journal, newly uncovered documents related to the defect that has […]

Companies want customers to engage with them online as if they’re just another pal on Facebook or Twitter, one that can offer downloadable coupons and promote contests with attractive prizes. But in new language recently added to General Mills’ website, consumers who interact with the company online will be agreeing to give up the right to sue the company in […]

Earlier this week a Dutch teenager landed in hot water after sending a threatening tweet to American Airlines. While the teen says she was joking, the airline took the threat seriously, as it should have. After a number of copycat tweets, nearly all airlines have been keeping a close eye on social media. That vigilance resulted in a temporarily … [More]

Yesterday, restaurant chain Joe’s Crab Shack was called out by the Center for Science in the Public Interest for continuing to use margarine with a high level of trans fat, in spite of claims made on the eatery’s menu that Joe’s doesn’t use the controversial oils. In response, the company says it plans to get rid of this last … [More]

Here at Consumerist, we love and hate holiday mashups. Here’s one that has been around for a while, but was new to us: easter egg nog. Makes sense, doesn’t it? A holiday for which the decorations include brightly-colored eggs, and a festive, occasionally boozy, holiday beverage. Yet it seems so very wrong. This product came to our attention through … [More] […]

Walmart’s one-stop-shop just gained new ground. Instead of traipsing to Western Union or another money transfer storefront, you can just send dear old grandma a few bucks once you’ve finished grocery shopping at the superstore. Walmart-2-Walmart allows shoppers to transfer money to and from 4,000 Walmart stores nationwide for up to 50% less than competitors, […]

The reason cranky adults yell things like “Get off my lawn!” at teenagers isn’t just to protect that lawn. No, we’ve learned in our wise old age that it’s just easier than yelling “Please think about your decisions and how they will affect those around you before you do something just because you think it’s funny!” Case in point: A … [More]

Because the Consumerist team is strong in the ways of the Force, I know you’re probably thinking something like, “How can someone accidentally steal a car?” Maybe if that person thinks they’re actually just moving the car they were told to move, because hey, these keys work so it must be the right one. Except that it wasn’t. A Brooklyn … [More]

How much would you pay per month for an unlimited coffee pass? If you drink coffee daily and don’t brew it at home, that could become a pricey addiction. Yet CUPS, an app out of Israel, recently expanded to this country. Its premise is simple: subscribe and get discounted or even unlimited coffee from independent coffee shops for a discounted … [More]

In a publicity stunt that rivals its original stunt from 50 years ago, Ford perched a shiny yellow Mustang on the observation deck of the Empire State Building. To celebrate 50 years of the iconic Mustang, Ford once again assembled the car atop the Empire State Building for revelers to gawk at while taking in the views of New York … [More] […]

Strutting skeletons are hot. Wait...what? This is a brand new ad for calcium supplement Citracal. Country:  United States Commercials:  Health & Beauty […]

Hippy Dinners is a memoir from Abbie Ross, that deals with growing up with somewhat counter culture pare Country:  United Kingdom Commercials:  Entertainment […]

Hell Pizza, the New Zealand pizza provocateur, must have missed the international news spotlight. So, just in time for easter they've put up a billboard made with real rabbit - just like their rabbit pizza. Yep, that's right, lots of furry widdle rabbit furs were stapled to the billboard, leaving only open areas where the headline is. Quelle outrag […]

Heavy on the shtick, sure, but this is shtick in an unexpected setting. Silly, funny stuff for the Toronto Jewish Film Festival. Country:  Canada Commercials:  Entertainment […]

Following Franks's pitch to HBO in "Being Frank" starring Lawrence Fishburne , HBO turns the table Country:  Sweden Commercials:  Telecom & Dotcoms […]

This needs a bit of backsplainin', dear adgrunts, so here goes: Tele2 have been running an ad campaign with a black sheep named Frank for many years. Country:  Sweden Commercials:  Telecom & Dotcoms […]

Dear adgrunts, welcome to the Adland recap of the latest ad-kerfluffle on the horizon. Country:  United States Commercials:  Drinks & Alcohol […]

"When I see a woman drinking bourbon, I imagine she knows how to tell a story to a table full of people, without giving up full possession of the details..." Country:  United States Commercials:  Drinks & Alcohol […]

"When I see a man drinking bourbon, I figure he keeps his friends for life. Time or distance will have no effect on him and his boys. Country:  United States Commercials:  Drinks & Alcohol […]

"When I see people drinking bourbon, I know they're tight." Yep. They're tighter than this copy. Country:  United States Commercials:  Drinks & Alcohol […]

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On World Toilet Day, Tribal Worldwide will launch a campaign for UNICEF with the goal of informing a new audience about the lack of access to toilets worldwide. Called “Access Denied,” the campaign will urge changes in both behavior and policy on issues ranging from enhancing water management to ending open-air defecation. The campaign includes […]

Corona Extra || Panchita from Michael Maxxis on Vimeo. Credits: prod co: DNA director: Michael Maxxis producer: Paul Bock dp: Cale Finot editor: Drew Stevenson editorial house: Rooster colorist: Tricia Hagoriles colour facility: Alter Ego Tags: alcoholic beverages, beer, Consumer goods, Corona, video

Gillette ProGlide Styler || Same Razor from Michael Maxxis on Vimeo. Credits: prod co: DNA director: Michael Maxxis producer: Paul Bock dp: Michael Maxxis editor: Dean Gonzalez editorial house: Hootenanny colorist: Shane Reed color facility: The Mill Tags: Consumer goods, Gillette, Gillette Fusion, Household products, NSFW, shaving, video