RSS AgencySpy

RSS AdAge

  • Motorola Reimagines the Smartphone: It's Last Night's New Ads
    Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The new releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by […]
  • Can Snapchat's Culture of Secrecy Survive an IPO?
    Last September, Snapchat employees read a report about a leaked commercial touting a new product -- a pair of glasses for shooting videos. They felt emboldened to ask their bosses: Are these Spectacles glasses really from us? It seemed plausible. Paparazzi had photographed Chief Executive Officer Evan Spiegel wearing similar frames months earlier.But after the […]
  • Nielsen Partners With AT&T for Set-Top Box TV Ratings Data
    Nielsen has signed a deal with AT&T that will give it access to set-top box data to use in local and eventually national TV measurement.The anonymized data from DirecTV and U-Verse set-top boxes will be combined with the traditional panels Nielsen has used to measure TV audiences in a bid to enhance its measurement of […]
  • Esquire Network Cable Channel to Shut Down
    Esquire Network is killing its linear cable TV channel and instead going straight to consumers with a digital channel.The cable network will go dark this spring. An NBC Universal spokeswoman declined to comment on whether the network will be rebranded.Esquire's direct-to-consumer product will be available through Esquire.com. The spokeswoman declined to say whether it will […]
  • Here's Trump's Idea for His 2020 Re-election Campaign Slogan
    Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Jan. 18:It's another Trump-free edition of ... just kidding! Donald Trump, of course, continues to do what he does best: dominate the news cycles, macro and micro, as well as the news-about-the-news cycle, as journalists and even the current president gnash their […]
  • Lowdown: AB, MillerCoors Marketing Execs Trade Barbs
    The Lowdown is Ad Age's weekly look at news nuggets from across the world of marketing, including trends, campaign tidbits, executive comings and goings and more.L'Oreal has its first transgender ambassador model and activist Hari Nef as part of its "Your Skin, Your Story" TV, digital and social campaign, inspired by the 33 shades of […]
  • LinkedIn Gives Access to B-to-B Insights Through DataSift Deal
    LinkedIn is aiming to give marketers new insights for reaching decision-makers on its platform through a deal with the social data firm DataSift, according to the companies.The pact lets agencies and others access aggregated audience-level LinkedIn data through an API from DataSift that can be integrated with marketing cloud platforms and agency dashboards to better […]
  • Hyundai Will Shoot Its Super Bowl Ad During the Game
    Most Super Bowl advertisers spend months on their ads. Hyundai this year will condense the process into roughly three hours by filming its spot during the game.The 90-second ad, which the automaker is calling a documentary, will air in the so-called "post-gun" slot that airs immediately after the game ends but before the trophy ceremony. […]
  • Japan's Dentsu Cuts Executive Salaries For Three Months After Overbilling Scandal
    Japanese ad giant Dentsu Inc. wrapped up an internal investigation into overcharging and other improper business practices that affected dozens of clients in Japan, saying that 17 of its top executives face a 3-month pay cut as a disciplinary measure. The company also said the affected transactions amounted to $1 million, about half the sum […]
  • Fox Rejects Super Bowl Ad That Depicts a Giant Border Wall
    Border walls and Super Bowl advertising don't mix, one family-owned construction supplies company seems to have learned.After submitting its first-time Super Bowl ad to Fox for approval, 84 Lumber was sent back to the drawing board when the commercial was rejected, according to Michael Brunner, CEO of the agency behind the spot, Pittsburgh-based Bruner.84 Lumber, […]

