AgencySpy

AdAge

• Kind re-ignites feud with Clif Bar in biggest-ever campaign for new energy bars
  To hype the launch of its new energy bars, Kind is promising consumers $100 to pledge to only eat the calorie-rich bars before physical activity.
• Watch live at 11 a.m. EDT: Ad Age Town Hall on multicultural marketing
  Join the debate on how the industry can stop treating multicultural marketing as an afterthought
• Snapchat's dancing hot dog rocks the vote and Richards Group identity crisis revealed: Tuesday Wake-Up Call
  Plus, Amazon launches new API, Facebook gets into gaming and kid influencers promote junk food
• Bill Nye the Science Guy helps Chipotle sell its new environmental ‘foodprint’ tracker
  A new online and in-app tracker gives consumers reports on the sustainability of Chipotle ingredients
• Fast-growing health care startup Heal hires its first agency of record
  Fast-growing health care startup, which offers home doctor visits and telehealth, recently named The Woo its first agency of record.
• A tale of two Richards Groups
  How the agency's culture reflected its founder, and how it's trying to reinvent itself.
• McCann announces further leadership shifts
  Grant Theron takes over as CEO of Commonwealth//McCann while Sean Bryan and Tom Murphy replace Eric Silver, who is departing the agency, as co-chief creative officers of North America.
• Retailers rush the season as Christmas creeps up on Halloween: Ad Age Digital Edition
  Plus, Candymakers get creative for a socially distanced Halloween.
• The Ad Council partners with Twitch for new COVID 'Mask Up' PSA
  Popular Twitch streamer Techniq tells his followers to “mask up” to “level up.”
• Watch the newest commercials on TV from Amazon, Nespresso, Spotify and more
  George Clooney says, “With every cup, we cultivate some of the finest coffee in the world” in the latest from Nespresso.  

Adweek

• Kind Calls Out Clif Bar—Again—While Debuting New Energy Bar
  Snack brand Kind has a new line of energy bars. To help promote them, the company is offering to pay people to eat the competition. Well, sort of. Beginning today, the company is offering $100 each to the first 1,000 individuals who take a pledge and submit photo evidence to eat any energy bar prior...
• Burger Scream; Morton’s New Look: Tuesday’s First Things First
  Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Burger King Summons the Ghost of Ronald McDonald in Voice-Activated...
• These Are Adweek’s Podcasts of the Year for 2020
  With commuter audiences suddenly not commuting amid the Covid-19 quarantines, many podcasters likely feared the year would be a damaging one for the audio industry. And while professional-oriented shows did indeed see short-term audience drops, the podcast universe also grew considerably as homebound thought leaders began putting their energy into audio content. That spirit of...
• How Reese’s Pieces Landed Its Big Break With Help From the Alien Who Wanted to Go Home
  In honor of Halloween, it's time to tell the strange story of how one of America's favorite candies got its big break. In 1981, Steven Spielberg was getting ready to start shooting E.T. the Extra-Terrestrial. One of the critical scenes involved Elliott, the movie's kid star, winning the trust of the wrinkled little space alien...
• How One Creative Is Changing the Entrepreneurial and Design Landscape in Texas
  If you live in Austin, Texas, chances are you've caught wind of 28-year-old Jane Claire Hervey's work, whether or not you've heard her name. Through nonprofit Boss Babes ATX and creative studio Group Work--both of which she founded and runs--Hervey's been pushing the creative and entrepreneurial community in Austin and beyond to think differently about...
• How Agencies Are Adapting as Data Becomes More Important for Brands
  Terms like campaign planning, optimization and reconciliation weren't in vogue back in the Mad Men days of advertising. But today, skills in these areas are what set media agencies apart. Fragmented consumption of media is driving the need for agencies to be smarter with how they manage campaigns, from adjusting strategies on the fly down...
• Social Media Platforms Are Providing More Resources to Register Users to Vote
  Key Insights Platforms struggle with misinformation around voting, but promoting accurate resources can counter that. Reddit ran its first marketing campaign tied into something so integral to a user's experience: voting. If you've been on social media in the last few months, you've most likely been asked to register to vote--repeatedly. But those notifications may...
• Candy Brands Are Trying to Solve the Halloween Pandemic Puzzle
  This Halloween had a lot going for it in terms of being an optimal day for spooky celebrations. The holiday lands on a Saturday with a full moon, for starters. Plus, daylight saving comes to an end in the wee hours of Nov. 1, giving revelers an extra hour to stay up late eating candy...
• Audi Fuels Ad Placements With Nostalgia to Promote Its Used Car Program
  Anyone who has ever wandered through Paris' Latin Quarter may have noticed some of the small, independent movie theaters sprinkled through the cobbled streets that stretch from the Seine to the Sorbonne. Showing almost exclusively old movies--classic films or cult favorites--send their clientele back in time to revisit cinematic favorites that have stood the test...
• One of the Top Discrimination Lawyers in America Is Working With 600 & Rising
  If the name Cyrus Mehri rings a bell, it's for good reason. The founding partner of Mehri & Skalet PLLC has litigated some of the most high-profile discrimination, corporate fraud, and civil and consumer rights cases in America. He was in the middle of two of the largest race discrimination class actions in history, going...

