RSS Adweek

  • After Last Year’s Snowed-Out Upfront, Hallmark Returns With ‘Celebration,’ Not Presentation
    Hallmark Channel prides itself on consistency. Viewers and advertisers always "know what to expect" from the brand, said Ed Georger, evp of ad sales and digital media, Crown Media Family Networks. However, that mantra was briefly jettisoned a year ago, when a snowstorm blanketed the northeast and forced Crown Media to cancel its annual upfront...
  • It’s Now Easier to Pick a Time and Place for Face-to-Face Meetings via LinkedIn Messenger
    LinkedIn added two features to LinkedIn Messenger aimed at facilitating face-to-face meetings. Members of the professional network can now share their scheduling availability directly within conversations on the LinkedIn Android application, with the feature to be extended to iOS soon. Users can tap the calendar icon in order to grant the LinkedIn app access to...
  • Coors Light Rolls Out a Tap That Glows and Dispenses Free Beer When It Hears Bud Light Ads
    The beer wars, started by Bud Light over corn syrup, reached a fever pitch shortly after the Super Bowl. It has since devolved into a high school imbroglio filled with name-calling and, quite frankly, we're getting a little exhausted with the whole thing. Just this week, Miller Light fired another flare into the cauldron of...
  • Message Replies Are Rolling Out Globally on Facebook Messenger
    Facebook's continuing efforts to revamp and simplify its Messenger application took one more step forward with this week's global rollout of message replies. Messenger users can long-press on messages--text, photos, videos, GIFs and emojis--and then tap the reply icon. The full original message will be displayed in the text thread so that it's clear to...
  • The Very Real Relationship Between IBM’s AI Computer and Alex Trebek
    After her keynote at Adweek's Elevate: AI event this morning at Carnegie Hall, we caught up with IBM Watson CMO Michelle Boockoff-Bajdek. We asked her about Watson's long-running relationship with Jeopardy!, including the AI-powered computer's 2010 appearance on the show. Watson was among the thousands of well-wishers who reached out to host Alex Trebek following...
  • Fans Can Help Busch and Kevin Harvick Give Their Nascar Ride a Millennial-Inspired Paint Scheme
    Predicting victory is a long-standing part of the fabric of sports, and sometimes those guarantees come with promises in the event that the boaster comes out on the losing end. On that note, Busch, one of Nascar driver Kevin Harvick's sponsors, pledged via tweet to cover Harvick's car with a millennial-inspired, "lit AF" paint scheme...
  • Facebook Stored Account Passwords for Hundreds of Millions of Users in Plain Text
    In the latest addition to the pile of security- and privacy-related issues plaguing Facebook, account passwords for hundreds of millions of users were stored on the company's internal servers in plain text. The only good news: Facebook claims that no one outside of the company had access to the information, and it has not found...
  • Havas Chicago Hires Industry Veteran and Former Translation Partner John Norman as CCO
    Havas has hired industry veteran John Norman as its chief creative officer in Chicago. Norman will oversee a creative department with a client roster that includes Hefty, Reynolds, Orbitz, Mike's Hard Lemonade, Cracker Barrel and Moen. He fills the vacancy left by former Havas North America co-chairman and CCO Jason Peterson, who departed "on mutual...
  • Comcast Releases New Streaming Platform ‘Aggregator’ for Its Internet-Only Customers
    Comcast is releasing a new streaming service for its internet-only customers that will essentially help them organize all of their other streaming services. Called Xfinity Flex, the offering is designed to continue the company's commitment to being the "aggregator of aggregators" as consumers move deeper into having multiple internet-based devices and content subscriptions, said Matt...
  • Netflix’s Stephen Bruno Named MGM CMO Amid Streaming Giant’s Marketing Overhaul
    One day after Adweek reported that Netflix recently dissolved its entire global brand marketing team, one of the streaming service's top marketers has found a new home. Stephen Bruno, who spent four years as vp of creative marketing at Netflix, has been named MGM's new CMO. He'll start in April and will oversee global marketing...

