RSS AgencySpy

  • Arnold Worldwide Introduces Brushing Chews for Milk-Bone
    Arnold Worldwide has a new campaign launching the new Brushing Chews for Milk-Bone, which feature “a patented shape that has been developed over the past three years, earning them the trusted Veterinary Oral Health Council’s (VOHC) seal of approval.” To introduce the new product, Arnold keeps it simple, telling the story of a man and his dog (Ted and Rudy), […]
  • Thursday Morning Stir
    -Mezcal El Silencio ad mocks typical, testosterone-fueled booze advertising (above). -Twitter introduces adds that allow viewers to click to install mobile apps. link -We Are Social has Evian’s baby Spider-Man “rescuing” people with answers via Twitter. link -Maurice Levy talks Omnicom merger. link -Executive vice president Jim Moffatt returns from sabbatica […]
  • Advertising Jobs: Verso, Blue State Digital, Gyro
    This week, Verso Advertising needs a media coordinator, while Blue State Digital is seeking a digital copywriter. Gyro needs a media planner, and Socialdeviant is on the hunt for a creative content maker and technologist. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro. Media Coordinator Verso Advertising ( […]
  • ROKKAN Hires from R/GA and MRY, Launches New Media Offering
    Publicis Groupe’s ROKKAN has officially launched its new media planning/buying offering, hiring three industry vets in the process: Sean Miller, who will lead the entire strategy department in the SVP role, most recently worked in the strategy/planning department at R/GA New York. Lindsay Williams will lead the offering as VP of media and analytics. She join […]
  • ‘Wallace and Gromit’ Creators Go Stop Motion for Book Trailer
    We still can’t quite wrap our heads around the simple concept of book trailers. That said, this short from Aardman Animations–the studio behind “Wallace and Gromit”–reminds us why stop motion animation will never get old: We can’t promise that we’ll actually buy and/or read the book in question, though the fact that this city mouse-to-country mouse memoir in […]
  • Wednesday Odds and Ends
    -Is this the dumbest shoe ad (video above) you will ever see? link -Pair of London creatives assign collective nouns to “Creatures of Adland.” link -Patrick Stewart and Ian McKellen are the true masters of social media marketing. link -An updated guide to Mad Men and advertising history. link -Study finds integrated search and social ads double conversion ra […]
  • Beardvertising Up for Webby, Beardvertises for Votes
    Kentucky-based agency Cornett IMS’ Beardvertising initiative, which we’ve covered here before, has been nominated for a Webby in the Professional Services category. So how has the agency chosen to promote their cause and garner more votes? Beardvertising, of course. That’s right: Cornett IMS is beardvertising for beardvertising. In case you need a refresher, […]
  • Team One Launches Digital Souvenir App for JW Marriott
    Team One has launched a new digital scrapbooking app for JW Marriott called CUR8. CUR8 is described as “an experience-oriented app that allows guests to share their favorite travel moments through digital videos on their social media networks.” Simply download the app at the Apple store, upload photos and videos, choose a few of JW Marriott’s property images […]
  • Film Vets Launch Production Studio Disorderly|Conduct
    Today the principals at Straight Up, Films–the studio behind the upcoming Johnny Depp Warner Bros. flick “Transcendence”–formally launched their production studio/commercial division. Operating under the Disorderly|Conduct moniker, the new division will be run by Straight Up producers Kate Cohen, Marisa Polvino and Ron Cicero. From the release, the principal […]
  • The Marketing Store Hires Ben Felton as CSO
    Ben Felton, most recently executive planning director at MRM Meteortie, has joined The Marketing Store as its new chief strategic officer. In his new role, Felton will be responsible for leading the agency’s strategy and planning team, working across all of the agency’s client partners, and will report to managing director Lisa Bonney. Felton joins The Marke […]

