RSS AgencySpy

RSS AdAge

  • Holy Brand Extension! How 'Lego Batman' Built Boffo Box Office
    #scrollbutton a span { position: absolute; top: 0; Continue reading at AdAge.com
  • Pepsi Wants to Be a Movie Mogul
    For PepsiCo, selling soda at the movies is no longer good enoughit wants to be a star on the big screen.In a bold entertainment marketing bet, the marketer plans to create a full-length feature film based on a Pepsi ad character: Uncle Drew, the elderly, pot-bellied, basketball-loving man played by NBA star Kyrie Irving, who […]
  • How Adele Forced the Brit Awards to Turn Up the Volume on Social
    From Madonna falling backward down a flight of stairs during her 2015 performance to singer Jarvis Cocker baring his bum at Michael Jackson live onstage in 1996, the Brit Awards have always sparked cultural conversation.Run by the British Phonographic Industry, the awards are the U.K.'s more anarchic equivalent of the Grammys, attracting international talent to […]
  • Verizon Hires Ad Talent From Apple, Builds In-House Agency
    Verizon hired its first chief creative officer to build an in-house agency that will help reposition the brand in a hyper-competitive telecom landscape.The wireless company brought in Andrew McKechnie, coming over from the agency world and his latest job inside Apple, to take on the chief creative position.It will be the chief creative's job to […]
  • Forget the Oscars, Farmers Insurance Is Running Its Own Awards
    The Academy Awards are less than a week away, but animal lovers may want to tune into a mock award show created by Farmers Insurance Group. The Los Angeles-based insurer has put together a digital campaign designed to highlight some of its craziest real-life claims in a format that takes advantage of the current awards […]
  • SkinnyPop Tries Its Halo on Microwave Popcorn
    .chartsheadline{ font-family:Helvetica,sans-serif; text-align:center; Continue reading at AdAge.com
  • Texas Organizations Launch 'I Pee With LGBT' Campaign
    The American Civil Liberties Union of Texas and nonprofit Legacy Community Health have released a digital video to highlight the discriminatory nature of the Texas "Bathroom Bill" (Senate Bill 6), which aims to prohibit transgender people from using the restroom they choose.The 60-second spot, entitled "Taking a Seat, Making a Stand," was created by GSD&M […]
  • Unilever Merger or P&G Breakup? Both Proposals Point to Cost Savings
    In the same week that Kraft Heinz proposed to buy Unilever in a bid to put two of the biggest marketers together, it was revealed that Procter & Gamble Co. has an activist investor at its door who many believe will agitate for a breakup.Nelson Peltz's Trian Fund Management disclosed that it has accumulated an […]
  • Turner Sports Preps Single-Buyer 'Superpod' Commercial Breaks for NBA
    Not content merely to shake up its NBA broadcast and studio crews, Turner Sports next week will give advertisers an opportunity to make their mark on its new "Players Only" initiative, carving out a quartet of single-sponsor "superpods" that will air during TNT's Monday night doubleheaders.Featuring a blend of isolated branded content, whip-around analysis and […]
  • Hey, Strange Creatures: Do We Have a Shop For You
    Now brand characters have an agency of their own.It's Danger Pigeon, founded by creative industry veteran Pat Giles and his copywriting partner (and wife) Amy Giles, dedicated to highlighting the importance of brand characters and icons in connecting with audiences in direct and authentic ways.While the husband-and-wife team started the shop about two years ago, […]