RSS Adweek

  • FCB Hires mcgarrybowen's Global CMO to Fill Top Communications Role
    FCB has hired Brandon Cooke to serve as its new global chief communications officer. The mcgarrybowen veteran replaces Stephen Martincic, who now serves as chief brand and marketing officer for Ascential, owner of the Cannes Lions Festival. "We were looking for someone for this role with the right talent, track record and character to help further fuel […]
  • This Is Us, the Season's Breakout Hit, Has Been Renewed for 2 More Seasons
    Broadcast TV's biggest new hit show will be airing on NBC through at least the 2018-19 season. NBC announced a two-season renewal for its breakout family drama This Is Us today at the Television Critics Association's winter press tour in Pasadena, Calif. The network shared the news with the show's cast and producers just minutes […]
  • VSA Partners Promotes William Rosen to Chief Executive Officer
    Chicago-based VSA Partners named partner and former marketing practice lead William Rosen as its new chief executive officer. The independent agency, which opened more than three decades ago, has begun to pivot toward creating traditional campaigns for clients like Kleenex, McDonald's and Beam Suntory after initially focusing on designing logos and other branded visual identifiers. Rosen's […]
  • NFL and AwesomenessTV Want to Win Over Young Fans With a New Video Series
    Even though football is the most-watched sport in America, the NFL is always looking for new ways to engage younger audiences with unique and fresh content. For its latest effort, the league is partnering with AwesomenessTV to take a behind-the-scenes look at the NFL and the people who run it. The multi-part video series, "In […]
  • Snapchat Is Now Pitching Brands on Sequential Video Ads
    Snapchat is encouraging brands to run longer video by buying bigger packages of ads. According to sources, Snap has started pitching brands on a new type of ad package called sequenced messaging, a type of sequential advertising, in recent weeks. The new ad pricing bundles video ads together so brands can run back-to-back video ads […]
  • Hyundai's Ambitious Plan Is to Film Its Super Bowl Ad During the Actual Game
    After a successful Super Bowl 50, Hyundai has announced some pretty lofty plans for Super Bowl LI. This year, it will run a 90-second spot in the post-gun slot, the first ad to run after the game ends. But there's a catch: Hyundai will film the ad, which it is describing as a documentary, during […]
  • Melissa McCarthy Will Star in Kia's 60-Second Super Bowl Ad for the Niro Hybrid
    After putting Christopher Walken in a Super Bowl commercial for the Optima sedan last year, Kia is turning to another celebrity, Melissa McCarthy, to hype its Niro hybrid crossover on this year's game. The actress and comedian, 46, provides the voiceover for two 15-second spots breaking this week, titled "Many Names" and "Need/Want." She will […]
  • Will & Grace Is Returning to NBC Next Season for a 10-Episode Run
    Fox isn't the only broadcast network that's bringing back its biggest recent hits. NBC is reviving its hit sitcom Will & Grace for a 10-episode limited run next season. NBC Entertainment president Jennifer Salke made the announcement at the Television Critics Association's winter press tour in Pasadena, Calif. All four of the show's stars—Eric McCormack, […]
  • Doner Promotes New Chief Creative Officer in L.A. After Global Chairman Leaves Ad Industry
    Doner has named Jason Gaboriau as chief creative officer in its Los Angeles office, a newly created position. Gaboriau and former RAPP chief marketing officer Zihla Salinas came aboard to lead the L.A. office in early 2015 as evp, executive creative director and evp, managing director, respectively. "From the day Zihla and I were hired, our […]
  • VML Names 2 Co-Chief Creative Directors, Strengthening U.S. Team
    VML has promoted two creative leads for its North American network and hired a new director of creative recruiting to serve the same area. The WPP network's global CCO Debbi Vandeven announced today that John Godsey and Mike Wente will serve as co-chief creative officers, while new hire Craig Badynee will oversee creative recruiting. All […]

RSS Mashable

  • Zuckerberg wants to pay native Hawaiians to get the f off his 700-acre estate
    Mark Zuckerberg is suing hundreds of people in Hawaii in his effort to create a secluded island. The billionaire spent $100 million purchasing 700 acres of land in the island of Kauai back in 2014 and is still dealing with the fact that he doesn't actually have the exclusive rights to all of it.   […]
  • Get a stern talking-to from your parents with Kit Kat's Lunar New Year set
    The Lunar New Year is a time when many Asian families come together to feast, especially on traditional food. There's for instance bánh chưng, a Vietnamese sticky rice creation wrapped in leaves. Or the Chinese candy box, filled up with delicious dried fruit.  Looks like the folks at Kit Kat want to crash the party […]
  • The anti-trust lawsuit that could shape the future of smartphones
    Qualcomm is in trouble. For most, those words probably mean next to nothing, but if you know much about the technology within your smartphone, it means a great deal. Qualcomm builds many of the key components of the world's smartphones — specifically, the modems and often the processors, too. It's also the dominant vendor in […]
  • Google has some bad news for Trump ahead of his big day
    Donald Trump will soon be sworn in as the 45th president of the United States of America. But it looks like, once again, people seem to care more about the protests against Trump than the celebration of his coming presidency. In more than half the country, Google searches for "inauguration protests" outperformed searches for "attend […]
  • Man posts incredibly dumb maths 'problem' and Twitter descends into chaos
    Some men just want to watch the world burn. When twitter user @SandalShagger (yes, really) posted a nonsensical statement about children born in 2005, he may not have known how many people it would reach but he certainly knew it would annoy those it did.  SEE ALSO: Politician picks fight with 'The Simpsons' meme page, […]
  • Twitter's complicated relationship with developers just got worse
    Twitter's relationship with developers is as complicated as ever. The company caught developers by surprise Wednesday when it announced it was selling its developer platform Fabric to Google, thus offloading the suite of developer tools it once heralded as the "the future of mobile software." SEE ALSO: Twitter's Periscope launches 360 video The news comes […]
  • Don't stress: Positive possum is here to get you through the week
    You there. Feeling down? Depressed by the weight of the world and the state of global politics? Then there's someone you need to meet. SEE ALSO: Twitter is freaking out about the existence of hairless animals Behold your new motivational life coach: Let's call him "positive possum." He's clearly the world's happiest possum to ever […]
  • Obama 'Hope' artist has a brilliant new set of posters for inauguration
    The artist behind the iconic "Hope" poster of Barack Obama that became synonymous with his successful presidential campaign has released a new set of images, just in time for Trump's inauguration and the subsequent Women's March. Artist Shepard Fairey, who created the original in 2008 as well as a less flattering Donald Trump print complete […]
  • We are starting to think this dog will never catch the ball
    It is widely acknowledged that dogs love to catch balls. In previous cases, if we were asked to bet on whether a dog could catch a ball, we would have bet "yes, that dog can catch the ball." That was before we saw this dog. This dog cannot catch the ball, nor even come close […]
  • A little moon is making waves in Saturn's rings
    A new photo taken by a spacecraft near Saturn shows a small moon making waves in the planet's rings. The photo, captured by the Cassini spacecraft on Jan. 16, reveals the moon Daphnis as it makes its way around the huge world, orbiting within a gap in the planet's distinctive rings.  SEE ALSO: Actual footage […]

