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  • Google takes aim at privacy law after Facebook lobbying failed
    Alphabet Inc. is pushing efforts to roll back the most comprehensive biometric privacy law in the U.S., even as the company and its peers face heightened scrutiny after the unauthorized sharing of data at Facebook Inc.While Mark Zuckerberg and Sheryl Sandberg were publicly apologizing this month for failing to protect users' information, Google's lobbyists were […]
  • Amazon's next stop: the back seat of your car
    Who can use it?For now, anyone who has a 2015 or newer Chevrolet, Buick, GMC or Cadillac with an active OnStar account, or a 2015 or newer Volvo with an active Volvo On Call account. The service will initially roll out to 37 cities and surrounding areas.But I have a Subaru Continue reading at AdAge.com
  • Converse promotes Nike executive to CMO role
    Amid a wave of executive-level departures at parent brand Nike, Converse has appointed a new chief marketing officer. The shoe brand, which Nike bought 15 years ago, has named Sophie Bambuck its new CMO, a Converse spokeswoman confirmed Tuesday. Bambuck replaces Julien Cahn, who left Converse in February to join cult streetwear brand Supreme.Like Cahn, […]
  • Spotify bolsters free music model as audio ad wars heat up
    Spotify introduced a new mobile version of its free music service Tuesday and tweaked a major competitor along the way.The expanded offering is being rolled out ahead of YouTube's new subscription music product. Google-owned YouTube is aiming to persuade some of its 1.5 billion monthly users to upgrade to a paid version. Spotify already operates […]
  • Watch the newest ads on TV from Audible, Apartments.com, Microsoft and more
    Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights: Audible wants you to "binge better" by […]
  • Billionaire Bollore held by French police in corruption case
    Billionaire Vincent Bollore is being held for questioning by French judicial police Tuesday as part of an investigation into possible bribes of public officials in two African countries.The probe -- which could result in charges against Bollore -- is looking at contracts awarded to his company for the operation of container terminals in Lome, Togo, […]
  • From 'mayochup' to potential mayhem: Kraft Heinz and social media
    Kraft Heinz Co., which recently began working with WPP's VML, is wading deeper into the world of social media marketing. It hopes to deepen the relationship people have with its iconic brands, get shoppers to try newer linesand keep free of the unintended controversies that can sometimes befall brands on social media.This month's Twitter teasers […]
  • Diet Coke sizzles despite Super Bowl ad fizzle
    The spot delivered lackluster results in public opinion polls and failed to impress professional ad reviewers. The ad ranked dead last in USA Today's Ad Meter. Ace Metrix, which uses panels of viewers to rank ads, also gave it a low marks. "It is a little static and boring. They are trying to promote a […]
  • BBDO wins Webby Agency of the Year for second consecutive year
    The Webby Awards has named BBDO New York its Agency of the Year for the second year running, with campaigns including P&G's "The Talk," Downtown Records' "Live Looper," M&Ms and Sandy Hook Promise's "Tomorrow's News" contributing to its success.The agency earned more honors and nominations across all categories than any other agency this year, with […]
  • Viacom agrees to deliver a new slate of shows to Snapchat
    Viacom says it has renewed the Snapchat versions of "Girl Code" and "Cribs," a pair of MTV shows tweaked for the Snapchat audience, and is introducing an original program for the platform called "Promposal," about high-schoolers setting up elaborate prom date proposals. The shows are part of a broader committment by Viacom to produce new […]

