In the week’s most actionable ad, 72andSunny employs some fake blood and an old Jack White tune to remind viewers that the Call of Duty series is all about killing other people. Unlike other, CGI-heavy video game campaigns, this one stars Rob Huebel, who most recently played an angry dad on Transparent and a creepy sex offender on […]

-Isobar Poland made this video for the Freedom Tattoos project, a service provided by the agency and Pedagogium The College of Social Sciences “covering up prison tattoos with professionally done, aesthetically pleasing ones” (video above). -Next week, NBC’s Today will offer exclusive previews of some this year’s biggest Super Bowl ads. -Archer’s Mark announced the […]

BBH New York is the latest agency to rearrange its creative department for the new year. John Patroulis, who joined BBH from AgencyTwoFifteen when it merged with McCann SF in 2011, will graduate from the CCO position to become the agency’s Creative Chairman (a new role) while ECD Ari Weiss, the former 180LA CD who moved […]

Toyota has unveiled Saatchi & Saatchi LA’s “How Great I Am,” one of two spots the brand will run during the Super Bowl. The 60-second spot stars Paralympian and Dancing with the Stars contestant Amy Purdy and audio from a Muhammad Ali interview and is part of the larger “One Bold Choice Leads to Another” […]

goodness Mfg. created an ad for online used car buying site Carvana that will run regionally during the Super Bowl. The 30-second spot is a celebration of laziness as “the mother of invention.” At the beginning of the spot a man is using Carvana to view a car when his father asks, “So you actually […]

Nike turned to integrated agency Brand New School and professional skaters Sean Malto and Shane O’Neill to help launch its new SB Free skateboarding shoe. In a 90-second online spot, Malto and O’Neil turn tricks in the shoe in dramatic slow-motion. The spot also emphasizes the freedom of the shoe by comparing it to going […]

Leo Burnett has unveiled its first work for Kraft’s struggling Jell-O brand with the 30-second spot “Faces.” Kraft shifted its Jell-O account from CP+B to Leo Burnett as part of a broader consolidation announced in December. Set to the song “More Smiles” by Los Angeles duo The Jump Ups, “Faces” shows a variety of Jell-O […]

We learned a couple of important things about Israeli web development platform company Wix this fall: the client will air an ad during the Super Bowl and it won’t be created by former AOR Springer + Partners. Earlier this month the first teaser confirmed that the ad will star some former NFL players, and information about the […]

Bud Light has released the full 90-second version of EnergyBBDO’s “Coin” Super Bowl spot, the latest in the brand’s “Up for Whatever” campaign. Anheuser-Busch first unveiled the ad on The Tonight Show With Jimmy Fallon last night and uploaded the spot to YouTube, where it has received almost 150,000 views. The 90-second “Coin” doesn’t exactly offer […]

Ameriprise Financial has split with lead agency R/GA and launched a creative review, Adweek reports. According to Adweek‘s sources, R/GA, which had been Ameriprise Financial’s lead creative agency since 2009, declined to participate in the review. Media buying and planning will remain with Initiative. The agencies involved in the review are currently unknown, but final presentations […]

The management of FIFA, soccer's international governing body, has long been controversial, prompting a challenger to step up to run against President Sepp Blatter when he seeks re-election in May.U.K. bookmaker Paddy Power is backing a bid by former French international soccer player David Ginola, who has put his name forward as a candidate for […]

Hyundai has decided not to advertise in Super Bowl XLIX, snapping a streak of seven consecutive appearances in the game. It joins a growing list of automakers that frequently buy into the big game but are abstaining for 2015.Auto brands in Super Bowl XLIX include Lexus, Nissan, Toyota, BMW, Kia and Mercedes-Benz, but the game […]

Hershey Co. has launched a creative agency review as the candy giant looks to expand its roster of agencies beyond Arnold Worldwide and Havas Worldwide, both owned by the Havas holding company. The two shops will remain on the company's roster, but the marketer wants to get ideas from a broader range of agencies."We are […]

