AgencySpy

AdAge

• Ford to run ads stressing unity following Capitol riot
  The spots, called "Builders," will debut Saturday during college basketball on Fox. The spot is the latest in Ford's "Built for America" series of commercials that began running last year.
• Ford's marketing director to become CEO of FordDirect
  Matt VanDyke will take over the digital lead-generating company Feb. 1
• LeBron James parts ways with Coca-Cola, poised to back PepsiCo brands
  The star endorser had been with Coke since 2003.
• 10 ways to virtually celebrate Martin Luther King, Jr. this holiday weekend
  Events honoring the Black civil rights leader’s life will move ahead remotely in light of the COVID-19 pandemic.
• Amazon will let companies build voice assistants on Alexa
  Fiat Chrysler to use Alexa to power in-car digital assistant.
• Burger King’s Fer Machado is obsessed with Bill Bernbach, and … White Castle for Valentine’s Day?: Trending
  The week’s biggest moves, hits and misses and newsmakers.
• WhatsApp delays updated privacy policy after user confusion, backlash
  WhatsApp had asked users to agree to the new policy by Feb. 8, but has pushed that deadline to May 15 while it further explains the changes.
• Agency Brief: Duncan Channon urges people to quit smoking by empathizing with the struggle
  Plus, how one shop helped Google create more equitable lighting options, which historically cater only to white audiences.
• Coke will sit out Super Bowl as Big Game cola marketing goes flat
  The Feb. 7 game marks the first Super Bowl in 20 years in which Pepsi-Cola and Coke are avoiding in-game ads.
• Watch the newest commercials on TV from Healthy Choice, Aflac, Planet Fitness and more
  The Aflac Duck competes with human children at a swim meet despite the objection of at least one parent.

Adweek

• What We Can Learn from the Mistakes Made in 2020
  Like all industries, the agency world was not left unscathed by the catastrophic year 2020. Agencies big and small had to learn how to serve their clients, pitch new business and create engaging new work, all from the comfort of their homes. Not an easy task, to be sure, but most of them figured it...
• In One Continues Shot, VWs Hypnotic Ad Tells the History of Transportation
  Car brand Volkswagen taken a look back through history as inspiration for its latest cinematic spot "The Wheel," which promotes its new electric model as like the latest step in the evolution of transportation. The spot, by Johannes Leonardo, was shot in one take and features the use of a zoetrope--an old fashioned, pre-motion picture...
• WhatsApp Pushes Back Feb. 8 Deadline to Accept Its New Terms
  WhatsApp responded to pushback over the new terms of its recent update, postponing the Feb. 8 deadline it had initially imposed for users to review and accept the terms. Despite attempts earlier this week to clarify details of its new terms and reassure users that neither WhatsApp nor parent company Facebook can see their messages,...
• Social Campaign For THC-Spiked Drink Cleverly Treads The Line On Paid Weed Ad Rules
  A cannabis-infused drink called Cann may have created a new ad genre--ASMR for the eyes--with a social campaign that features helium balloons floating skyward, a guy being tickled with ostrich feathers and a woman running her hands through thick shag carpeting. The mood-elevating posts "allude to the product's benefits," said Sarah Betts, creative director at...
• Walgreens and Mattel Share How Their Brands Have Evolved at CES 2021
  In a special edition of CMO Moves from the CES C-Suite track, Adweek Chief Community Officer Nadine Dietz sat down with Vineet Mehra, Global Chief Marketing Officer and Chief Customer Officer-Walgreens Boots Alliance, and Lisa McKnight, SVP and Global Head of Barbie & Dolls Portfolio-Mattel, Inc. who not only pivoted their communication strategies during the...
• At CES 2021, Marketers Discuss Pandemic-Related Trends—and What to Expect Next
  Despite 2021's chaotic first impression, marketers from across the industry are still finding ways to be optimistic about the coming year. While the pandemic has upended countless plans and expectations, there are other consumer trends that only accelerated in 2020. And in a moment when unprecedented events seem to come a dime a dozen, identifying...
• Facebook, NYU Langone Health Use AI to Predict Health of Covid-19 Patients
  Facebook's use of machine learning to predict the types of content users are most interested in seeing in their News Feeds has been chronicled often through the years, but the social network is also working on potential ways to predict the treatment and resource needs of Covid-19 patients as part of its ongoing collaboration with...
• Why Fox Sports Put a Billboard Saluting North Carolina Fans in Duke Territory
  Just over 11 miles separate Chapel Hill and Durham, N.C., homes to fierce basketball rivals the University of North Carolina and Duke University, respectively. While the flames of that rivalry hardly require any further stoking, a new billboard in Durham may do just that. Fox Sports encouraged college basketball fans to vote via Twitter last...
• These 5 Priorities Reshaped Walmart’s Business in 2020
  Retailers like to say there was no playbook for 2020, and that's certainly true of Walmart. At CES 2021 this week, president and CEO Doug McMillon outlined how exactly the retailer proceeded amid a year of upheaval, with priorities shifting as 2020 progressed. While navigating the pandemic, then the summer's racial justice protests, six priorities...
• Inside Marc Lore’s Walmart Legacy
  Marc Lore, the ecommerce pioneer who figured out how to ship cat litter without a loss and lured customers with discounts even Amazon doesn't offer, is leaving Walmart at the end the month. According to an 8-K filing with the SEC, Lore's last day as president and CEO of Walmart U.S. ecommerce is January 31,...