RSS Adweek

  • Nielsen Social Content Ratings, Week of April 16: WWE Monday Night Raw Reigns
    USA Network's WWE Monday Night Raw squeaked out a narrow victory in the Nielsen Social Content Ratings for the week of April 16. The weekly wrestling franchise totaled 2.843 million interactions across Facebook, Twitter and Instagram, topping The CW's Riverdale (2.23 million) and WWE SmackDown (2.205 million), also on USA. The National Basketball Association Playoffs...
  • TriHonda Sends $45 Million U.S. Media Account to Horizon
    TriHonda Dealer Group, which consists of more than 60 New York, New Jersey and Connecticut-area Honda dealerships, confirmed to Adweek that it has chosen Horizon Media as its lead media agency following a review that started in November. It is unclear which agencies competed against Horizon, although a source close to the matter said some...
  • YouTube Removed Over 9 Million Videos in Q4 2017, Mostly Spam and Adult Content
    YouTube said it removed more than 9 million videos in the fourth quarter of 2017, with 6.7 million of those flagged for review by machines rather than humans. The Google-owned video site said the majority of the removed videos were spam or adult content, adding that of the 6.7 million that were machine-flagged, 76 percent...
  • Duncan Channon, California Public Health Program Launch Campaign Targeting Flavored Tobacco Products
    If you thought the days of tobacco companies appealing to teens were long gone, Duncan Channon and the California Department of Public Health's CA Tobacco Control Program (CTCP) have a wake-up call for you. A new campaign entitled "Flavors Hook Kids," which the agency claims is the largest effort to date targeting flavored tobacco products...
  • French Authorities Detain Former Havas Chairman Vincent Bolloré for Alleged Corruption
    Less than a week after announcing that his son Yannick will soon lead both his media empire Vivendi and his marketing network Havas, French billionaire Vincent Bollor? has reportedly been detained by police over allegations that he used the agency network to bribe African government officials nearly a decade ago. According to a story first...
  • Spotify’s New Free Streaming App Could Give Advertisers Better Targeting and More Insights
    Spotify went public less than a month ago. Now it wants to prove to advertisers and Wall Street that it's growing up and ready to compete head on in the competitive music-streaming industry. On Tuesday at an event in New York, Spotify gave press and analysts a first look at a new ad-supported version of...
  • Oracle Acquires Grapeshot to Help Advertisers With Brand Safety Issues
    Oracle has acquired British marketing technology firm Grapeshot, which touts the ability to help brands contextualize ad placements before making automated bids, keeping them away from unsafe content. Oracle, which announced the acquisition today without disclosing a price, said that Grapeshot already works with more than 5,000 marketers, processing 38 billion programmatic ad impressions each...
  • Stranger Things Had the Most-Watched Debut of Any New Netflix Series or Movie in the Last Year
    Nielsen provided new insight this morning about two of the TV industry's biggest stories over the past year--Netflix's continued dominance and the gargantuan ratings for Roseanne's return--during its annual upfronts/NewFronts press briefing in New York. Nielsen has been gathering data about Netflix viewership for almost a year via its SVOD Content Ratings, a syndicated service...
  • Twitter Preps for 2018 NFL Draft With Emojis, Mock Draft
    Twitter is going hashtag-triggered-emoji-happy for the 2018 National Football League Draft, which kicks off Thursday night. Fans who include the hashtag #NFLDraft in their tweets will see this new emoji: It's Draft Week!! ? #NFLDraft -- NFL (@NFL) April 23, 2018 In addition, each first-round draft pick will have his own hashtag-triggered emoji shortly after...
  • Oakley Forgives You (Even If Others Don’t) in This Lovely Ode to Athletic Obsession
    It's OK to embrace your slightly antisocial and emotionally volatile tendencies in the pursuit of your athletic obsessions, says a new campaign from Oakley and AKQA. Today, the sunglasses and sports-gear brand is rolling out the next big installment in its "One Obsession" platform, launched in 2015. This time, though, the campaign has added a...