Anheuser-Busch InBev on Friday added another craft brewery to its portfolio with the planned acquisition of Seattle-based Elysian Brewing Co. But the nation's largest brewer might have an immediate branding problem on its hands with this deal.That is because one of Elysian's beers is called, ironically, Loser Pale Ale, with the tagline: "Corporate Beer Still […]

Internet service providers led by Comcast are pushing to protect from federal regulations their ability to demand fees from high-volume data users such as Netflix.Netflix, the world's largest subscription video streaming service, and middlemen such as Level 3 Communications and Cogent Communications Holdings have asked regulators to prevent internet providers from charging for connections.The issue […]

Modern Farmer, the quarterly magazine documenting the farm-to-table movement, has lost its entire editorial staff and will not publish its spring issue."There is no editorial staff, which means there will not be new content for some time," Jesse Hirsch, a now-former editorial staff member at Modern Farmer, told Ad Age in an email.The New York […]

The pre-game push from Super Bowl advertisers is entering full force with the online release of Super Bowl ads from marketers including Lexus and Toyota. But other Super Bowl advertisers are taking new advantage of the traditional TV network carrying this year's game: NBC.Super Bowl advertisers like Anheuser-Busch, BMW and GoDaddy are making NBC Universal's […]

Toyota has released one of its two upcoming Super Bowl commercials, this one featuring Paralympic medalist and "Dancing With The Stars" finalist Amy Purdy."How I Am" will appear in the first quarter of Super Bowl XLIX, airing on NBC on Feb. 1. The ad, which also features the voice of Muhammad Ali, is part of […]

Coming on Feb. 1, "A Super Bowl Virgin" and "Touchdown for Loctite?" will go behind the scenes in Los Angeles and Minneapolis as Loctite, the maker of Super Glue, and its agency, Fallon, take a massive gamble in creating the first-ever Super Bowl spot for the brand.It's all part of Ad Age's new "Anatomy of […]

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by […]

Apparently on a charm offensive after winning two Golden Globes for its witty dramedy Transparent, Amazon is streaming the show for free today and offering a discount for new converts to its Prime service. Prime, a subscription bundle that includes video streaming, a music service, free delivery and other assorted benefits, is $72 for a […]

When CBS tapped Stephen Colbert to succeed David Letterman as its Late Show host, many people assumed Larry Wilmore—The Daily Show's "senior black correspondent" since 2006 — would be a natural fit to take over Colbert's 11:30 p.m. Comedy Central slot. But not Wilmore himself. "I didn't think about it at all. I was working […]

Given that Unilever spends more than $5 billion in media globally each year, any change in its media assignments will be significant. But sources don't expect decisions in this blockbuster review before the fourth quarter of the year. The core roster shops are Mindshare, Initiative and PHD. On the creative front this week, Ameriprise Financial […]

Three YouTubers were able to score the hardest interview in the U.S.—a no-holds-barred sit-down with President Barack Obama. Hank Green, GloZell Green and Bethany Mota interviewed the Commander in Chief, and their exchanges were streamed live on Thursday night. This is the sixth year that the White House and Google have partnered. Both parties decided that it […]

It's been less than a year since Modern Farmer, the Hudson, N.Y.-based magazine covering agriculture for a largely urban audience, won its first National Magazine Award for Best Magazine Section. Unfortunately, that award could also be its last, with the publication's edit staff pulling a New Republic-style walkout in the wake of a clash between the […]

Less than half of the advertisers for Super Bowl XLIX should expect consumer brand engagement from their $4.5 million spots, according to Brand Keys 13 Annual Super Bowl Ad Engagement Survey. Out of 26 brands known to be advertising during the Big Game, just 12, or 46 percent, are expected to garner brand engagement, lower than […]

