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AdAge

• New logo takes J.M. Smucker Co. beyond its fruit roots
  With pet food and coffee the largest pieces of the portfolio, it was time for an overhaul.  
• Amazon stops sale of ‘Prime Bike’ and Uncle Ben’s becomes Ben’s Original: Wednesday Wake-Up Call
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. 
• How Domino's has adapted to COVID, from carside delivery to cheeseburger pizza
  The pizza category has been a standout during the pandemic.
• Uncle Ben’s to be renamed Ben’s Original in a major brand overhaul
  “We’ve listened. We’ve learned. We’re changing,” says the Mars Food brand in ads announcing the overhaul today.
• Watch live: How CPG brands are telling their stories and reaching consumers in the new normal
  Ad Age’s John Dioso is joined by Spotify’s Director of Client Partnerships, CPG, Melissa Finney, along with Alex Donics, Spotify, and General Mills’ Brad Hiranaga, to discuss the opportunities and challenges of digital audio advertising, a format that is gaining ground with advertisers as a highly effective way to connect with audiences at scale.
• P&G shares diversity data after its own marketing raises expectations
  Company hadn't previously disclosed ethnic diversity data, but a shareholder resolution spurs it to reveal breakdown.
• Watch: How the pandemic is reshaping the food and beverage industry
  Exploring the seismic shifts faced by packaged food brands, alcoholic beverage sellers and restaurant operators.
• Amazon launches $500 Prime Bike, encroaching on Peloton’s lane
  The bike was developed through a partnership with Echelon Fitness and is only available to Amazon Prime subscribers.
• Ralph Lauren to eliminate 15 percent of workforce amid shift to e-commerce
  Around 3,700 jobs are expected to be cut by the end of the company's fiscal year.
• Mötley Crüe’s Tommy Lee and Brittany Furlan on how to be a marketing rock star
  Want to learn to be a marketing rock star but way too tired to sit though yet another Zoom session? Mötley Crüe’s Tommy Lee and his wife, actress and comedian Brittany Furlan-Lee, help you overcome your digital stumbling blocks while keeping you laughing in this new form of online conference. 

Adweek

• Here’s How the Pandemic Has Validated Bombas’ Eccentric Approach to Socks
  For those fortunate enough to be able to work from home, this is (more or less) the 29th week of doing it. And over that time, retail watchers have told us, the sales of all sorts of items have shot through the roof. First, it was essentials like hand sanitizer and toilet paper. Then we...
• The J.M. Smucker Company Goes Beyond Jam With Its New Corporate Identity
  The J.M. Smucker Company is closely associated with its namesake line of jellies and jams. Its longstanding corporate logo, which features two red strawberries under a Smucker's banner, only reinforces the connection. In an effort to remind investors, consumers and potential employees that it is much more than just its signature fruit spread, today the...
• Google Makes a Play for Local Ad Dollars With Pandemic-Related Products
  Google is bolstering its local ad products as both small to mid-size businesses (SMBs) and the search giant's own advertising revenue have been hit by the economic ravages of the Covid-19 pandemic. Restaurants that want to highlight their modified services can now include that information in their local ad campaigns across Google's properties. Retailers will...
• RBG’s Impact on Marketing; Black Is the Future: Wednesday’s First Things First
  Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. How Ruth Bader Ginsburg Inspired Marketing's Changemakers Many people were...
• Intention Meets Opportunity: How Black Talent Builds Community
  I'm not supposed to be here. From my time growing up in Atlanta all the way into my freshman year at Florida A&M University in Tallahassee, my perspective was always rooted in Blackness. Black faces, Black ideas, Black problems, Black solutions. I thrived in that incubator for years, giving and taking from "the culture" we...
• Beyond Allyship and Appropriation: An Alternative Future for Advertising and Media
  To be Black in America is to experience the highest of highs and the lowest of lows and to love a country that doesn't always love you back. But it's our highs and our lows that put the sauce on everything we touch. One does not exist without the other. This is exactly what advertising...
• What Does Black Visibility Really Look Like?
  Every once in a while, an absence of data can paint a much clearer picture of an issue than the information actually provided. Take, for instance, a recent study released by the Geena Davis Institute on Gender in Media. To gain a better understanding of how race and gender are currently represented in advertising, the...
• Why Companies Should Broaden Their Cultural Perspective
  As racial conflict across the world continues brewing, companies are scrambling to figure out how to center their Black employees and consumers. Two of them, Twitter and Netflix, are uncovering fresh insights and fueling their bottom line through community-centered initiatives and employee resource groups, also known as ERGs or business resource groups. I know because...
• Black Is the Answer. Black Is the Future.
  I often think about that key moment that shifted my personal trajectory. In early 2011, when a friend from high school had discovered my Tumblr blog and hit me up to say, "You'd make a great copywriter." Maybe you couldn't imagine my disbelief back then. I was a rebounding college flunk out starting over at...
• Diesel Wants You to Immortalize Your Canceled Plans for 2020 With Custom Jeans
  In terms of big plans, 2020 has been, for the most part, a total write-off. If you were looking forward to a year packed full of music festivals, vacations with friends, weddings, parties and adventures, then it's likely most of these have since been canceled or are indefinitely on hold. For its fall 2020 campaign,...