RSS Mashable

  • 7 ways to take the perfect graduation picture
    Graduation is a time to celebrate your accomplishments, but remember the photos will probably stick around for a while.  You don't want people scrolling through social media the next day and seeing your pic among the same boring photos. And you don't want to see the photo on your mom's mantlepiece for decades to come […]
  • Math textbook disses computer scientists in the nerdiest way possible
    Computer science concepts are often named after real-world equivalents.  A queue, for instance, is a data structure where the first object in is the first object out, much like the functions of a real-word queueA stack, meanwhile, is last-in first-out, similar to how one would retrieve items from a stack without toppling it over. SEE […]
  • The best weird roles your 'Avengers' faves had before becoming Marvel stars
    The Marvel Cinematic Universe has skyrocketed many white guys named Chris talented actors to international fame, but where were they before acquiring super powers and joining this superior squad? Most of the cast of Avengers: Infinity War were plenty visible before their intergalactic heroism, but we couldn't resist diving into their old filmographies for our […]
  • Legoland Japan broke a world record with their cherry blossom tree made out of Legos
    Legoland Japan created the world's largest Lego brick cherry blossom tree. It was built using 881,470 lego bricks at the LEGO factory in the Czech Republic, then transported and assembled in Nagoya, Japan. Read more...More about Mashable Video, Japan, Lego, Cherry Blossom, and Tree
  • 3 years later, who knows what the Apple Watch is for?
    In 2007, Apple changed the act of socializing, maybe forever, with the release of the iPhone. There it was, a perfectly packed 4.5-inch-long computer designed to pulverize boredom like a drill through your skull. You bought one, and now, whenever you have a few minutes of downtime, even if that downtime is shared with your […]
  • Arctic sea ice is loaded with plastic litter from cigarettes and paint
    In 2014, scientists clad in thick neon orange suits stepped off a research vessel and visited five different patches of pristine-looking Arctic sea ice. As these researchers discovered, the blinding white ice in the remote north looks awfully pure, but its appearance is deceiving.  After removing cores of ice from the frozen ground, the research […]
  • How to use less data on your iPhone every month
    This post is part of Mashable's Spring Cleaning Week. Just a little something to distract you from the eternal dread of constantly wiping all those fingerprints off your screen.  If you've recently upgraded to a new phone, you might have noticed an annoying, not to mention costly, problem.  SEE ALSO: How a vacation and a […]
  • NanaGram will mail prints of your photos to your grandparents every month
    Printing photos is making a comeback, with companies like Artifact Uprising and TurnGram encouraging users to bring their iPhone pics into — gasp — the physical realm. One particularly pleasant service is NanaGram, which will mail 10 4x4 or 4x6 photos of your choice to your grandparents — or any relative, really, but it's cutest […]
  • Pruitt's EPA will now classify burning wood as 'carbon neutral,' baffling scientists (among others)
    Under a new Environmental Protection Agency (EPA) policy unveiled on Monday, burning forest products, known as biomass, will now be considered a "carbon neutral" fuel source.  The EPA's action, which EPA administrator Scott Pruitt announced before an audience of Georgia timber industry leaders, for now settles the question of whether chopping down trees, turning them […]
  • Emanuel Macron just owned Donald Trump in their ongoing handshake war
    Read more... {"player":{"description":null,"image":"https://i.amz.mshcdn.com/u-lM72iFaelMBoxaFUXAeVMXke0=/https%3A%2F%2Fvdist.aws.mashable.com%2Fcms%2F2018%2F4%2Fc97ca411-ccc2-f996%2Fthumb%2F00001.jpg","mediaid":"A6nG2kPe0N","preload":false,"title":"Emanuel Macron just owned Donald Trump in their ongoing handshake war","sources":[{"file":"https://vdist.aws.mashable.com/cms/2018/4/c97ca411-ccc2-f996/hls.m3u8"},{"file":"https://vdist.aws.mashable.com/cms/2018/4/c97ca411-ccc2-f996/dash.mpd"},{"file":"https://vdist.aws.mashable.com/cms/2018/4/c97ca411-ccc2-f996/mp4/1080.mp4"},{"file":"https://vdist.aws.mashable.com/cms/2018/4/c97ca411-ccc2-f996/mp4/720.mp4"},{"file":"https://vdist.aws.mashable.com/cms/2018/4/c97ca411-ccc2-f996/mp4/480.mp4"}]},"options":{"disableAds":false,"disableSharing":false,"nextupAction":"autoplay","embedUrl":"https://mashable.com/videos/blueprint:A6nG2kPe0N/embed/?player=offsite","standaloneUrl":null,"post":{"url":"https://mashable.com/2018/04/24/donald-trump-emanuel-macron-handshake/","date":"2018-04-24T17:44:04.525Z","bp_id":73200,"wp_id":null}},"advertising":{"params":{"keywords":"","sec0":null,"sec1":"","prc":""}},"analytics":{"labels":"","videoSeriesName":null}} More about Donald Trump, Handshake, Emanuel Macron, Culture, and Web Culture

