RSS AgencySpy

  • American Media: Direct Response Ad Sales Professional
    Competitive: American Media: American Media, Inc. (AMI)  is seeking a Direct Response professional to sell its various celebrity and fitness properties   AMI's titles include U... New York City
  • d exposito and partners: Digital Programmatic Media Buyer & Data Analytics
    Salary commensurate with experience: d exposito and partners: Position is a hybrid of digital programmatic media buying and analytics New York City, New York (US)
  • Coaction Public Relations: Food & Beverage PR Account Supervisor
    Benefits and generous vacation package.: Coaction Public Relations: Coaction PR Account Supervisor:  The Account Supervisor position is responsible for managing national media & influencer relations for a major cook... New York City, New York (US)
  • Cox Automotive: OEM Account Manager
    competitive: Cox Automotive: DescriptionOEM Account Management ConsultantThe OEM Account Management Consultant is responsible for defending revenue through advertising pre-sal Irvine, California
  • Cox Automotive: Senior Art Director
    competitive: Cox Automotive: DescriptionCreativeStudios, the in-house agency within Cox Automotive, is seeking a Senior ArtDirector to join our team.The Senior ArtDirector wil Atlanta, Georgia
  • Relativity Ventures: Assistant Account Executive
    Competitive annual salary + benefits: Relativity Ventures: We are looking for an Assistant Account Executive to join our team. This is a fantastic opportunity for an ambitious PR professional! New York City, New York
  • Hearst Television: Sales Assistant
    competitive: Hearst Television: KOCO-TV, Hearst Television’s ABC affiliate in Oklahoma City, Oklahoma, is seekin Oklahoma City, Oklahoma
  • MCI USA: Account Manager
    Competitive pay, plus employer subsidized health and dental; 401(k): MCI USA: Position will support existing luxury client accounts with primary focus on event activations taking place both domestically and internationally. New York City, New York (US)
  • Creative Circle: Account Manager
    competitive: Creative Circle: Position: Account ManagerLocation: St. LouisStatus: Full TimeEstimated Duration: Full TimeStarts: End of May Rate: $47,500 - $55,000K; AnnuallyJob Des St. Louis, Missouri
  • The Week: Advertising Sales Account Manager/Director
    Salary + commission + benefits: The Week: Mental Floss is looking for an Account Manager or Director (commensurate with experience) to join our advertising sales team.  Our new teammate sho... New York City, New York (US)

