AgencySpy

AdAge

• Quicken Loans to formally adopt Rocket Mortgage name
  It's official: As of July 31, the Quicken Loans branding will be no more. While amounting to a "significant" change, a statement from the company, part of Detroit-based Rocket Companies Inc., notes that the only difference existing clients will notice will be a shift from "Quicken Loans" to "Rocket Mortgage" on official documents, letters and […]
• Watch the newest commercials on TV from New Balance, Geico, Realtor.com and more
  Yogi Bear and Boo-Boo star in the latest from Geico.
• Pringles, meet Sotheby’s: How brands can leverage NFTs for recognition and revenue
  Tokens can allow marketers—sitting atop stockpiles of consumer goodwill and nostalgia—to connect with the public in artistic and creative ways.
• Watch: JPMorgan Chase's chief brand officer on connecting with digital-focused consumers
  Leanne Fremar discusses role of bank branches and breaking through the clutter of digital startups.
• Celebrating AAPI creative excellence
  For the month of May, Asian American Pacific Islander Heritage Month, we asked an array of industry AAPI talents to share significant projects from their careers 
• Kellogg’s chief growth officer on data-driven marketing that works
  Monica McGurk joins the ‘Marketer’s Brief’ podcast to discuss online shopping, contextual, hyper-targeted video ads and pandemic dining habits.
• Watch Pepsi celebrate ‘the mess we miss’ in ad foreshadowing the sloppier side of post-social distancing life
  The cola brand channels the Broadway classic ‘Tomorrow’ from Annie in the new spot from VaynerMedia.
• Columbia Care rebrands with Apple-inspired ‘Cannabist’ retail experiences
  Redesigned dispensaries place the weed strains front and center with plenty of touchpoints and tech for new discoveries.
• Meghan and Harry sign deal with P&G, Microsoft is Cannes Creative Marketer of the Year: Wednesday Wake-Up Call
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. P&G’s Royal deal Prince Harry and Meghan Markle’s Archewell Foundation has signed a “multi-year” partnership with Procter & […]
• HP reboots Christian Slater’s Wolf in fresh focus on cyber security at home
  HP brings back Christian Slater’s the Wolf as it spotlights cyber security and unveils a new security brand platform.