RSS AdAge

  • CVS Chief Marketing Officer Rob Price Exits
    CVS Chief Marketing Officer Rob Price has exited the company to take on an as-yet undisclosed role, the company said. No successor has been named.Mr. Price was instrumental in crafting the retailer's loyalty program and pushing forward more personalized deals for customers. He also led the retailer's recent creative review, selecting BBDO last mont […]
  • Dove's Controversial 'Patches' Video Grabs 25 Million Views in First Week
    Love it or hate it, Dove's latest installment of its "Campaign for Real Beauty" found a lot of viewers last week: 25 million grabbed the No. 1 spot on the Viral Video Chart this week. In the four-minute long creative, Dove asks a group of women to try a new prescription "beauty patch" that purports to change the way women "perce […]
  • Audi Starts Digital Agency Review
    Audi of America has begun a review of its digital agency business, according to people familiar with the matter.The pitch is part of a routine process that the automaker, part of Volkswagen, initiates every few years, industry executives said. Audi last reviewed its digital business in the summer of 2010; it named AKQA its digital agency of record in early 2 […]
  • In-Store Cell Phone Tracking Pits Consumers Against Retailers
    When it comes to surveillance, NSA whistleblower Edward Snowden knows how to make headlines. In a video keynote at SXSW last month, he implored technologists to use encryption to "fix" the problem of government surveillance. But something quite profound was hidden in the closing minutes of his hyped speech. An audience member asked why it's ac […]
  • Twitter to Offer Mobile Ads Beyond Twitter In Bid for Revenue
    Twitter's ad world just got a little bigger.The messaging service -- whose business is already 75% mobile -- started selling ads in mobile apps beyond Twitter today, a key rationale of its purchase of MoPub, a mobile ad exchange it purchased in September.MoPub will allow Twitter's advertisers to buy mobile app install ads through the exchange. App […]
  • Maurice Levy on Omnicom Merger: 'Life is Good for Publicis Whatever Happens'
    Publicis Groupe said organic revenue grew 3.3% in the first quarter of the year compared to a year earlier, up from a weak 0.7% increase in the final quarter of 2013. Revenue, 41% of it digital, increased 2.2% to $2.2 billion, the company said.In North America, organic revenue growth reached 4.3%, while in Europe it was 2.1%, helped by a buoyant Germany (up […]
  • Reckitt Benckiser Puts Mucinex Up for Review
    Reckitt Benckiser has added Mucinex to the list of brands for which it is reviewing creative duties, Ad Age has learned. This could mean an end to the repulsive Mr. Mucus and his clan who've starred in the brand's ads.A Reckitt Benckiser spokesman declined to comment on the reviews or whether they had to do with market performance of the brands inv […]
  • 'Mad Men' Throwback Thursday: Real Ad Headlines From the Final Season
    The return of "Mad Men" for a seventh and final season last Sunday found Don Draper watching Richard Nixon become president, a smart young executive talking up marketing mix modeling and Freddie Rumsen pitching for Accutron watches, then a technological marvel.But what had real ad execs talking at the time? Check out some of the actual advertising […]
  • Happy Sisterhood Day -- And Why Brands Are Celebrating in China
    In a Chinese digital campaign for Baileys, two real-life best friends a celebrity and her manager -- describe a big fight in their past. The manager backed down first, writing a text message: "I really love you, do you love me?" That's sisterhood, one of the women explains: Being there for each other despite it all.In China, sisterhood is in t […]
  • Google Profit Misses Estimates As Search Ad Prices Decline
    Google is still an advertising juggernaut, but the search giant continues to grapple with ad-pricing declines that could endanger future earnings.Google hasn't posted an annual increase in the average cost-per-click since the third quarter of 2011. It hasn't posted a quarterly boost since the second quarter of that year. Both streaks remain intact. […]

RSS Adweek

  • Aereo's Last Minute Moves Before the Legal Fight of Its Life
    Aereo is trying some last-minute moves to rally consumers behind its streaming TV technology just days before it defends its system before the Supreme Court next week. The pay TV upstart today launched protectmyantenna.org, an education and advocacy site where Aereo's subscribers and consumers can learn about Aereo's legal defense and access all it […]
  • Ad of the Day: Duracell Joins 2 Guys on Insane Boat Ride Across the Atlantic
    Row, row, row your boat … 3,000 miles without stopping!? Meet Luke Birch and Jamie Sparks, two British endurance-sports mavens who recently became the youngest pair ever to row across the Atlantic. That's the Atlantic freaking Ocean! Shit, I get tired and cranky paddling an inflatable seahorsie around a swimming pool. They were both 21 when the trip beg […]
  • Publicis Groupe Posts 3 Percent Organic Growth in Q1
    Revenue at Publicis Groupe, driven largely by digital operations, rose more than 3 percent organically in the first quarter, a “marked improvement” from the fourth quarter when it was flat, the French holding company said today. Revenue from digital activities, which now account for nearly 41 percent of all revenue, climbed 10 percent. First-quarter revenue […]
  • Twitter Unveils Mobile App Install Ads
    Twitter is officially revealing mobile app install ads as a beta product today, ending months of chatter that such a marketing feature was in the making. The ads will run on Twitter's mobile app as well as via MoPub, the mobile ad network that Twitter purchased in September. The development is designed to bolster the San Francisco-based company's r […]
  • Coca-Cola Serves World Cup Trivia on QuizUp
    Coca-Cola is now sponsoring World Cup trivia on QuizUp, the fast-growing mobile app out of Iceland. The app from Plain Vanilla Games has been testing branded quizzes as its advertising model. Coca-Cola is the second big brand to try marketing there, following Google’s collaboration that started last month. Google Maps sponsors a geography quiz called Earth F […]
  • Data Is Transforming This Experiential Marketing Agency
    Specs Who Co-founders Brook Jay (l.), CMO, and Sarah Eck-Thompson, COO What Experiential marketing agency Where Chicago Proponents of experiential marketing argue that it’s the original real-time marketing discipline where brands get directly in front of consumers and acquire immediate feedback. Now data may help support that case with efforts like All Terra […]
  • Sperry's Top-Sider Battles a Flotilla of Imitators
    As legend has it, Paul Sperry—Dartmouth man, World War I naval officer—was sailing his cutter Sirocco on a cold day in 1935 when he nearly slipped on the wet deck and killed himself. Apart from his near-death experience, Sperry also noticed how his shipmate (a cocker spaniel named Prince) navigated the slippery teak without trouble. Later, examining his furr […]
  • Google's Mobile 'Problem' Squeezes Pricing in First Quarter
    Google topped $15 billion in first quarter revenue but still reported lower costs per click while the industry shifts to less expensive mobile ads. Google’s quarterly results also fell short of Wall Street estimates, sending the newly split stock down about 2.6 percent to $542 a share in after-hours trading. “Google’s got a mobile problem just like a lot of […]
  • Milk-Bone Gets Into the Teeth Brushing Business
    Arnold's new campaign for Milk-Bone Brushing Chews features an everyman-type named Ted and his dog, Rudy. The duo appears in a series of online videos and a TV ad that illustrate the different benefits of the new product, a snack-cum-tooth cleaner that's taking on the likes of Greenies and Dentastix. The TV ad broke this week. “A lot of times you s […]
  • Vivint Taps Deutsch L.A.
    Deutsch L.A. wants to popularize the next generation of smart technology. The Interpublic agency has been tapped by Vivint to lead creative and strategic duties for the home automation services provider. With more than 800,000 installations, the Provo, Utah-based company is the largest home automation player but will now be facing tough competition from the […]