RSS best ads on tv

  • TV ad: Budweiser (China): The Long Ride
    Chinese New Year is the most important holiday in China, and Budweiser has traditionally been popular during the celebrations for its auspicious red colour. But research pointed to a worrying trend the homecomings and traditions that were being played out all over China seemed to be losing their meaningfulness in contemporary culture, juxtaposed against the […]
  • TV ad: Bajaj Corp: Men Don't Notice
    Bajaj Nomarks, a leading player in the mark removal cream category, has unveiled its latest brand campaign that highlights the many advantages of the skincare cream. The campaign, led primarily by a video film, touches upon the core point of the cream being a companion to women who often face multiple skin complaints, especially on […]
  • TV ad: Maxis Telecommunications: The 50-Year Promise
    In Malaysia, it was common practice during the post-WWII era to give away children to other families due to extreme poverty and poor living conditions.Many of them are still disconnected. This film from Ensemble Malaysia highlights the poignancy and the hope that thousands of Malaysians carry with them in their hearts.Category: TelecommunicationsClient: Maxis TelecommunicationsAgency: Ensemble […]
  • Radio ad: Commercial Radio Australia: Radio's Fair Share - Spotify
    In our latest campaign for Commercial Radio Australia, we thought it was time to give some of the 'other' audio platforms their fair share of airtimeCategory: Entertainment & leisureClient: Commercial Radio AustraliaAgency: Eardrum AustraliaCreative Director: Ralph van DijkCopywriter: Dominic YoudanDirector: Ralph van DijkDirector: Dominic YoudanAgency Producer: Jessie Williams
  • Radio ad: Commercial Radio Australia: Radio's Fair Share - Everyone
    In our latest campaign for Commercial Radio Australia, we thought it was time to give some of the 'other' audio platforms their fair share of airtime... Featuring interviews with Spotify, Apple and Pandora.Category: Entertainment & leisureClient: Commercial Radio AustraliaAgency: Eardrum AustraliaCreative Director: Ralph van DijkCopywriter: Dominic YoudanDirector: Ralph van DijkDirector: Dominic YoudanAgency Producer: Jessie Williams
  • Radio ad: Commercial Radio Australia: Radio's Fair Share - Apple
    In our latest campaign for Commercial Radio Australia, we thought it was time to give some of the 'other' audio platforms their fair share of airtime... Featuring interviews with Spotify, Apple and Pandora.Category: Entertainment & leisureClient: Commercial Radio AustraliaAgency: Eardrum AustraliaCreative Director: Ralph van DijkCopywriter: Dominic YoudanDirector: Ralph van DijkDirector: Dominic YoudanAgency Producer: Jessie Williams
  • Interactive ad: Sports Experts: Sports Experts Grab-a-gift
    Canadian sports retailer Sports Experts built an innovative holiday-themed Crane Game powered by Facebook reactions.Unlike regular crane games, everyone takes control of the claw at the same time by clicking the Facebook Live reaction buttons for the crane to move left, right, up or down towards a gift of their choosing. Powered by a Raspberry […]
  • TV ad: Betser: Are you balls or brains? Part 2. Ping Pong
    Unique from all other sports books, Betser is introducing 'Balls and Brains', which rewards the player's courage and skills. In the campaign Jack Russel gathered the biggest balls and brains personalities throughout history to let them convince each other on how to bet with your balls or your brain. In part 2 Napoleon and Einstein […]
  • TV ad: Travel Agent Tjäreborg: Down the Rabbit Hole
    Synopsis: With the member card you’ll receive a discount from your holiday reservations. We turned this into a story, where the card is an invitation to leave your everyday life for something truly wonderful.From Passion HelsinkiCategory: Travel, transport & tourismClient: TjäreborgAgency: Passion Agency Cassius, Helsinki, FinlandArt Director: Hermanni KanervaArt Director: Tuukka TujulaCopywriter: Antti TuominenCD/Copywriter: Erkko […]
  • Print ad: Hubbards: An Oat looking for love.
    Hubbard breakfast's are like a love story in every box. They truly are ingredients made for each other. So to launch a new range of Granola the humble Oat had to go on a search for love. The print campaign ran as full page ads in the classifieds section of national papers.Category: FoodClient: HubbardsAgency: Sugar […]

