AgencySpy

AdAge

• Ford plugs Bronco with new ‘Built Wild’ tagline
  The automaker on Monday confirmed for the first time the name of its small off-road utility and that it was creating an off-road subbrand, something it's been telling dealers for more than a year.
• Brands want to replace racial stereotypes on packages. Not all customers agree
  Consumers are split along racial, age, gender, geographic and political lines: Ad Age-The Harris Poll.
• Activia tries an alphabetic approach to court younger yogurt eaters interested in gut health
  Along with a new campaign, Activia is funding research on whether the microbiome can predict COVID-19 severity.  
• Face masks are suffocating sales of lip products, forcing brands to refocus
  Forget the ‘lipstick effect:’ brands are relying on the ‘mask effect.’ Some are pivoting to more eye products like mascara, as well as tutorials on how to style a mask.
• Opinion: Why the holding company model doesn’t make room for diversity
  Real change needs empathy, not sympathy. It takes life experience, not advertising expertise. And it requires rising leaders to re-imagine the 'fit it in or get out' industry we've inherited.
• Uncomfortable Conversations: 'Almost every position I had ... I was the first African American in that role'
  Michael Jackson, who held marketing roles at GM, Coke and Pepsi, discusses the importance of mentorship for people of color.
• Uber buys Postmates and ad employment is growing again: Monday Wake-Up Call
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. 
• Hispanic creative executive Sergio Alcocer on how to embrace ‘social impact’ and why the ‘total market’ approach is failing
  The former LatinWorks chief creative officer joins the ‘Ad Lib’ podcast to discuss Rest of the World, his 3-year-old agency, and give his take on the new drive for diversity sweeping corporate America.
• Influencers and their agencies are the unintended victims of the Facebook boycott
  Brand cutbacks add salt to the wounds of creators already reeling from COVID-19.
• Opinion: After COVID, ad agencies are in for a big awakening
  Rather than defending meager linear growth, agencies should move toward the exponential growth that awaits the developers of useful products.

Adweek

• Facebook NPE Team Will Pull the Plug on Hobbi, Lasso July 10
  Pinterest and TikTok can rest a little easier, as the Facebook NPE Team revealed last week that it will shut down its experimental applications that were inspired by the two platforms--Hobbi and Lasso, respectively--July 10. Facebook confirmed the shuttering of the two apps, saying that they were experimental in nature, and admitting that they didn't...
• Facebook Wants Users to Ask Themselves 3 Questions to Help Stamp Out Fake News
  Facebook teamed up with some of its third-party fact-checking partners on "Three Questions to Help Stamp Out False News," a campaign that kicked off last week, aimed at helping users make informed decisions on content they see. The campaign is running on Facebook in countries across Africa, the European Union and the Middle East, as...
• Facebook, Instagram: Wear a Cloth Face Covering
  Facebook and Instagram responded to the rise in Covid-19 cases in the U.S. last week. A reminder began appearing atop News Feed on Facebook and Instagram's feed, urging people to wear cloth face coverings to prevent the spread of the virus and directing them to prevention tips from the Centers for Disease Control and Prevention.
• Instagram, Time Out New York Team Up to Promote BIPOC, Female, LGBTQ+ Small Businesses
  Instagram is teaming up with Time Out New York on virtual small business festival Experience:NYC, which will take place on the @TimeOutNewYork account July 9 and 10. The two-day festival will "bring a piece of New York to Instagram Live," the Facebook-owned photo- and video-sharing network said, showcasing 16 small businesses with BIPOC, female or...
• LinkedIn Aims to Bring Digital Skills to 25M People With Free LinkedIn Learning Paths
  LinkedIn kicked off an initiative last week aimed at bringing digital skills to 25 million people by year-end, free-of-charge, backed by $20 million in cash grants from parent company Microsoft. CEO Ryan Roslansky said in a blog post, "In the U.S., the unemployment rate swung from 50-year lows to 70-year highs in just three months....
• Stella Artois Creates Gorgeous Street Art That Cleverly Helps Friends Social Distance
  Stella Artois has created a huge, bright 28 x 14-meter piece of artwork right in the heart of London's famous Brick Lane district. But its geometric shapes and contrasting colors don't just look pretty, they cleverly show people where to sit to maintain social distancing. Pubs in England were allowed to reopen this weekend for...
• These Edibles Are Designed to Match the Characters of HBO Max’s New Show
  For those who haven't met Emily, star of HBO Max's upcoming comedy called Close Enough, here's a quick description, according to the streaming service: She's logical and organized, and she's a busy working mom who's trying to have it all. In short, she's the prototypical modern cannabis consumer--at the very least, she's canna-curious--and she'd likely...
• LinkedIn Adds Open to Work Feature for Job Seekers
  LinkedIn rolled out new features last week to help members find work via its community. Vice president of product Kiran Prasad introduced the updates in a blog post, starting with the Open to Work feature, which enables members to let other members know they are looking for employment. LinkedIn users can go to their profile...
• WhatsApp Begins Rolling Out a Host of New Features
  Several new features will be added to WhatsApp over the coming weeks. The Facebook-owned messaging application said in a blog post that stickers are one of the fastest-growing ways for its users to communicate, and it is rolling out new animated sticker packs. People will soon be able to add new contacts by scanning QR...
• Ad Tech’s Biggest Event Dmexco Will Be Virtual Only
  Dmexco will now be a completely virtual event due to the global impact of the novel coronavirus pandemic. Ad tech's big industry event, usually hosted in Cologne, Germany, was slated to commence as a hybrid in-person and digital conference, but a lackluster response to that concept caused host venue Koelnmesse to change course. "Out of...