RSS Mashable

  • Google Remote Desktop for Android: Control Your PC via Smartphone
    Good news for Android users: You can now access your PC desktop computer directly via your smartphone or tablet Google announced the launch of Chrome Remote Desktop app for Android this week, which lets you access files sitting on your home PC or Mac even when you're nowhere near it. See also: 10 Apps You Need to Dominate Your Work Day The move builds o […]
  • It's Like RunKeeper, But for People Who Don't Run
    RunKeeper is targeting non-athletes with its new iOS app, Breeze, which launches on Thursday. But unlike its flagship app that tracks activity during exercise, the company's latest app will track all your daily activity, not just during workouts. Breeze functions much like a Fitbit, Nike+ Fuelband and other fitness trackers. It keeps tabs on your moveme […]
  • Powered Up and Ready to Go: Inside BMW's First Hybrid Electric Car
    With its strong curves and Lotus-style doors, BMW's first hybrid, plug-in electric vehicle, the i8, makes a striking first impression. Unveiled at the New York International Auto Show on Wednesday, the two-seater features both an array of technology and eco-friendly accouterments that could make quite an impression when the car arrives later this year. […]
  • Ann Makosinski: Unleashing the Thermoelectric Power Inside of You
    Power. It’s arguably the most precious commodity of the modern age, and the obsession of brilliant minds around the world. Scientists scramble to harness and hone earth’s natural resources, the brilliance of the sun and the awesome potential of the wind. Engineers run countless configurations to determine the most effective ways to charge our homes and vehic […]
  • PlayStation 4 Sales Top 7 Million Worldwide
    Sony's PlayStation 4 console sold 7 million units since its launch Nov. 15 last year, the company announced. In addition, PlayStation 4 games have sold 20.5 million copies at retail stories and through the digital PlayStation Store as of April 13 See also: The 6 Coolest Co-Op Games for PS4 "The PS4 journey has just begun, and although we are still […]
  • 3 Pro-Russian Protesters Die in Firefight With Ukrainian Security Forces
    Three pro-Russian protesters are dead and 13 are injured following a firefight in the eastern Ukrainian city of Mariupol. Ukrainian forces detained 63 of the Russian protestors in the most violent confrontation in that part of the country since the unrest began, according to the New York Times. See also: Founder of 'Russia's Facebook' Says Gov […]
  • Centipede Claws Its Way Out of the Snake That Ate It
    A group of researchers stumbled upon a grisly scene during a field study in Macedonia last year: a dead nose-horned viper with a centipede's head sticking out of its ruptured abdomen. After a post-mortem, the scientists think it's possible that the centipede quite literally eviscerated the snake from the inside out The remnants of the death match w […]
  • Snowden Asks Putin on Live TV If He Spies on Russians
    In what could be best described as a bizarre PR stunt, Edward Snowden made a surprise appearance on live TV to ask Russian President Vladimir Putin whether he spies on his citizens. Snowden, who has received asylum in Russia, appeared during Putin's annual call-in show on Russian TV on Thursday, during which Putin answered questions from the public. It […]
  • Not Quite Twitter: Weibo IPO Fizzles Out
    Weibo may be known as China's version of Twitter, but its initial public offering on Thursday is shaping up to be very different. Weibo priced its IPO at $17 a share, according to multiple reports, which comes in at the low-end of its proposed price range. At that price, Weibo will raise less a little more than $285 million from its IPO and be valued at […]
  • Mobile Ads on Twitter Will Now Promote App Downloads
    You will soon start seeing ads on Twitter's mobile app for other apps. The company announced a mobile app install suite on Thursday, which leverages Twitter's 2013 MoPub acquisition to let marketers advertise both on Twitter and off Twitter Twitter officially announced the ad units on Thursday, but the news was reported in The Wall Street Journal w […]