RSS Adweek

  • Will Marketers Buy In to Google Preferred’s New Preroll Offering?
    Since Google Preferred launched in 2014, it has become the cornerstone of YouTube's pitch to advertisers. Now, Google Preferred is upping the ante with new ways of attracting advertisers, which it will reveal at its NewFront presentation on May 4. In order to grow YouTube, its advertising opportunities actually are getting smaller. In addition to...
  • Fox Networks Group Closes In on a New Ad Sales Chief
    Of the six major TV ad sales chief jobs that opened up last year, one of the most surprising vacancies was at Fox Networks Group, where Toby Byrne abruptly departed last September, a week before the 2016-17 season began. Five months later, the role remains open, as the company searches for someone to oversee almost...
  • Infographic: What We Learned From The Walking Dead’s Midseason Premiere
    On Sunday, Feb. 12, people across the U.S. tuned into AMC to watch the midseason premiere of the network's highest-rated show, The Walking Dead. Meanwhile, millions of connected TVs and set-top boxes were sending data about those viewers to Samba TV. The software and analytics company, which develops smart TV apps for media companies and...
  • Six Reasons Why It’s Time To Purge The Ad Proxies
    Every business leader sets goals and structures incentives against these goals. Incentives are powerful motivators. They can also have unintended consequences. Marketers care about incremental outcomes--sales and brand metrics. At the campaign level, A/B tests can assess incrementality, but cost and complexity preclude them as a general solution for every campaign. So, advertisers use proxies...
  • Pokemon Go Is Still Going, With New Content and Big Brand Partnerships
    It took less than eight weeks last summer for Pokemon Go to attract 500 million users (called "trainers," in the game's parlance), representing a scale that Facebook took six years to achieve. Despite such astonishing growth, many people wondered if the frenzy was simply a digital fad for the ages. But then researcher Sensor Network...
  • These Mobile Innovators Are Shaping the Future of Advertising
    The mobile marketing landscape has grown more heavily populated with important players, many of whom quietly operate behind the scenes while some of their more brand-centric industry peers enjoy a greater share of the limelight. Adweek beat the bushes in search of the best and brightest minds behind great mobile campaigns that are transforming the...
  • George Polk Award Winners Are a Reflection of an Intense 2016
    In a period in which the mass of news is so dense it is hard to remember important work that came out a day ago, much less several months ago, journalism awards serve not only as a tool for recognition, but for memory as well. While the work of David A. Fahrenthold, this year's George...
  • Snap Inc. Loses Top Ad Product Manager Ahead of Its IPO
    As Snap Inc. gears up to go public in the coming weeks, Sriram Krishnan--one of the company's top advertising execs--is leaving the company. On Sunday, Krishnan tweeted that he has left Snap for personal reasons after joining in February 2016 to build out the company's ad business. Snap poached Krishnan from Facebook, where he had...
  • Richard Schickel Was Never a Big Fan of the Oscars
    Three documentaries; two books; one lifelong friendship. That's the short version of how Richard Schickel, the longtime former Time film critic who died over the weekend at age 84, connected to Clint Eastwood. A longer version is an interview conducted by Movieweb with Schickel in 2010, when one of those documentaries, The Eastwood Factor, was...
  • Are Snapchat’s Sequential Ads Ready for Primetime?
    A few years ago, many marketers realized that the explosion of consumer touch points rendered the marketing funnel DOA as a marketing metaphor. Instead, this complex process was likened to a journey. While marketers have switched metaphors, they haven't tried any new approaches to getting their messages across. Often, consumers are still confronted with ads...

RSS Mashable

  • YouTubers climb UK skyscraper and it's terrifying
    Night Scape have struck again.  The urban duo of teen climbers, who have gathered millions of views for their vertiginous stunts in London, managed to sneak through security in highly surveilled Canary Wharf and get to the rooftop of One Canada Square, the second-tallest building in the UK.  SEE ALSO: YouTuber creates 20-foot tornado fire […]
  • Singing Dentist's parody of Ed Sheeran's 'Shape of You' goes viral for all the right reasons
    Ed Sheeran's new music video Shape Of You is going viral in many ways, like this one.  But last evening, it was Singing Dentist — UK-based Dr. Milad Shadrooh who is known to promote oral health through parodies and sketches — who put out a cover of the song. And the social web couldn't stop […]
  • This viral picture of a goalkeeper eating a pie isn't what it seems
    Wayne Shaw is a 23-stone (322-pound) reserve goalkeeper who became an internet hero after pictures of him eating a pie during his team Sutton United's FA cup game against Arsenal made the rounds on social media.  ✅ Back-up keeper✅ All three subs made✅ Time for a pieTuck in, Wayne Shaw! #EmiratesFACup pic.twitter.com/gjQWLzugVx — BT Sport […]
  • India's richest man is done with giving away 4G services for free to 100 million users
    Free data and free voice calls can do you wonders. Just ask Reliance Jio. The new telecom operator from India’s largest industrial house has garnered over 100 million subscribers in less than six months since its launch, the country’s richest man said today.  SEE ALSO: Inside Reliance Jio's audacious plan to disrupt India's internet landscape […]
  • Dozens of companies in China have filed trademark claims on Ivanka Trump's name
    The name "Ivanka" is quickly getting popular in China it seems.  Chinese companies have submitted at least 65 applications to use Ivanka Trump's name as a trademark for their products, reported the South China Morning Post.  SEE ALSO: Go visit this site that encourages you to 'buy Ivanka's stuff' An additional 40 companies have registered […]
  • Apple will launch 4 new iPads in March, report claims
    Hold on to your seats, iPad fans: Apple might revamp its entire iPad lineup as soon as March 2017.  According to a report from Macotakara (link partially in Japanese), Apple will launch a quartet of iPad Pro machines, in four sizes: 12.9, 10.5, 9.7 and 7.9 inches.  SEE ALSO: Apple's BeatsX earphones are now available […]
  • India is getting an undersea bullet train
    Drills for India's first bullet train has begun, according to reports. Construction of the 7-kilometres (about 4.3 miles) undersea rail corridor between Mumbai and Ahmadabad in western India is slated to begin in 2018. SEE ALSO: How India's 163-year-old railways is using technology to modernise itself The drilling will help ascertain soil conditions under water. […]
  • Loaded dude crowdsources his Valentine's date, takes out 'best five girls' for lavish dinner
    You can call it bizarre, funny, silly or simply sensational.  A man from Gurgaon in India crowdsourced his Valentine dates via Facebook by showing off his wealth, his Audi car and a promise to gift an iPhone 7.  Surprisingly, he was greeted with an overwhelming response from over 2,000 applicants, which he sifted through to […]
  • The 'Humans of Payatas' features inspiring stories about people living in its slums
    Trash is the first thing most people think of when you mention Payatas, home to the Philippines' largest open dump site. But one organisation is hoping to change that with its photo project, "Humans of Payatas." SEE ALSO: Asia is throwing out an increasingly large, dangerous amount of e-waste Inspired by "Humans of New York", […]
  • India's space agency employees get treated with free pizza after setting world record last week
    India’s space agency ISRO shattered world record last week when it launched a flock of 104 satellites into space with one rocket.  SEE ALSO: Fumed Indians continue to troll NYT over 2-year-old cartoon mocking their space agency The space agency has since won many hearts, and earned many fans including the billionaire Elon Musk. Amid […]

