The Lowdown is Ad Age's weekly look at news nuggets from across the world of marketing, including trends, campaign tidbits, executive comings and goings and more.E-commerce is big in beauty, but not so much yet in personal care, according to research by Tabs Analytics. While e-commerce is now 9% of the beauty market, per Tabs, […]
MillerCoors is giving lazy beer drinkers another excuse to stay put: The option to order beer with the touch of a button or a simple voice command.The brewer and IPG Mediabrands today announced a new suite of connected home services called "Miller Lite On-Demand" that will allow consumers to stock their fridge using a voice-activated […]
AT&T has halted its advertising with Google for anything but keyword search, becoming the latest major marketer to pull back after an uproar over ads running beside offensive videos on YouTube."We are deeply concerned that our ads may have appeared alongside YouTube content promoting terrorism and hate," a spokeswoman for AT&T said in a statement. […]
For all the talk about how data's role in the TV upfronts will continue to be more pronounced, two cable networks reminded media buyers and advertisers that TV is more than just buying audiences."Environment matters," said Jon Steinlauf, president-national ad sales, Scripps Networks, at a press breakfast ahead of the company's upfront presentation on Wednesday […]
Connected devices are treasure trove of intimate data and insights for marketers.But what happens when every device is a data point? How do you determine signal from noise?Here's how to find the magic in the math in this second installment of The Connected Life. Continue reading at AdAge.com
The Viral Video Chart for the week through Monday is dominated, as it is on many weeks, by campaigns for technology products, especially cellphone stuff. There are two distinct campaigns for LG's new G6 phone, a Samsung campaign teasing a new phone and a Verizon effort for its data plan, not to mention the various […]
Apple is selling red iPhone 7 and 7 Plus models to raise money for the Global Fund to fight HIV and AIDS. In mainland China, oddly, the company's website makes no mention of the cause. The new products are just presented as special edition red iPhones.Tay Xiaohan of IDC noticed the discrepancy and tweeted about […]
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked by digital activity (including online […]
Imagine sitting next to a Coca-Cola polar bear in a movie theater.Now, imagine flying through Times Square and all the ad screens are taken over by one brand.Now, imagine a future-based video game, chasing through traffic, and a billboard up ahead is playing a commercial. Continue reading at AdAge.com
Chinese internet giant Tencent Holdings said fourth-quarter ad revenues jumped 45% from the same period a year earlier. The company now gets nearly a fifth of its revenues from advertising, a growing opportunity at a company long powered by its popular online and mobile games.Tencent was just named the most valuable brand in China in […]
Guardian US is hit with a round of cuts-again, as the U.K.-based publication looks to cut operating costs in order to reach a goal of breaking even by 2018/2019. On the United States side, that cost reduction, 20 percent, will bring with it a staff reduction first reported on by BuzzFeed's Steven Perlberg. The number...
Instagram users in S?o Paulo can now add geostickers to their Instagram Stories, joining their counterparts in New York and Jakarta, Indonesia. The Facebook-owned photo- and video-sharing network said in a blog post announcing the addition of the Brazilian city: When you take a photo or video and tap the sticker icon, you'll see geostickers...
Influencer marketing is now an integral part of social marketing; it may even become an anchor for marketers trying to navigate around the scourge of ad blocking and bot fraud this year. However, while influencer marketing has proven to yield excellent return on investment, rising costs have some experts asking how much is too much...
Facebook Live was extended to verified pages in December 2015, and users started getting access to the feature via desktops and laptops as early as last September. Starting Wednesday, it is available globally. Product manager Erin Connolly and engineering manager Jeff Hendy said in a Newsroom post that users can click "Live Video" from the...
Outlets today are beginning to pick up a bit more on the apology posted Monday by The Daily Beast London senior editor Nico Hines, disgraced during the Rio Summer Olympics by an upside-down bit of Olympic Village dating-scene reportage. The stream is predictably nowhere near the amount of days-on, outraged coverage that followed the original...
After eight months without a permanent editor, The Washington Post Magazine gets one in Richard Just, who will join the publication on April 3. This won't be the first time Just has helmed a magazine, having served as editor of the National Journal as well as The New Republic. "Anyone familiar with his work at...