RSS best ads on tv

  • TV ad: Distracted Driving Awareness Month: Dn't Txt & Drv
    Honda's using a unique approach to discourage texting and driving by appealing to millennials in ways they connect with -- emoticons. Rather than using the typical scare tactics, Honda is approaching this Gen Y audience through social media to call attention to the dangers of texting and driving. Agency: RPA, Santa Monica.Category: AutomotiveClient: Hon […]
  • Radio ad: Staples Hype: Cervix
    Staples Australia has gone to market with an awareness-driving radio and outdoor campaign via GPY&R and IdeaWorks Sydney, that prompts people to use Staples Hype Highlighters precisely for what they're intended – highlighting 'what's important'. Albeit, in a fresh way.Category: Business equipment & servicesClient: StaplesAgency: G […]
  • Radio ad: Staples Hype: Insurance
    Staples Australia has gone to market with an awareness-driving radio and outdoor campaign via GPY&R and IdeaWorks Sydney, that prompts people to use Staples Hype Highlighters precisely for what they're intended – highlighting 'what's important'. Albeit, in a fresh way.Category: Business equipment & servicesClient: StaplesAgency: G […]
  • Radio ad: Staples Hype: Bomb
    Staples Australia has gone to market with an awareness-driving radio and outdoor campaign via GPY&R and IdeaWorks Sydney, that prompts people to use Staples Hype Highlighters precisely for what they're intended – highlighting 'what's important'. Albeit, in a fresh way.Category: Business equipment & servicesClient: StaplesAgency: G […]
  • Radio ad: Staples Hype: Sushi Chef
    Staples Australia has gone to market with an awareness-driving radio and outdoor campaign via GPY&R and IdeaWorks Sydney, that prompts people to use Staples Hype Highlighters precisely for what they're intended – highlighting 'what's important'. Albeit, in a fresh way.Category: Business equipment & servicesClient: StaplesAgency: G […]
  • Radio ad: Staples Hype: Home Loan
    Staples Australia has gone to market with an awareness-driving radio and outdoor campaign via GPY&R and IdeaWorks Sydney, that prompts people to use Staples Hype Highlighters precisely for what they're intended – highlighting 'what's important'. Albeit, in a fresh way.Category: Business equipment & servicesClient: StaplesAgency: G […]
  • Print ad: Staples Hype: iTunes
    Staples Australia has gone to market with an awareness-driving radio and outdoor campaign via GPY&R and IdeaWorks Sydney, that prompts people to use Staples Hype Highlighters precisely for what they're intended – highlighting 'what's important'. Albeit, in a fresh way.Category: OtherClient: Staples AustraliaAgency: GPY&R Sydney + […]
  • Print ad: Staples Hype: Instagram
    Staples Australia has gone to market with an awareness-driving radio and outdoor campaign via GPY&R and IdeaWorks Sydney, that prompts people to use Staples Hype Highlighters precisely for what they're intended – highlighting 'what's important'. Albeit, in a fresh way.Category: OtherClient: Staples AustraliaAgency: GPY&R Sydney + […]
  • Print ad: Staples Hype: Facebook
    Staples Australia has gone to market with an awareness-driving radio and outdoor campaign via GPY&R and IdeaWorks Sydney, that prompts people to use Staples Hype Highlighters precisely for what they're intended – highlighting 'what's important'. Albeit, in a fresh way.Category: OtherClient: Staples AustraliaAgency: GPY&R Sydney + […]
  • Print ad: ADOT: Words, 2
    Words kill wars. Agency: Ogilvy & Mather, Tokyo.Category: Public interestClient: ADOTAgency: Ogilvy & Mather TokyoChief Creative Officer: Ajab SamraiArt Director: Junkichi TatsukiCreative Director/ writer: federico garciaProducer: Yohei Mori

