-Hot Wheels created a Darth Vader car and brought it to Comic-Con to promote the brand’s new Star Wars-themed character cars (video above). link -Amazon aims to turn casual viewing into a shopping opportunity with new Video Shorts site. link -How Specsavers turned Suarez’s World Cup bite into a viral ad. link -Apple’s Beats acquisition receives approval from […]

This week, JWT INSIDE is hiring a copywriter, while TBWA\Chiat\Day needs a project manager. JWALK is seeking an office manager, and Gyro is on the hunt for a senior account executive. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro. Copywriter JWT INSIDE (New York, NY) Project Manager TBWA\Chiat\Day (New Yo […]

-Paris Hilton pretends to eat some fries and tries desperately to prove that she’s still relevant in this 72andSunny spot for Carl’s Jr. (which we call Hardee’s). - A recently departed Saatchi & Saatchi LA CD might just be the guy behind ”Brutha Ray.” -Cisco Systems named MRM//McCann its global demand generation AOR. -Google bought streaming service Twit […]

McDonald’s Has 18 Months to Rebrand…or Else Venables Bell and Reebok Serve Up a Side of Bacon Staffing Changes at R\GA New York Two TBWA Staffing Updates TBWA\MAL Spreads the Love for Apple President\CEO Out at Y&R Canada WK+NY Taps Fred Armisen in Latest for Heineken New Career Opportunities Daily: The best jobs in media. […]

The folks at Nike know that good things often come in small(er) packages. This spot from Publicis Impetu, Uruguay shows how travel-friendly and flexible the Nike Free 5.0 shoe really is by using a little hands-on DIY craftsmanship to showcase a smaller, greener box that for those “most flexible shoe ever” kicks. If pod hotels can inspire endless trend storie […]

They had us at that cover of “Absolute Beginners.” But check out the rest of this spot, entitled “Every Day is Day One” from 72andSunny Amsterdam and Samsung. Directed by Mark Malloy, this ode to all things surfing stars an even mix of seasoned pros like Kelly Slater and new surfers facing the waves for the very first time. Created to promote Samsung’s spons […]

Earlier this week, your AgencySpy found itself in the middle of what could become a legal battle between two independent shops. It all started when we noticed a spot for a company called VidAngel on our sister site Ads of the World. The post itself originally gave top creative credit to Ackermania Creative, the online video marketing wing of Ackerman Bros. E […]

Here’s a quick “I Spy” view of the newly refurbished reception area at Goodby’s San Francisco office via Director of Talent Zach Canfield and one of our anonymous tipsters. For the record, we like it (not that anyone cares). And the subjects of those paintings seem to like it as well. We’ve also always had a soft spot for labs, black or otherwise. Look at th […]

At first glance, this spot looks like a scene from The BoxTrolls with the titular characters sitting around a rabbit hole or a spot where a friendly campfire used to be. Note the tagline “Only you can set them free”. Yes, this is a Dulcolax ad and those guys are poops looking for a way out of some lucky soul’s small intestine. McCann Health in Shanghai are t […]

We knew that someone would eventually call the idea of advertisers as “storytellers” bullsh*t…and that someone was Stefan Sagmeister of design firm Sagmeister & Walsh. He made his comments at the recent CAMP Festival in Calgary, where the theme this year was–you guessed it–storytelling. In an uncharacteristically irascible interview for FITC, the organis […]

When Twitter presents its earnings on Tuesday to Wall Street for the third time as a public company, it may be a long chat.The company had a busy second quarter. It shed, then reshuffled, several top executives; it bought a fleet of ad-tech companies; and it intensely watched a World Cup. Twitter has also been prepping new metrics for investors that it belie […]

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Ad Age is pleased to announce the following personnel moves: Natalie Zmuda has been promoted to deputy managing editor of Ad Age. Natalie joined Ad Age as a reporter in 2008 after five years covering retail and fashion at Cond Nast. At Ad Age, she has covered retail and beverages, adding oversight of CMO strategy coverage in 2011. For the past two years, Nat […]