RSS Copyblogger

  • Practical Tools for Finding Courage and Revealing Your True Voice
    In 1911, a man known as “Ishi” (the name just means man in his language), believed to be the last of the Yahi people, emerged from the wilderness after 44 years. He was taken from Oroville, California to San Francisco by an anthropologist, to work with a group that wanted to learn more about Ishi’s […]
  • How to Attract Your Ideal Customer with Perfectly Positioned Content
    “Hello, I’m a Mac.” “And I’m a PC.” You remember Apple’s “Get a Mac” series of commercials that ran from May 2006 to October 2009? The commercials were short vignettes featuring John Hodgman as the sweet-yet-bumbling PC and Justin Long as the creative, hip Mac. Those 66 short spots were named the best advertising campaign […]
  • Taking the Day to Honor Dr. King
    The blog is taking today off to honor the life and work of Dr. Martin Luther King, Jr. “Faith is taking the first step even when you can’t see the whole staircase.”– Martin Luther King, Jr. We hope you’ll join us in spending a few moments today reflecting on the power dreams can have when […]
  • Let’s Get the Strategy Party Started
    Last week, Brian Clark announced he was going to be joining us regularly this year on the blog. On Monday, Brian actually came back to the blog. (We’re very happy.) He offered us a post that outlines three simple steps to crafting a content marketing strategy that works. Since “simple” steps aren’t necessarily “easy” steps, […]
  • The One-Two Punch of Authenticity and Strategy
    We all know how we feel when we run into creepy, pushy salespeople, right? Manipulated, pressured. Slimed. In fact, the last thing we want to do is make a purchase from that person. High-pressure salesmanship rarely works online. It’s so easy to just click away. That’s the promise of content marketing — to deliver a […]
  • Why Your Greatest Asset May Be Slowly Eroding (and How You Can Rebuild It)
    “Why are we sending this email to this list again?” Kim asked. I was incredulous. “Umm, because we never sent it a first time,” I thought to myself. Still, before responding, I decided to check. Glad I did. It turned out we had indeed sent the same information to the same email list a week […]
  • Your 2017 Content Excellence Challenge: The January Prompts
    In case you missed our “warmup” last month, this is the official kickoff for our 2017 Content Excellence Challenge. January resolutions are fine, but we’re more interested in helping you make consistent, ongoing improvement. Every month, we’ll give you a pair of prompts that we can all work on together as a community. The first […]
  • The Simple 3-Step Process for Creating a Winning Content Marketing Strategy
    Strategy … we all know what it means, right? Just for grins, let’s look at a simple definition: A plan of action designed to achieve a major or overall aim. Clear enough. So why would the majority of content marketers have no documented strategy, according to Content Marketing Institute? And by “documented,” I mean a […]
  • The Power of a Fresh Start
    You never know what a fresh calendar year can inspire someone to do. They might start a new business, lose a zillion pounds, organize the sock drawer. Or, if it’s Copyblogger’s founder Brian Clark, they just might come back to the blog with a vengeance … and a commitment to write a bunch of new […]
  • Why Your Voice Matters More than Ever This Year
    2016, right? Such a strange, difficult year. Lots of us are thinking about the artists we lost — poets, musicians, cultural icons. Of course, famous people die every year — but this one had a nasty streak. Bowie, Prince, Ali, Cohen, Fisher, and so many more. People who went far beyond entertaining us. We never […]