RSS best ads on tv

  • TV ad: Maltesers: Accountant
    AMV BBDO, London has released this TV campaign for Maltesers who believe life’s better when you don’t take things too seriously. Maltesers. Look on the Light Side.Category: Confectionery & snacksClient: MaltesersAgency: AMV BBDO, LondonCreative Director: Rosie ArnoldCreative: Michael JonesCreative: Charlotte AdorjanDirector: Clay WeinerExecutive Producer: James SortonAgency Producer: Sophie HonourOther credits: Agency Planner: Emily Harlock Agency […]
  • TV ad: Maltesers: Powerpoint
    AMV BBDO, London has released this TV campaign for Maltesers who believe life's better when you don't take things too seriously. Maltesers. Look on the Light Side.Category: Confectionery & snacksClient: MaltesersAgency: AMV BBDO, LondonCreative Director: Rosie ArnoldCreative: Michael JonesCreative: Charlotte AdorjanDirector: Clay WeinerExecutive Producer: James SortonAgency Producer: Sophie HonourOther credits: Agency Planner: Emily Harlock Agency […]
  • TV ad: Truth: Better Butts Song
    Cigarette butts are the most littered item in the world, and they're toxic. So it's safe to say ALL butts are better than cigarette butts in this Truth anti-smoking spot.Category: Health & safetyClient: truthAgency: -Director: James Curran
  • TV ad: Lucozade Energy: David & Goliath
    Lucozade Energy is taking its Energy Beats Everything campaign back to biblical times with the first ever telling of the David and Goliath prequel story. The campaign, by Grey London, puts the rift between the young shepherd and his adversary in a more modern context, with a comedy film and an accompanying hand-painted oil poster. […]
  • TV ad: Foot Locker: Before and After the Bite
    Foot Locker today unveils its "Before and After the Bite" campaign via BBDO, New York, celebrating art and all those who create it. In partnership with a special coalition of artists and musicians. The Nike Air Max Plus is an iconic, yet polarizing silhouette, where the look and feel for some may evoke a shark-like […]
  • TV ad: Prince de LU: The Best Is Inside You
    Prince de LU of Mondelez International is the no 1 biscuit for children in France. No surprise, Prince de LU is also a well-known brand champion behind kids. Rallying them on with encouragement to live by an oath of values that can help navigate them as they start out on their journey of life. For […]
  • TV ad: U by Kotex: Motivation
    In a category that has traditionally reminded women of all of the things they feel vulnerable about during their periods - like wearing white pants, riding horseback along a beach or dancing in spandex - this campaign via Ogilvy, treats periods for what they are. A normal, healthy part of life that doesn't hold you […]
  • TV ad: Domino's Pizza: Reinvention
    Domino's reassures viewers about the quality of their pan pizza in this ad. We receive a close up look at the chain's ingredients. Dough rises, cheese bubbles, and vegetables are diced. Agency: TERAN TBWACategory: FoodAgency: TERAN TBWAExecutive Creative Director: chucky riveroArt Director: Mariana NavarreteDirector: Mike PalafoxDirector: Pablo MercadoProduction company: Spicy StudiosExecutive Producer: Patricia BarraganDoP: Pablo […]
  • Print ad: Moinhos de Ventos Hospital: Eye
    According to the Brazilian Association of Organ Transplants, in every 8 potentially organ donor, only 1 effectively becomes a donor. That is why the Moinhos de Ventos Hospital, a John Hopkins International Medicine Center affiliated, signs the campaign “Who will inherit your greatest wealth?”, created by McCann Health in Brazil, that re-imagined Fabergé eggs as […]
  • Print ad: Moinhos de Ventos Hospital: Kidney
    According to the Brazilian Association of Organ Transplants, in every 8 potentially organ donor, only 1 effectively becomes a donor. That is why the Moinhos de Ventos Hospital, a John Hopkins International Medicine Center affiliated, signs the campaign “Who will inherit your greatest wealth?”, created by McCann Health in Brazil, that re-imagined Fabergé eggs as […]