Mashable

• ICE to foreign students: If you’re just taking online classes, you can’t stay in the U.S.
  The coronavirus pandemic has made education hard enough with the abrupt shift to online learning that schools, teachers, and students have had to suddenly make these past few months. Now, U.S. Immigration and Customs Enforcement would like to make that move even harder for foreign students. On Monday, ICE posted an update to its Student […]
• Bird says it didn't apply for a PPP loan. The government's response is...confusing.
  A trove of juicy financial data just became public, but it could have some major errors. The Small Business Administration released a massive spreadsheet listing the companies that received a forgivable loan of $150,000 or more as a component of the coronavirus relief plan called the Paycheck Protection Program (PPP). While most notable tech companies […]
• Technology was supposed to make the police accountable. What happened? – How Did We Get Here
  Evolution in technology has created tools to monitor police and try to hold them accountable, but can that gap really be closed with tech, or will it take another kind of evolution? Read more...More about Mashable Video, Police Brutality, Body Cameras, Tech, and Activism
• This robot is designed to disinfect a warehouse floor in 30 minutes— Strictly Robots
  MIT’s Computer Science and Artificial Intelligence Lab created a disinfectant robotic system that uses UVC light to disinfect surfaces and neutralize aerosolized forms of the coronavirus. Read more...More about Tech, Health, Mashable Video, Strictly Robots, and Coronavirus
• Hungry wolf shows up on bear cams, scarfs dozens of fish
  Alaska's Brooks River, home to the livestreaming bear cams, is the dominion of big, fat bears. Yet early Saturday morning, when the waterfall where the bears feast was quiet, a gray wolf appeared on the cams and started pouncing on 4,500-calorie sockeye salmon. Bear cam viewers — who are global, devoted, and passionate documenters of […]
• Twitter and Facebook tell Hong Kong authorities to get bent (for now)
  Oh hey would you look at that: Twitter and Facebook just did something good.  The two tech giants took a stand, albeit a temporary one, for their Hong Kong users following the passage of a new restrictive national security law last week. Both companies confirmed to Mashable that, for the time being, they have stopped […]
• Uber failed to buy Grubhub, but officially snagged Postmates for $2.65 billion
  It's official: Uber Eats is joining forces with another restaurant food delivery app. In a deal announced Monday, Uber agreed to acquire Postmates for $2.65 billion. The acquisition was rumored last week after Uber's failed bid to buy delivery competitor Grubhub in June. Postmates is less popular than Uber Eats, with only about 8 percent […]
• Build your own eCommerce empire with the help of this $40 training
  TL;DR: Learn how to effectively manage an online store and enter the Amazon marketplace with the Ultimate Amazon FBA and Dropship Master Class bundle for $39.99, a 96% savings as of July 6.  People are online now more than ever, which also means we're shopping more online. From toiletries to food to masks to workout […]
• There's still time to shop Cratejoy's 4th of July sale
  TL;DR: Through July 6, Cratejoy is still running its Fourth of July sale, offering 20% off your first box when you use the code JULY4FUN. Fourth of July weekend may be over, but there are still a few sales hanging on for one last day of savings. If you like subscription boxes, you'll be excited […]
• Learn Microsoft Azure with this $30 training course bundle
  TL;DR: Lead your business towards success with the Complete Microsoft Azure eBook & Video Course bundle for $29.99, a 95% savings as of July 6.  It's no secret that most industries have been impacted negatively by the pandemic, except perhaps toilet paper manufacturing and cloud computing. If anything, the cloud computing industry is benefiting from […]