RSS Copyblogger

  • The Simple Truth People Forget When Trying to Grow a Business
    You want to grow your business, right? You want downloads of your app, people buying your products, readers on your blog, and evangelists on social media, don’t you? Fair enough, that’s what we all want. But you’re missing something essential. People won’t ever know you, hear from you, understand you, follow you, or engage with[ Continue Reading... ] The pos […]
  • Are You Really a Writer … Or Just a Copyist?
    There is a terminology problem plaguing the content community. It’s confusing marketers, it’s misleading clients, and it’s causing an identity crisis among content creators everywhere. It seems that no one really knows what it means to be a writer. And Merriam-Webster isn’t much help when it comes to defining this person. A “writer is someone[ Continue Readi […]
  • 12 Examples of Native Ads (And Why They Work)
    Despite all the hype, native advertising remains a fuzzy concept for most marketers. According to our 2014 status report: 49 percent of respondents don’t know what native advertising is 24 percent are hardly familiar with it Another 24 percent are somewhat familiar Only 3 percent are very knowledgeable So, given the lack of awareness (and[ Continue Reading.. […]
  • Removing Blog Comments: The View So Far
    Shockwaves. That’s what this post by Sonia Simone sent through the Copyblogger community. The post, you’ll recall, announced our decision to remove blog comments and gave the reasoning for why we decided to do so — reasoning that some accepted at face value, others parsed for hidden meaning, and the rest ignored before ZOMG’ing to[ Continue Reading... ] The […]
  • Agile Content Marketing: How to Attract an Audience That Builds Your Business
    It’s the question I get more than any other, and it’s one of the most important questions you’ll answer in marketing your business: How do I create a content marketing strategy that actually works? That will take several thousand words to answer, and then you’ll have to create your own strategy. Yep, ultimately it’s up[ Continue Reading... ] The post Agile C […]
  • Why Parallax Design Doesn’t Have to Tank Your SEO
    Can parallax design be bad for a website’s SEO? Absolutely. Hence the chatter. But this shouldn’t deter you from considering parallax effects for your site, because any design style can be bad for SEO if it causes a site to load slowly or reduces it to a single URL. But those are issues of execution[ Continue Reading... ] The post Why Parallax Design Doesn’t […]
  • 5 Ways to Build Long-Lasting Authority
    Authority is where it’s at these days. Of course, as a Copyblogger reader you know that already. Google values authority so much that it’s trying to build an authority measurement into its algorithm. Authority has simply become the way to stand out and get ahead. Business owners need to create authority around their business ideas.[ Continue Reading... ] The […]
  • Copyblogger’s 2014 State of Native Advertising Report
    Native advertising is paid content that matches a publication’s editorial standards while meeting the audience’s expectations. Think Captain Morgan’s campaign on BuzzFeed in general, their 15 Things You Didn’t Know About 15 Captains, Commanders And Conquerors article in particular. First off, the theme of the article matches the brand’s values: Captain Morga […]
  • How to Use Internal Cliffhangers
    Microseduction. I consider an episode of The Lede wildly successful when we create a new word. In this episode of The Lede about using internal cliffhangers, Demian Farnworth does just that. Here it is: mi·cro·se·duc·tion noun a slow, patient process for creating a emotional tie in an audience member to a piece of media The[ Continue Reading... ] The post Ho […]
  • Your Audience Doesn’t Know What it Wants
    If I asked people what they wanted they would have said faster horses. ~ Henry Ford Pretty witty quote, right? You’ve probably heard it before. (Even if Ford never actually said it.) I know I have. But what I’ve been realizing lately is that I haven’t really been applying the essence of it to my[ Continue Reading... ] The post Your Audience Doesn’t Know What […]

RSS comsumerist

  • GM Test Drivers Knew Of Ignition Problem In 2006
    Another data point on the General Motors ignition recall timeline has been filled in with the latest revelation that test drivers for the car maker’s Cadillac division spotted the problem eight years ago, possibly leading to a hush-hush design tweak in the switch. According to the Wall Street Journal, newly uncovered documents related to the defect that has […]
  • General Mills’ New Policy: If You Engage With Us Online, You Can Never Sue The Company
    Companies want customers to engage with them online as if they’re just another pal on Facebook or Twitter, one that can offer downloadable coupons and promote contests with attractive prizes. But in new language recently added to General Mills’ website, consumers who interact with the company online will be agreeing to give up the right to sue the company in […]
  • United Flight From NYC To D.C. Grounded After Security Finds Bomb Threat On Twitter
    Earlier this week a Dutch teenager landed in hot water after sending a threatening tweet to American Airlines. While the teen says she was joking, the airline took the threat seriously, as it should have. After a number of copycat tweets, nearly all airlines have been keeping a close eye on social media. That vigilance resulted in a temporarily … [More]
  • After Being Called Out Publicly, Joe’s Crab Shack Says It Should Be 100% Trans Fat-Free This Summer
    Yesterday, restaurant chain Joe’s Crab Shack was called out by the Center for Science in the Public Interest for continuing to use margarine with a high level of trans fat, in spite of claims made on the eatery’s menu that Joe’s doesn’t use the controversial oils. In response, the company says it plans to get rid of this last … [More]
  • Will Easter Egg Nog And Jellybean Milk Ever Catch On?
    Here at Consumerist, we love and hate holiday mashups. Here’s one that has been around for a while, but was new to us: easter egg nog. Makes sense, doesn’t it? A holiday for which the decorations include brightly-colored eggs, and a festive, occasionally boozy, holiday beverage. Yet it seems so very wrong. This product came to our attention through … [More] […]
  • Walmart Continues Its Foray Into The Financial Industry With New Money Transfer Service
    Walmart’s one-stop-shop just gained new ground. Instead of traipsing to Western Union or another money transfer storefront, you can just send dear old grandma a few bucks once you’ve finished grocery shopping at the superstore. Walmart-2-Walmart allows shoppers to transfer money to and from 4,000 Walmart stores nationwide for up to 50% less than competitors, […]
  • City Officials Flushing 38 Million Gallons Of Water After Teen Pees In Portland Reservoir
    The reason cranky adults yell things like “Get off my lawn!” at teenagers isn’t just to protect that lawn. No, we’ve learned in our wise old age that it’s just easier than yelling “Please think about your decisions and how they will affect those around you before you do something just because you think it’s funny!” Case in point: A … [More]
  • So Your Mother Accidentally Stole Someone’s Car — Now What?
    Because the Consumerist team is strong in the ways of the Force, I know you’re probably thinking something like, “How can someone accidentally steal a car?” Maybe if that person thinks they’re actually just moving the car they were told to move, because hey, these keys work so it must be the right one. Except that it wasn’t. A Brooklyn … [More]
  • Would You Pay $45 Per Month For Unlimited Coffee?
    How much would you pay per month for an unlimited coffee pass? If you drink coffee daily and don’t brew it at home, that could become a pricey addiction. Yet CUPS, an app out of Israel, recently expanded to this country. Its premise is simple: subscribe and get discounted or even unlimited coffee from independent coffee shops for a discounted … [More]
  • Just What Tourists At The Empire State Building Needed: A Ford Mustang Blocking The View
    In a publicity stunt that rivals its original stunt from 50 years ago, Ford perched a shiny yellow Mustang on the observation deck of the Empire State Building. To celebrate 50 years of the iconic Mustang, Ford once again assembled the car atop the Empire State Building for revelers to gawk at while taking in the views of New York … [More] […]