RSS Copyblogger

  • Avoid This Surprisingly Common Recipe for Creepy Content
    Ready Player One has been called pure “nostalgic nerd-bait” by film critics, but that’s not the only reason it earned $300 million worldwide in just its first week. It follows some very well-worn blueprints of blockbuster filmmaking that its iconic director, Steven Spielberg, practically invented. From the high-energy title sequence to the quintessential Spielbergian finale, […]
  • A Powerful Key to Prolific and Potent Writing
    I’ve always found the goal of meeting a word count to be a bit silly. Some messages can be clearly communicated in 200 words and others need 2,000 words. But if you use 2,000 words when 200 words would perfectly suffice, your writing will likely feel excessive or even self-indulgent. That’s why I consider the […]
  • Join Us for a Live Workshop on Modern Email Marketing
    The major heads-up today is that we have a live workshop next week (Tuesday, April 24 at 1:00 p.m. Eastern Time) on how to use sophisticated segmentation and automation in your email marketing — even if you have a limited budget and you’re not particularly technical. This lets you create focused and relevant messages for […]
  • Having Trouble Reaching Your Audience? It’s Time to Get Radically Relevant
    So, you may remember not that long ago — as in, last month — I was very keen on chatbots. I got a lot of inspiration from Andrew Warner over at Mixergy, who had helped me see some things that I hadn’t understood at all about the format. Fast forward a few weeks … and […]
  • How to Turn Leads Into Clients with Modern Email Marketing
    When it comes to building an audience that builds your freelance or consulting business, email remains the undisputed heavyweight champion. Email was the original “killer app” — everyone uses it, and that’s why it’s been the absolute best channel for digital marketing and audience building. And yes, that’s still true in 2018. The stats don’t […]
  • 7 Ways to Make Your Writing Personal (but Not Self-Indulgent)
    I get a little nervous when I advise that you should write for a specific group of people and convey your perspective. Personal narratives can form connections with strangers almost magically, but self-indulgent writing has the opposite effect. It’s boring and a turn-off. The tricky part is that there’s a fine line between “personal” and […]
  • 3 Content Marketing Myths and Their Reality-Based Solutions
    We all know that creating content can be hard work. One of our goals at Copyblogger is to help you make sure you’re putting your work into the right things, so you get results and not just a fistful of disappointment. This week, we looked at three myths and mistakes that can hold writers back […]
  • Why Great Content Alone Isn’t Enough to Build an Audience
    A couple of weeks ago, I wrote a blog post about creating content that earns your audience’s attention. Mark Schaefer swung by and left a comment — and he made a point that is dear to our hearts at Copyblogger. “Outstanding content is not the finish line, it’s the starting line.”– Mark Schaefer I told […]
  • How to Stop Wishing You Had More Time to Write
    “If only I had all the time in the world, my blog would be perfect.” That thought has probably crossed your mind more than once. I know it’s crossed mine. I find myself lost in daydreams about how amazing my motorcycle blog could be — if only I had more time. When writerly productivity is […]
  • One Factor that Caused the Current Content Marketing Climate (and How to Fix It)
    Pardon our dust. Content marketing is under reconstruction right now, and frankly, it has been for years. Even when content marketing was a newer tactic online, there were naysayers. Now the naysayers point to the loads of crappy content and say, “You think that works?” But there has always been junk. Currently, it’s just easier […]