RSS comsumerist

  • USDA Definition Of “Organic” Meat Revised To Include Considerations Of Animal Welfare
    The current USDA requirements for “Organic” meat involve restrictions on what the animals are fed and when they can be provided antibiotics, but newly finally rules will expand the criteria for earning an “Organic” label to include considerations of animal welfare. The rule [PDF] adds new requirements for organic livestock farmers, like giving the animals […]
  • United Airlines Passenger Arrested For Fabricating Bomb Threat On Flight
    While some passengers disrupt flights with drunken rages, verbally abusive outbursts, or other violent actions, others are quieter in their approach. Like a United Airlines passenger who was arrested after allegedly making up a bomb threat and reporting it to the flight crew. According to the FBI, a 20-year-old man on a flight from San […]
  • General Motors To Pay $1M Over Ignition Switch Accounting Issues
    General Motors’ years-long ignition switch debacle has cost the carmaker billions of dollars in penalties, settlements, and compensation. Today, the Securities and Exchange Commission added $1 million to the hefty tab. The SEC announced Wednesday that GM agreed to pay a $1 million penalty to resolve allegations that it violated accounting rules involving the carmaker’s […]
  • DoorDash, Postmates Deploying Robot Delivery Guys On Both Coasts
    If you live in Redwood City, CA, or Washington, D.C., a robot might be dropping off dinner someday soon: DoorDash and Postmates are both starting to deploy robotic delivery vehicles in those cities, respectively. Autonomous ground-delivery robots made by Starship Technologies will be put to work starting today for both food delivery apps, with Postmates […]
  • Supreme Court Hears Arguments In Dispute Over “Scandalous” Trademarks
    Should your company’s brand, slogan, or logo lose its federal trademark protection just because it’s offensive? Under current law, yes, but today the Supreme Court heard arguments in a case that questions whether or not the U.S. Patent & Trademark Office should involve itself in questions of taste. The TL;DR Version • Federal law prohibits […]
  • Student Loan Giant Navient Sued By CFPB & Two States Over Alleged Illegal Practices
    Eighteen months after Sallie Mae spin-off Navient revealed that its wholly-owned subsidiary Navient Solutions Inc could one day be on the receiving end of a federal lawsuit related to its student loans servicing practices, the day has come to pass. The Consumer Financial Protection Bureau, along with two states, filed lawsuits against the nation’s largest […]
  • Hyundai Says It Will Produce Its Super Bowl Ad Live During The Game
    Every year, the NFL’s championship game not only pits the two best teams in the league against each other, but it sends advertisers scrambling to come up with the newest, best, most-buzzed about commercials they can air during the big event. This year, Hyundai has decided not to film its ad ahead of time, and […]
  • Feds Halt Phony Rental Home Scheme That Raked In Millions In Bogus Credit Check Fees
    For years now we’ve been warning consumers about the apartment rental credit check scam: a scheme where homes (that may not even exist) are listed online with the sole purpose of tricking prospective renters into paying for “credit checks” that will never be done. Today, federal regulators announced they had put a stop to one company […]
  • Samsung “Smart” Camera Is Ridiculously Hackable
    A security camera in your house, that you can access remotely, might seem like a good idea at first. You can log into it from anywhere, to see what’s going on and if it really was the cat who opened your kitchen cabinets every day last week. But the problem with a thing you can […]
  • American Airlines’ New ‘Basic Economy’ Fare Means You Board Last & No Bag In Overhead Bin
    There seems to be a new fare class emerging in air travel lately, essentially dividing the coach cabin between those who can use the overhead bin space, and those who cannot: after United Airlines introduced a cheaper ticket option called a “Basic Economy” fare in November, American Airlines is following suit with — whaddya know? […]