Imagine you're waiting for the bus, and the guy in the watch ad next to you suddenly starts talking to you. A handful of straphangers in Israel recently enjoyed (if that's the word) such an experience, thanks to a campaign from Samsung and Leo Burnett Tel Aviv for the Gear S3 smartwatch. The billboard--actually a...
When your Bloomberg Media title is global chief revenue officer, it makes sense that the job would entail crisscrossing the world in search of ROI and more. This morning, at Bloomberg headquarters in New York, Keith Grossman held his monthly town hall meeting on the heels of some truly impressive globetrotting. He kicked things off...
At this week's Adobe Summit in Las Vegas, the company rolled out a number of new products for the coming year, letting data and artificial intelligence play key roles in the future of how both companies and consumers interact with brands. On Tuesday, Adobe introduced the Advertising Cloud as a way to let brands and...
Developers who can't make it to Facebook's F8 annual developers conference April 18 and 19 at the McEnery Convention Center in San Jose, Calif., may be able to take advantage of the next best thing if they can get to one of 45 other cities. Facebook vice president of product partnerships Ime Archibong announced in...
Ever wanted to make a unicorn cry tears made from its own horn? Well, that's messed up, but you can — thanks to this candle. Simply light the wick of Firebox's new, aptly-named "Crying Unicorn Candle," and soon the creature's horn will start to melt into hot rainbow wax. Then, the wax will drip through […]
When a man suspects his sperm isn't hitting home runs, the only way he can be certain is to go to a lab to get tested. You know the scene as a Hollywood gag: a man walks into a closet-sized room with a stack of X-rated magazines and delivers a sample to a lab tech, […]
Physicians at University of Rochester have developed a new way to 3D-print lifelike artificial organs for surgical training and education. Read more...More about Mimic Organs, Kidney, Muscles, Intestine, and Doctors
Surely you recall the footballer who recently shouted out both his wife and "girlfriend" on live TV during a post-match interview. It was an own-goal for the ages. Except our protagonist, Ghanaian striker Mohammed Anas, says there's a very wholesome, perfectly logical, totally believable explanation for all this. We'll let you judge for yourself, though. […]
Nintendo has finally explained just what was going on with Switch Joy-Con controllers — particularly the left one — de-syncing in wireless mode. It was a "manufacturing variation," a statement from the company confirms. In other words: something happened at the factory level that left some Joy-Con controllers — not all, Nintendo maintains — more […]
Student loan debt may not be exclusive to gender, but women have a tougher time paying it off than men. Women earn just under 80 cents on the dollar compared with men, according to the U.S. Census Bureau, and they’re paying more out of their pockets to service debt. One year after graduation, 47% of women […]
What's better than brains? FRIENDSHIP — probably. Liv and her human colleagues are back for a new season of iZombie, where there's blood, bonding, and yes — brains. SEE ALSO: New 'Fargo' trailer gives us double the Ewan McGregor Season 2 ended with the discovery of a whole team of zombies in Seattle, and Season […]
Apple announced a new red iPhone Tuesday — the latest in the company's decade-long partnership with (RED) to combat HIV and AIDS. If you've got several hundred dollars to spare, you're in luck. Part of the proceeds from the new iPhone 7 and 7 Plus devices will go to the organization, so buying one is […]
Donald Trump's frequently misspelled tweets put the increasingly fragile world order at risk. Former Arkansas Gov. Mike Huckabee's, by contrast, pose a far greater danger: They threaten America's comedic leadership in a world increasingly dominated by "funny" reddit photoshops and bad homemade cat GIFS. Huckabee might have failed to secure his party's nomination for president, […]
Hello, and welcome to your Wednesday afternoon moment of zen. Former Vice President and presidential-level heartthrob Joe Biden (don't @ us) met a 4-month-old Golden Retriever named Biden and for a moment, the entire world stopped spinning, and everything was right again. SEE ALSO: There are many great Obama-Biden bromance memes, but only one made […]
Stuck in Woop Woop or up Ship Creek? You can't choose where you break down.Category: Finance & insuranceClient: AAMIAgency: Ogilvy MelbourneExecutive Creative Director: David Ponce de LeonDirector: Adam StevensSenior Copywriter: Alex LittleSenior Art Director: Karsten JurkschatOther credits: Head of Strategy: Gavin MacMillan Business Director: Belinda Danks-Woodley Account Director: Belinda Bassingthwaighte Account Manager: Jessica McColl Agency […]