RSS AdAge

  • Cannes gets 'back to business'
    W. Somerset Maugham was onto something in 1941 when he wrote "the Riviera isn't only a sunny place for shady people." While still hilarious in 2018, there was significantly less shadinessboth in conference-goer behavior and as a reprieve from the blazing sunat the Cannes Lions International Festival of Creativity this year. But don't take my […]
  • Omnicom upsets WPP's 7-year run as Cannes Lions holding company of the year
    Omnicom took the top holding company prize at the 65th Cannes Lions International Festival at the final awards ceremony Friday night, unseating WPP, which has earned the honor since it was introduced in 2011.Omnicom had an impressive showing at this year's festival, bolstered in part by the success of Apple, a marketer that previously had […]
  • Unilever's Weed on why agency mashups fail and GDPR could hurt
    Among the more interesting questions asked of Keith Weed at Cannes is whether he may be a candidate to replace Martin Sorrell as WPP CEO. He won't comment on that query, raised at a press conference today, but he talked a lot about other things, like his concerns about his current job as Unilever chief […]
  • Creative Effectiveness Grand Prix goes to Savlon chalk-soap mashup
    The Creative Effectiveness Grand Prix for Savlon's Healthy Hands Chalk Sticks by Ogilvy Mumbai produced little controversy in the jury room, but President Fernando Machado, global chief marketing officer of Burger King, still sees plenty of room for improvement in the data judges get to make decisions.The ingenuity of the product idea was key to […]
  • Another Tide ad award, and (surprise) a second Film Grand Prix for P&G's 'The Talk'
    Yeah, it's another Tide ad award. And that's no surprise. A Cannes Lions Film Grand Prix went to the four-spot Procter & Gamble Co. Super Bowl ad campaign from Saatchi & Saatchi, New York, which made a credible play at turning "It's another Tide ad" into an instant cultural touchstone, says Luiz Sanches, Film Jury […]
  • Libresse's 'Blood Normal' wins Glass Lion for Change Grand Prix
    Libesse's "Blood Normal," a campaign that put period blood front and center to help destigmatize menstruation, earned the Glass Lion for Change Grand Prix on the final night of the Cannes Lions International Festival of Creativity. The category honors work that promotes positive cultural change affecting gender inequality and imbalance."It's a masterfully art-directed, very well […]
  • After adding Titanium, Sustainable Grand Prix, Palau Pledge emerges as the big winner at the Cannes Lions
    The Palau Pledge, a tourism campaign that doubled as an environmental preservation effort, emerged as the most celebrated winner with three Grand Prix on the final night of the Cannes Lions International Festival of Creativity. On Friday night, it earned both the coveted Titanium Grand Prix as well as the inaugural Sustainable Development Goals Grand […]
  • ICYMI: The benefits of hot dog water
    Dress it up in a fancy package, throw in some questionable health benefits and watch consumers come running. Or so goes the theory behind Hot Dog Water.The "product," which showed up at a festival in Vancouver last Sunday, is pretty much what it sounded like: a single frank, floating in water. But hey, it came […]
  • Reddit redesign revs up engagement for Audi's 'Think Faster' campaign
    Reddit's redesign and new ad products seem to be paying offfor Audi, at least.The car manufacturer's "Think Faster" campaign featured stars such as Elizabeth Banks and Liza Koshy answering questions from Redditors live "Ask Me Anything" style while zooming 120 mph or more in an Audi sports car. Reddit says the redesign of its website […]
  • New Directors' Showcase films at Cannes explore racism, cyberbullying and opiate addiction
    Thursday at the Cannes Lions International Festival of Creativity saw quite a different New Director's Showcase. This year, Saatchi & Saatchi, which has curated the show celebrating emerging talent for the past 27 years, passed the baton to RSA Films, one of the industry's top production companies, founded by veteran director Ridley Scott. The event […]