RSS best ads on tv

  • TV ad: Tiger Beer: My Love
    When it comes to food, love knows no boundaries. Which is why this Valentine's Day, Tiger Beer and BBDO Singapore created this video as a cheeky expression of the love affair between the two icons, and more importantly, a celebration of the brand's love for street food.Category: Drinks, alcoholicClient: Tiger BeerAgency: BBDO SingaporeExecutive Creative Director: […]
  • TV ad: Lenskart.com: CEO
    Category: OtherClient: Lenskart.comAgency: Taproot Dentsu, Mumbai
  • TV ad: Lenskart.com: Bar
    Lenskart.com, one of India's leading eyewear company, has launched its brand new advertising campaign, 'Specsy is the new Sexy', that aims to make eyeglasses a must have accessory for the upwardly mobile Indian. In the new ad campaign conceptualized by Taproot Denstu.Category: OtherClient: Lenskart.comAgency: Taproot Dentsu, Mumbai
  • TV ad: McDonald's: Appetite Needs Opportunity
    From DDB Sydney a new spotFor McDonald'sCategory: Restaurants & fast foodClient: McDonald'sAgency: DDB SydneyManaging Director: Nicole TaylorHead Of TV: Sevda CemoCreative: Steve JacksonProducer: Hamish RoxburghDirector: Justin McMillanSenior Art Director: Jason WoelflSenior Copywriter: Sam PascoeExecutive Producer: Sam LongBusiness Director: Lisa HauptmanDoP: Tim TregoningSound: Simon ListerSound: Karl RichterSound: Claire LothianPost production: THE EDITORSAgency Producer: jacqui gilliesEditor: Simon […]
  • TV ad: Plan International: Change Their Story
    Female Genital Mutilation. Teenage pregnancy. Online bullying. They face it all. Stand behind every brave girl to speak out for their rights and end the violence. By joining Plan International campaign, we'll send you campaign actions and ways you can get involved to end discrimination and change laws that improve girls' rights all around the […]
  • TV ad: H&R Block: Payback Season
    H&R Block are sounding your wake up call this "Payback Season."Agency: Sid Lee, Toronto.Category: Finance & insuranceClient: H&R BlockAgency: Sid Lee, TorontoCreative Director: Jeff DaSilvaCreative Director: Tom KoukodimosCopywriter: Mike JohnsonArt Director: Jordan GladmanDirector: jonathan hermanDoP: Sebastian PfaffenbichlerOther credits: Editor: Graham Chisholm
  • Radio ad: Goldilocks: Disclaimer. Diamond Earrings
    Goldilocks is a personal locker for your daily valuables like car keys, earrings, wallet etc. You can keep this locker at home. The radio ads highlight the hazards of not keeping your daily valuables in a Goldilocks. Agency : JWT MumbaiCategory: Home electronicsClient: Godrej Security SolutionsAgency: JWT MumbaiChief Creative Officer: Senthil KumarNational Creative Director: Tista […]
  • Radio ad: Goldilocks: Disclaimer. Wedding Ring
    Goldilocks is a personal locker for your daily valuables like car keys, earrings, wallet etc. You can keep this locker at home. The radio ads highlight the hazards of not keeping your daily valuables in a Goldilocks.Category: Home electronicsClient: Godrej Security SolutionsAgency: JWT MumbaiChief Creative Officer: Senthil KumarNational Creative Director: Tista SenCopywriter: Steve PriyaCopywriter: Arjun […]
  • Radio ad: Goldilocks: Disclaimer. Car Keys
    Goldilocks is a personal locker for your daily valuables like car keys, earrings, wallet etc. You can keep this locker at home. The radio ads highlight the hazards of not keeping your daily valuables in a Goldilocks.Category: Home electronicsClient: Godrej Security SolutionsAgency: JWT MumbaiChief Creative Officer: Senthil KumarNational Creative Director: Tista SenCopywriter: Steve PriyaCopywriter: Arjun […]
  • Print ad: Spekko Rice: Wedding
    MullenLowe South Africa has illustrated this print "Wedding" work for Spekko Rice.Category: FoodClient: SpekkoAgency: Mullen Lowe South AfricaChief Creative Officer: Kirk GainsfordArt Director: Brad CopemanAgency Producer: Tenille AbrahamsOther credits: Account Management: Ruan Schreuder, Hayley Godwin Photographer: Neal Tosefsky