RSS comsumerist

  • An important message from Consumer Reports
    This is our last post on Consumerist.com. We’re deeply proud of all the work we’ve done on behalf of consumers, from exposing shady practices by secretive cable companies to pushing for action against dodgy payday lenders. We’ve had a tremendous run as a standalone site. Now you’ll be able to get the same great coverage of […]
  • How Much Black Licorice Does It Take To Overdose?
    The trinity of divisive Halloween candies is made up of candy corn, marshmallow peanuts, and of course black licorice — perhaps the treat most likely to elicit either only joy or rage when it’s put into one’s candy sack. But there’s one thing that even those who stand firmly on the “love” side of this […]
  • United Plane Makes Emergency Landing Due To Smoke In The Galley
    Smoke in the cabin of a passenger airplane is a scary prospect. That’s why a plane heading from Munich, Germany to Washington Dulles International Airport made an emergency landing at Boston’s Logan Airport instead: There was smoke pouring from the plane’s galley… which may or may not have actually been caused by a fire. The […]
  • Operators Of Phony Rental Credit Check Scheme Must Pay $762K To Feds
    In January, federal regulators announced they had put a stop to an apartment rental scam in which homes (that may not exist) are listed online with the sole purpose of tricking prospective renters into paying for “credit checks” that will never be done. Now, the operators of the scheme must pay $762,000 to put an […]
  • Where Does The Cheese Belong In A Cheeseburger?
    When you think of the ideal cheeseburger, where is the cheese in the sandwich equation — is it beneath the patty, or on top of it? That is the question Google’s CEO has now promised to address, after someone questioned the company’s cheese placement in its cheeseburger emoji. Media consultant Thomas Baekdal pointed out on […]
  • Tesla Ends $1,000 Referral Credit Program
    Sure, saving $1,000 on a car that may cost you far in excess of $70,000 might seem like a minor victory, but it’s still better than nothing. But now that Tesla is becoming more of a household name and hoping to reach a more mass-market car-buying audience, it’s getting rid of even this relatively small […]
  • The Beer & Booze Company Behind Corona, Svedka & Mondavi Is Now Investing In Marijuana
    Instead of shrinking in fear from the rising green tide of legal marijuana, the parent company behind booze brands like Corona, Svedka, and Robert Mondavi is jumping right in with a big investment in the legal marijuana business. Constellation Brands Inc. is shelling out $191 million for a 9.9% stake in Canopy Growth Corp, a […]
  • Maryland To Try Sending Recall Notices With Car Registration Renewals
    Your state’s department of motor vehicles already knows what make and model of car you own, and sends you registration documents every few years that you have to open. Safety advocates have suggested including information about important vehicle recalls in vehicle registrations to make sure more people know about recalls and comply. In an experimental […]
  • Everything You Need To Know To Get Started With Obamacare Open Enrollment
    Despite repeated Congressional and Executive branch efforts, the full Affordable Care Act is still in place. That means insurance-shopping season is nearly upon us: Open Enrollment begins Nov. 1 (and ends Dec. 15). But there’s less money being spent on advertising and outreach this year, which means even the basics can be hard to get […]
  • 5 Things Experts Say You Should Know About Obamacare Open Enrollment
    If anything is true of 2017, it is this: Confusion reigns. And nowhere do we see that more than in healthcare, where failed repeal attempts, executive orders, sudden, out-of-the-blue policy changes, and general unpredictable chaos have dominated the news. But the fact remains that Americans still need access to medical care, and for those who […]