Adweek

• Stars of The Office Want to Help You ‘Cut Out’ This Summer in Cutwater-Cameo Partnership
  As Michael Scott once asked, "Do you think doing alcohol is cool?" This summer it might be, thanks to a Cutwater Spirits promotion offering fans a chance to win free Cameo messages from stars of NBC's enduring sitcom The Office. San Diego-based Cutwater, known for its canned cocktails and bottled alcohols, has partnered with Cameo...
• Subway’s In-Store Radio Is Set for a Weeklong Kurupt FM Takeover in the UK
  Sandwich chain Subway is handing over its in-store radio network to Kurupt FM for a weeklong comedic takeover. The U.K. stunt, led by PR firm Taylor Herring and its in-house production company, St Marks Studios, will hear the Bafta-winning comedy stars broadcast daily shows from May 17 to customers. An online miniseries featuring the takeover...
• Vistaprint and Claima Stories Podcast Will Give $250,000 to BIPOC-led Businesses
  A new partnership between the Claima Stories podcast and graphic design service 99designs by Vistaprint wants to help BIPOC-led creative small businesses recover from the pandemic and grow. Claima Stories, a podcast co-created by Bimma Williams, BJ Frogozo and Adrian Anaya to share stories about BIPOC youth in the sneaker and creative industries, will select...
• The CMOs of Away and Exos Deliberate on Their Changing Roles
  Whether as a brand protector or growth driver, CMOs were under the spotlight during the pandemic, charged with reaching consumers quarantined in their homes during large swaths of 2020. In conversation with Adweek's chief content officer Lisa Granatstein at Adweek's CMO Summit, digitally native luggage brand Away's CMO Selena Kalvaria and fitness company Exos' CMO...
• Dentsu Americas Aims for Women to Account for 50% of Executive Roles by 2025
  Dentsu today released its 2021 Americas DEI Report, which functions both as an assessment of the current state of the company and a look toward the future. Christena Pyle, who joined Dentsu from Time's Up in the new role of chief equity officer, Americas last year, said in a press briefing Monday that the report...
• TikTok’s Katie Puris Talks About the Power of a Purpose-Driven Guidebook
  During last week's Social Media Week New York, Katie Puris, global managing director of TikTok, walked us through her self-created guidebook for her team at TikTok. A simple idea that is deceptively revolutionary, her guidebook was developed as a response to her thinking that "we don't spend enough time recognizing individual experience" in the workplace....
• Industry Leaders Saw an Elevated Role for Marketers Over the Last Quarter, According to New Survey
  Ahead of today's CMO Summit, Adweek reached out to participating marketers to get a better understanding of how this past year has affected--and continues to affect--their role within organizations. The responses of more than 60 professionals offers insight into what the last three months have meant for marketing trends--and for the most part, things are...
• CMOs Discuss Fostering Team Health and Motivation During the Pandemic
  Millions of people have been working remotely for over a year now, and it isn't always easy to keep a team motivated and engaged. Some of the industry's top CMOs assembled at Adweek's CMO Summit on Wednesday to talk about how they have navigated their teams during the pandemic. MTV Entertainment Group CMO Jason White...
• Facebook: #MonthofGood Hashtag Used Over 5M Times During Ramadan 2021
  Facebook shared some data on Ramadan initiatives across its platform as the holy month came to an end Wednesday (May 12). The #MonthofGood hashtag was used over 5 million times worldwide. Thousands of Instagram posts mentioning #MonthofGood generated over 80 million interactions. The Ramadan 2021 Instagram sticker pack was used almost 50 million times. Over...
• Forsman & Bodenfors New York Launches Campaign to Help Bystanders Stop Asian Hate
  Although anti-Asian sentiments have long plagued the U.S., the recent rise in violent hate crimes against Asian communities has gained nationwide coverage. There are always ways to help, whether that means donating to the crowdfunding campaigns of those affected, advocating for better legislation, building safer communities or simply having a stranger's back in a time...

Mashable

• Here's everything you need to know to use YouTube Shorts, the new TikTok competitor
  After months of testing its TikTok competitor in India and a limited beta rollout in the states, YouTube is finally launching YouTube Shorts for everyone in the U.S. So now you might be asking yourself...what is YouTube Shorts in the first place? And how do I use it? It's pretty easy once you get the […]
• Elon Musk says Bitcoin no longer accepted for Tesla purchases
  Tesla CEO Elon Musk has changed his stance on cryptocurrency. Back in March, Musk announced Tesla was accepting Bitcoin for its electric cars. Earlier this year the EV company even bought $1.5 billion of the cryptocurrency. On Wednesday afternoon, that all ended. Musk tweeted that the cryptocurrency's "great cost to the environment" meant Tesla won't […]
• Colonial Pipeline turns fuel taps back on amidst ransomware mess
  You can stop panic buying gasoline now.  Colonial Pipeline, which operates over 5,500 miles of fuel pipeline running from New Jersey to Texas, announced Wednesday that it "initiated the restart of pipeline operations." The move follows the company's decision late last week to proactively shut down operations after its systems were infected with ransomware.  The criminal […]
• Stay cool this summer with...a wearable AI neck fan? — Future Blink
  The YOSH Smart Fan is a 360 degree neck fan that automatically reads the temperature and humidity signals around it.  Read more...More about Mashable Video, Summer, Fan, Breeze, and Neck
• Xiaomi is no longer blacklisted in the U.S.
  In January, before President Trump left office, Chinese electronics company Xiaomi was added to a blacklist by the U.S. Department of Defense (DoD) following its classification as a "Communist Chinese military company." That decision has now been reversed. Xiaomi responded to the blacklisting by filing a lawsuit where it denied the allegations it had ties […]
• Researchers made a robot that mimics a real, backflipping spider — Strictly Robots
  The BionicWheelBot is a walking robot inspired by a real species of spider and they both...do somersaults.  Read more...More about Mashable Video, Robot, Spiders, Backflip, and Somersault
• How to get help with small tasks when your mental health blocks your way
  Timber Talbot knows what it feels like to be too tired to eat, too anxious to make a phone call, too bogged down by an ever-growing task list to even do the simple stuff. As someone who has endured their own mental health challenges their entire life, Talbot understood, firsthand, the debilitating feeling of inaction.  […]
• Dionne Warwick confirms on Twitter that Dionne Warwick is not dead
  Dionne Warwick has confirmed that Dionne Warwick is not dead, debunking claims made by a YouTube video.  A video from January by the account Celebrity Tribute says the legendary singer died in a nursing home in 2008 after "several months" of "failing health." The video then states that Warwick appeared on the reality show The […]
• TikTok has turned against resin artists in the name of sustainability
  In Mashable’s series Wasted, we dig into the myriad ways we’re trashing our planet. Because it’s time to sober up. TikTok is turning against the viral resin art it made popular, but the backlash is opening up a larger conversation about who's responsible for the environmental crisis.  When social distancing regulations and stay-at-home orders confined […]
• At last, we can build a Space Elevator — sort of
  NOTE FOR 2021 READERS: This is the 16th in a series of award-winning open letters to the next century, now just one generation away. Babies born this year in the U.S., and nearly 50 other countries, are expected to live to 2100 and beyond. These letters examine what the world could look like then — […]