best ads on tv

• TV ad: ME by TMB: My Goal
  Ogilvy Group Thailand has released this spot for ME by TMB.Category: OtherClient: ME by TMBAgency: Ogilvy Group ThailandChief Creative Officer: Nopadol SrikieatikajohnExecutive Creative Director: Prasert VijitpawanArt Director: Nopadol SrikieatikajohnArt Director: Bhattara TanchavalitCopywriter: Prasert VijitpawanProducer: Rewat VoraratProducer: Rungtawan NanthasaenCreative Group Head: Bhattara TanchavalitAgency Producer: Gailwalin MunkongsupalearkDirector: Wuthisak AnarnkapornDoP: Natdanai NaksuwanEditor: Sippanart OlarnsaritkulDesigner: Wanlop PlumseeOther credits: Post […]
• TV ad: Getty Images: Goodbye To The Handshake
  Getty Images says 'Goodbye To The Handshake' in this spot via Jung von Matt/Limmat, Zurich.Category: OtherClient: Getty ImagesAgency: Jung von Matt/Limmat, ZurichChief Creative Officer: Dennis LueckCreative Director: Sören SchröderCreative Director: Martin WintherOther credits: Project Leader: David Offerman
• TV ad: Durex: Let's Not Go Back to Normal
  As lockdown restrictions around the world begin to ease, a new film from sexual wellbeing brand Durex has again called on people to not go back to normal – because normal wasn't good enough. The film reprises Durex's empowering manifesto – first released in a series of executions in early May – which points to […]
• TV ad: Carlsberg: Welcome Back Pubs
  Brewer Carlsberg UK has launched a ‘Welcome Back Pubs' campaign that captures the nation's appreciation of their cherished local pub and the anticipation of a long-awaited draught pint of Carlsberg Danish Pilsner with friends. With lockdown restrictions easing and news that pubs in England can safely reopen from 4th July, the brewer moved quickly to […]
• TV ad: UK Government: Enjoy Summer Safely, 60s
  As restrictions begin to ease, some of the UK’s most loved brands, including Boots, Carex and O2 have come together to embed the safe behaviours and hygiene habits as part of everyday life. They are joined by other brands from the wider hospitality sector, such as McDonalds and Greene King, who are also championing a […]
• TV ad: UK Government: Enjoy Summer Safely, 30s
  As restrictions begin to ease, some of the UK’s most loved brands, including Boots, Carex and O2 have come together to embed the safe behaviours and hygiene habits as part of everyday life. They are joined by other brands from the wider hospitality sector, such as McDonalds and Greene King, who are also championing a […]
• Outdoor ad: Stella Artois: Together Again In The Life Artois, 2
  Stella Artois introduces its new global brand campaign, created by Mother in London, this week. The campaign is unified by art direction and a warm tone, breathing new life into the iconic Stella Artois brand. The Life Artois is used to describe a mindset, available at anytime and anywhere. It encourages everyone to savour every […]
• Outdoor ad: Stella Artois: Together Again In The Life Artois, 3
  Stella Artois introduces its new global brand campaign, created by Mother in London, this week. The campaign is unified by art direction and a warm tone, breathing new life into the iconic Stella Artois brand. The Life Artois is used to describe a mindset, available at anytime and anywhere. It encourages everyone to savour every […]
• TV ad: Stella Artois: The Life Artois
  Stella Artois introduces its new global brand campaign, created by Mother in London, this week. The campaign is unified by art direction and a warm tone, breathing new life into the iconic Stella Artois brand. The Life Artois is used to describe a mindset, available at anytime and anywhere. It encourages everyone to savour every […]
• TV ad: Insight: I love you dad
  Most men in traditional African societies are averse to displays of affection and words of affirmation from loved ones. The phrase "I Love You" is almost a taboo and is often received with cynicism and sometimes...awkward silence. Especially by Fathers. This social experiment seeks to recondition the minds of adult Nigerian men, reshaping their responses […]