The Finns are not exactly famous for showing their feelings. No matter what the situation, the world has accustomed to see them calm, cool and collected. The brand new ad of Fazer Blue, Finland´s most loved chocolate, seems to prove THAT all wrong! Far from the usual ad imagery, Unforgettable is a short story full […]
A calendar in which each day represents the story of a late medical appointment to demand a response from the government.Agency: Publimark MullenLowe, Costa RicaCategory: Charities & appealsClient: Salud Sin FilasAgency: Publimark MullenLoweChief Creative Director: Javier ZeledónExecutive Creative Director: Jorge CarreraExecutive Creative Director: Franklin GuevaraCreative Director: Jonathan SánchezArt Director: Milena SotoCopywriter: Maricarmen MonteroProducer: Julio RomeroProducer: […]
It´s a film that faces the worries we have in the world today: Themes of division, technology, escapism, refugees, transcendence, nostalghia, identity and overpopulation. It shows how we FEEL about these things, in an abstract language. Agency: Tobias Gundorff BoesenCategory: Entertainment & leisureClient: CPH:DoxAgency: Tobias Gundorff BoesenDirector: Tobias Gundorff BoesenExecutive Producer: Riina Soørring ZachariassenDoP: Jasper […]
Costa Rica's Art From the Ashes promotion from Publimark MullenLoweCategory: Entertainment & leisureClient: Orquesta Filarmónica de Costa RicaAgency: Publimark MullenLoweChief Creative Director: Javier ZeledónExecutive Creative Director: Franklin GuevaraExecutive Creative Director: Jorge CarreraCreative Director: Jonathan SánchezArt Director: Milena SotoCopywriter: Mauricio CambroneroCreative: Álvaro RojasDirector: Marlon VillarProduction company: BIG BANGIllustrator: Rodmi Cordero
Amelie Company, Denver has created this "Live Free, Die Old" outdoor billboard for CDOT.Category: Public interestClient: CDOTAgency: Amélie Company, DenverCreative Director: Patrick FeeheryArt Director: Eric HinesCopywriter: Cecil Bozard
Friendship, Antwerp has created this "Dove Is In The Air" stunt.Category: Cosmetics & toiletriesClient: DoveAgency: Friendship, AntwerpCreative Chairman: Phil BlondéExecutive Producer: Lina MertensOther credits: Photography: Sumi arcos Mina PR: Listen Up
We’ve been telling you there’s no great secret to search optimization, but that’s kind of a lie, isn’t it? There is one not-so-secret ingredient that makes SEO work. It also makes social sharing work. Referrals, too. I won’t be mysterious about it — it’s links. Links make the web go around. They’re why it’s called […]
“But I don’t really think about SEO very much anymore.” That was my initial reaction when we all agreed that March would be SEO month here at Copyblogger. At which point, of course, I knew I’d have to write about it. “Look, I just create useful content for people. Do that, get it read, get […]
Google reminds me that we’ve covered the intersection of Zen and business a few times at Copyblogger … which doesn’t surprise me a bit. At the heart of Zen is the concept (which is not a concept) of nonduality. In the words of Shunryu Suzuki: “To speak of waves apart from water or water apart […]
By now you know that — technical details aside — SEO is not separate from content marketing; it’s an integrated aspect of content marketing. Optimizing your content for search engines is part of your craft and a skill you can strengthen with practice. But even when you rank well for search terms your audience uses, […]
Well, it’s been a while since you’ve seen my byline around here at Copyblogger, but that’s for a few good reasons — I’ve had my head down and been working hard over at StudioPress (specifically, the all-new StudioPress Sites you’ve been hearing about). If you’re interested in checking it out, you’ll see that the StudioPress […]
Imagine with me. Imagine a world without search engines. It’s easy if you try. No more surprise Google updates. No more worrying about XML sitemaps, robots.txt, and content analysis and optimization. And perhaps most importantly, no more keyword research. That last one means you’re going to have to go old-school to figure out the language […]
This year on Copyblogger, each month has a theme — and in March, it’s search engine optimization. That’s great news for some of you, and terrible news for others. If you’d rather eat a bug than think about SEO, you and I have much in common. On Monday, I wrote about some solid SEO advice […]