RSS adland

RSS adverlicious

  • Olympus OM-D EM-1 “A New World” 300×600
    […]
  • Zurich Insurance “You Protect Them” 300×250
    […]
  • UNICEF World Toilet Day “Access Denied” [print]
    On World Toilet Day, Tribal Worldwide will launch a campaign for UNICEF with the goal of informing a new audience about the lack of access to toilets worldwide. Called “Access Denied,” the campaign will urge changes in both behavior and policy on issues ranging from enhancing water management to ending open-air defecation. The campaign includes […]
  • Corona Extra “Panchita” (spec video)
    Corona Extra || Panchita from Michael Maxxis on Vimeo. Credits: prod co: DNA director: Michael Maxxis producer: Paul Bock dp: Cale Finot editor: Drew Stevenson editorial house: Rooster colorist: Tricia Hagoriles colour facility: Alter Ego Tags: alcoholic beverages, beer, Consumer goods, Corona, video
  • Gillette Fusion ProGlide Styler “Same Razor” (spec video)
    Gillette ProGlide Styler || Same Razor from Michael Maxxis on Vimeo. Credits: prod co: DNA director: Michael Maxxis producer: Paul Bock dp: Michael Maxxis editor: Dean Gonzalez editorial house: Hootenanny colorist: Shane Reed color facility: The Mill Tags: Consumer goods, Gillette, Gillette Fusion, Household products, NSFW, shaving, video

RSS inspiration

  • Volkswagen Optical Illusion Photography Recreated
    Volkswagen is promoting 360° Area View Camera in a print advertising campaign using optical illusions in photography. “One angle is not enough. Volkswagen 360° Area View Camera.” Four trick photos challenge viewers to take a second look: Dog, Baby, Boy … Continue reading →
  • What if you were invited to your own funeral?
    The Belgian Road Safety Institute (BIVV/IBSR) is running an integrated road safety advertising campaign centred on a funeral for six people known for their speeding. Families and friends invited the drivers to the mock funeral on March 29, held in … Continue reading →
  • The Amazing Spider-Man amazed by his Evian baby-me
    French water brand evian has launched a new episode in the Baby & Me campaign tied in with the Marc Webb film, The Amazing Spider Man 2. Peter Parker’s super hero persona comes face to face with himself as a … Continue reading →
  • Thai Life Insurance Unsung Hero Warms Hearts
    Thai Life Insurance has produced a new inspiring heart warming commercial, “Unsung Hero”, encouraging viewers to reflect on what’s really important in life. A young man living in the city interacts with those he meets in a spirit of generosity … Continue reading →
  • Seeing MS in Photography
    Most symptoms of multiple sclerosis go unnoticed by everyone except the person living with them. One day they can alter your memory, the next your vision. Striking without warning and leaving no trace, they are invisible. Seeing MS is a … Continue reading →
  • Bonds Protecting Men from Themselves
    Pacific Brands is urging Australian men to protect themselves from awkward moments and awkward stains in a new advertising campaign featuring Bonds underwear. The first television commercial in the “Protect Yourself from Yourself” campaign, “Pit Stains”, promoting the Bonds Flexits … Continue reading →
  • The Expert Engineer in a Corporate World
    London film director Lauris Beinerts has launched “The Expert”, a short film playing on the unrealistic expectations floated in client/agency meetings. Beinerts, inspired by Alexey Berezin’s short story, “The Meeting“, rolls out a funny (or so painful you must laugh … Continue reading →
  • HoneyMaid celebrates wholesome families with love
    Honey Maid, the Nabisco/Mondelez cereal brand, has responded to flak over its “This is Wholesome” celebration of family diversity with a creative film reframing the debate over inclusiveness. The “This is Wholesome” campaign notes in the nearly 90 years that … Continue reading →
  • The Honda Handmade Series: First DIY Honda Car
    Honda’s April 1 offering for 2014 includes the launch of the 2015 Fit Kit, the first ever DIY car from Honda. In the spirit of handcrafted culture, the Fit Kit enables handcrafters to build the all-new 2015 Fit hatchback in … Continue reading →
  • Tea-Powered Mini Cooper T
    Enhancing the company’s sustainability credentials, MINI’s scientists, engineers and product designers have unveiled the new MINI Cooper T – the world’s first vehicle to be powered by a tea-leaf biofuel composite. This revolutionary new model, which is available in a … Continue reading →