RSS Adweek

  • What the Colonel Wished He’d Brought With Him to Cannes
    CANNES, France--The Colonel was here Thursday for a panel on the evolution of the KFC brand, which in no small part is due to the creatives at Wieden+Kennedy. In fact, the Colonel was played by W+K ecd Eric Baldwin, who stayed in character during our post-panel interview. Fellow W+K ecd Jason Bagley and KFC marketing...
  • Publicis Memo Thanks Clients for Their ‘Commitment to Creativity’ at Cannes
    It was a very different year for Publicis this year at the Cannes Lions International Festival of Creativity, following the holding company's decision to refrain from submitting work in order to focus more resources on building Marcel. Publicis CEO Arthur Sadoun told Adweek that he was encouraged by the support Publicis received from its clients...
  • How to Be Consistently Creative, According to Burger King’s Global CMO
    Burger King CMO Fernando Machado and his team of ingenious creatives return from another Cannes Lions Festival of Creativity with a handful of Gold, Silver and Bronze awards. Last week, before departing for Cannes, Machado presented a case study of Burger King's work at our Elevate: Creativity event in New York City. Here, Machado tells...
  • Twitter Acquired Security Technology Outfit Smyte
    Twitter giveth, and Twitter taketh away--quite abruptly, in the case of the latter. The social network announced in a Twitter Safety blog post that it acquired Smyte, a San Francisco-based technology company that specializes in safety, spam and security issues. However, existing Smyte clients--which include Indiegogo, GoFundMe, npm, Musical.ly, TaskRabbit, Meetup, OLX, ThredUp, YouNow, 99designs,...
  • YouTube Unveiled New Monetization Options for Creators at VidCon
    YouTube used VidCon in Anaheim, Calif., this week to reveal several new monetization options for creators on its platform. Chief product officer Neal Mohan said in a blog post that the Google-owned video site now has more than 1.9 billion logged-in monthly users, along with localized versions in 90 countries and 80 languages. Mohan added...
  • Madonna Badger References More Than 15 Women’s Movements in a Stirring Appeal to the Ad Industry
    CANNES, France--Madonna Badger stepped on stage wearing black at the Cannes Lions closing awards show Friday night and delivered a stirring speech that summed up several recent movements to lift up women in an industry and world that has often held them back. "Yes, she is equal, and yes we are definitely women not objects,"...
  • In 25 Years, Google CMO Lorraine Twohill Is Only the Second Woman to Accept Cannes’ Creative Marketer of the Year
    CANNES, France--Google CMO Lorraine Twohill is only the second woman in 25 years to accept the Creative Marketer of the Year award at the Cannes Lions Festival of Creativity. She closed her winning speech, where she noted that Google is "not an easy client" and that the company doesn't give its agencies "easy briefs," by...
  • New Online Privacy Legislation in California Could Head Off Proposed November Referendum
    A bill that aims to strengthen online privacy laws for consumers in California could replace a potential November ballot initiative backed by privacy advocates and opposed by the tech industry. Today, state lawmakers introduced the California Data Privacy Protection Act, which would allow consumers to know what information companies collect from them while also giving...
  • Messenger Kids Gets a Pledge, Kindness Stickers and an Appreciation Mission
    Facebook revealed several new features for its Messenger Kids application, as well as two more countries where it is available: Canada and Peru (both iOS and Android). The social network introduced Messenger Kids last December, giving children access to features of its flagship messaging app, but with full parental control. Product management director Loren Cheng...
  • P&G Dominates at Cannes Lions, Winning 2 Grand Prix in Film
    CANNES, France--Procter & Gamble began the year by invading the Super Bowl with the inescapable "It's a Tide Ad" campaign, and now the CPG giant has successfully conquered the Cannes Lions. Two P&G spots, "It's a Tide Ad" from Saatchi & Saatchi New York and "The Talk" from BBDO New York, shared the top spot...

RSS Mashable

  • Here are all 47 artists featured in Netflix's ad highlighting black representation
    Netflix recreated a legendary photo for its new ad showcasing black artists who create original content with the streaming giant. Aired during Sunday's BET Awards broadcast, the ad dubbed “A Great Day in Hollywood" features 47 black actors, writers, showrunners, and producers from over 20 Netflix original shows, films and documentaries. SEE ALSO: Netflix's 'Dear […]
  • Jimmy Fallon hits back at Trump's 'be a man' tweet by donating to refugee charity
    Donald Trump and Jimmy Fallon are getting into it on Twitter, following revelations of the late night host's regret over a pre-election interview from 2016. Fallon revealed to The Hollywood Reporter that he would've done the interview differently, after receiving immense criticism for giving the now-president a softball interview, which included a bit where the […]
  • Kangaroo invades field, decides it wants to play goalkeeper
    Although there's a lot of them around, Australians will have you believe that kangaroos aren't actually hopping up and down our city streets. Then something like this happens: A kangaroo delayed the second half of a match between soccer teams Blue Devils FC and Canberra FC on Sunday, when it hopped onto the field and […]
  • Police violence and activism lead the first official trailer for 'The Hate U Give'
    The trailer for the film adaptation of Angie Thomas' novel The Hate U Give is here, and the film looks incredible. Based on Thomas' New York Times bestseller, inspired by the Black Lives Matter movement, the film follows teenager Starr Carter who witnesses the shooting of her childhood best friend Khalil at the hands of […]
  • 5 things white people can do before they call the cops on a black person
    Thanks to Alison Ettel, aka #PermitPatty, we can add selling bottled water without a permit to the list of things black people can't do in America without having the cops called on them.  Ettel became the subject of viral outrage Saturday when she appeared to call the police to report an 8-year-old black girl "illegally" […]
  • The Washington Post instructs us to 'Let the Trump team eat in peace,' but people are not having it
    The Washington Post has jumped to the defense of Sarah Sanders a day after the press secretary was refused service at a restaurant. The piece, titled "Let the Trump team eat in peace," was written by the paper's editorial board. In it they argue that Sanders, Kirstjen Nielsen, and Stephen Miller — all public faces […]
  • 'Love wins': These photos of Pride parades around the world will bring you so much joy
    Pride parades are the best kind of public spectacle: They uplift, unite, and give people a great reason to have a lot of fun.  As Pride Month comes to an end, spend a moment taking in scenes from parades that took place around the world over the past few weeks. They spread messages of hope, […]
  • Senegal's team easily has the best dance moves of the World Cup
    If you haven't yet landed on who to root for during the World Cup, you should seriously consider getting behind Senegal.  Sure, the men of the Senegalese team have made headlines for their incredible performances during round one of the tournament. But more importantly, if their pre-game warmup dances tell us anything, they seem to […]
  • 'The Office' just reinvented the ABCs
    It's been five long years since The Office finale, but thankfully its supporters have ensured that the show will live on forever. Twitter user @The_life_of_ACE is the latest fan to continue the show's legacy in the best way possible: by splicing up 26 clips from the show's 9 seasons to create a beautiful rendition of […]
  • Everything you need to know about Alison Ettel, aka 'Permit Patty'
    Another month, another phone-wielding woman from Oakland gone viral. In May, the world was introduced to "BBQ Becky," an Oakland woman who called the police on two black men grilling without a permit. Now, we've found her successor in "Permit Patty."  A video circulated online on Saturday showing an angry woman on the phone, allegedly […]