Mashable

• 20 of the best Tinder pickup lines we could find on Reddit
  It’s difficult to say whether e-dating has weakened or boosted the pickup line game. It probably depends on who you ask. To get to the bottom of it, we ventured on over to Reddit to check out the general state of cheesy one-liners to be deployed in an online dating setting. And the results are, […]
• Dwayne Johnson drops delightful first trailer for NBC's 'Young Rock'
  Fans of Dwayne "The Rock" Johnson are in for a treat this February. On Saturday, the beloved wrestler-turned-actor gave his Twitter and Instagram followers a sneak peek at Young Rock, NBC's upcoming sitcom based on Johnson's life. Debuting a delightful teaser trailer for the series, created and executive produced by Fresh Off the Boat's Nahnatchka […]
• Tiny chihuahua looks more like a porcupine after a run-in with static electricity
  What a week, huh? It doesn't particularly matter which week you're watching this, even — I'm sure it was a week. Thankfully, we have hilarious pet videos to distract from everything else going on in the world. Like this one, featuring a tiny pup with a big electric charge. In this short but sweet video, […]
• Facebook bars events close to the Biden inauguration, state capitols
  Facebook is taking steps to avoid a repeat of what happened on Jan. 6. When Donald Trump supporters gathered in Washington, D.C. for a mass gathering that eventually ended in the sacking of the U.S. Capitol, many of the groups that attended used social media platforms like Facebook and Parler to organize. Now, ahead of […]
• FAA approves first fully-automated commercial drone flights (with a catch)
  You can officially claim autonomous commercial drones for your 2021 bingo card.  On Friday, Massachusetts-based industrial drone developer American Robotics announced it had received approval from the Federal Aviation Administration (FAA) to operate its fully-automated "Scout" drones without any humans on-site.  It's the first waiver of its kind, as the FAA has previously approved the […]
• Warning: Telegram is not end-to-end encrypted by default
  After tech behemoths like Twitter moved to ban Trump and thousands of other far-right accounts, millions moved to apps like Signal and Telegram for their encrypted messaging services.  There's one rub, though: Telegram, unlike Signal, doesn't have end-to-end encryption by default.  End-to-end encryption means that only the message sender and receiver can read the message. […]
• HBO Max will now release 'Godzilla vs. Kong' two months early
  Hollywood's wild ride through the global pandemic continues. First it was the Warner Bros. decision in late-2020 to shift all of its 2021 theatrical releases over to the HBO Max streaming service. Now, one of the studio's big blockbusters for the year, Godzilla vs. Kong, will be arriving for streaming an unheard-of two months ahead […]
• Apple is closing even more stores across three states due to COVID
  In-store retail has taken an obvious hit due to the pandemic, and even tech giant Apple isn't immuneApple is closing more than 20 stores in North Carolina, Texas, and Georgia, Bloomberg reports, because of the virus spikes in those areas.   "Due to current COVID-19 conditions in some of the communities we serve, we are […]
• NASA declares the Mars InSight digger dead after two years
  NASA announced on Thursday that a "mole" on Mars has ended its mission after landing on the Red Planet nearly two years ago. The mole — also called a digger, drill, and probe — was built by the German Aerospace Center (DLR) and deployed by NASA's InSight lander. Its purpose was to drill 16 feet […]
• Watching makeup tutorials made me feel confident wearing less makeup
  When we spend so much of our time online, we’re bound to learn something while clicking and scrolling. Discover something new with Mashable’s series I learned it on the internet. The first time I wore liquid foundation, I smeared it all over my face like it was moisturizer. I was on spring break my freshman […]