It's a sad day for bored travelers and fans of pointless gadgetry. The beloved in-flight catalog SkyMall could soon disappear from seat back pockets everywhere. The company behind SkyMall, Xhibit Corp., filed for Chapter 11 bankruptcy protection Thursday according to a report from The Wall Street Journal. The company's chief executive Scott Wiley attributed the […]

Vevo isn't waiting around for Twitter to release an autoplay feature. Instead, it's one of a few media companies already playing videos automatically in users' feeds by making use of a little-known trick. This week, the digital music video platform posted the video for "Earned It," a song off the Fifty Shades of Grey soundtrack. The clip […]

When the expected 184 million viewers tune in to Super Bowl XLIX on Feb. 1, they'll see more than just the Seattle Seahawks face off against the New England Patriots—they'll see one of the newest, most technically advanced stadiums in the United States. And just below that stadium's retractable roof, bolted to its metallic skin, […]

The Hershey Co. has launched a search to expand its agency roster beyond Arnold and Havas Worldwide. The confectionery giant is in the early stages of meeting with agencies, confirmed Anna Lingeris, senior manager, brand public relations and consumer engagement at Hershey. "We're not looking to replace Arnold and Havas, which have been doing a […]

Feeling a little gray? Your body might be lacking some vital vitamin D. The majority of winter days are cold, dark and often plagued with freezing snow or rain — not the most inviting weather for being outdoors. As a result, the amounts of the "sunshine vitamin" in our bodies can fall to dangerous levels, […]

There are few things better than sipping on a smoothie. Unfortunately, those refreshing beverages are also total heartbreakers that blur the line between meal and snack See also: 26 Foods You've Been Eating All Wrong Instead of being hungry in an hour, turn your fruity concoction into a real (and eye-pleasing) meal. Just add one […]

PARK CITY, Utah — Dope is exactly what the title says it is. Funky fresh, funny, complex and uncompromising, Dope — which made its world premiere Friday night at the Sundance Film Festival — is going to be one of those Sundance movies that, if it finds a good home, will be watched, rewatched, quoted, […]

Many of us remember a time when Internet access was a privilege; now, however, access to the Internet is believed to be a basic human right by 83% of global users. Access to a global network of information has become something we can’t live without. The Internet enables us to be more self-sufficient — and […]

Comet Lovejoy was visible Saturday night, the last time the celestial body is expected to be spotted by naked-eye observers on Earth for the next 8,000 years. Described as a “fuzzy little cottonball of light that differs from the stars” by the director of Los Angeles’ Griffith Observatory, the comet is known for its greenish […]

Where have you been, new Rihanna music? With her heavily anticipated eighth studio album on the horizon, Rihanna surprised fans Saturday by unleashing "FourFiveSeconds," a chill guitar jam featuring Kanye West on vocals and Paul McCartney on keyboard. The song is a departure from her dance anthems like "Where Have You Been" and "We Found […]

With the flood of Windows 10 news from Microsoft, including the announcement of a futuristic virtual-reality headset, you may have overlooked some of this week's best apps. Luckily, each weekend, we round up our favorite new and updated apps, so you won't miss out. See also: This app will be your boyfriend for $24.99 a […]

Chromebooks have a great yet short history. They have good performance with a low price and an operating system built around the app we all use the most: the web browser Thanks to the great number of Chrome extensions and excellent performance of the browser and ChromeOS, the Google laptops are a joy to use […]

The amount of data and stunning imagery being delivered by NASA's Curiosity rover has given us new insight into Mars, but a new concept vehicle for future missions could dramatically increase our knowledge of the red planet NASA's Jet Propulsion Laboratory has unveiled a concept drone called the Mars Helicopter that would accompany future Mars […]

UPDATED 6:45 p.m. ET Normal operations have resumed at Hartsfield-Jackson Atlanta International Airport after investigators did not find bombs on two commercial aircrafts that were forced to land Saturday following "credible" threats "The all clear has been given and no devices were discovered on board either aircraft," Reese McCranie, the airport's director of communications confirmed […]