RSS brand flakes

  • stalking the most interesting man
    Dos Equis has decided to unleash The Most Interesting Man in The World on... the world. They have sent him out to the farthest reaches of civilization to check-in on foursquare. Does The Man get jet lagged? Does he have a time machine to check-in in Rio de Janeiro in 1961 before the founders of foursquare were even born? Why isn't he sharing this techno […]
  • good coffee isn't really that important
    Nothing starts off the morning like a good cup of single origin, dark roast coffee. You are probably sipping a blend of deliciously roasted beans right now. You know what probably isn't in that tumbler... Maxwell House. As it turns out, the big blue can doesn't care that you think their java sucks. All they really want is to make coffee that is pas […]
  • our robot overlords are here
    Once upon a time phones didn't have more than 512kb of memory, touch screens, or realistic voices that would reply when you call it horrible things and say it is useless. But then, one fateful day, we created the smartphone. A devise that change the way we think, navigate, and avoid eye contact with strangers on the train. And now Samsung has changed th […]
  • Chatroulette saves lives
    Ok, we need a little suspension of disbelief here... Chatroulette still exists. Ok, now that we're over that, check out this awesome Chatroulette campaign from VCCP in Spain. They set up a good looking woman to hang out on Chatroulette and engage men who were clearly ready and willing to expose themselves for her. She eggs them on, getting them all exci […]
  • a texting tragedy
    Anti texting and driving PSAs have gotten a ton of buzz over the last couple of years, particularly the ones that are graphically horrific, showing teens lives end in terrible car crashes. This one from Honda, however, does a great job getting the point across in a deep and meaningful way, without being graphically horrific. Very simple, but smart and effect […]
  • Dove's "real" beauty doesn't seem so real
    Everything Dove does in their long-running "campaign for real beauty" gets a ton off buzz, both positive and negative. But regardless of the sentiment of the buzz, they've all seemed pretty genuine... up until this latest experiment. Dove gathered a handful of unsuspecting women and hired a professional to convince them to try a new "self […]
  • brands jump on Tax Day
    From April’s Fool’s Day to Pi Day, there is virtually no “holiday” brands won't exploit. We can’t complain too much when they involve steep discounts and freebies. Whether or not you’re getting a return on your taxes, you can use Tax Day as an excuse to get some deals at these restaurants and stores today, April 15.
  • a printer you can take anywhere
    While most technology is advancing at a rapid pace, traditional printers seem to be stuck in the past. That is, 'til Zuta Labs decided to re-imagine the product, developing a Mini Mobile Robotic Printer. Described “like a Roomba that squirts ink,” this little guy will fit in the palm of your hand, and can travel with you anywhere!
  • Snapchat goes loco
    Taco Bell certainly knows its demographic. The chain is announcing the latest in the Doritos Locos Taco line with a four to six-minute-long Snapchat movie. The movie will feature a cast of Vine and Snapchat "influencers," and was developed using Snapchat's Stories feature. Taco Bell has long been considered a pioneer in Social Media marketing, […]
  • a devise to ride your ass
    Ah, the freelance life. What a dream. You're responsible for your own output. You're you're own man/woman. Nobody tells you what to do. And you just spent the entire morning on Reddit. Wouldn't it be great if you had a little virtual supervisor to nudge you into working every now and then? Sure it would. Introducing Naggy… er, Bossy, the […]

RSS copyranter

  • Social Media Dipshits: Stop Treating Us Like Fuckwits.
    When are brand managers going to come to realize that metrics don't mean diddly-squat, and that their social media managers need to stop stealing "content" ideas from old Highlights magazines?Story Link, on VICE.
  • The Best Ads of 2014 You Haven't Seen, Part 1.
    11 commercials, plus the above brilliant print campaign for a Swiss vegetarian restaurant. Story on VICE.
  • Two new fast food burgers are not to be eaten by women, according to their ads.
    One commercial, via Carl's Jr., features a fake Mystique morphing into a beefy man before she bites a big-ass bacon burger. The other, by KFC Australia, fake-apologizes to "girls" for freaking them out. copyranter on Jezebel, LINK.
  • For the New York Observer—my weekly local NYC Bad Ad Report.
    This week: Snickers isn't half as clever as they think they are; the newest sexy Times Square bed bugs ad; and there's a new ad buster in town—the Clownifier. LINK.
  • Think You Can Write Better Ads Than Convicted Felons?
    Two young San Francisco copywriters used the Federal prison system's pen pal program to concept together with inmates on some ads. Some of them are not bad. Take a look—on VICE.
  • Ad agencies STILL have no idea how to talk to women.
    I rounded up six recent ads—4 spots and 2 print executions—directed at or featuring women. It's a tough call which one is the most woman-hating. Story on Vice.
  • This Week's Local NYC Bad Ads Report.
    I'm starting a new weekly column for the New York Observer. In it, I will be photographing and reviewing local bad ads, from above and below ground. Link.
  • American Car Ads are a Fucking Embarrassment.
    If you watched the Oscars last night, you probably saw the above "American Exceptionalism" Cadillac commercial. It is, politics aside, one of the worst car commercials ever produced.  But it's just the latest in a shitty string of awful American car ads.Read on VICE.
  • The Greatest American Copywriter Wasn't A "Mad Man".
    He is a Midwestern son of a preacher who as an adman vomited before presentations, not from liquor like that hack Don Draper, but from fear—fear that a new client wouldn't have the balls to buy his ballsy ads. Read more about him, and see many of his best ads in my weekly post on VICE.
  • Social Media Managers are Dipshits, continued...
    This new "digital creative class" is an embarrassment to the advertising industry. None of these dipshits could have cut it at even the lowest level of a good creative ad agency just 10 years ago. I've compiled and commented on the worst social media updates of 2014 (so far) by major brands, including JC Penney's asinine Super Bowl stunt, […]

