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RSS AdAge

  • DDB New York Taps Grey's Topol and Barnes as Chief Creative Officers
    DDB New York has tapped former Grey New York executive creative directors Lisa Topol and Derek Barnes as co-chief creative officers, to replace Icaro Doria who departed for Arnold Worldwide last summer.Starting in March, Topol and Barnes will be responsible for clients includin g Unilever, PepsiCo, Henkel and Mars. They'll report to Ari Weiss, chief […]
  • Here's How CNN Is Covering the Man Who Threatened to Massacre CNN Staff Over 'Fake News'
    Less than one week after President Trump announced that CNN was the "winner" of one of his so-called Fake News Awards, a man has been arrested for threatening to massacre CNN employees while mentioning "fake news" in one of his threats.CNN is taking a restrained approach to the story, which other media outlets are covering […]
  • HSBC Kicks off Global Media Agency Review
    HSBC, the British banking and financial services company, has launched a review of its global media account.The incumbent on the account is GroupM's Mindshare. The agency saw a number of wins in 2017, including Sanofi's sizeable global media account.ID Comms, the U.K.-based media consulting company, will be running the pitch. Continue reading at AdAge.com
  • P&G to Bring More Media Agency Work In-House as Agency Fee Cuts Continue
    The world's biggest ad spender, Procter & Gamble Co., likes what it's gotten from agency- and production-fee cuts so much that it wants more: It's now moving more media planning and buying in-house, Chief Financial Officer Jon Moeller said Tuesday as the company released its latest financial results.The company beat analyst forecasts for second-quarter sales […]
  • Fox Takeover of Sky Hits Snag as U.K. Provisionally Rejects Deal
    U.K. regulators dealt a setback to 21st Century Fox's planned 11.7 billion-pound ($16.3 billion) takeover of Sky, saying the deal would give Rupert Murdoch too much control over the country's media.Fox's bid to buy the European pay-TV broadcaster wouldn't be in the public interest, the Competition and Markets Authority said in provisional findings Tuesday in […]
  • National Geographic Thinks It Has a Way to Survive Facebook's Jungle
    "It was like hell fire on there," Eby Yielding says.The octogenarian from Hemet, California, is talking about Facebook and the election of 2016, when she lost half her online friends because she supported Donald Trump. "It was humiliating, and a really sad time," Yielding says.There is one place on Facebook where she doesn't talk politics, […]
  • Tuesday Wake-Up Call: Netflix Boosts Ad Spending (a Lot), and Other News
    Continue reading at AdAge.com
  • City Spotlight: Minneapolis
    .pop-out {width: 100%; max-width: 640px; Continue reading at AdAge.com
  • Teen Director Amelia Conway On How Gen Z is 'Hypersensitive to Bullshit'
    A 14-year-old filmmaker who has already created more content than most people two or even three times her age, Amelia Conway has made short films, music videos and commercials for Toms shoes, the Beats Music app, Target, Nascar and American Girl. The high school sophomore has also held a TEDx Talk on how teens experience […]
  • Looking for An 11-Year-Old Director? Call Adolescent
    Ramaa Mosley directed her first commercial when she was 16 years old. It was for Naked Juice, before the brand was bought by Pepsico in 2007. Since then, Mosley began mentoring young directors and came to the concluson that the work they were doing was much more relevant to the youth market than anything adults […]