For one night the film gives us the privilege to discover faces, places and particular atmospheres that are witnessed. A building, a house, a bookshop, a cinema… pictures of places and urban decorations that are linked and become reality. A young mother, a girl, a geek… Several encounters where for one moment we are with […]

"The date" and "The school", two commercials in which people see themselves attributed mistakenly, a certain fortune. Which just goes to show that appearances can be misleading. Agency: DDB Paris.Category: AutomotiveClient: VolkswagenAgency: DDB ParisExecutive Creative Director: Alexandre HervéArt Director: Raphaël GhisalbertiCopywriter: Constance GodardDirector: Katia LewkowiczProduction company: CARNIBIRDAgency Producer: corinne perschOther credits: Account Supervisors : Alban […]

"The date" and "The school", two commercials in which people see themselves attributed mistakenly, a certain fortune. Which just goes to show that appearances can be misleading. Agency: DDB Paris.Category: AutomotiveClient: VolkswagenAgency: DDB ParisExecutive Creative Director: Alexandre HervéArt Director: Raphaël GhisalbertiCopywriter: Constance GodardDirector: Katia LewkowiczProduction company: CARNIBIRDAgency Producer: corinne perschOther credits: Account Supervisors : Alban […]

On the occasion of the International day for Disabilities on the 3rd of December, all children of a school were invited with their parents to take part in a game : they had to mimic funny faces that were projected on a screen. We witness this experience. Each time we see a funny face, in […]

People are taken more pictures than ever before. Nikon celebrates the one, who do it differently and stand out. Because with Nikon you have all the possibilities to do exactly this.Category: Home electronicsClient: Danielle WalshAgency: Jung von Matt / SpreeExecutive Creative Director: till eckelCreative Director: Marc IskenCreative Director: Florian SchwalmeCopywriter: Reinier GorrissenArt Director: Christian KiesArt […]

Coke asked Phibious Vietnam and Yeti Films to create a Cultural Leadership film. TET is New Year in Vietnam. For many people, it’s the most expensive time of year. Phibious found that people are opting out because they just can’t afford to go home with the travel, gifts and lucky money. Coke simply asks what […]

McCann Worldgroup Thailand has released a campaign for Kasikorn Bank (K.Bank), Thailand’s leading bank providing financial products and services. Recognised for its committed and support of the community in terms of retail, as well as assisting corporate businesses across all financial aspects. This communication is a first for K.Bank’s Corporate Business segment aimed at strengthening […]

One of the biggest sporting events to ever grace the planet is just around the corner and the spotlight is back on tournament favourites India to repeat their magic this time as well. The tournament gets a lot of attention and is televised across the globe. With the growing use of internet and data in […]

Volvo has released the longest ad ever to be shown on Swedish TV. Vignettes of Swedish scenery and Swedes is shown over the track "Vintersaga," by local Swedish singer Amanda Bergman.Category: AutomotiveClient: VolvoAgency: Forsman & Bodenfors StockholmArt Director: Andreas MalmArt Director: Staffan LammCopywriter: Fredrik JanssonProducer: Sophie Tamm ChristensenDirector: Gustav JohanssonExecutive Producer: Erik TorellDoP: Niklas JohanssonAgency […]

Looking for your four-legged loved one? When your pet is lost, there’s one man to call. Valeriy knows quick communication can mean the difference between finding and losing your pet. He uses Skype to gather information and relay vital clues to the owner. Agency: Pereira & O’Dell, San Francisco.Category: Online servicesClient: SkypeAgency: Pereira & O’Dell, […]

Note: This is the second of three core lessons related to content curation based on a case study of my new email newsletter Further. You can listen to the first episode here: Position Your Content Curation for Success With These 5 Essential Elements. A key aspect of last week’s episode was identifying the purpose of […]

Google+ seems to be the social network that people love to hate. The industry almost has an internal clock about when to print the next article about Google+ dying. So what’s the real story here? Is Google+ going to die soon? Should you invest time in it? I will outline the way I look at […]