Mashable

• 'Bake Off' brought us the biggest laugh of 2020 and we really, really needed that
  It was Freddie Mercury's fondant icing chin that sent me over the edge.  That and David Bowie's cake bust, which looked more like a cross between Andrew Lloyd Webber and Ronald McDonald. The first episode of the 11th series of the Great British Bake Off, which aired on Tuesday, sent me into a spiral of […]
• Netflix's 'Enola Holmes' has a free detective game that turns your home into an escape room
  Do you love puzzles and solving mysteries? Escape rooms aren’t the first activity that springs to mind during the pandemic, but there have been a fair few virtual or at-home options springing up over the last six months. And now there's a new one you can print out for some fun this evening. In light […]
• 'Console Wars' on CBS All Access is a stylish doc that's missing important substance
  I can say this much about Console Wars, the new CBS All Access doc about the Nintendo vs. Sega clash of the 1990s: It's lovely to look at. The 90-minute journey into mainstream gaming's formative days could have easily landed as a dry account of the business machinations behind gaming's earliest console "war." But the […]
• Apple's next iPad Pro to have mini-LED display, report claims
  We've been hearing about Apple implementing a mini-LED display into its products for years now, but it seems it's finally about to happen.  According to typically reliable Apple analyst Ming-Chi Kuo (via MacRumors), Apple's manufacturing partners will start mass producing mini-LED displays in the fourth quarter of 2020, and the first product to feature one […]
• This secure VPN is extending annual subscriptions for free
  TL;DR: A two-year subscription to Surfshark is on sale for $2.49 per month as of Sept. 23, saving you 81% on list price. Surfshark is one of the most popular VPN providers for a number of reasons, namely its enterprise-grade infrastructure and reliability, customer service, no logging policy, fast content delivery, and unlimited number of […]
• Netflix's battle-filled 'Barbarians' teaser has some serious 'Gladiator' vibes
  Back in the early noughties, sword-fighting was all the rage in Hollywood. With the likes of Gladiator, Troy, and Rome filling our screens, the world couldn't seem to get enough historical, battle-filled epics. And now, 13 years after Rome finished its two-season run, we're travelling back in time again. On Wednesday, Netflix dropped the teaser […]
• Stephen Colbert blasts Trump's claim coronavirus affects 'virtually nobody' as death toll exceeds 200,000
  The U.S. has the most coronavirus deaths out of any country in the world, with over 200,000 people now dead. This, as Late Show host Stephen Colbert pointed out, is also more deaths than Americans killed in battle during the last five wars combined. Meanwhile, President Trump told an Ohio crowd on Tuesday that COVID-19 […]
• Where to buy reusable face masks in the UK
  TL;DR: Etsy, Amazon, and ASOS are still stocking a wide range of face coverings, with options available for under £1. Just in case you hadn't heard, there are a bunch of new coronavirus restrictions in the UK that could last up to six months. Some of these new restrictions are related to face coverings, with […]
• Become a certified cloud developer with this stacked bundle
  TL;DR: The Complete 2020 Cloud Foundation Certification Bundle is on sale for £38.91 as of Sept. 23, saving you 95% on list price. While much of the world still wonders what the cloud is and how it's used, a select group of people are making six-figure salaries navigating it. A certified cloud developer isn't just […]
• Start your yoga journey with this lifetime subscription
  TL;DR: A lifetime subscription to Yogaia Interactive Yoga Classes is on sale for £232.73 as of Sept. 23, saving you 25% on list price. Creating a workout routine at home these days can feel like a lot of pressure — especially when everyone on Instagram seems to be bragging about their amped-up regimens. But here's […]