Copyblogger

• When You’re Ready for a Change, Don’t Hesitate
  This is the last Copyblogger Weekly of the year — and the decade! And actually, it’s the last Copyblogger Weekly... Continue Reading The post When You’re Ready for a Change, Don’t Hesitate appeared first on Copyblogger.
• What’s the One Skill that Separates Well-Paid Freelance Writers from Those Who Struggle?
  Everyone loves the part of the hero’s journey where our protagonist accepts the “call to adventure” and “crosses the threshold”... Continue Reading The post What’s the One Skill that Separates Well-Paid Freelance Writers from Those Who Struggle? appeared first on Copyblogger.
• Why the Best Writers (Sometimes) Aren’t Paid What They’re Worth
  Maybe you don’t say it out loud. It sounds like bragging, and bragging is obnoxious. But you know you’re good.... Continue Reading The post Why the Best Writers (Sometimes) Aren’t Paid What They’re Worth appeared first on Copyblogger.
• Thought Leadership Is a Synonym for Attention
  Personally, I’ve never liked the term “thought leadership.” It signifies some exalted guru status, and my 20 years of online... Continue Reading The post Thought Leadership Is a Synonym for Attention appeared first on Copyblogger.
• How to Build a (Real) Writing Business
  Getting your first paid writing gig is really exciting. It’s an accomplishment and a turning point. You might actually be... Continue Reading The post How to Build a (Real) Writing Business appeared first on Copyblogger.
• 3 Steps to Hone the Skill that Can Advance Your Career as a Writer
  There are writers. And then there are professional writers. Over my career as a writer and editor, I’ve noticed one... Continue Reading The post 3 Steps to Hone the Skill that Can Advance Your Career as a Writer appeared first on Copyblogger.
• 7 Ways to Find Readers and Subscribers When No One Knows You Yet
  The early days of a new blog, podcast, or video channel are actually a sort of magical time. It’s quiet.... Continue Reading The post 7 Ways to Find Readers and Subscribers When No One Knows You Yet appeared first on Copyblogger.
• Who’s the Hero in Your Business?
  Many businesses are mediocre because they don’t have the slightest desire to be heroic. They just want to get through... Continue Reading The post Who’s the Hero in Your Business? appeared first on Copyblogger.
• 9 Essential Elements of Effective Content Marketing
  You can’t have one without the other … No, I’m not musing about love and marriage. I’m talking about content... Continue Reading The post 9 Essential Elements of Effective Content Marketing appeared first on Copyblogger.
• Why You Should Pour Yourself a Glass of Water and Write for 15 Minutes Today
  Daydreaming is inherently flexible. You don’t need to set aside time for it or plan how to execute it properly.... Continue Reading The post Why You Should Pour Yourself a Glass of Water and Write for 15 Minutes Today appeared first on Copyblogger.

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