Mashable

• Netflix's teaser for anime series 'Eden' shows a future where robots rule the world
  Netflix is going all in on its anime content.  Following the recent announcement of five new anime projects during the livestreamed Netflix Anime Festival 2020 event, the streaming giant has dropped a new teaser for one of the projects it already has in development: Eden, an original series directed by Yasuhiro Irie, set thousands of […]
• Unseen 'Borat' clip shows Sacha Baron Cohen fleeing gun rally
  Playing Borat can be a dangerous business. During an interview with Stephen Colbert on The Late Show on Monday, Sacha Baron Cohen relived the moment when he was recognised in a costume within a costume during a gun rally in Washington state — and had to make a hasty getaway as the crowd stormed the […]
• This Python course bundle includes 38 hours of content
  TL;DR: Step into the world of AI with the Ultimate Python & Artificial Intelligence Certification bundle for $39.99, a 97% savings as of Oct. 27.  If you're curious about Python and want to learn more — including about artificial intelligence in Python — consider this Ultimate Python and Artificial Intelligence Certification Bundle. This 38-hour training […]
• Save $30 on a 360-degree home security camera
  TL;DR: Keep your home safe and secure with the Crorzar Indoor 360 Security Camera, on sale for $69.99 as of Oct. 27.  Missed Prime Day deals on security cameras? No worries. The Crorzar Indoor 360 Security Camera features smart tracking and 360-degree coverage, enabling you to get a complete view of your indoor space. Its […]
• Learn a new language with this well-reviewed app on sale
  TL;DR: Get a lifetime subscription to Memrise Language Learning for $99.99, a 28% savings as of Oct. 26.  You already learned to make bread, became an at-home bartender and barista, and created your own world with Animal Crossing. Now, it's time to do something to enhance your brain — like learn a new language. And […]
• Avoid public restrooms with a portable toilet on sale
  TL;DR: Take a portable bathroom on the go with the Alpcour Portable Toilet, on sale for $180 as of Oct. 27.  Love the idea of camping, hiking, or fishing, but cringe at the thought of not being able to use the bathroom? You're not alone in your worry. You can grab your very own portable […]
• What Prime Day tells us about Black Friday
  We already knew Black Friday was going to be weird this year thanks to COVID-19, but now that Prime Day has come and gone, we have some actual insight into what Black Friday and Cyber Monday will be like. In years past, Prime Day has taken place in mid-summer, months before Black Friday, so it […]
• This stacked cybersecurity bundle includes 22 online courses for under £50
  TL;DR: The Complete InfoSec & Business Continuity Bundle is on sale for £45.22 as of Oct. 27, saving you 99% on list price. The internet is a scary place. Now that people spend more time online than ever, the world wide web has become even more dangerous. Cybercrime is alarmingly rampant, costing companies billions and […]
• Not even prison can keep John McAfee from shilling shady crypto
  John McAfee is in a Spanish prison awaiting possible extradition to the U.S. on charges of tax evasion, but that hasn't stopped the one-time cybersecurity expert from pumping some sketchy altcoin.  McAfee, known for his love of bath salts and allegedly being secretly paid to promote questionable cryptocurrencies to his unsuspecting acolytes, has long sung […]
• The new LELO Soraya Wave is better than the original, but is it worth $250?
  Soraya Wave $249 View Product The Good WaveMotion technology that mimics fingers for acute g-spot stimulation • Eight settings for different clit/g-spot stimulation combos • Sleek look The Bad The manual doesn't detail exactly what the settings are • High price point The Bottom Line The Soraya Wave is perfect for sex toy users who […]