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RSS inspiration

  • It’s a Tide Ad
    David Harbour, known for his role as Chief Jim Hopper in the Netflix drama series Stranger Things, provides cameo after cameo in Procter & Gamble Super Bowl commercial “It’s A Tide Ad”. Aired during the NFL Super Bowl LII 2018, the Tide Ad series has David Harbour claiming that every time you see clean clothes […]
  • Lamb Side Story unites Australian left and right
    MLA (Meat & Livestock Australia) is running “Lamb Side Story”, an advertising campaign encouraging Australians to put aside their differences and embrace a summer ‘Lambnesty’. The commercial at the heart of the campaign provides a song and dance homage to the West Side Story musical. A modern day lamb barbecue set in a suburban cul […]
  • Don’t You Forget About Me – State Farm
    State Farm is running “Don’t You (Forget About Me)”, a commercial featuring the 1985 Simple Minds hit in the context of a soup kitchen, supporting the insurance company’s Neighborhood of Good movement. The holidays are a popular time to get involved and give back, but when the decorations come down and the season of giving […]
  • BBC One – The Supporting Act
    BBC One’s Christmas 2017 campaign featured an animated short film, “The Supporting Act”, illustrating the joy of a shared moment. The 2 minute film follows a 10-year-old girl who practices day in and day out to give the most important dance performance of her life. Her dad is always with her but he’s busy, and […]
  • Time Machine for Breast Cancer Now
    Breast Cancer Now – the UK’s largest breast cancer charity, is running “Time Machine”, a commercial raising awareness of a goal of defeating breast cancer by 2050. The Time Machine commercial follows a young girl on a secret mission – the purpose of which isn’t revealed to the viewer until the very end. Over a […]
  • I am the future – Itau Bank
    Brazilian bank Itaú Unibanco is running a commercial, “I Am The Future” (Eu sou o futuro), designed to inspire proactive engagement with the future. Narrated by Brazilian actress Fernanda Montenegro, the film discusses how people’s actions in the present can influence everyone’s future. Themes such as love, fear, uncertainty, truth, happiness, peace, differences and hope […]
  • Esso Reindeer Princess
    ExxonMobil Europe is connecting into the Christmas season with “Esso Reindeer Princess”, an online film set in Norway. The commercial explores the story of Anne, a young woman who has found her place in the Sámi tradition of reindeer racing. Growing up in her local community she felt as though she didn’t fit. However she […]
  • Otto Feliz Navidad – Christmas Together
    Germany shopping chain OTTO is running “Together It’s Christmas”, an advertising campaign centred on the classic Christmas song “Feliz Navidad”. Set in the middle of the Bolivian mountains, the Together It’s Christmas commercial (Gemeinsam wird’s Weihnachten) shows a bus journey going awry after a landslide. With no help in sight, the passengers come to realise […]
  • Système U Christmas Instore
    Système U stores in France are running a Christmas marketing campaign with a television commercial highlighting one of the founding values of the company : proximity. U’s merchants come from the region where their store is located. Their commitments in local life, taken independently, are daily embodied in the actions of their stores – both […]
  • NZ Police Recruitment on the run
    The New Zealand Police has launched a fast paced recruitment video as part of the New Cops campaign to attract hundreds of new recruits. They’re looking for a diverse range who can form a team that represents and understands all communities of New Zealand. The NZ Police recruitment film features over 70 actual cops. The […]

RSS brand flakes

  • Experience the bad weather at home while on vacation
    Denmark has pretty cold weather year-round, so Danes tend to travel a lot, and to tropical destinations. And let's be honest, how many of us on vacation check the weather back at home to see how good we have it where were are?Spies, a travel company, worked with its ad agency to create an interactive […]
  • Next stop: Ziggy Stardust station
    If people at the Broadway-Lafayette subway station in NYC notice changes - it's the interactive David Bowie experience created by Spotify. It's partially intended to generate awareness of the "David Bowie is" exhibit at the Brooklyn Museum, but it's also a way to connect commuters to David Bowie, his work, and his history with that […]
  • It's high time for high tea parties
    With new markets emerging, the cannabis industry is growing and it seems to offer great business opportunities (as long as state governments continue to open the doors for legalization). With legalization has also come the acknowledgement of how diverse consumers of cannabis actually are, and new companies and brands are slowly starting to service varying […]
  • Cheers to Bacardi-branded live theater
    Immersive theater isn't exactly a go-to strategy for most brands, but it can be effective if done right, is authentic and if there is a good story to tell. Bacardi used immersive theater to connect with a specific audience of tastemakers and bartenders to bring its history to life beyond featured copy in their website's […]
  • Save your skin and get a cheaper Whopper
    Burger King wants young adults to eat a burger this summer instead of sizzling in the sun and burning. In Portugal, BK created a sticker for Instagram stories that will feature the current temperature and price of a Whopper, and in a stock market-y approach, the higher the temperature is, the lower the price goes. […]
  • The 2018 margarita of the year is . . .
    Cinco de Mayo is right around the corner, and this has us thinking about one of our all-time favorite beverages, the venerable margarita. The core of the margarita that Jimmy Buffet memorialized in 1977 is based on a combination of tequila, lime, and orange liqueur. But evolution has been kind to the margarita, and since […]
  • The rocket ride continues
    Financial products and services are boring. That’s why marketers use tactics like talking lizards to capture consumers attention, hoping to use humor and distraction to make an indirect brand value connection. Quicken Loans has pioneered a unique combination of tactics to market financial service to millennials via its Rocket Mortgage offshoot. The strategy:Remove the complexityMake […]
  • Unboxing a superior customer experience
    From its earliest days, Amazon’s success was driven by two things: offering lower prices than brick and mortar competitors, and providing an exceptional online experience. It’s a simple yet formidable business model that many retailers have yet to catch up with.But niche retailers like Boxed might have found a way to chip into Amazon’s e-com […]
  • Alexa, how is the roll out going?
    There are now more than 33 million Amazon Echo units in consumer homes, and Amazon has thus far captured approximately 69% of the virtual assistant market. What was nascent technology just a few years ago is rapidly becoming common place in consumers' lives. So we thought we’d do a quick check-in to see how some brands […]
  • What's for dinner? Let the AI decide.
    Millennials eat out – a lot. Research shows that up to 53% of millennials eat out at least once per week, compared to 43% for the general population. As millenials enter their peak “dining out” years, TGI Fridays plans to leverage data and technology to help change its brand trajectory within this key consumer cohort. TGIF […]