You're on a wooden plank. Pivoting, you find yourself on the precipice of a deep pit. Taking unsteady steps, you cross with your arms outstretched for balance. You teeter to the end, exhaling in reliefand are told to about-face and plunge in.None of this is real, a clearly evident fact. Motion sensors are strapped to your ankles and $39,000 black goggle […]

Performance Claims have served Este Lauder Cos. well in recent years, helping it beat competitors with often eye-popping numbers, such as the 12% organic sales growth reported in its fiscal third quarter.But in a move controversial even within the company, its aging Clinique brand is stepping away from that approach. Its #StartBetter digital and social-media […]

I've been a Levi's guy for the majority of my adult life -- always despite the advertising, never because of it.That tradition continues with the latest campaign from the storied denim company.It seems that upon winning the account, FCB was tasked with putting some distance between Levi's and its previous "Go Forth" campaign from Wie […]

Some agencies decorate their walls with client paraphernalia and take their staffers on outings to events like trade shows.Safari Sundays prefers scratch-and-sniff banana wallpaper and parties with burlesque dancers from famous New York club The Box. It's not only a scene set for 20-something hipster designers: The shop, in all its quirkiness, has lured […]

Named after the Greek tale, Odysseus Arms is the brainchild of agency veterans Libby Brockhoff and Franklin Tipton, who, above all else, consider themselves storytellers.Founded in 2011, the agency has worked on campaigns for BuzzFeed, OUYA, Pen International and recently helped launch YouTube's national campaign alongside agency Co:Collective. In just […]

When ESPNW, the network's brand for women who love sports, wanted to connect with its target across digital media, it turned to Concept Farm, the New York-based agency that helped with the rollout of ESPNW in 2010. For the digital effort, Concept Farm -- which also won Small Agency of the Year, Silver, for the Northeast -- created "98 Days to Shine […]

Weaving a compelling message around the promise of minimizing IT downtime is a challenging task to say the least. Yet San Francisco ad agency Godfrey Q rose to the occasion in a big way with "Run, Business, Run!"At the core of the campaign are four videos, each featuring a professionally dressed man running on a treadmill. As he runs, the man is co […]

Fox Sports Digital and Sporting News Media are teaming up in a bid to take a bigger slice of the online audience. The two companies said Monday that they would partner under the name, Fox Sports Digital—Sporting News Media, to share both content and traffic, and are projected to reach an audience of 55 million fans monthly. Sites that fall the new banner inc […]

Hudson's Bay Co., a pioneering North American business that was founded in 1670, is blazing trails in mobile marketing. Two of the Toronto-based company's retail chains, Lord & Taylor and Hudson's Bay, are getting on board the smartphone-triggered beacons trend with a test program rolling out today in 10 stores. While Hudson's Bay Co. […]

The next big athletic endorser is not a jock. It’s “Rowdy” Ronda Rousey, the outspoken UFC’s women’s bantamweight champion, who’s the crossover sports celebrity of the moment.  In less than two years, Rousey has exploded into the biggest star in the formerly all-male UFC. She’s scored a national endorsement deal with Xyience Xenergy, supporting roles in Ento […]

Not long ago, packaged-goods brands were accused of being slow movers in digital. Now, that reputation is changing as more marketers enlist social media and mobile to link loyalty programs with real-world data. While big-name brands like Coca-Cola and Kraft invest in building up their own programs, a new crop of smaller marketers—including Post Foods—are pig […]

Specs Name Lou Aversano Age 47 New gig Chief executive officer, Ogilvy & Mather, New York Old gig Chief operating officer, Ogilvy & Mather, New York   Photo: Alfred Maskeroni So how did you get into advertising? My dad worked on Wall Street; growing up I worked on Wall Street every summer and that’s what I wanted to do. I was a Boston University fina […]