RSS Adweek

  • Translation Names New Chief Strategy Officer as Well as New Head of Talent
    Translation, which describes itself as a full-service communications agency, today announced it hired Daniel Cherry III to be its new chief strategy officer. He formerly served as the chief marketing and innovation officer of three-time Stanley Cup champion the New Jersey Devils and the team's home arena, the Prudential Center. The shop also hired Britta...
  • Tumblr: Here’s How to Change Your Username in the Mobile App
    Tumblr recently introduced the ability for users to change their username within the Tumblr mobile application. Formerly, this could only be done on Tumblr's website. Our guide will show you how this feature works. Note: These screenshots were captured in the Tumblr app on iOS. Step 1: Tap the account icon in the bottom-right corner...
  • Samsung Flips the Script on ‘Can Do’ Advertising for an App That Keeps You Awake While Driving
    "Can do" spirit can only take you so far. Especially if you're falling asleep behind the wheel--which can, of course, cost you your life and endanger others. No matter how strong, bright or wakeful you fancy yourself, remember: No one can resist the sweet slumber song of Morpheus. When its comes to tired driving ......
  • Twitter COO Anthony Noto Is Leaving to Become Chief Executive at SoFi
    Twitter chief operating officer Anthony Noto is leaving the company to become CEO of SoFi. Today, SoFi, a financial services company, announced the news in a statement, citing Noto's "deep understanding of technology, consumer and financial businesses." "I'm grateful to the SoFi board for this extraordinary opportunity to lead one of the most important new...
  • How Brands From Subway to Maserati Are Using Instagram Effectively
    The fact that the word "porn" is associated with so many innocent photo categories on Instagram (#shoeporn, #foodporn, #travelporn) speaks to the power of pictures and their ability to allow our minds to indulge in a little fantasy. If you've ever been on the slow carb diet, for example, you may partake in a little...
  • Diesel’s New Ad Celebrating Flaws Has Great Storytelling That Flies Off in All Directions
    Last fall, Diesel gave us "Go With the Flaw," a gritty, glamorous celebration of ugliness, created by Publicis Italy and directed by Fran?ois Rousselet. Now, the second installation of the campaign, "Keep the World Flawed" (also directed by Rousselet), leans hard into the subject matter. Think of the first ad as a manifesto. This new...
  • Star-Studded Ads Distill Workplace Sexual Harassment Into 30 Seconds
    A series of anti-sexual harassment films made last year by Sigal Avin and David Schwimmer are finding new life as a set of powerful 30-second TV ads. Three spots, ominously titled "The Boss," "The Politician" and "The Coworker," illustrate the kinds of real and exploitative scenarios to which women are frequently subjected in job settings....
  • 4 Ways to Apply Data Science to Social Media Marketing in 2018
    Harvard Business Review famously described data science as the "Sexiest Job of the 21st Century" in 2012, causing a massive explosion in opportunities in this space. Today, data science has spread its hold over the digital marketing landscape. Particularly for social media marketing, data science promises a lot. From advanced analysis of social media activity...
  • Why Clorox’s CMO Isn’t Afraid of Ecommerce—or How Millennials Are Disrupting the Industry
    "First name Stephen, last name Curry/He came into my life and now everything is less blurry." Those catchy lyrics are from a Brita stream commercial that premiered earlier this month. It was corny but laughable and instantly became an internet ear worm. Brita, a Clorox Company brand, had little choice but to let it become...
  • WPP’s New Global Brand Agency Combines 5 of Its Consultancies and Design Shops
    WPP has made good on a promise it made in September to launch a next-generation global brand agency comprised of five of its consultancies and design shops by January. Today, the holding company opened the doors of Superunion, which combines WPP's Brand Union, The Partners, Lambie-Nairn, Addison Group and VBAT. The agency said in a...