Hey there, content geniuses — it’s March, and that means we have new prompts for our Content Excellence Challenge. This is a yearlong community exercise in getting better at what we do … and more productive, so we can do more of it. (Or even accomplish something crazy like having a life.) So, let’s do […]
Why do we spend so much time researching, creating, optimizing, and promoting our content? “Geez, Stefanie. That’s a silly question,” you might be thinking. “You of all people should know that content marketing helps with our business goals. In fact, you wrote about that last week.” And you’d be absolutely correct. But that’s not what […]
Keyword research is always a hot topic in content marketing circles. It’s one of those subjects that never goes out of style — because wise content marketers know that using the right words in their content will give them a big edge over their competition. Wondering how to find the “right” words to optimize your […]
AT&T U-Verse customers in Nevada and California might find it hard to schedule an appointment with a company technician, after an estimated 17,000 workers walked off the job today in those states amid an ongoing contract dispute. Unionized workers who are part of the Communications Workers of America, District 9 haven’t had a contract for […]
Unlike traditional taxis, Uber passengers aren’t expected to tip; you can’t even add a tip on the app. However, Uber did recently settle a class-action lawsuit by allowing drivers to solicit and receive tips, but only in cash. One big problem: This policy appears to be illegal in multiple states. Many states and municipalities now […]
The recently enacted sugary drink tax in Philadelphia has not been without controversy, including a soda industry lawsuit, unhappy consumers, and push back from lawmakers. The two biggest names in soda are now making drastic changes to the products they offer — and the people they employ — and blaming it on the tax. The Philadelphia […]
Bad news for fans of the Coffee Coolatta from Dunkin’ Donuts: The chain says it’s killing off the beverage this summer for simply not being “good enough” to stay on the menu. The chain will pull the Coffee Coolatta this summer — while keeping its fruity Coolatta flavors — and replace it with a new […]
The offer of free money is hard to pass up, but, as we’ve warned before, those promises of hundreds of dollars worth of gift cards, a free car or trip, and other too-good-to-be-true offers are just that. The latest version of this scheme involves a $250 Walmart gift card. The Cleveland Plain Dealer’s Teresa Dixon […]
When you introduce a medical device into your body, there’s always the chance that things could go awry: For example, a breast implant could shift, leak, or otherwise interfere with your health. Now, after years of studying the issue, the U.S. Food and Drug Administration says there appears to be a connection between breast implants […]
There are certain givens when it comes to mall shopping: There’s always parking at Sears, and there’s a darn good chance you’ll find a Payless Shoesource store. However, the discount footwear retailer could see its roster of 4,000 locations slashed if reports of an impending bankruptcy filing are to be believed. Back in February, the […]
Are you having beef for dinner? Do you know where it came from? No, not the grocery store down the street, but where the cow was raised? Most of us probably can’t answer those questions, and that’s a growing concern for health advocates, retailers, and lawmakers amid reports that some meatpackers in Brazil — one […]
In an effort to ease congestion at security checkpoints — like last year’s unholy traffic jams during the busiest season for travel — United Airlines has outfitted an entire airport terminal in New Jersey with automated screening lanes. The carrier says its plan to partner with the Transportation Security Administration on the newly redesigned screening […]
In our recent story on the Trump administration’s decision to roll back protections for potentially millions of student loan borrowers, we also told you about new Department of Education advisor Taylor Hansen, a former lobbyist for the for-profit college industry whose father is the CEO of a student loan debt collection company that has been […]
Ford in Spain is promoting the Max vehicle range with “Max Motor Dreams”, a baby crib that reproduces the movements, lights and sounds of a parent’s car. Parents are able to use an app to collect data from different routes as they drive, to be replicated later for the sake of their sleeping children at […]
The French National Institute for Cancer (INCA; l’institut national du cancer) is running a film-noir themed commercial, Un Contrôle de Routine (Routine Check), as part of Mars Bleu, a month focused on colorectal cancer. Although colon cancer is the second most deadly cancer in France with 18,000 deaths a year, it goes largely unacknowledged. With […]