Remember when buying pot meant scoring a dime bag in Washington Square Park? Well, good news: There are now 23 states where it’s legal to go weed shopping—like, in a store. Turns out, there’s a whole lot of stuff that can be made from THC, too (most of it “medicine,” to stay on the right side of state restrictions.) Bummer that Adweek doesn’t happen to be in […]

If Americans get their cash from an ATM and their Snickers bars from a vending machine, then why not automated cannabis distribution as well? In 2010, California entrepreneur Vincent Mehdizadeh received a U.S. patent for his “biometric dispensing marijuana machine.” His company, Medbox, has since gone public—and made Mehdizadeh the legal weed industry’s firs […]

During a typical Fourth of July weekend, 1500 Esperanza St., a whitewashed deco warehouse in the Boyle Heights district of East Los Angeles, is deserted. But this year, a line snakes down the broken sidewalk out front and wraps around the bend of Union Pacific Avenue, as 4,000 people suffer the searing heat for an event called the California Heritage Market. […]

The inside of Homer Simpson’s head is filled with colorful drawings of the characters from the show named after his family, a giant video screen covering the top interior of his skull—which is about 20 feet in diameter—a brain (presumably to scale) about the size of an ottoman, and two dozen gaping Simpsons-loving fans staring up at the computer-generated my […]

There are plenty of brand activations at Comic Con, but quite a few of them just seem desperate. "Who can we get to help pay for this?" many clearly ask themselves—fair enough, it's hellishly expensive out here—but the easiest choice is not always the right one. Accordingly, we found a few folks who have it figured out. From pizza to local bar […]

Handheld projectors are nothing new, but TouchPico from TouchJet offers a new twist that could be useful: the ability to turn any flat surface into an interactive screen. The small, white hand-sized device runs any Android app and projects up to an 854 x 480 pixel, 80-inch image on any wall. At 150 lumens, it lights up any room, and ships with a special styl […]

A lack of sleep may cause you to develop memories of events that never actually happened, according to a new study from researchers at Michigan State University and the University of California, Irvine. Stephen Frenda, who helped lead the study, explains he wanted to look specifically at how sleep loss affects people's recollections of detailed events. […]

Virgin America, the U.S. airline partly owned by billionaire Richard Branson, has filed for an initial public offering in the U.S. The company hasn't revealed how much it plans to raise by going public yet, though its has previously said it plans to raise $115 million See also: Report: Virgin America and JetBlue Are the Best Airlines in the U.S. Paperwo […]

Apple's recent acquisitive mood continued with the purchase of Swell, a start-up that runs a popular personalized talk radio and podcast app. The deal, first reported by Re/code, comes in around $30 million. The company had raised $7.2 million in venture funding. See also: 14 Podcasts to Help You Forget About Your Crummy Commute The app, which had been […]

Nothing can match the love of a devoted dog. This cute pup was overwhelmed with joy after seeing her owner for the first time in two years — so excited, in fact, that she briefly passed out like a teenager seeing the Beatles in the '60s. Don't worry, though; the dog's owner, Rebecca Ehalt, says that the dog was checked out by a vet and is comp […]

The online real estate market moved toward consolidation Monday morning as Zillow announced it was buying Trulia for $3.5 billion. In a statement announcing the all-stock transaction, Zillow said Trulia would maintain its distinct identity. Trulia CEO Pete Flint will remain chief executive of that company, but report to Zillow CEO Spencer Rascoff See also: 5 […]

"Let’s get this bad boy to No. 1," Vine star Shawn Mendes told nearly 26,000 fans who were watching his live stream commemorating the release of his first EP on Sunday night Smiling at the camera in a small studio in Dallas, the 15-year-old urged the viewers to tweet "#ShawnToNumber1," and within 37 minutes of making the EP available on i […]