RSS Copyblogger

  • How to Build Trust and Enhance Your Influence with Content Marketing
    Know, like, trust. At its essence, those three things are why we do content marketing. And if you’re not hitting all three, you’re likely not enjoying success with your content. Traditional marketing is big on the know — it’s all about creating awareness in the marketplace. Add in some clever messaging to prompt some level […]
  • A Guide to Meaningful Content that Resonates
    Oh the drama! No, I’m not talking about the latest political fight you got into on Facebook — I mean this week on Copyblogger has been all about creating dramatic, meaningful content that pulls your audience toward you. On Monday, Brian shared five proven techniques that stir emotions and inspire people to act on your […]
  • How to Quit Being So Damned Boring
    It always begins with so much promise. “I’ve been working really hard on my site. I put a lot of time and effort into it, but it’s just not getting any traction. Can you take a look?” I don’t want to take a look. Because by now, I know what I’m going to find. And […]
  • Transform Your Content from Predictable to Provocative with This Bold Method
    Stop for a moment to think about a super-athlete. A person who won 122 consecutive races and broke the world record four times. That super-athlete is Edwin C. Moses, a man who completely dominated the 400-meter hurdle event and won every race in sight between 1977 and 1987. And then it happened. On June 4, […]
  • 5 Writing Techniques that Stir Your Audience to Action
    We all want a positive response to the content we work so hard to create. Not all positive responses, however, are created equal. I’m reminded of this David Ogilvy quote from Ogilvy on Advertising: “When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to […]
  • Get Engaged to Your Audience and Customers
    Roses are Red Violets are Blue Valentine’s Day is Tuesday Why is content marketing so hard? Welcome to the week before Valentine’s Day! As it happens, it’s connection and engagement week at Copyblogger — and the content this week is all about how you can create a more profound bond with your audience. On Monday […]
  • 2017 Content Excellence Challenge: The February Prompts
    Leave a comment with your entry for this month’s content challenge. You’ll have the chance to win a really good book! Hey, it’s February! And that means we have two new prompts for our 2017 Content Excellence Challenge. This month, we’re going to send a copy of Jonah Sachs’s book Winning the Story Wars to […]
  • 5 Cognitive Biases You Need to Put to Work … Without Being Evil
    All writing is persuasion in one form or another. This is more obvious in some types of writing than others, but it is nonetheless true for all. When it comes to copywriting, it is clearly true. Every piece of copy we write should drive a reader toward a specific action. “Writing gives you the illusion […]
  • How to Create Content that Deeply Engages Your Audience
    Art Silverman had a vendetta against popcorn. Silverman wanted to educate the public about the fact that a typical bag of movie popcorn has 37 grams of saturated fat, while the USDA recommends you have no more than 20 grams in an entire day. That’s important information. But instead of simply citing that surprising statistic, […]
  • Introducing StudioPress Sites: WordPress Made Easy … Without Sacrificing Power or Flexibility
    From 2010 through 2015, we at Rainmaker Digital built at a furious pace. Most of that effort was directed at development of the Rainmaker Platform. During that entire time, StudioPress.com worked tirelessly in the background to bankroll our bootstrapped effort to create a full marketing automation platform without outside investors. And it worked. That said, […]