Imagine you’ve just launched your first product. It’s a short little course, just a few weeks long, that teaches the “DIY” version of the topics you help people with every day. You built it once, delivered it online, and now it works for you while you’re off doing other activities you love. This online course […]

I say to you today, my friends, so even though we face the difficulties of today and tomorrow, I still have a dream. It is a dream deeply rooted in the American dream. I have a dream that one day this nation will rise up and live out the true meaning of its creed: “We […]

In 2014, we produced a different kind of online marketing conference. This year, we’re doing it again … except bigger, better, and smarter. Here’s the bare minimum you need to know to dig deeper. No hype, just the facts. What: Authority Rainmaker: Copyblogger’s live training event that provides an integrated online marketing strategy combined with […]

Last fall, Robert and I did an episode of the podcast where we laid out how content curation could be used to build an audience and even a business. It was one of the most popular episodes of 2014. We did that episode based on a personal project I was already planning to do. I […]

Here’s a neat fact to start your day: Copyblogger has a goat keeper among its readers. We know because he took our 2015 Cost of Online Business survey. Now, more than likely it’s a prank. A prank by some misfit in Boca Raton. But I have to confess: part of me wants there to be a goat keeper (somewhere exotic) […]

You may be creating content in a niche with 1,000 other sites, but only you have your audience. And surveying your audience can be fertile ground for the kind of information and insight that builds your next transformative content series. Just ask Demian Farnworth. He did it twice for Copyblogger in 2014 — and the […]

2014 was a pivotal year for Copyblogger Media. We: Launched a Pilot program for our Rainmaker Platform using a podcast Evolved the platform to version 2.0 during the Pilot phase Arrived at the 8-figure level for annual revenue, up 34% For an added twist, we tried things, observed, learned, and made changes on the fly […]

However you may feel about New Year’s resolutions, January just seems to bring on the desire for fresh starts. This month, the Copyblogger editorial team is tackling something we’ve had our eye on for awhile — a content audit. Now I don’t know about you, but that word audit doesn’t really inspire me. In fact, […]

It’s the opening weekend of tax season! If you work an hourly or salaried job, the W-2 form summarizing how much you earned and how much tax you’ve paid is already in your mailbox or will be soon, since the deadline to mail them out is February 2nd. If you plan to use the Windows […]

Ride-sharing services operating in California have several issues lately: Uber being sued by San Francisco and Los Angeles counties, and L.A. mulling its own ride-sharing-like app just to name a few. Well, things don’t look to be getting any more amicable between the state and car services, as the California Department of Motor Vehicles issued […]

Having received our fair share of complaint letters over the years, we know how tempting it can be to fire back at critics with negativity — but because that doesn’t solve anything, we’ve learned it’s always better to catch those flies with honey when possible. And in that vein, egg company Locally Laid took a […]

Today we have to ask ourselves the important questions like, “is there such a thing as being too prepared?” If you happen to be the United Parcel Service and we’re talking about the 2014 holiday shipping season then you’d probably say yes. Bloomberg reports that UPS is blaming the costly extra measures it took to […]

Today, Sprint got tired of trying to win over customers from bigger wireless players like AT&T and Verizon, and decided to take a swing at T-Mobile, offering up to $350 for T-Mo subscribers willing to switch and trade in their phones. But there’s something off about the math Sprint is using to compare its plans […]

A few weeks after New England Brewing Company apologized for slapping a Gandhi robot on its Gandhi-Bot India Pale Ale beer, the company says now it’s going to do more than just apologize and will instead rename the brew altogether. After meeting with Indian-American business owners in its home state of Connecticut as well as […]

While T-Mobile and AT&T have each recently started allowing smartphone users to carry over unused data from one month to the next, customers of the nation’s largest wireless provider shouldn’t hold their breath waiting for Verizon to announce something similar. Verizon Chief Financial Officer Fran “ShamWow” Shammo tells CNET that rollover data isn’t in the […]