RSS ads of the world

  • B-Classic: Dvorak
    Advertising Agency: DDB, Brussels, Belgium Creative director: Peter Ampe Creatives: Tim Arts, Stefan Van Den Boogaard Designer: Christophe Liekens Account team: Francis Lippens, Kaat De Brandt Strategic team: Dominique Poncin, Maarten Van Daele, Michae D’hooge Digital strategy: Geert Desager Digital project manager: Stefanie Warreyn TV producer: Brigitte Ver […]
  • Followfish: Fishing game
    Advertising Agency: Leagas Delaney, Hamburg, Germany Creative Director: Stefan Zschaler, Michael Goetz, Ole Kleinhans Art Director: Ole Kleinhans Copywriter: Michael Goetz Account Manager: Stefanie Buech Producer: Alex Butaud Animation: LIGA01 Sound: German Wahnsinn Published: January, 2014 […]
  • Adam Mickiewicz Institute / Culture.pl
: Poland. Come and complain
    Advertising Agency: Blacklama , Poland 
Concept directors: Tomasz Chojnacki, Jan Mosiejczuk, Johan H. Ohlson
 Scriptwriter: Tomasz Chojnacki
 Directors: Natalia Jakubowska, Łukasz Gronowski
 DOP: Natalia Jakubowska Production company: Kacper Sawicki, Tomasz Skrodzki, Karolina Kowalczyk, Monika Bałuch, Grzegorz Borowiak, Ewa Puchowska / Papaya Films Costumes/ […]
  • Jeep: Safe
    The new 2014 Jeep Grand Cherokee with Sentry Key immobilizer - a Deluxe alarm system using a unique safety code. Advertising Agency: Wiktor Leo Burnett, Bratislava, Slovakia Creative Director: Peter Kačenka Art Director: Miro Kozel 3D Artist: Lukáš Karásek Published: March 2014 […]
  • Jeep: HiFi
    The new 2014 Jeep Grand Cherokee with an 825 Watt Harman Kardon HiFi system including 19 speakers, subwoofer and amplifier. Advertising Agency: Wiktor Leo Burnett, Bratislava, Slovakia Creative Director: Peter Kačenka Art Director: Miro Kozel 3D Artist: Lukáš Karásek Published: March 2014 […]
  • Jeep: Heater
    The new 2014 Jeep Grand Cherokee with Natura Plus leather tapestried heated seats in both - front and rear. Advertising Agency: Wiktor Leo Burnett, Bratislava, Slovakia Creative Director: Peter Kačenka Art Director: Miro Kozel 3D Artist: Lukáš Karásek Published: March 2014 […]
  • Heineken: The SUB living room
    Advertising Agency: Publicis, Italy Executive Creative Directors: Bruno Bertelli, Cristiana Boccassini Creative Supervisors: Michele Picci, Marco Viganò Art Director: Alessandro Candito Copywriter: Paolo Bartalucci Account Director: Simona Coletta Producer: Silvia Cattaneo Cdp: Dooley Productions Design Studio: Giò Forma Published: April 2014 […]
  • Samsung Memory Card: Robot
    Advertising Agency: Cheil Worldwide, South Korea Creatives: YK Oh CD, Sonja Swanson, GR Lee Account team: Campaign Team 3 Production company: Museum Film Director: JM Lee Producer: IT Choi VFX: Solid SFX: Dr. Hook […]
  • Jeep: Snow
    Advertising Agency: Leo Burnett, Moscow, Russia Executive Creative Director: Mikhail Kudashkin Associated Creative Director: Selim Unlusoy Art Director: Selim Unlusoy Copywriter: Maksym Artemenko […]
  • Jeep: Highlands
    Advertising Agency: Leo Burnett, Moscow, Russia Executive Creative Director: Mikhail Kudashkin Associated Creative Director: Selim Unlusoy Art Director: Selim Unlusoy Copywriter: Maksym Artemenko […]

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