SYDNEY — It's not every day people get excited over an ATM being hacked. That's because the offenders don't normally smash it up to put the legendary game Doom inside. One ingenious Australian lad, who goes by the moniker Aussie50 or Ed Jones, posted a video on YouTube showing off his wicked gaming machine. He gave credit to his partner in cri […]

Black box data from Malaysia Airlines Flight 17 indicates that the plane crashed as a result of a "missile explosion," Ukraine defense officials said on Monday Pro-Russian rebels, who were early on scene after the crash and closely guarded the site, turned over the black boxes to Malaysian authorities last week in the eastern Ukrainian city of Done […]

Sameness. It's the bland plan citizens in The Giver novel and upcoming film adaptation abide by, but it's also a word you could use to describe movie premieres. They're all alike Like Jonas in the colorless tale, however, the Weinstein Company wants fans to experience more, feel more, when it comes to The Giver premiere in New York City. The f […]

Skol launches music startup. This new project uses technology to tag music in places. Soundspot, created by F/Nazca Saatchi & Saatchi for the Brazilian beer brand Skol, gives people the power to define places with music. It enables discovering, sharing and creating sound identities for locations. Users simply drop a song on a specific place on the map an […]

OneWG, Brazil has created dating profiles of missing people throughout Brazil. When one of these profiles is selected the user is informed that, that person was missing and asked to contact the DPPD Missing Persons Unit if they had any information about them.Category: Public interestClient: DPPD Missing Persons UnitAgency: OneWG, BrazilCreative Director: Gab […]

Homelessfonts is an Arrels Foundation initiative which consists of creating a collection of typefaces based on the handwriting of homeless. The idea behind these typefaces is for people and brands to use them in their announcements. All profits are intended to help the 1400 people supported by the Arrels Foundation. Agency: The Cyranos McCann, Barcelona.Cate […]

Dentsu Aegis Network has launched Toyota's first completely digitally-led campaign, Wakudoki, across eight Asia-Pacific markets - India, Indonesia, Malaysia, Pakistan, Philippines, Singapore, Thailand, and Vietnam to cultivate a youth fan base for Toyota. Featuring popular Japanese dance group World Order, the first installment of the campaign - a dance […]

Google has released an integrated campaign, including an online spot, online media and website, for the Google UK Impact Challenge. Hundreds of applications from charities were received and a shortlist of 10 finalists are now guaranteed to receive a £200,000 grant as well as mentorship and training from both Google and Nesta. The public now vote on who will […]

Australian adman David Johns is selling his old car via Twitter. The 1999 Holden Barina will be auctioned for the charity Cancer Council Australia. Johns created this epic video to sell the car.Category: AutomotiveClient: Holden BarinaAgency: Digital Chimney

To prove that Montana's Best of BBQ Sampler event is irresistible, the Montana's team tried to shoot an entire ad campaign by bartering with BBQ ribs, sausages, chicken, brisket, and shrimp. And it worked. Created by Vancouver-based ad agency One Twenty Three West, Montana's surprised real businesses in Toronto by simply walking in and offerin […]

Put your face on your burger. Ogilvy & Mather London and Hellmann's mayonnaise create "Burger Selfies" in this ambient stunt.Category: FoodClient: Hellmann'sAgency: Ogilvy & Mather LondonDirector: Andre Laurentino

For Colgate Toothpaste the objective was to revitalize the habit of brushing after eating. The target audience was mostly young adults, on-the-go, who tend to consume sweet snacks at any time as a way to keep energized. They buy this food at the spur of the moment when they feel a craving. The Colgate brand promise of long-lasting anti-cavity protection has […]

Bear Naked Granola is "Urban Surfing" down the streets in San Fransisco on their 260 foot water slide.Category: FoodClient: Bear Naked® GranolaAgency: Direct

So … how did you sell out all 400+ tickets three months before the event even started? What was your content marketing strategy? This is the question a friendly reporter asked me during the opening night party for Authority Intensive 2014. “That’s a great question,” I said, stalling. Truth was, I didn’t know exactly how [ Continue Reading... ] The post Get t […]