best ads on tv

• TV ad: Martell: Chen Kun
  French Cognac brand Martell Noblige has launched an integrated multi-channel campaign via BBH China to reintroduce the brand in China and enhance its appeal to a younger Legal Drinking Age (LDA) audience, who are at the cutting edge of culture and exploring their alcohol preferences. The campaign uses the tagline 'Be a Standout Swift' and […]
• TV ad: Martell: Manifesto
  French Cognac brand Martell Noblige has launched an integrated multi-channel campaign via BBH China to reintroduce the brand in China and enhance its appeal to a younger Legal Drinking Age (LDA) audience, who are at the cutting edge of culture and exploring their alcohol preferences. The campaign uses the tagline 'Be a Standout Swift' and […]
• TV ad: Martell: SKY
  French Cognac brand Martell Noblige has launched an integrated multi-channel campaign via BBH China to reintroduce the brand in China and enhance its appeal to a younger Legal Drinking Age (LDA) audience, who are at the cutting edge of culture and exploring their alcohol preferences. The campaign uses the tagline 'Be a Standout Swift' and […]
• TV ad: Martell: Angel Chen
  French Cognac brand Martell Noblige has launched an integrated multi-channel campaign via BBH China to reintroduce the brand in China and enhance its appeal to a younger Legal Drinking Age (LDA) audience, who are at the cutting edge of culture and exploring their alcohol preferences. The campaign uses the tagline 'Be a Standout Swift' and […]
• Outdoor ad: Flinders University: The Flinders Train: Get to Uni Sooner
  With a campus more than 10km from the CBD, travel time to Flinders University was the biggest deterrent for potential students. But a new railway line running direct to the campus made getting to uni faster than ever.To help our audience re-evaluate their preconceptions of the Flinders commute, we introduced a range of new, highly […]
• Print ad: Blackboard: Just for awards
  It’s 2021 and the ad industry still lacks racial diversity. Most leading agency networks don’t have a black CCO, let alone black ECDs. On top of that, awards juries don’t have much black representation either. Blackboard’s objective is to help change that. Our insight is that the people who have the power to make a […]
• TV ad: SodaStream: Michael Bublé Makes Fresh Sparkling Water
  Michael Buble features in SodaStream's latest spot introducing new bubly drops.Category: Drinks, non-alcoholicClient: SodaStreamAgency: -
• TV ad: Dole Fruit Bowls: Normal-ish - Back To Work
  Wild Combination has created this 'Normal-ish' campaign for Dole Fruit Bowls.Category: Confectionery & snacksClient: DoleAgency: Wild Combination
• TV ad: Dole Fruit Bowls: Normal-ish - Date Night
  Wild Combination has created this 'Normal-ish' campaign for Dole Fruit Bowls.Category: Confectionery & snacksClient: DoleAgency: Wild Combination
• TV ad: Lenovo: Metal Review, 2
  Ehrenstråhle has released these two 'Metal Review' music videos performed by metal band, Iron Savages for Lenovo. Each music video's lyrics are from reviews of Lenovo products.Category: OtherClient: LenovoAgency: EhrenstråhleDirector: Claudio MarinoOther credits: Agency Team: Lars Carlsson, Satany Doughouz, Susanne Åström, Linda Engström, Oskar Ferm, Joakim Estemar, Anna Mattsson, Jonna Peltonen & Victoria Fernandez Music […]

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