Congress is just all up in the FCC’s business lately, it seems. Earlier this week, lawmakers in both houses proposed their own version of net neutrality, one that would also strip the FCC of its own authority to regulate broadband in the future. Today, there’s a bill looking to jump into one of the FCC’s other big […]

While brisket lovers may be rejoicing to see Texas-style barbecue restaurants popping up around the nation and fast food chains like Arby’s sticking the tender meat on the menu, its newfound popularity is coming with a higher price. Because of draughts in states like Texas and California, ranchers have had to thin their herds to […]

Starting later this year you might not have to traipse into your local Starbucks to chat up your favorite barista. Instead, the coffee slinger might be coming to you as part of Starbucks’ upcoming delivery service. Business Insider reports that Starbucks CEO Howard Schultz announced Thursday that the company was marking items off its list […]

Here's a neat idea from Korea. If I'm understanding correctly, it's hard for couples in Korea to express their heartfelt sentiments. So, 9Fruits created a lipstick-shaped digital recorder. The idea being this: Country:  Korea Commercials:  Health & Beauty Read more about O HUI "Beautiful Lips" (2015) 2:30 (South Korea) Add new comment

Sadly, what has gotten more common over the years has now reached epic proportions. Super Bowl ads from marketers including Carl's Jr, Lexus, and Toyota have already been released or previewed, and the super bowl surprise will already feel like a rerun before it even began. To all people releasing early, you should know, that […]

Jake Bugg has become the Moby of this decade, licensing his music as much as possible, to pay the bills, cause piracy sure don't pay. Country:  United Kingdom Commercials:  Automotive Read more about Vauxhall Corsa "A-Z" (2015) 1:00 (UK) 1 comment Add new comment

Dave is so money with his butt-padded tight jean short and his size 12 stiletto heels. Country:  United Kingdom Commercials:  Business & finance Read more about MoneySuperMarket - Dave's #EpicStrut - (2015) :60 (USA) 1 comment Add new comment

Continuing their idea from 2014 Supe Country:  United States Commercials:  Drinks & Alcohol SuperBowlAds:  2015 Super Bowl XLIX commercials Read more about Bud Light – Real Life PacMan #UpForWhatever - (2015) :90 (USA) Add new comment

Even on the shortest day of the year, the owners of Ford hybrid and electric cars are able to draw enough energy from the sun to power their vehicles according to an uplifting new ad for the automaker. Country:  United States Commercials:  Automotive Read more about Ford - Happy Solstice - 2015 1:20 (USA) Add […]

This Dove ad previously aired on Fathers Day 2014 as #realdadmoments, now revamped with #RealStrength as a hashtag instead. Which honestly, doesn't make much difference at all. Country:  United States Commercials:  Health & Beauty SuperBowlAds:  2015 Super Bowl XLIX commercials Read more about Dove Men+Care - #RealStrength Super Bowl ad - (2015) (USA) Add new […]

When I was in high school, I was in the marching band specifically the percussion drum line. Country:  United States Commercials:  Entertainment Read more about David Byrne "Contemporary Color" (2015) 1:37 (USA) Add new comment

Here's a fashion film for Vogue, directed by Iconoclast’s Gustav Johansson and staring Fifty Shades of Grey actress Dakota Johnson. Fun, and playful while at the same time, trying to be deep in its exploration of meaningful things, in this case time. Country:  United States Commercials:  Fashion Read more about Vogue "Just a minute" (2015) […]

The 2015 Super Bowl XLIX begins with a predictable cliché from Carl's Jr, who like to combine eating greasy burgers with scantily clad women. Country:  United States Commercials:  Food SuperBowlAds:  2015 Super Bowl XLIX commercials Read more about Carl's Jr / Hardees Au Naturel / the all natural burger - (2015) 1 comment Add new […]

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