Twentieth Century Fox’s (FOX) action-thriller Alien: Covenant, hitting theaters May 19, marks visionary director Ridley Scott’s return to the universe he created. FOX has tapped Advanced Micro Devices (AMD) to be the official CPU/GPU partner for Alien: Covenant and has released this branded short, Meet Walter starring Michael Fassbender as his character Walter. As the […]
CoorDown, Italy’s national organization for people with Down syndrome, has launched a conversation-changing initiative, #NotSpecialNeeds, with the goal of driving a cultural shift in the approach to Down syndrome awareness. The Not Special Needs campaign, introduced in time for World Down Syndrome Day on March 21, features a digital film entitled, Not Special Needs, spotlighting […]
KFC UK and Ireland is marking St Patrick’s Day with the promotion of their 100% Irish O’Sanders Feast bucket. The O’Sander’s Feast includes 14 pieces of 100% Irish chicken, four servings of mashed potato, two sides, eight onion rings and a 1.5 litre bottle of soft drink. The bucket is available in Ireland until 23 […]
Apple is promoting a range of iPhone 7 sticker collections with “Sticker Fight”, a commercial bringing the world of stickers into everyday city life. The ad begins and ends with sticker-powered attempts at romance, interspersed with a huge sticker fight on the street, in a diner. Hand-sized stickers are slapped on pedestrians and diners alike, […]
Merck, the pharmaceutical company also known as MSD, is promoting the Merck for Mothers campaign with “Push”, a brand film giving perspectives of three different expecting mothers across the world. Launched to coincide with International Womens Day, “Push” serves as the launch film for Merck for Mothers’ “All for Mothers” campaign, which helps illustrate the […]
Nike has released three films connected with International Women’s Day (March 8), designed inspire more women and girls to get active. The Nike Women films were launched locally in February in the Middle East, Russia and Turkey, produced simultaneously under one key global objective – encouraging women to leap over life’s obstacles and get active, […]
Walmart marked their sponsorship of the 89th Academy Awards with “The Receipt”, a set of three short films directed by Hollywood directors Antoine Fuqua, Marc Forster, and filmmaking partners Seth Rogen & Evan Goldberg. The directors were challenged to each make a one-minute film based on the six items of a single Walmart receipt (bananas, […]
Audible’s advertising during television coverage of the 89th Academy Awards, “Audible Voices”, features actors reading quotes from novels exploring social responsibility and times of great challenge. The Audible Voices campaign is presented as a tribute to the power of great actors whose voices bring audiobooks to life. The choice of timeless and timely excerpts is […]
Nowadays we're constantly looking for the inside scoop to how our favorite brands work behind closed doors. Just last August Jamesontemporarily closed their distillery to the public for a multi-million dollar revamp. The already iconic distillery transformed into a fully interactive and engaging experience to give visitors that "behind the scenes" experience the seek while touring […]
Wendy’s has been making waves with their fresh beef campaigns for weeks and decided to make their way into the current cultural trend of March Madness. The NCAA Tournament captures the attention of a number of basketball fans year after year from all over the country and this year Wendy's gets to benefit off that […]
When one thinks of whiskey, it's not hard to think of the Jack Daniels name. And now, they're creating a new reason to be remembered with an awesome new experience in Brooklyn called Motel No. 7. Not only did the brand become the top trending local hashtag on Twitter, but they incorporated many aspects of […]
You may or may not consider yourself a homebody, but let’s be real. Aren’t you just the least bit interested in experiencing new things outside of the house? Well that’s what UK mobile phone store O2 is banking on.O2 seeks to make experiences available for those who chase them. Or shall I say “follow” them […]
Ok, this might be better than this year’s NBA Dunk Contest.Tech and sugar team up to satisfy a sweet tooth like mine everywhere. Ever heard of Shaq? Maybe Christina Aguilera? Or even Neymar Junior? They’re just a few of the bigger names participating in the Oreo Space DunkChallenge w/ Google. All you need is a […]