RSS Mashable

  • Courtney Cox revisits her old 'Friends' apartment in delightful Instagram post
    It's The One Where Monica Returned to Her Old Apartment. Friends star Courtney Cox posted a nostalgic throwback to the beloved '90s sitcom, taking a stroll outside her character's apartment in New York City. SEE ALSO: Courteney Cox posts an Instagram 'pivot!' call back to that classic 'Friends' scene While the interior scenes of the […]
  • Julia Louis-Dreyfus thinks she's a good liar. Jimmy Fallon finds out.
    You know what, Julia Louis-Dreyfus could sell us anything. But we're not so sure how she is effective is at selling a lie, however, as exemplified when she stepped into a round of "Box of Lies" with The Tonight Show's Jimmy Fallon on Thursday. The Veep star is good fun, but boy, not so convincing […]
  • Tesla revives its referral program, but it’s a shadow of its former self
    Back in February, Tesla cut its customer referral program due to how much it was costing the company. Elon Musk announced on Thursday that the program is back, but the incentives are admittedly much, much slimmer than they used to be. SEE ALSO: Ex-Tesla employees allegedly stole trade secrets in a ridiculously obvious way Now, […]
  • MoviePass co-founder wants to trade movie tickets for your soul
    Whatever you do, don't look away.  Stacey Spikes, the co-founder of the ongoing psychological experiment known as MoviePass, has a new offer he's sure you can't refuse: absolutely free movie tickets.  All he needs from you in exchange is whatever shred of self respect you've somehow managed to hold onto as you shuffle through this […]
  • Nintendo is on to something with its simple and cheap Labo-powered VR
    It was announced as "simple VR." And that's exactly what it delivers. Nintendo chose wisely in using Labo to plot the company's path into a virtual reality future. There's already a global market familiar with the idea of "cardboard VR" — and cardboard, of course, is the glue that holds Labo together — and the […]
  • Ruth Bader Ginsburg had a beer named after her
    Raise a glass to RBG with the beer dedicated to her.  Samuel Adams is naming a new Belgian Brut IPA in honor of Ruth Bader Ginsburg. It's part of the company's annual contribution to the Pink Boots Society, a nonprofit for women in the brewing industry, according to the Boston Globe. The collab was inspired […]
  • These 10 Amazon Alexa skills are more weird than useful
    Amazon's Alexa voice assistant is a lot of different things at once. To some people, it's a useful tool that makes daily household life significantly more convenient.  To others, it's a bit invasive and creepy to have something listening to all of your conversations at home.  One thing most people can probably agree on is […]
  • A beginner's guide to sexting as enthusiastic consent
    Sexting gets a bad rep. But we shouldn't confuse the sins of an unsolicited dick pic with the gift of an enthusiastically consensual dick pic. Getting horny with your partner over text isn't just great foreplay. For many it can also act as an ideal space for establishing enthusiastic consent, exploring each other's sexual fantasies, […]
  • The Life Cycle of a Meme
    Read more...More about Memes, Mashable Reels, Culture, and Web Culture
  • How to stream Apple's March 25 event
    One of the worst-kept secrets in tech over the past year or so is that Apple is gearing up to launch a video streaming service akin to Netflix.  It's one of the few services Apple doesn't offer at this point, so the news is hardly a surprise. Still, Apple hasn't officially announced it just yet. […]