RSS comsumerist

  • United Officially Launches New Plane With Business Class Sleep Cubicles
    People like to sleep on long flights, and United Airlines is hoping that people with plenty of money to spend will be interested in napping their way across the country and around the world in comfy isolation pods. That’s the idea behind the airline’s new Polaris business and first-class cabins, which has seats that fully […]
  • Welcome To Happy Hour: There’s Now A Champagne Vending Machine
    You can get just about anything from a vending machine nowadays: Snapchat glasses, meat, used cars, shoes, the list goes on. But if you find yourself in need of a libation for a celebration, you’re out of luck — unless you’re in Las Vegas, home to the country’s first Champagne vending machine.  Travel & Leisure reports […]
  • Wells Fargo’s New Account Openings Down 30% After Fake Account Fiasco
    Despite overhauling its teller pay system and ditching a high-pressure sales goal incentive program, Wells Fargo continues to face the consequences of its fake account fiasco perpetrated by employees who opened more than two million unauthorized accounts, as customers continue to avoid opening new accounts and credit cards with the banking biggie.  The number of […]
  • Oh Good, Here’s A USB Device That Can Fry Even More Electronics
    Hey, remember the USB Killer, a device that looks like a thumb drive and lets you destroy 95% of computers by frying them with a quick jolt of electricity? There’s now an improved version on the market, which is more powerful, looks more like any generic thumb drive, and comes with micro USB, USB-C, and […]
  • Confused By All These New Unlimited Mobile Data Plans? Here’s What’s Up
    It’s amazing what competition can do to a marketplace: In the span of a week, all four national wireless carriers have either introduced, enhanced, or dropped prices or restrictions on unlimited data offerings for mobile customers. But that’s a lot of change all at once — so what does it mean for you, the actual […]
  • YouTube Does Everyone A Favor, Kills Off 30-Second Unskippable Pre-Roll Ads
    You know the moment: You’ve just spent the last few minutes telling your friends how great — nay! — how utterly life-changing this video you watched last night and how they just have to watch it immediately. Your audience primed, you find it on YouTube, hit “Play”… and then everyone is forced to watch a […]
  • Operator Of Foreclosure Rescue Scheme Sentenced To Four Years In Prison
    During the housing crisis, consumers in danger of losing their homes were often approached by unscrupulous companies making false promises they could help consumers delay foreclosures or evictions. One such company brought in nearly $3 million, and now the man behind the scenes is headed to prison.  The Federal Bureau of Investigation announced Thursday that […]
  • Congressmen From California And Georgia Introduce Bill Against Negative Option Billing
    Negative option billing is an especially insidious way to make people keep buying things from you, and it’s an especially big problem online. Most products promising a “free trial” use it, and the method sells products like credit monitoring, college financial aid help, skin care products, weight loss supplements and shoes. Canceling these subscriptions can […]
  • Report: Samsung Adding Sony To Lineup Of Battery Suppliers For Galaxy S8
    Remember that problem Samsung had with lithium-ion batteries exploding in its Galaxy Note7 devices? Sure you do: They were all (eventually) recalled due to their propensity to burst into flame. In an effort to prevent such a debacle from happening again, Samsung is reportedly throwing a third battery supplier into the mix. The Wall Street […]
  • Legislation Would Give FDA Mandatory Authority To Recall Drugs
    Last month, the Food and Drug Administration confirmed that it had found varying and elevated levels of a potentially deadly toxin in teething tablets sold under the Hyland’s brand. Despite the dangers posed by the tablets, the FDA couldn’t order a recall of the products — and the manufacturer refused to. But that could change […]