best ads on tv

• Print ad: Relationship Coaching for Gay Men: You don’t feel your partner is TREATING you RIGHT?
  You don’t feel your man is seeing you as a priority anymore? You feel your man is happier when he is with his friends? You feel he no longer treat you well or pamper you like before? Well, NO WORRIES. If you are a Gay Guy who no longer feel your partner is treating you […]
• TV ad: C6 Bank: Kaleidoscope
  Category: Finance & insuranceClient: C6 BankAgency: Tech and SoulCreative Director: flavio waitemanArt Director: Paulo OttavianiCopywriter: Daniel MagriDirector: Piloto ProductionsAgency Producer: Daniela Andrade
• TV ad: C6 Bank: More than you can imagine
  Category: Finance & insuranceClient: C6 BankAgency: Tech and SoulExecutive Creative Director: flavio waitemanArt Director: Paulo OttavianiCopywriter: Daniel MagriDirector: Piloto ProductionsAgency Producer: Daniela Andrade
• TV ad: C6 Bank: Satisfying
  More from Tech & Soul, Brasil for C6 BankCategory: Finance & insuranceClient: C6 BankAgency: Tech and SoulExecutive Creative Director: flavio waitemanArt Director: Paulo OttavianiCopywriter: Daniel MagriDirector: Piloto ProductionsAgency Producer: Daniela Andrade
• TV ad: Mitsubishi Motors: Multiverse
  From Tech & Soul,Brasil a new spot for MitsubishiCategory: AutomotiveClient: Mitsubishi MOtorsAgency: Tech and SoulCreative Director/ AD / copywriter: flavio waitemanArt Director: Guga Dias Da CostaDirector: Eduardo MartinsAgency Producer: Daniela Andrade
• TV ad: OPPO: Balls
  Oppo is now sponsoring one of the most charming, traditional sports tournaments in the world: Roland Garros. And there are two main reasons for this bold move: to increase brand awareness in the EU, an important market for the company; and to launch its newest smartphone, the top-notch Find X2 PRO.Category: TelecommunicationsClient: OppoAgency: OPPO CreativeExecutive […]
• TV ad: Central Retail: Extra Discount For VVIPs
  When the son of Central Retail's owner become a presenter of their family business's commercial. Will he get an extra discount or just get something surprising!Category: Retail servicesClient: Central RetialAgency: Wolf BKKChief Creative Officer: Torsak ChuenpraparCreative Director: Kanit MingmuangArt Director: Woottipong LamangthongArt Director: Kanokwan WiriyakajonkeatCopywriter: Phachara SaothayananDirector: Vasuphon KriangprapakitAgency Producer: Chanapat Srabua
• TV ad: Allstate: Roll Up, 30s
  Droga5, New York demonstrates in this film for Allstate what the feeling of total protection looks like.Category: Finance & insuranceClient: AllstateAgency: Droga5, New York
• TV ad: Allstate: Roll Up, 60s
  Droga5, New York demonstrates in this film for Allstate what the feeling of total protection looks like.Category: Finance & insuranceClient: AllstateAgency: Droga5, New York
• TV ad: World Alzheimer’s Day: The Wayback
  Football legend Sir Geoff Hurst has backed a new project that brings the experience of watching England’s iconic 1966 World Cup victory back to life. The Wayback is an ongoing VR project that uses the immersive technology to help trigger positive memories in people suffering from Alzheimer's. This time round, the VR experience transports users […]

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