best ads on tv

• TV ad: Budget Direct Insurance: Driving is no game.
  The latest in the Insurance Solved campaign "Driving’s No Game' features an extraordinary collision between a reckless driver with a car straight out of a video game, and a Budget Direct customer.Category: Finance & insuranceClient: Budget DirectAgency: 303 MullenLowe SydneyExecutive Creative Director: Bart PawlakCreative Director/ art director: Adam WhiteheadCreative Director/ writer: Sean LarkinDirector: Daniel KleinmanAgency […]
• Outdoor ad: NEON: Women need to shut up
  To launch the fourth season of The Handmaid’s Tale, DDB Aotearoa (NZ) looked close to home for inspiration. Upon the discovery that the outdated misogynistic views expressed in the show were similar to those still held by a select few in NZ, a revolution was in order. The resulting street campaign rallied Kiwis to join […]
• Outdoor ad: NEON: Women should give themselves to men
  To launch the fourth season of The Handmaid’s Tale, DDB Aotearoa (NZ) looked close to home for inspiration. Upon the discovery that the outdated misogynistic views expressed in the show were similar to those still held by a select few in NZ, a revolution was in order. The resulting street campaign rallied Kiwis to join […]
• Outdoor ad: NEON: A woman's job is to breed
  To launch the fourth season of The Handmaid's Tale, DDB Aotearoa (NZ) looked close to home for inspiration. Upon the discovery that the outdated misogynistic views expressed in the show were similar to those still held by a select few in NZ, a revolution was in order. The resulting street campaign rallied Kiwis to join […]
• TV ad: Miller High Life: The Champagne of Beers Region
  Miller High Life, also known as The Champagne of Beers, is following in the footsteps of Champagne, France, by proclaiming the area around its Milwaukee Brewery 'The Champagne of Beers Region' in a new campaign by adam&eveNYC. The campaign was timed to coincide with National Tourism Day in the US on May 7th, and to […]
• TV ad: U.S. Army: Jennifer
  To better connect with Gen Z, the U.S. Army releases an animated series that brings to life the origin stories of five real Soldiers. Research shows the Army lacks relevance to Gen Z, and is perceived as a "distant star" that requires a superhuman level of discipline. These stories address these misperceptions by showing that […]
• TV ad: U.S. Army: Janeen
  To better connect with Gen Z, the U.S. Army releases an animated series that brings to life the origin stories of five real Soldiers. Research shows the Army lacks relevance to Gen Z, and is perceived as a "distant star" that requires a superhuman level of discipline. These stories address these misperceptions by showing that […]
• TV ad: Newsela: Learning Found
  With students scheduled to return to in-person classrooms this fall, there are major challenges facing teaching and education administrators. Newsela is an online platform which takes authentic, real-world content from trusted sources and makes it instruction-ready for K-12 classrooms. It currently has over 2.5 million teachers and 37 million students among its users.  Building on this […]
• Print ad: GOLD: Divinely Clean 3
  the reflection of the hand, it is a divinely clean surface, makes the image duplicate, giving us a feeling that we are praying of gratitude.Category: Home appliances & furnishingsClient: PLAZA LAMAAgency: Leo Burnett & Publicis / Peña DefillóChief Creative Officer: ALVARO NOBOA S.Creative Director: Joan BuenoHead of Art: Eliu BuenoHead of Art: José JiménezDirector: Nicole […]
• Print ad: GOLD: Divinely Clean 2
  the reflection of the hand, it is a divinely clean surface, makes the image duplicate, giving us a feeling that we are praying of gratitude.Category: Home appliances & furnishingsClient: PLAZA LAMAAgency: Leo Burnett & Publicis / Peña DefillóChief Creative Officer: ALVARO NOBOA S.Creative Director: Joan BuenoHead of Art: Eliu BuenoHead of Art: José JiménezDirector: Nicole […]