RSS adverlicious

RSS inspiration

  • Every Pixel Counts at D&AD Next Awards
    F/Nazca Saatchi & Saatchi have released a new series of stop motion animations as the centre-piece of this year’s “Every Pixel Counts” campaign, promoting the D&AD Next Awards. The Every Pixel Counts campaign spotlights the work of previous Next Award winners and the attention to detail of their creative process. Animations will be shared across […]
  • BHF Unexpected – When You Least Expect It
    The British Heart Foundation (BHF) is running “When You Least Expect It”, a controversial integrated brand campaign that continues to reinforce the message of the sudden and unexpected devastation of heart disease: ‘Heart disease can kill when you least expect it”. The provocative element of the campaign is a commercial set in a wedding, in […]
  • Edeka Eatkarus learns to fly
    German supermarket brand Edeka is running “Eatkarus”, the story of a boy (Joseph Harmon) who dreams of flying and discovers the significance of food choices. The Edeka Eatkarus commercial was inspired by the Greek myth of Icarus and Daedalus, whose escape from the labyrinth of Crete was made possible with wings of feathers and wax. […]
  • AirBnB Accept campaign challenges intolerance
    AirBnB’s 2017 Super Bowl commercial, “We Accept”, is a continuation of a larger advertising campaign promoting the accommodation brand’s commitment to non-discrimination. The campaign, launched in November 2016, began with a commercial featuring the faces (and eyes) of AirBnB employees. The footage was recut for a 30 second Super Bowl commercial in the week leading […]
  • ANZ Hold Tight with LGBTIQ Couples
    ANZ is expressing support for the LGBTIQ community with “Hold Tight”, a campaign celebrating the power of holding hands. As the LGBTIQ community on both sides of the Tasman get ready to celebrate love at Sydney Gay and Lesbian Mardi Gras (SGLMG) and the Auckland Pride Festival, the majority still struggle with the smallest acts […]
  • Galaxy Chase for Love and Chocolate
    Galaxy Chocolate Valentine’s Day commercial, “Galaxy Chase”, follows Cupid in pursuit of a young woman rushing through life. Through the busy streets of London, our female protagonist hurriedly cycles through traffic, narrowly missing cupid’s arrow. The breath-taking chase continues to build suspense through London’s landmarks, as she continues to move too fast for the arrows […]
  • Take Note – Life Story Love Story
    Take Note Store, a pens and stationery store in Toronto, has released “Life Story Love Story”, an emotional short film timed to coincide with Valentines Day. The 4-minute short film tells the life-long story of a relationship between two people from the notes they leave each other. This love story is particularly poignant given the […]
  • Grammys It Was You Taylor Swift
    The Recording Academy is promoting the Grammy Awards with “It was You”, a 60 second commercial featuring the words of Taylor Swift’s acceptance speech for the 58th Album of the Year award in 2016. Girls from a range of walks of life are shown reciting Taylor’s words as they work hard at achieving their dreams […]
  • Febreze Bathroom Break with Odor Odes
    Febreze, Procter & Gamble’s odor elimination brand, was promoted in “America’s Halftime Bathroom Break”, featured towards the end of the second quarter of the 2017 Super Bowl game. Kathryn Hahn (Parks and Recreation, Happyish, Transparent) provides a voiceover to a humorous look at the always-anticipated Halftime bathroom break, in which football and ad-loving fans rush […]
  • Honda Yearbooks celebrate 20 Years of Dreams
    Honda’s 2017 Super Bowl commercial, “Yearbooks”, features cameo appearances by the younger versions of Tina Fey, Amy Adams, Jimmy Kimmel, Steve Carell, Viola Davis, Missy Elliott, Earvin “Magic” Johnson, Stan Lee and Robert Redford. Real-life year book photos of the stars are brought to life with their own voiceovers. The Honda Yearbooks commercial was designed […]

RSS brand flakes

  • Ikea does video hacks
    My Facebook feed is filled with videos showing people preparing simple a meals or a new way to prepare/cut/cook a food. Apparently there is a right way to cut a mango and I've all been doing it all wrong! But I tired this new way, and it worked!These visual hack videos have become a go-to […]
  • Sing me that burger, maestro
    Do you have a constant soundtrack running in your mind?  Do you imagine even your more monotonous, everyday actions and experiences against the melody of a perfectly pitched soprano behind the power of a full orchestra?  Well, McDonald's Netherlands masterfully brings that notion to life in their Maestro Burger serenade activation.  Dramatizing the consumer's direct experience with the […]
  • Creating brighter lives
    Expecting to get something in return for our money is cultural conditioning, and it is a fundraising dilemma for non-profits.  How can you show the impact of a fundraising contribution?  How do you reward increased giving?  Enter the sweet and clever interactive content benefiting those suffering from congenital heart disease.  The digital experience leverages technology […]
  • Love has no labels
    Don't you just love, love?!  Emotions are contagious and even passively, we seem to take comfort in other's happiness.  It is no surprise why fans throughout the world will stop everything, even amidst the most aggressive competition, to focus on their stadium's jumbo-tron with empathetic eyes, applauding public displays of love.  The NFL partnered with […]
  • Whoppers with love
    Burger King is taking great strides in helping to ensure adult customers have a memorable Valentine's Day. After 6pm on Valentine's day only, BK is offering a very happy Valentine's Day Adult Meal. It is complete with 2 Whoppers, 2 Fries, 2 Beers and a toy...an adult toy, for adults. Curious? Well, you will have […]
  • Bud Light: Success with old dogs
    Bud Light scored big at this year’s Super Bowl, bringing back two classic campaigns reinvigorated with timely, relevant insights, and employing channels that facilitate direct interaction with new consumers.  The result?  Generations successfully coming together over America’s favorite beer!  After the untimely death of iconic spokesdog Spuds MacKenzie, (timely for the dog, just not the […]
  • Reconnect in luxury with Volvo
    For most people, cars aren't just a means to get from point A to point B, they're a lifestyle. This is especially true when we're talking luxury vehicles. What you drive says a lot about you, your style, even your passions. So, as an automotive brand, using that knowledge to deliver experiences to match can […]
  • Use a BIC as a buck
    Sure, pop-up store experiences are becoming the experiential marketing norm, but it's what a brand does in that pop-up that makes or breaks the experience.Many brands nail the clever hook to bring people into their pop-up, whether they are using technology to be innovative, or providing something super exclusive, or something just really entertaining, or […]
  • Rebecca Minkoff has loyalty "in the bag"
    Loyalty programs are like opinions, everyone's got one, but only a few of them are any good. After all, a good loyalty program takes a lot of thought and commitment (read: investment) to keep customers feeling excited and valued. And, most of them haven't updated their approach since back in the days when we rocked […]
  • Lego lets kids get social
    If there ever was a brand that deserved an A+ in customer experience, it's Legos. From the product itself, to their content, and of course, their live experiences in-store and at their theme parks, they go all in on creativity and deliver on it in a way kids truly want . . . and, let's face […]