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RSS adverlicious

  • All Vacations Aren’t Made Equal: 5 Reasons To Go Custom.
    At Wanapitei Canoe we specialize in running private, personalized custom trips or expeditions to a wide variety of locations. We’re happy to run a trip for you and a group of friends, family, business, school or organization. Every year we provide a half a dozen or more trips and programs for divers... The post All Vacations […]
  • Azores Outdoor Adventure Tour – Walk, Bike, Paddle
    9 unique lush green islands of volcanic origin, amazing wildlife, geological wonders and picturesque villages. How’s that sound? Our 9 day outdoor adventure tour in the Azores, Portugal, transports you to the immense beauty of the natural landscape. Active travelers interested in island cultur... The post Azores Outdoor Adventure Tour – Walk, Bike, Paddle appeared first on […]
  • Rackla River: Tour A Mysterious Yukon Gem
    Having nearly 40 years guiding experience, we’ve been so fortunate to have shared some of the world’s mostly unexplored waterways with our clients. But few can rival the true hidden gem that is the Yukon’s Rackla River. From August 1st – 13th 2016, we’ll be charting thi... The post Rackla River: Tour A Mysterious Yukon Gem appeared […]
  • Quick Canoe Trip Packing Guide.
    Whatever sort of canoe trip you’re into –  a challenging white water experience or a more laid back & scenic tour, your time spent can be made much easier or much harder depending on the type & amount of gear you bring along for the ride. Canoe trip beginners will be tempted to b... The post Quick Canoe […]
  • WIN A Dumoine River Canoe Trip!
    Things are heating up here at Wanapitei Canoe! With the Spring thaw underway, our tours are booking up fast, and we don’t want you missing out on the action. That’s why we’re launching (enter drum roll here) “WIN A Dumoine River Canoe Trip!”. Entering is super easy – starting today April 19th ... The post […]
  • George’s Joy
    I was fortunate as a child to spend each and every summer at our family cottage just a few hours north of Toronto.  My grandparents cleared the land and built it by hand over 50 years ago.  We’ve spent countless birthdays, Easters, even weddings (my own included) at the cottage. Although I was... The post […]
  • 5 Game Changing Apps Every Traveller Needs in 2016
    Chances are your smartphone houses a good number of apps. Some you use almost everyday, others you downloaded for the kids or just because they looked fun, track spending, or tell you when you’ve consumed too many calories. But most likely, many of these have lost their lustre and are causing ... The post 5 […]

RSS inspiration

  • Sea Shepherd raise plastic awareness
    Sea Shepherd, a global NGO focused on conservation of marine wildlife, is using depictions of tortured animals to raise awareness of the impact of plastic debris. A simple plastic bag seems harmless, but it can represent extreme suffering – and even death – for thousands of animals in the oceans. Two key images show a […]
  • Visual support for grieving New Zealanders
    Today, honouring those affected by the shootings in Christchurch, New Zealand, we feature two NZ works of art that express the concern and support being shown across the world. Invercargill cartoonist Shaun Yeo has picked up international coverage for his cartoon of a weeping kiwi, in response to the horrific shootings of worshippers in two […]
  • New stereotypes available at Shutterstock Offset
    Shutterstock is encouraging photographers to contribute photographs that defy traditional stereotypes, particularly in the high-end stock photography site Shutterstock Offset. The company is promoting the new diversity offerings with a print advertising campaign featuring photographs that challenge expectations around parenting, domestic duty, sexuality and athleticism. As the Buenos Aires agency Mercado McCann explains, “All stereotypes […]
  • Westpac help during separation and divorce
    Westpac, a major banking organisation in Australia, is running an advertising campaign focused on support provided for Australians going through separation and divorce. Continuing the bank’s theme of help in in pivotal life moments, the campaign centres on a young boy, his mum and his dad, as they adjust to life living in two places. […]
  • McDelivery for Rainy Days
    McDonalds in France is promoting McDelivery, a service introduced in 2017, with a print advertising campaign featuring impressionist photographs of Paris in the rain. Four photographs by Roberto Badin provide the sense of looking out a window at four Parisian streetscapes. This series of visuals depicts buildings and stormy skies seen through windows soaked in the […]
  • Unstoppable Résumé
    Cancer@Work, a French association, has launched Unstoppable Résumé, an interactive site designed to help cancer patients find their place in the professional world. In 2018 Cancer@Work ran a campaign launching “Fighting Cancer” as a Linkedin skill. Now former patients can create their specially designed Linkedin profile online at unstoppableresume.com. Many recruiting companies are using ATS […]
  • Dermodex Unphotographed Album for Late Adopters
    Reckitt Benckiser nappy rash brand Dermodex has launched the Unphotographed Album (O Álbum Nunca Fotografado), in association with Brazilian National Adoption Day (May 25). Late adoption in Brazil is still rare in Brazil, often associated with various myths and prejudices. Today, 92% of children who are waiting for adoption are over 7 years old. However, […]
  • World Cup History Will Be Made with BBC Tapestry
    The BBC is running “History Will Be made”, a marketing campaign for the 2018 FIFA World Cup to be held in Russia. Every World Cup has a host of iconic moments and everyone has their own individual favourite that immediately takes you back to that time and place. The campaign trailer, “The Tapestry”, takes a […]
  • It’s a Tide Ad
    David Harbour, known for his role as Chief Jim Hopper in the Netflix drama series Stranger Things, provides cameo after cameo in Procter & Gamble Super Bowl commercial “It’s A Tide Ad”. Aired during the NFL Super Bowl LII 2018, the Tide Ad series has David Harbour claiming that every time you see clean clothes […]
  • Lamb Side Story unites Australian left and right
    MLA (Meat & Livestock Australia) is running “Lamb Side Story”, an advertising campaign encouraging Australians to put aside their differences and embrace a summer ‘Lambnesty’. The commercial at the heart of the campaign provides a song and dance homage to the West Side Story musical. A modern day lamb barbecue set in a suburban cul […]