RSS best ads on tv

  • Outdoor ad: Museo de Historia Natural: Deforested Bones
    Deforestation in Colombia is out of control. Between 2015 and 2016, it has incresed by 44%.What colombians ignore is that when a tree is cut, an habitat is lost and then animal species are endangered. Deforested Bones transforms remains of trees into an exhibition that invites to preserve life. We visited the most deforested areas […]
  • Outdoor ad: UNICEF: UNICEF: Hiding Furniture
    A line of furniture specifically designed to help kids hide from abuse.Category: Charities & appealsClient: UnicefAgency: VML AtlantaSenior Producer: Shaun CampbellChief Creative Officer: Debbi VandevenChief Creative Director: John GodseyExecutive Creative Director: Maurizio VillarrealGroup Creative Director: Roy TorresArt Director: Gina CassaroDirector: David GrabiasSenior Copywriter: Michael MicetichExecutive Producer: Susan Rued AndersonExecutive Producer: Anne EdgarAccount Director: Heather ChappellSound […]
  • TV ad: Delta: Superhero Parents
    Kids believe our parents are superheroes. We decided to prove them right. We invited children to take part in the new Delta's commercial and with their parents, arranged a special surprise they won't forget any time soon.Category: Clothing & footwearClient: DeltaAgency: HooligansChief Creative Officer: Sahar LewensteinChief Creative Officer: Miriam MoshinskyCreative Director: haim gendlerArt Director: Yanay […]
  • TV ad: Motor Accident Commission of South Australia: Kid Chasing Ball
    Pedestrians are unpredictable extremely and vulnerable road users. This is evident in statistics that reveal an average of 8 pedestrians are killed and 45 seriously injured each year on South Australian roads. To combat this, we created a campaign to remind South Australian drivers that just one mistake can take out a pedestrian.Category: Public interestClient: […]
  • TV ad: Motor Accident Commission of South Australia: Elderly Dog Walker
    Pedestrians are unpredictable extremely and vulnerable road users. This is evident in statistics that reveal an average of 8 pedestrians are killed and 45 seriously injured each year on South Australian roads. To combat this, we created a campaign to remind South Australian drivers that just one mistake can take out a pedestrian.Category: Public interestClient: […]
  • TV ad: Elder Abuse: Elder Abuse Undercover Crossword
    Office for Seniors and FCB create undercover crosswords to reach victims under abusers' nosesCategory: GovernmentClient: Office for SeniorsAgency: FCB New Zealand
  • TV ad: Lidl's Lupilu: Baby Experts: Range
    TBWA London launched Lidl’s new and improved baby range, Lupilu. The challenge was to introduce a new brand into a competitive category, dominated by established brands and highly dependent on trust and advocacy. So we gave a voice to those who can't even speak yet—babies, the real experts.Category: Retail servicesClient: Lidl UKAgency: TBWA LONDONExecutive Creative […]
  • TV ad: Lidl's Lupilu: Baby Experts: Wipes
    TBWA London launched Lidl's new and improved baby range, Lupilu. The challenge was to introduce a new brand into a competitive category, dominated by established brands and highly dependent on trust and advocacy. So we gave a voice to those who can't even speak yet—babies, the real experts.Category: Retail servicesClient: Lidl UKAgency: TBWA LONDONExecutive Creative […]
  • TV ad: Lidl's Lupilu: Baby Experts: Food
    TBWA London launched Lidl's new and improved baby range, Lupilu. The challenge was to introduce a new brand into a competitive category, dominated by established brands and highly dependent on trust and advocacy. So we gave a voice to those who can't even speak yet—babies, the real experts.Category: Retail servicesClient: Lidl UKAgency: TBWA LONDONExecutive Creative […]
  • TV ad: Lidl's Lupilu: Baby Experts: Nappies
    TBWA London launched Lidl's new and improved baby range, Lupilu. The challenge was to introduce a new brand into a competitive category, dominated by established brands and highly dependent on trust and advocacy. So we gave a voice to those who can't even speak yet—babies, the real experts.Category: Retail servicesClient: Lidl UKAgency: TBWA LONDONExecutive Creative […]