RSS adverlicious

RSS inspiration

  • Johan & Nyström Speciality Coffee
    Johan & Nyström, a coffee roastery in Sweden, has commissioned a package design series for their speciality coffee, a coffee line launched to celebrate the company’s 10th anniversary in 2014. A set of box designs, each with a distinct coloured seal, represents the countries of origin for Johan & Nystrom coffee beans. Handwriting presents the […]
  • Mercedes Encounter Kids
    Mercedes-Benz France is promoting the Mercedes Me services with “La Rencontre”, (The Encounter), a commercial featuring a group of children fascinated by their neighbour’s new Mercedes E Class wagon and its remote autopilot feature. First one, then two, four, five, nine, children gather on their bicycles to watch the Mercedes driver arrive home. Music used […]
  • Get Cancer in Ireland
    The Irish Cancer Society has launched ‘Get Cancer’, a daring and provocative new campaign, online at getcancer.ie. The campaign features a host of real life cancer survivors who state that they want to get cancer, through research, through volunteering, through funding. Opening with the arresting tagline, ‘I Want to Get Cancer’, the campaign is designed […]
  • Studio+ Tears and Speed Experiences
    Studio+, the smartphone film app by Vivendi and Canal+, has been launched with an advertising campaign focused on train commuters. Two commercials, “Speed” and “Tears”, show commuters totally engrossed in their viewing experiences, so much so that other passengers are affected. In “Tears” passengers waiting on the metro stand up on seats to avoid the […]
  • In Doers We Trust – Fiverr challenges dreamers
    Online marketplace Fiverr has launched “In Doers We Trust,” a brand advertising campaign articulating the ethos of Fiverr’s current bootstrapping entrepreneur members – heroizing them – with the goal of bringing more into the fold. The campaign, online at fiverr.com/in-doers-we-trust, positions Fiverr to seize today’s emerging zeitgeist of entrepreneurial flexibility, rapid experimentation, and doing more […]
  • BUPA For Owning the Dance Floor
    BUPA UK has launched “For Owning The Dance Floor”, a commercial for Bupa Health Insurance commercial promoting the “For Living” concept, helping people get the most out of everyday life. Actress Suzann McLean plays a recovered cancer patient dancing to 1967 soul classic Pain in my Heart as she realises she has beaten the disease […]
  • Celebrate Australia with a Lamb BBQ
    Meat & Livestock Australia (MLA) has launched “Celebrate Australia”, an advertising campaign connecting the lamb barbecue with an overview of Australia’s long heritage of hospitality, following on from the celebration of diversity found in the Spring 2016 You Never Lamb Alone campaign. The Celebrate Australia with a Lamb BBQ advert opens on the pristine Australian […]
  • Apple Portraits – Take Mine
    Apple has launched “Take Mine”, a commercial promoting the depth-of-field effects made possible with the portrait setting on the iPhone 7 Plus camera app. Released during TV coverage of the Golden Globe awards, the commercial features a young woman visiting her grandmother (ya ya or yia yia) in a Greek village. When she uses her […]
  • Specsavers Boiler Fiasco in France
    Specsavers UK has launched “Boiler”, the latest commercial encouraging people to sign up online for an eye test appointment. The Specsavers Boiler TV advert is set in the timeless, French look of films mastered in the likes of Jean de Florette, a 1986 French period drama film directed by Claude Berri. Shot on location in […]
  • Smart Car Anything But Cliche
    Daimler is running two commercials positioning the Smart Car as anything but cliche. Set in downtown New York City and Paris, the two commercials, “Epic Car Chase” and “Art-House B&W” present film motifs associated with large cars. Creative director Michael Schachtner explains the thinking behind the Smart Car Anything But Cliche campaign: “Why do we […]

RSS brand flakes

  • The Sausage Dome
    With only 3 weeks away from the Super Bowl, Johnsonville has launched “The Sausage Dome”. A Sausage-themed reality TV show, where contestants create their own recipes and compete against each other for a year’s supply of sausages and be entered into Johnsonville's "Big Game Binder" recipe book. They will be judged by the "The Sausage […]
  • Are You Ready For Some KFC Football?
    Weeks before the Super Bowl, KFC is getting fans ready for the big game — the one where a bucket of KFC is practically required — with a game of its own. The “KFC Fried Football Frenzy Challenge” combines America’s love of football, KFC, and social media by using Instagram in a unique way that creates […]
  • Redefining the luxury experience
    Cadillac is redefining the luxury car market and the entire car "buying experience" . . .  not by retooling their vehicles but by remodeling the process of how you arrange to drive them. Taking a cue from the increasingly popular borrowed economy playbook as well as the popularity of subscription services, “Book by Cadillac” is a […]
  • Honda Brings Holiday Magic to Kids in the Hospital
    Virtual Reality technology is pretty cool in and of itself, but what better way to use it than by bringing holiday joy to sick children? Take a look at Candy Cane Lane, a VR experience produced by Honda that immerses kids in a snowy landscape while a sleigh pulls them around to watch the holiday […]
  • Duracell Saves Christmas with Free Batteries
    Christmas is a hectic and incredibly busy time of year, especially for parents of young children. It’s easy to forget batteries for all those new toys, which undoubtedly has made for many a tearful Christmas morning. What better way to counter this negative experience than with Duracell Express, an on-demand free battery delivery service launched […]
  • Bacardi Innovates with Instagram DJ Experience
    Using Instagram’s new Stories feature, Bacardi gives their followers the ability to play DJ with this fun interactive experience. You control the music mix by tapping back and forth on the story timeline, while Bacardi keeps visitors engaged with the brand for much longer than they would with a simple static photo.Entertaining and incredibly share-worthy, […]
  • Let Kit Kat and Santa Give You a Break
    Trading on its well-worn catchphrase “Gimme a Break…”, Kit Kat goes one extra this holiday by enlisting the help of none other than Santa Claus himself. Not content to just deliver Kit Kat bars as gifts to a few lucky hard-working people, Santa actually takes over their jobs for them so they can enjoy a […]
  • Snapchat Brings its Brand Experience to the Real World
    One of the many challenges for digital-only brands is how to engage people beyond the screen. Snapchat meets this challenge head-on in a big way with it’s new Spectacles product.  Sold in a custom designed vending machine called Snap bot (which looks like something from Hitchhiker’s Guide to the Galaxy), Spectacles are a funky, colorful […]
  • The Macallan Residence is style in a bottle
    Luxury brands have a tough job marketing to consumers--they need to connect with them on a much different level, a more emotional level, to make the brand not only feel like part of their lifestyle, but almost as an extension of who they are as a person. The Macallan Residence experience does a good job […]
  • Holiday cheer for those that need it most
    WestJet certainly upped the ante on  spreading holiday cheer this season. They sought out a deserving community of people who had lost their homes to a forest fire earlier in the year and invited them to a magical winter wonderland experience so that they could feel the holiday cheer they deserved.  From documenting their stories in this heartfelt video, to delivering gifts […]