RSS copyranter

  • We Are The New Diversified Ad Agency Of The Future!
    We are Manifold Motley + Miscellaneous (our logo, above), and we foster unthinkable diversity! We have Blacks, women, Muslims, homeless refugees, centenarians, a stove-pipe sponge, and both serial and spree killers on staff! Read more about us on Digiday—LINK (this is "satire").
  • An Inquiry: Is This The Dumbest Commercial Ever Produced?
    It might be.Decided for yourself here, LINK on Digiday.
  • CREEPY BRAND MASCOTS REFUSE TO DIE
    Why? Because brands/agencies are too lazy and scared to come up with an actual new campaign concept. Read more here in today's Digiday post—LINK.
  • The Lost Art of the Meaningless Tagline
    Copywriters, these days, can't even write a decent meaningless tagline. Above are just two recent bad examples. Just Do It and Think Different were meaningless taglines, but they conquered the world for Nike and Apple. Read more in my latest post for Digiday—LINK.
  • 2017: The Year of the "Creative".
    Everybody's making ads now, so everybody's a "creative".This is not a good development, unsurprisingly.Read more about this trend here, my latest post for Digiday—LINK.
  • The Absolute Worst 10 Ads of 2016.
    Including not one but two unoriginal, stupid "pregnant" man campaigns. Plus a dehumanizing, Dystopian subway station takeover by Facebook. The worst of the worst will not be a surprise to you. LINK—on Digiday.
  • The 6 Best Ads You Didn't See This Year.
    There were ZERO (0) greats ads this year. I'm not kidding. But, here are 6 decent ones you might have missed, including the above graphically appealing campaign by Leo Burnett Dubai for McDonald's coffee. See the rest here—LINK.
  • Brands that use hashtags as taglines are fucking idiots.
    "Search for better", Subway? I can find a better sandwich in any deli/prison.Read about more stupid brand hashtag taglines on Digiday—LINK.
  • So You Wanna Be A Change Agent...
    Above: you can tell he's a "change agent" because he anthropomorphized "Crocodiles"If you're a change agent, wanna be a change agent, wanna know what the fuck a change agent is, or think all marketing people should just shut the Hell  up, you'll find this to be a snackable piece of engaging content—LINK on Digiday.
  • ON SHITTY COPYWRITING.
    Seven recent examples, including this pathetic, pandering Häagen-Dazs NYC subway poster that reads like it was written by a 5th grader from Indiana. See all the shitty writing here—LINK on Digiday.