RSS Copyblogger

  • Do the Right Thing for Your Business … and Your Audience
    This week was all about doing the right thing — being cool, kind, ethical, and respectful. Not in spite of your business goals, but to support them. Because it turns out, most people would actually rather do business with someone who isn’t a complete tool. On Monday, Stefanie Flaxman talked about content authenticity — what […]
  • 4 Reasons Why People Stop Reading Before the End of a Page
    Every page you create has a purpose. It doesn’t matter whether it’s a sales page, a subscription page, an about page, a blog post, or any other kind of page. You publish it for a reason. You want something to happen. Maybe you want someone to share the page on social media. Or you want […]
  • Join Us for a Free, In-Depth Workshop to Improve Your Sales Skills
    At Copyblogger, we love to teach! We really have a great time teaching copywriting, content strategy, search engine optimization, social media strategy … The one thing we don’t teach? Selling. Because it’s not what we’re fantastic at. Fortunately, we found someone who is fantastic at it, without being … a creepy weirdo. (There, I said […]
  • If Content Is a Performance, Is It Ever Authentic?
    Producing more effective content that helps you build an audience of interested prospects is a common theme in my articles. In the past few months, I’ve written about ways to show how likable you are and how to make your writing personal, but not self-indulgent. And I realized that neither of those posts mentioned authenticity, […]
  • Want Better Results? Ask Better Questions. Here’s How
    First things first: Our workshop on effective selling with Tim Paige is back on the schedule! We had to adjust the calendar, but we’ve got Tim set to teach us his low-pressure but effective techniques for sales. We’ll host the workshop (it’s free) on Tuesday, June 26 at 12:00 Noon Eastern U.S. Time. I’ve had […]
  • Join the Copyblogger Book Club and Dive into a ‘Killer’ Resource for Content Writers
    Did you know that Copyblogger has a book club? It’s very new, so it would be understandable if you didn’t! We’re just in our second month, and this month we’re going to tackle an ultra helpful resource for anyone who wants to sharpen up their “killer” skill set — Ryan Levesque’s Ask. Ryan is a […]
  • Why You’re Missing Crucial Opportunities if You Think You’re ‘Not Creative’
    I can’t stand hearing people say they’re “not creative.” That happened to me recently, after I sliced a finger and wound up in Urgent Care. When the doctor heard that my fiancé is a graphic designer, he launched into a well-rehearsed monologue: “Oh, my mom is a graphic designer; she’s so creative! I do some […]
  • How to Craft Question Headlines that Don’t Flop
    During last week’s Editorial call here at Copyblogger, we had a lively discussion about ham. But that’s not the H-word I’m going to talk about today. More commonly, we analyze headlines. There’s nothing more disappointing than a unique, thoughtful, and helpful piece of content that has a headline that doesn’t do it justice. Great content […]
  • Turn Off Bad Pop Music and Turn On Good Marketing Strategy
    This week, we got into the sadness of crummy email marketing, the delight of writing productivity, and the puzzle of why anyone ever treated marketing and selling like they were two completely different things. On Monday, Stefanie Flaxman talked about how weak email marketing is even weaker than Nickelback. (Wow.) Apologies in advance for any […]
  • Is There Still a Difference Between Marketing and Selling?
    Back when I worked in the corporate world, our organization, like many, had a great, big invisible wall between marketing and sales. The marketers crafted messages, thought about fonts and brand colors, produced beautiful brochures and websites, and figured out new ways to get people to know our company existed. The end result of this […]