RSS copyranter

  • The Absolute Worst 10 Ads of 2016.
    Including not one but two unoriginal, stupid "pregnant" man campaigns. Plus a dehumanizing, Dystopian subway station takeover by Facebook. The worst of the worst will not be a surprise to you. LINK—on Digiday.
  • The 6 Best Ads You Didn't See This Year.
    There were ZERO (0) greats ads this year. I'm not kidding. But, here are 6 decent ones you might have missed, including the above graphically appealing campaign by Leo Burnett Dubai for McDonald's coffee. See the rest here—LINK.
  • Brands that use hashtags as taglines are fucking idiots.
    "Search for better", Subway? I can find a better sandwich in any deli/prison.Read about more stupid brand hashtag taglines on Digiday—LINK.
  • So You Wanna Be A Change Agent...
    Above: you can tell he's a "change agent" because he anthropomorphized "Crocodiles"If you're a change agent, wanna be a change agent, wanna know what the fuck a change agent is, or think all marketing people should just shut the Hell  up, you'll find this to be a snackable piece of engaging content—LINK on Digiday.
  • ON SHITTY COPYWRITING.
    Seven recent examples, including this pathetic, pandering Häagen-Dazs NYC subway poster that reads like it was written by a 5th grader from Indiana. See all the shitty writing here—LINK on Digiday.
  • This Season's 5 Worst Christmas Commercials
     They're all bad, but the Lexus spots are the absolute worst.My latest post for Digiday—LINK.
  • I've Finally Found My Stock Photo Dæmon.
    He's on Shutterstock, labeled: "Senior Man Using Laptop Computer At Rest In Park Outdoors". He is the perfect physical manifestation of my Inner Self. More about him (he's Russian) and more photos via my new post on Digiday—LINK.
  • What's the Difference Between a Smart Senseless Ad and a Stupid senseless Ad?
    It's very subtle, but there is a difference.Read about it in this post I wrote for Digiday—LINK.
  • It's Official: Everybody Hates Advertising Now.
    It's not just the General Public and "Banksy". No, now even ad men and women, even creatives, hate it. Read why here, on Digiday.
  • What is a Copywriter, Exactly?
    And what do they do? Well, I'll tell ya, exactly, what they are and what they do, right here, on Digiday—LINK.