RSS ads of the world

  • Ghost Recon: A World with No Heroes
    URL: https://noheroes.ghostrecon.com A few weeks from the launch of the video game Tom Clancy’s Ghost Recon® Wildlands, DDB Paris decided to make that fantasy come true. Welcome to « A World With No Heroes ». Dive into the biggest action-adventure open-world ever realized by Ubisoft, before anyone else. From sumptuous landscapes to persecutions and guerrillas, […]
  • Ādažu Crisps: Flavorionaire. Why not?
    The most renowned Latvian brand of crisps - Ādažu Čipsi, launched their new communication platform with a careless and brave attitude, that is justified by slogan “Why not?”. If the answer is “Why not?” - anything goes. In this case, adding some spice to a post-soviet setting and mundane life. Video of Ādažu Crisps "Why […]
  • Visa: Rubiks cube
    Video of BABY SOLVES A RUBIKS CUBE! (VISA)
  • OCB: Workload
    Sometimes minor issues can look like blank walls. That's why whenever we feel troubled, cigarettes can help us coping with the stress and eventually solving our problems.  
  • OCB: Car
    Sometimes minor issues can look like blank walls. That's why whenever we feel troubled, cigarettes can help us coping with the stress and eventually solving our problems.  
  • OCB: Wife
    Sometimes minor issues can look like blank walls. That's why whenever we feel troubled, cigarettes can help us coping with the stress and eventually solving our problems.  
  • McDonald's: Order online
     
  • Great Wall: M4 Valentine
    Launching the Great Wall M4 through a street marketing action . We convinced a customer to deliver the car to his spouse one week earlier than the registration date, and Feb 14 was chosen. We got approval to decorate the car with stickers written in french : Joyeuse Saint-Valetin ma chérie Je t'aime (Happy Valentine […]
  • Carsten Höller Exhibit: Self-driving bed
    Norway offers a lot of unforgettable accommodation choices on AirBnB, but none more so than the self-driving beds at the Henie Onstad Sanatorium. Carsten Höller is and experimental artist whose latest work invites people to ‘check-in’ for an extended overnight therapy session using AirBnB. Höller has transformed the Henie Onstad Art Gallery into the Henie […]
  • Hula Hoop: Sorry, I’ve got my hands full
    Video of Hula Hoops: Sorry, I've got my hands full

RSS adverbox

  • Taxi became a new Battlefield 1 vehicle
    The buzz in Moscow today is not about US elections. The reason is a new Battlefield promo. Game world is now discussing the most expected EA shooter release, dreaming about the great squad assembling and taking part in the most hard fought battles of the World War I. Electonic Arts in collaboration with Yandex.Taxi servise […]
  • Dove Real Beauty Beats
    Dove proves that real beauty touches the heart. Campaign monitors men’s heart rates while they describe female beauty. Dove is known worldwide for promoting ‘real beauty’ in campaigns that highlight the importance of women’s self-esteem. With this motto, the project Real Beauty Beats was designed by the creative studio Black Ship for Dove Portugal. Carried […]
  • “Duel” – Audi Presidential Debate Commercial
    The race to be the next Commander-In-Chief has never been fiercer, with the debates heating up to become the duel of the century. Audi is bringing you our own version of political satire, with two valets duking it out in an epic, knock-down-drag-out fight to the finish for the highest prize of them all. Hint: […]
  • Are Old Nokia Phones Really More Durable Than iPhones?
    [via Design Taxi]Related posts:Nokia N8. Filmed by and starring the Nokia N8!Land Rover PhonesTaxi became a new Battlefield 1 vehicle
  • Pilgrim’s Choice – Choose a choon
    Pilgrims Choice invites the public to ‘Choose a Choon’ for its TV adRelated posts:Jim Beam- Bold ChoicesAnd The Winner Is…Focelda
  • Miley Cyrus In One Minute, In One Take
    From Disney tween star to twerking deviant, the career of Ms Cyrus has been one that divides people into being obsessive fans, the parents of those obsessive fans, haters, and people who don’t really care that much. Oh yeah, and the media, who care intensively. It’s a career that’s very much to be continued. But […]
  • #ExoBaby: Hyundai Use A Baby In An Exoskeleton Suit To Promote Their Latest Technology
    Sometimes commercials can be awesome in how they convey a message, this is one of those times. Mostly with newborn babies you dress them in a onesie, the all-in-one bodysuit that ensures they’re kept warm and relatively dry but means you can also get access to their diaper quickly when you need to. This baby […]
  • What if Manhattan…
    Can you imagine if you lived in New York City and woke up one morning to find that everyone had gone, you couldn’t fail to notice something like that. However this isn’t a plot line for the film ‘I Am Legend’ with you playing Will Smith’s role, instead it’s an disturbing visual observation of what […]
  • AutoTrader: Build My Ride
    Related posts:BNI-VH1 U2 Ticket 2 RidePope My Ride – Paddy PowerPink My Ride
  • eBay Christmas 2014: ‘The Joy of Giving’
    Dust away all the glitter and the tinsel, put aside the turkey and the trimmings because Christmas is all about giving. That’s what makes it such a great time of year. Sure, the mulled wine’s great for a glass or two and everyone loves a mince pie, but there’s no greater feeling than seeing someone’s […]
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