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RSS inspiration

  • Dermodex Unphotographed Album for Late Adopters
    Reckitt Benckiser nappy rash brand Dermodex has launched the Unphotographed Album (O Álbum Nunca Fotografado), in association with Brazilian National Adoption Day (May 25). Late adoption in Brazil is still rare in Brazil, often associated with various myths and prejudices. Today, 92% of children who are waiting for adoption are over 7 years old. However, […]
  • World Cup History Will Be Made with BBC Tapestry
    The BBC is running “History Will Be made”, a marketing campaign for the 2018 FIFA World Cup to be held in Russia. Every World Cup has a host of iconic moments and everyone has their own individual favourite that immediately takes you back to that time and place. The campaign trailer, “The Tapestry”, takes a […]
  • It’s a Tide Ad
    David Harbour, known for his role as Chief Jim Hopper in the Netflix drama series Stranger Things, provides cameo after cameo in Procter & Gamble Super Bowl commercial “It’s A Tide Ad”. Aired during the NFL Super Bowl LII 2018, the Tide Ad series has David Harbour claiming that every time you see clean clothes […]
  • Lamb Side Story unites Australian left and right
    MLA (Meat & Livestock Australia) is running “Lamb Side Story”, an advertising campaign encouraging Australians to put aside their differences and embrace a summer ‘Lambnesty’. The commercial at the heart of the campaign provides a song and dance homage to the West Side Story musical. A modern day lamb barbecue set in a suburban cul […]
  • Don’t You Forget About Me – State Farm
    State Farm is running “Don’t You (Forget About Me)”, a commercial featuring the 1985 Simple Minds hit in the context of a soup kitchen, supporting the insurance company’s Neighborhood of Good movement. The holidays are a popular time to get involved and give back, but when the decorations come down and the season of giving […]
  • BBC One – The Supporting Act
    BBC One’s Christmas 2017 campaign featured an animated short film, “The Supporting Act”, illustrating the joy of a shared moment. The 2 minute film follows a 10-year-old girl who practices day in and day out to give the most important dance performance of her life. Her dad is always with her but he’s busy, and […]
  • Time Machine for Breast Cancer Now
    Breast Cancer Now – the UK’s largest breast cancer charity, is running “Time Machine”, a commercial raising awareness of a goal of defeating breast cancer by 2050. The Time Machine commercial follows a young girl on a secret mission – the purpose of which isn’t revealed to the viewer until the very end. Over a […]
  • I am the future – Itau Bank
    Brazilian bank Itaú Unibanco is running a commercial, “I Am The Future” (Eu sou o futuro), designed to inspire proactive engagement with the future. Narrated by Brazilian actress Fernanda Montenegro, the film discusses how people’s actions in the present can influence everyone’s future. Themes such as love, fear, uncertainty, truth, happiness, peace, differences and hope […]
  • Esso Reindeer Princess
    ExxonMobil Europe is connecting into the Christmas season with “Esso Reindeer Princess”, an online film set in Norway. The commercial explores the story of Anne, a young woman who has found her place in the Sámi tradition of reindeer racing. Growing up in her local community she felt as though she didn’t fit. However she […]
  • Otto Feliz Navidad – Christmas Together
    Germany shopping chain OTTO is running “Together It’s Christmas”, an advertising campaign centred on the classic Christmas song “Feliz Navidad”. Set in the middle of the Bolivian mountains, the Together It’s Christmas commercial (Gemeinsam wird’s Weihnachten) shows a bus journey going awry after a landslide. With no help in sight, the passengers come to realise […]