RSS ads of the world

  • General Electric: Fighting fire with fire
    Video of 'You Can’t Fight Fire with Fire' - Unimpossible Missions - GE 360 Share: Facebook Twitter LinkedIn Pinterest Google Plus 
  • General Electric: You can’t unring a bell
    Video of 'You Can't Unring a Bell' - Unimpossible Missions - GE Share: Facebook Twitter LinkedIn Pinterest Google Plus 
  • BMW: Retrospect
    In retrospect, our memories only get sweeter with age. This concept film celebrates living adventurously together through time as BMW celebrates its 100th year in business. Video of RETROSPECT | BMW Share: Facebook Twitter LinkedIn Pinterest Google Plus 
  • McDonald's: Is a Big Mac with bacon still a Big Mac?
    Video of McDonald’s Big Mac Bacon Share: Facebook Twitter LinkedIn Pinterest Google Plus 
  • PlayStation: Injustice 2
    Video of Injustice 2 - The Lines Are Redrawn - Story Trailer - PS4 Share: Facebook Twitter LinkedIn Pinterest Google Plus 
  • Nio: Testing
    Video of NIO EP9 supercar testing at Circuit Paul Ricard Share: Facebook Twitter LinkedIn Pinterest Google Plus 
  • Nio: Nurburgring record breaker
    Video of NIO EP9 electric supercar Nurburgring record breaking lap. HD Share: Facebook Twitter LinkedIn Pinterest Google Plus 
  • Betser: Are you balls or brains? - Part 2. Ping Pong
    Unique from all other sports books, Betser is introducing ‘Balls and Brains’, which rewards the player’s courage and skills. In the campaign we gathered the biggest balls and brains personalities throughout history to let them convince each other on how to bet – with your balls or your brain. In part 2 Napoleon and Einstein […]
  • TCO: Face tomorrow like a Swede
    Video of Face Tomorrow Like a Swede Share: Facebook Twitter LinkedIn Pinterest Google Plus 
  • Samsung: Stop your washing machine
    We all know that feeling when we want to add laundry to a cycle we already started, but it's too late. In this radio spot we emphasize this struggle, as we give life to a regular washing machine that refuses to cooperate. Video of Samsung addwash- Stop your washing machine Share: Facebook Twitter LinkedIn Pinterest Google Plus 

RSS adverbox

  • Taxi became a new Battlefield 1 vehicle
    The buzz in Moscow today is not about US elections. The reason is a new Battlefield promo. Game world is now discussing the most expected EA shooter release, dreaming about the great squad assembling and taking part in the most hard fought battles of the World War I. Electonic Arts in collaboration with Yandex.Taxi servise […]
  • Dove Real Beauty Beats
    Dove proves that real beauty touches the heart. Campaign monitors men’s heart rates while they describe female beauty. Dove is known worldwide for promoting ‘real beauty’ in campaigns that highlight the importance of women’s self-esteem. With this motto, the project Real Beauty Beats was designed by the creative studio Black Ship for Dove Portugal. Carried […]
  • “Duel” – Audi Presidential Debate Commercial
    The race to be the next Commander-In-Chief has never been fiercer, with the debates heating up to become the duel of the century. Audi is bringing you our own version of political satire, with two valets duking it out in an epic, knock-down-drag-out fight to the finish for the highest prize of them all. Hint: […]
  • Are Old Nokia Phones Really More Durable Than iPhones?
    [via Design Taxi]Related posts:Nokia N8. Filmed by and starring the Nokia N8!Land Rover PhonesTaxi became a new Battlefield 1 vehicle
  • Pilgrim’s Choice – Choose a choon
    Pilgrims Choice invites the public to ‘Choose a Choon’ for its TV adRelated posts:Jim Beam- Bold ChoicesAnd The Winner Is…Focelda
  • Miley Cyrus In One Minute, In One Take
    From Disney tween star to twerking deviant, the career of Ms Cyrus has been one that divides people into being obsessive fans, the parents of those obsessive fans, haters, and people who don’t really care that much. Oh yeah, and the media, who care intensively. It’s a career that’s very much to be continued. But […]
  • #ExoBaby: Hyundai Use A Baby In An Exoskeleton Suit To Promote Their Latest Technology
    Sometimes commercials can be awesome in how they convey a message, this is one of those times. Mostly with newborn babies you dress them in a onesie, the all-in-one bodysuit that ensures they’re kept warm and relatively dry but means you can also get access to their diaper quickly when you need to. This baby […]
  • What if Manhattan…
    Can you imagine if you lived in New York City and woke up one morning to find that everyone had gone, you couldn’t fail to notice something like that. However this isn’t a plot line for the film ‘I Am Legend’ with you playing Will Smith’s role, instead it’s an disturbing visual observation of what […]
  • AutoTrader: Build My Ride
    Related posts:BNI-VH1 U2 Ticket 2 RidePope My Ride – Paddy PowerPink My Ride
  • eBay Christmas 2014: ‘The Joy of Giving’
    Dust away all the glitter and the tinsel, put aside the turkey and the trimmings because Christmas is all about giving. That’s what makes it such a great time of year. Sure, the mulled wine’s great for a glass or two and everyone loves a mince pie, but there’s no greater feeling than seeing someone’s […]
..111..
© 2017 Cleird.