You’ve felt it, haven’t you? That sick feeling clawing at your stomach every time you think about marketing your freelance business. You’re worried you won’t be able to convince prospective clients you’re the right person for the job — that you’re the answer to their problems. You may still feel like an impostor even if [ Continue Reading... ] The post How t […]

The number of blog posts published every day is absurd. Let’s just say it exceeds the population of the four largest countries in the world and be done with it. Maybe that’s true and maybe it isn’t. The point is — and we all know it — the volume of written content online is overwhelming. [ Continue Reading... ] The post Beyond Niches: Tap Into This Psycholog […]

After spending many years in traditional career fields — including real estate, finance, and eight years as an Army Officer — John Lee Dumas still felt unfulfilled. He couldn’t shake the feeling that his real calling was still out there — that there must be a way for him to feel excited to go to [ Continue Reading... ] The post Case Study: How One Veteran’s […]

Email subscribers are your protection from Google. Even Brian Clark agrees with me on that one. Your email list is a group of readers who have chosen to get information from you. They want to hear from you, and you want a large email list that is full of potential clients or customers. But how [ Continue Reading... ] The post 5 Subtle Writing Strategies That […]

You sit down at your desk. You start your computer. You check Google Analytics and your email provider dashboard. A deep sigh escapes from your soul. Why is your number of email subscribers still so low? Why aren’t readers flocking to your blog? And when will those business inquiries finally arrive? We all know that [ Continue Reading... ] The post No Blog T […]

I am so pleased to announce that Pamela Wilson is going to be working with the Copyblogger Media team on some cool new projects. You may know Pamela from her many Copyblogger posts, or from her business, Big Brand System, where she gives out lots of great business and design advice to help business owners [ Continue Reading... ] The post Pamela Wilson Is Now […]

In this cold, hard, commercial world, everyone is looking for answers online. We are all “searchers” looking for the best way to solve a problem or satisfy a desire. And we are ruthless … We make split-second decisions about clicking a headline. How does your website look at a glance? If you try to consummate the fragile exchange of attention and [ Continue […]

If you’re marketing for an early-stage startup, every second counts. Any mistake is a massive setback. Setbacks ultimately lose potential customers. During our content marketing journey with Spectafy, a real-time photo sharing app, we made plenty of mistakes. Fortunately for you, we kept track of what works and what doesn’t to help you avoid wasting [ Contin […]

I only write when I am inspired. Fortunately, I am inspired at 9 o’clock every morning. ~ William Faulkner Authors often claim that writing a book is like having a baby — both in effort and length of time. Since I’ve done both myself, I would personally insist that birthing a child is, in fact, [ Continue Reading... ] The post The Prepared Writer’s Process f […]

Don’t have a 3D printer? Neither does anyone else, seeing as it’s one of those new technologies that hasn’t made the leap to being a product the average person can afford. In the meantime, Amazon has decided to fill that gap by launching an online marketplace offering customizable 3D printed products. The marketplace opens today, Amazon says in a … [More]

You get a call from Comcast and the person on the other end says you can lock in a decent rate for the next year if you pay for the first six months’ worth of service up front. It sounds a bit odd, but you’re always looking to save a few bucks, so you keep listening. The caller then tells … [More]

Those dollar purchases really add up, but for Dollar Tree it’s just one proposed purchase that’s creating a rather substantial tab. The discount store recently announced plans to acquire its larger rival Family Dollar. Chesapeake, VA-based Dollar Tree announced Monday that it would acquire Matthews, NC-based Family Dollar for a whopping $8.5 billion, CNNMone […]

It’s an extremely minor inconvenience when you need to pick up some milk and have to walk all the way to the back of the grocery store to get it? Everyone knows that it’s because stores want to make customers walk through the entire store so they’ll pick up some non-milk items. Why even post about this? It’s not quite … [More]