Copyblogger

• It’s Official: Google is Ending FeedBurner Email. Here are Your Next Steps.
  Google has announced that Feedburner's email services will end in July 2021. Here's a guide for you to help you plan your move to a new email service as painlessly as possible.      
• 3 Ways to Earn (Even More) Money with Your Emails
  Learn how you can turn your emails into revenue streams. Growing an audience is one of the most exciting and engaging things you can do online. Through a variety of many different outlets, including email, you’re able to offer value to like-minded people across the planet. And as a bonus, you also have the opportunity […]
• New: Schedule Your Emails Multiple Days a Week or Month
  More hassle-free set it and forget it email campaigns at your fingertips. The beauty of automated RSS-to-email campaigns is the set it and forget it factor, knowing your email campaigns will be sent as scheduled with your new content – that was the foundation in creating FeedBlitz.And now, continuing our mission to provide the most […]
• 60+ Free Email Templates to Jumpstart Your Email Marketing
  Win the Inbox with eye-catching email campaigns and save time when it comes to design. Designing a template, especially one from scratch, can be a major frustration. But what if the hard work was already done for you? What if templates showcasing your products, image layouts highlighting your work, invitations ready to be sent, podcast […]
• Featured Images now in Gmail Promotions Tab Bundles!
  Gmail’s recent broad rollout of promotions tab bundles will reward good, engaging emails with more opportunities to solidify that engagement.FeedBlitz is helping you make the most of that opportunity, out of the box, today, by making every email we send bundle-ready with a featured image. Here’s how this gives you competitive advantage: The vast, vast […]
• New Mapping Feature Available with Every Email Send
  Zoom in to discover where your emails are being read. A great new feature offering more insight into your subscribers is now available with every email send and monthly insight report:Geographic data on engagement stats.And not just the numbers, the team went a step further and added a mapping feature for visual representation. A new […]
• Surprise! Your Company’s Remote — Now What?
  There’s more to running a remote company than keeping up with technology. You probably didn’t plan on taking your company 100% online, but yet – here you are.Under normal circumstances, companies who shift to being fully remote plan for weeks, sometimes even months before taking the leap. During that time, they’re working to retain both […]
• 3 Time Savers to Help your Email Marketing
  If you’re like the rest of us, distractions seem to be at an all-time high. Nothing is normal. Whether there are more people at home, you have to homeschool on top of your career, or you’re struggling with worry, everyone is busy. These circumstances zap your time, energy, and focus.And when your attention span is […]
• Tips Our Team Learned the Hard Way While Working Remotely
  Finding your ideal work from home rhythm isn’t as easy as you may think. When pajamas replace business casual, the fridge is now just a short walk away, and Netflix marathons are streaming on TV – working remotely from home can sound like a dream come true.Shelter-in-place and stay-at-home orders have shifted the work cultures […]
• Rest Assured, Your Emails are Getting to the Inbox

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