best ads on tv

• Interactive ad: #MeToo: ‘me too’ Act Too
  On the heels of the 3-year anniversary of the #MeToo viral movement, FCB/SIX worked with #metoo founder Tarana Burke to launch Act Too, a crowd-sourced blockchain-powered platform that encourages people to take action to end sexual violence. It’s the first time blockchain has been used to drive activism and will be the centerpiece for the […]
• Interactive ad: Volvo Cars: Volvo Marathon Sound 10
  Volvo Cars and its longtime agency partner, Grey New York, have recreated the entire New York City Marathon experience in an audio poem to the city and its iconic sports event for runners worldwide. The TCS New York City Marathon won’t be run in person this year, due to the pandemic, meaning thousands of runners […]
• Outdoor ad: Royal National Institute of Blind People (RNIB): Design For Everyone
  The&Partnership in collaboration with RNIB has created a fully accessible pregnancy test prototype, that if produced would allow women with sight loss to know their result privately for the first time. The project has been two years in the making for RNIB and The&Partnership, who worked with Product Designer Josh Wasserman to research, develop, create […]
• Outdoor ad: Amazon Prime Video: Borat Takes Over Bondi
  Bondi Beach is globally recognised as an iconic Australian location, but on Thursday October 22 it was transformed from Kaftans to Kazakhstan as it was re-branded ‘Borat Beach’ in celebration of Friday October 23’s premiere of Sacha Baron Cohen’s Borat Subsequent Moviefilm exclusively on Amazon Prime Video in Australia and over 200 countries and territories […]
• Print ad: Training Professional: Soccer
  aWhile all other Chilean brands were fearful of speaking publicly about their position about the "Estallido social", Training Professional showed its opinion and support to all protesters that were putting their lives at risk for the wellbeing of an entire country. "Play for your dreams" is a concept that goes beyond sport and reminds all […]
• Print ad: Biti’s Hunter: Hanoi Rising
  Dentsu Redder Vietnam has released this new print work for Biti's Hunter.Category: OtherClient: Biti’s HunterAgency: Dentsu RedderChief Creative Officer: Edmund ChoeSenior Creative Director: Livio GrossiArt Director: Livio GrossiCopywriter: Thanh NgoOther credits: Illustrator: Illusion CGI Studio Marketing Director: Cuong Nguyen
• TV ad: Amazon Alexa: Ironing
  These spots from Droga5 London mark the launch of new global campaign for Alexa under ‘A voice is all you need’ and are aimed at the millions of people who have not yet experienced the benefits of using voice technology. Alexa can help you do and achieve almost anything with your voice and this campaign […]
• TV ad: McDonald's: Books
  Since 2015, McDonald's France has been offering families and its youngest members the choice of a book or a toy in all its Happy menus Meal. By inviting people to choose a book, the brand is working to pass on the love of reading to a whole generation of children and to offer family reading […]
• TV ad: Root Insurance: Progress Owes No Apology
  When you do what's right, and stand up for others, there’s nothing to be sorry about. Which is why we stand with and are proud to support Bubba Wallace and his efforts to lead change surrounding issues of race and equality on and off the track. At Root, we believe in the power of change. […]
• TV ad: Nike: You Can’t Stop Our Voice
  Sport gives you a platform to express yourself, and athletes like LeBron James, Naomi Osaka, Odell Beckham Jr., Sue Bird, Ja Morant, A'Ja Wilson, and Tim Anderson lead by example, but you don’t have to be a star to have a voice. You can start right now as shown in this Nike spot via Wieden […]

Copyblogger

comsumerist

adland

adverlicious