RSS brand flakes

  • Easy travel guides from easyJet
    easyJet has been telling French consumers that they can travel all of Europe from a low price of 35 euros. To drive that home (or away on vacay), the company has gone a step further to show how consumers really can get twice the travel at one low price.easyJet partnered with Lonely Planet to create […]
  • Easing the sour side of lemonade stands
    Who didn't have a lemonade stand at some point in the summer when you were a kid? After all, lemonade stands embody summertime and childhood.But apparently kids are experiencing more real life lessons from them than having innocent fun making a handful of money, and can be fined (harshly it seems) by towns for licenses […]
  • Not watching sports? ESPN is watching you
    Personalization is a hot topic as it relates to CX, and if done right, it can be super effective.Using Airdrop, Apple's easy file transfer feature, ESPN sent personalized messages to people in certain NYC locations, prompting them to think of why they were there doing (insert specific activity here) instead of watching the NBA finals. […]
  • Extreme treasure hunt for an extreme discount
    Vollebak is the self-proclaimed "most advanced sports gear" company. See their solar charged running jacket. That's pretty advanced and hardcore.The brand launched an activation catered to its hardcore consumers by creating a treasure hunt to find one, single Extreme Discount Card that will award a loyal and adventurous consumer with free sports gear - for […]
  • Watch the World Cup with unlimited Kellogg's cereal
    Even though the US Men's Soccer team didn't make the World Cup, the global tournament in general tends to draw soccer enthusiasts and non-enthusiasts together to watch the action. This year, the tournament is in Russia, which means very early morning game times for US viewers.Kellogg's has a cereal bar in NYC that it's using […]
  • Designated walking lane for the smartphone obsessed
    If you go to any major city, you will experience someone bottle necking sidewalk traffic because some people are looking down at their phones or texting. In China, there are so many people who never look up from their phones when walking that they are affectionately known as the heads-down tribe.A shopping plaza in Xi'an […]
  • Bedding company drives trial with rest stop hotel
    Sleepdays is a Japanese bedding company that executed a brilliant experiential campaign to increase awareness and trial of its products. Here's how:For a limited time, they took over several parking spots at a rest stop on a highway with the highest volume of commuter traffic. Tired commuters could digitally reserve a spot to stop and rest […]
  • Pizza in bed? There's a new pizza box for that
    Lazy people, Netflix bingers - let's be honest, really anyone - rejoice: Boston Pizza and agency St. John have come up with the latest innovation in the pizza delivery game, and created a pizza box that transforms into a tray so you can eat your pizza in bed.This package design is filling a consumer need […]
  • Stream a track and give back to Mother Nature
    There's a new Green album in the market, and it's not from Weezer. LIFE Institute (Lasting Initiative For Earth) created an album featuring tracks of nature sounds which is available on all major streaming services. While it doesn't sound earth shattering, what is innovative is that all royalties from plays go to the LIFE Institute […]
  • Pedigree champions seeing eye humans
    Guide dogs are such kind, patient, and amazing companions for those who are visually impaired. And many pet-centered companies have championed guide dogs and organizations that support them and their training.But in Brazil, Pedigree is turning the tables and focusing on pet owners whose dogs lose their vision as they age, which is not uncommon […]

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