What do you get when a car manufacturer slowly increases its share in the market, while developing a lifestyle platform meant to resonate with consumers? A sweet looking get-a-way courtesy of Volvo.As sales have risen in recent years, Volvo is taking a slightly different approach to how they market. Get Away Lodge is their current […]
So you’re looking at a big movie buff here. One that appreciates the casting, set design, special effects, music and even knowing who the Assistant Location Scout is in the end credits. While you may or may not be like that, you might find this interesting enough.My interest was piqued upon seeing a 360° film […]
I’m not looking to buy a car this week, but when I do, Audi has thrown their hat into the mix. Whether it’s a house, the latest 60in 4K smart TV or new car, that BIG purchase may be far off. Yet that never stopped someone like me from geeking out over a purchase I’d […]
Millennials and Gen-Z (aka Gen-zennials) embrace experiences and passion points, it's how they define themselves. Music, athletics, art, and food are just a few of the common passion points Gen-zennials are drawn to. When it comes to food, cooking and eating are two sharable experiences that Gen-zennials take pride in. If Pinterest was made for collecting […]
There is a difference between seeing a shirt in a store window and seeing a shirt in an display window that inspires a shopper. If a shopper can see themselves wear the shirt, the chances they buy the shirt are much higher.Or if a brand is in the center of a great experience (big or […]
We are Manifold Motley + Miscellaneous (our logo, above), and we foster unthinkable diversity! We have Blacks, women, Muslims, homeless refugees, centenarians, a stove-pipe sponge, and both serial and spree killers on staff! Read more about us on Digiday—LINK (this is "satire").
Copywriters, these days, can't even write a decent meaningless tagline. Above are just two recent bad examples. Just Do It and Think Different were meaningless taglines, but they conquered the world for Nike and Apple. Read more in my latest post for Digiday—LINK.
Including not one but two unoriginal, stupid "pregnant" man campaigns. Plus a dehumanizing, Dystopian subway station takeover by Facebook. The worst of the worst will not be a surprise to you. LINK—on Digiday.
Using voice data from the hate speech of Cory Bernardi and Pauline Hanson to inform the animation of MQFF’s new brand icon, the campaign takes negative messages and turns them into art, telling a visual story of strength and love. The resulting 30 second film launching as a cinema trailer this week, turns the tables […]
The buzz in Moscow today is not about US elections. The reason is a new Battlefield promo. Game world is now discussing the most expected EA shooter release, dreaming about the great squad assembling and taking part in the most hard fought battles of the World War I. Electonic Arts in collaboration with Yandex.Taxi servise […]
Dove proves that real beauty touches the heart. Campaign monitors men’s heart rates while they describe female beauty. Dove is known worldwide for promoting ‘real beauty’ in campaigns that highlight the importance of women’s self-esteem. With this motto, the project Real Beauty Beats was designed by the creative studio Black Ship for Dove Portugal. Carried […]
The race to be the next Commander-In-Chief has never been fiercer, with the debates heating up to become the duel of the century. Audi is bringing you our own version of political satire, with two valets duking it out in an epic, knock-down-drag-out fight to the finish for the highest prize of them all. Hint: […]
From Disney tween star to twerking deviant, the career of Ms Cyrus has been one that divides people into being obsessive fans, the parents of those obsessive fans, haters, and people who don’t really care that much. Oh yeah, and the media, who care intensively. It’s a career that’s very much to be continued. But […]
Sometimes commercials can be awesome in how they convey a message, this is one of those times. Mostly with newborn babies you dress them in a onesie, the all-in-one bodysuit that ensures they’re kept warm and relatively dry but means you can also get access to their diaper quickly when you need to. This baby […]
Can you imagine if you lived in New York City and woke up one morning to find that everyone had gone, you couldn’t fail to notice something like that. However this isn’t a plot line for the film ‘I Am Legend’ with you playing Will Smith’s role, instead it’s an disturbing visual observation of what […]
Dust away all the glitter and the tinsel, put aside the turkey and the trimmings because Christmas is all about giving. That’s what makes it such a great time of year. Sure, the mulled wine’s great for a glass or two and everyone loves a mince pie, but there’s no greater feeling than seeing someone’s […]