RSS copyranter

RSS ads of the world

  • Lucozade: Energy Beats Everything
    Lucozade Energy is taking its Energy Beats Everything campaign back to biblical times with the first ever telling of the David and Goliath prequel story. The campaign, by Grey London, puts the rift between the young shepherd and his adversary in a more modern context, with a comedy film and an accompanying hand-painted oil poster. […]
  • Lucozade: Energy Beats Everything
    Lucozade Energy is taking its Energy Beats Everything campaign back to biblical times with the first ever telling of the David and Goliath prequel story. The campaign, by Grey London, puts the rift between the young shepherd and his adversary in a more modern context, with a comedy film and an accompanying hand-painted oil poster. […]
  • McDonald's: Weather-Reactive Outdoor
    McDonald’s is launching a national digital outdoor campaign that uses MET Office real-time data to bring to life April’s unpredictable weather conditions. In order to take part in Britain’s favourite topic of conversation, Leo Burnett London turned the McDonald’s menu into weather icons to represent the live temperature and 5-day forecasts. For example, an unwrapped […]
  • Colgate: Will
    We use old school year photos to show that even though our fashion sense and hairstyles were so embarrassing, at least our smiles looked good. Thanks to Colgate Max White One, we can bring back our white smile but nothing else. bring_back_your_white_smile_-_will.jpg  
  • Colgate: Mary
    We use old school year photos to show that even though our fashion sense and hairstyles were so embarrassing, at least our smiles looked good. Thanks to Colgate Max White One, we can bring back our white smile but nothing else. bring_back_your_white_smile_-_mary.jpg  
  • Colgate: John
    We use old school year photos to show that even though our fashion sense and hairstyles were so embarrassing, at least our smiles looked good. Thanks to Colgate Max White One, we can bring back our white smile but nothing else. bring_back_your_white_smile_-_john.jpg  
  • Colgate: Claire
    We use old school year photos to show that even though our fashion sense and hairstyles were so embarrassing, at least our smiles looked good. Thanks to Colgate Max White One, we can bring back our white smile but nothing else. bring_back_your_white_smile_-_claire.jpg  
  • Amsterdam Metropolitan Area: Gumshoe
    Amsterdam Metropolitan Area launched a unique creation Gumshoe , a range of sneakers with soles made from chewing gum taken from the streets of Amsterdam. Conceptualized by Publicis One’s agencies (Leo Burnett, MSL and Publicis), the initiative aims to improve the city’s image and reputation with cleaner streets and raise awareness of the chewing gum […]
  • Pedigree: Dogs have dogs
    Humans are not the only ones to be influent on social media. Nowadays, more and more dogs have their own Instagram accounts. Some of them are liked and followed like stars. Pedigree and their agency CLM BBDO laid hold of this phenomenon for the good cause with an operation called “Dogs for dogs”. Exceptionally, several […]
  • IKEA: Tittut
    Young children often imagine all sorts of scary monsters hiding in furniture making it difficult for them to fall asleep. IKEA, a brand that believes children are the most important people in the world, introduces Tittut. Tittut is a mobile app that will help spark children's imagination to overcome these fears. By providing a tool […]

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