RSS brand flakes

  • Googly-eyed robots, aisle 9
    The owner of Giant grocery stores is teaming up with a company called Badger Technologies to launch robots in 172 of its mid-Atlantic stores.At 6'3", it's a rather tall robot, unlike small roombas that scoot around partially undetected. It's end result helps consumers in some way, by making sure products are stocked on shelves and […]
  • Arby's-themed subscription boxes
    Awareness is often a key, and important, marketing objective for brands to get consumers started on the path to purchase. However, sometimes not enough effort is placed on, or invested in, their true brand loyalists.Take Arby's, who created a 6-month monthly subscription box, that doesn't contain food, but rather sandwich and Arby's themed merchandise for […]
  • Emotional support (fried) chicken
    Emotional support animals run the gammet these days, and more and more people are trying to bring them on planes, from peacocks to fish.Fast food chain Popeyes created a limited edition carrier, served at the Philadelphia airport, for passengers to take on board as their "emotional support chicken." It's a TSA-approved way for consumers to […]
  • Hoo-whaaat?!? Lil Jon + Kool-Aid collab
    It seems that every year, more and more artists release their own covers and versions of holiday songs. Probably for good reason - consumers love revamps of the classics and new hits to keep their holiday playlists fresh.So why shouldn't brands get in on this holiday trend? Enter Kool-Aid and Lil Jon, who just released […]
  • Dove Men+Care is bringing Dads+Kids together
    Whether we realize it or not, haircuts are a big part of the holiday season for many. Whether it's for holiday parties or family, it's nice to take a moment for yourself and freshen up your look.Dove Men+Care is building on that and transforming it into a way for Dads and their kids to spend […]
  • Look out Super Bowl, Bud Light's coming to town
    The Super Bowl isn't just about the football - it's also about the ads, and of course the halftime show. Bud Light is creating its own brand experience centered around music and hosting an entire music fest the weekend leading up to the big game in Atlanta, where its being hosted. And they are getting […]
  • Discover unknown places first, with Lufthansa
    Travel companies have used unique ways in the past to encourage consumers to travel (and hopefully use their services to do so). Lufthansa create an experiential photography exhibit to show people photographs of truly unique places they've never seen before - but then revealed the reason why that is, is because they don't actually exist. […]
  • Brrrrrr-inging trial to outerwear
    Luxury outerwear brand Canada Goose has really grown in popularity, and if you've been intrigued by how warm the coats look and googled it or asked someone who owns one, you know they cost more than your average Patagonia or North Face down coat (sometimes 3x+ as much).The company knows they need to put their […]
  • Digitally connected cafes offer virtual meals
    Let's throw another shrimp on the bah-bee, and pour another pint o'Guiness for a meal with loved ones overseas!Terrible cliches aside, Samsung is creating pop-up restaurants that allow people in Dublin to virtually enjoy a meal with an expat loved one in Sydney, Australia, based on the high volume of Irish citizens that move to […]
  • Sausage-scented wrapping paper, by Jimmy Dean
    Aaaaahhh...there's nothing quite like the smell of savory sausage on Christmas morning, emanating from your....wrapping paper. Yes, wrapping paper - not your kitchen.For sausage enthusiasts, Jimmy Dean is giving away free branded items in exchange for pictures of consumers' favorite recipes and dishes featuring JD's sausage. Other items include a glass sausage ornament, an apron […]

RSS copyranter

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