We tend to focus more on the wacky food items and creepy mascots coming out of Burger King, but we learned this week that there are interesting things going on behind the scenes. Burger King is changing the way that it does business in a way that will either fail catastrophically or set an example for the rest of the … [More]

When you can’t get what you want from a company, there are many bad ways a customer service representative can respond. Ahem. But in a bit of refreshing news, one Airbnb employee recently showed just how good customer service can be, even while having to reject that customer. Warning: before you keep clicking: Two attractive men in a shower. … [More]

The last thing you want when flying early in the morning is to have what little sleep you can get on the plane interrupted by your fellow fliers’ noise. That experience is exactly what makes noise-canceling headphones so popular, and what’s subsequently prompting a bit of a war between Bose and Beats. Bose filed a lawsuit against Beats Electronics alleging … […]

I’ve made no attempt over the years to hide my affection for the Philadelphia Phillies. I’ve even been known to attend a few dozen games a year, but sometimes I can’t always make it to the game, or — especially when the Phils don’t have much phight in them — it’s just too depressing to slog down to Citizens Bank … [More]

Consumer advocates have long claimed that usury caps are the best way to protect borrowers from predatory lenders offering payday or auto title loans. But even those protections aren’t surefire. A title loan company in Florida has been skirting the state’s cap for the past three years. According to a report from ProPublica, the largest title lender in the … […]

Nearly two years after the Librarian of Congress decided to make it illegal for consumers to unlock cellphones and take them to a new carrier without getting permission from their current wireless provider, the U.S. Congress has finally signed off on legislation that will restore that right to Americans. After passing easily through the Senate earlier this m […]

Fracking is hotly debated in Colorado right now, and on one side of the issue the Environmental Policy Alliance wants people to seethe anti-fracking crowd as cheese-obsessed nutters with an unhealthy relationship to their sock puppets*. Country:  United States Commercials:  PSA & Public Interest […]

You've seen the images floating around the web, the one with distinctive Detroit background, a wedding party dressed up to the nines, and a gang of rappers dressed down to the nines posing together. Country:  United States Commercials:  Entertainment […]

The Radio 538 ad campaign that nods to porn has caused such upset in some areas of the Netherlands that INDIE Amsterdam has changed their front page to make it abundantly clear they had nothing to do with this ad campaign. Roughly translated their statement reads: Adland:  adnews […]

The Dog meme inspired ad campaign in Stockholm which touted the virtues of getting a monthly pass with the Shibu dogs familiar bad grammar "wow, such cheap" was reported to the Swedish Reklamombudsman (RO) for being racist. A Japanese man living in Stockholm, who filed the complaint, stated that the campaign gave a stereotypical view of Japanese pe […]

Authentic as in, "without the aid of that stupid appendage called your mobile phone." Country:  Canada Commercials:  Automotive Ad type:  press & poster ads […]

Too many of us our busy trying to document our experiences for social media rather than having an authentic experience. Country:  Canada Commercials:  Automotive […]

Atlanta-based breensmith forgoes the usual scared, cold and shaking abused animal imagery and likens homeless animals to homeless people, in this campaign for Friends of Animals. Country:  United States Commercials:  PSA & Public Interest Ad type:  press & poster ads […]

*RING* *RING* Kidsleepy: Hey yo, s'up? Dabitch: Hey shawty, I got somthin' for you. Kidsleepy: Aight. Dabitch: Check the inbox. We got a fresh track by dis ad dude, called Brutha Ray, yo. Country:  United States Commercials:  uncategorized […]

WSJ announced that American Apparel Names New Board in Step to Resolve Leadership Crisis, the crisis being that Dov Charney's sexist and abusive ways have finally caught up to him. Adland:  announcement […]

Geddit? Habit??! Nun's habit? Anyone? Oh, never mind. This cute-ish spot features a very guilt-ridden nun who had no idea the washing machine was so dirty. Thanks to Tide Washing Machine Cleaner, now she does. Country:  United States Commercials:  Household […]

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