RSS Mashable

  • You can now use Google Assistant to listen to audiobooks
    Google is making it a lot easier to listen to audiobooks.  Today the company is launching a dedicated audiobook service that integrates Google Assistant directly into audiobooks. Available as part of Google Play Books' ebook offering, the audiobooks are available on iOS and Android, as well as Google Home, Android Wear, and Android Auto. SEE […]
  • Reddit finds a hilarious childhood picture that makes him wonder whether his parents ever cared
    We all have that one childhood photo that makes us question our parents' priorities. Reddit user tainter_tots was reminded this week of an incident he had as a child because his parents kept a photo of it, complete with a nice frame. 'Incident' isn't even the word. 'Disaster' is probably more accurate.  I guess it's […]
  • Team USA is skiing in virtual reality to prepare for the Winter Olympics
    The 2018 Winter Olympics are almost here. For the skiers and snowboarders of Team USA, that means constant training on the slopes — and in virtual reality. For the past two years, U.S. Ski and Snowboard Association (USSA) has been working with Strivr, a VR training startup based in Menlo Park, California. The Utah-based national […]
  • Bumble just made it way easier to stalk people on Instagram
    Bumble just borrowed another page from the Tinder playbook. Per VentureBeat, the dating app has integrated users' Instagram accounts into their profiles, allowing potential matches to view each other's 'grams without leaving the Bumble application. (Yes, that includes all those mirror selfies you've been missing.) SEE ALSO: Bumble’s pop-up wants to remind people that dating […]
  • Hawaii's governor couldn't tweet about missile false alarm because he forgot his Twitter password
    During that brief, scary time a few weeks back when Hawaii thought it was under attack, Gov. David Ige was conspicuously absent from Twitter, where other officials tried to spread word that the alert was just a false alarm, and now we know why: He forgot his Twitter password. It wasn't until about 17 minutes […]
  • Capture any angle with this poseable mini-tripod that's on sale for $11
    Heads up: All products featured here are selected by Mashable's commerce team and meet our rigorous standards for awesomeness. If you buy something, Mashable may earn an affiliate commission. Having trouble capturing the perfect angle for your latest Instagram photo? This mini-tripod could help you get the shot. SEE ALSO: This $12 lens kit will […]
  • Amazon has a pretty sweet deal on this 5-piece power tool kit by DEWALT
    Heads up: All products featured here are selected by Mashable's commerce team and meet our rigorous standards for awesomeness. If you buy something, Mashable may earn an affiliate commission. Whether you need to fix up your house or you're finally looking to build something for that DIY timelapse video you've been dreaming about, get the […]
  • DJI Mavic Air is its smallest, smartest foldable drone yet
    DJI reminded everyone once again why it's the best drone maker in the world. On Tuesday, DJI unveiled its newest foldable drone, the Mavic Air, and it might the company's most impressive quadcopter yet.  At about the height of your average smartphone, the Mavic Air is half the size of 2016's Mavic Pro. It's also […]
  • Why You Creep on Social Media
    Read more...More about Social Media, Mashable Reels, Sn Reels, Tech, and Consumer Tech
  • Steph Curry is great at basketball, but horrible at 'Mario Kart'
    Every product here is independently selected by Mashable journalists. If you buy something featured, we may earn an affiliate commission which helps support our work. Just because Stephen Curry is good at playing basketball doesn't mean he's a natural when it comes to other competitive activities. The Golden State Warriors point guard joined a Coral […]

RSS best ads on tv

  • Interactive ad: McDonald's: Reindeer Ready Live
    McDonald's has launched Reindeer Ready Live, a brand new app, created by Leo Burnett London, available for the first time this Christmas. Families can now create the magical moment the reindeer arrives and view it with their children on Christmas Day, to share proof of Father Christmas' visit! The Reindeer Ready Live app allows the […]
  • Interactive ad: Google Arts & Culture: Face-Matching App
    Keep exploring with Google Arts & Culture. Meet the people, visit the places and learn about the events that shaped our world. Discover collections curated by experts from the most famous museums. Be moved by stories depicted in thousands of photos, videos, manuscripts and artworks on every type of screen and in virtual reality. Find […]
  • Outdoor ad: ANGFA: Washable Book, 1
    On January 15, 'Hand Washing Day' in Japan, McCann Health announced that together with ANGFA they have developed the world's first* picture book, "Washable Book" that provides children an experience to enjoy a story by washing the hands of the character in the storybook with a germicidal soap, which prevents infectious diseases. Children will thereby […]
  • Outdoor ad: Nissan: #SheDrives
    Nissan surprised women in Saudi Arabia with a driving lesson taught by their very own male relatives after last Septembers, historic ruling lifting the women driving ban that will take effect by June 2018. Agency: TBWA/Raad Dubai.Category: AutomotiveClient: NissanAgency: TBWA/Raad Dubai
  • Print ad: Mills Charters: Serious fishing
    Mills Charters offer fishing trips for those who are serious about catching serious fish! Print from AT Creative, PerthCategory: Entertainment & leisureClient: Mills ChartersAgency: AT CreativeExecutive Creative Director: Andrew TinningCreative Director: Andrew TinningArt Director: Andrew TinningCopywriter: Andrew TinningGraphic Designer: Jo Drinnan
  • Print ad: WOW Photos: Paris
    There are places you don’t want to miss.Agency: MenchCategory: OtherClient: WOW PhotosAgency: MenchCreative Director: Yaniv MelinarskiArt Director: Shai GrossCopywriter: Or Lichter
  • TV ad: Skittles: Menendez Super Bowl Spot, Full Version
    Skittles has announced it's most exclusive super bowl commercial ever, created via DDB Chicago to be shown to only one person, a teenager from Canoga Park, USA, named Marcos Menendez.Category: Confectionery & snacksClient: SkittlesAgency: DDB Chicago
  • TV ad: Cadbury: Mum's Birthday
    Cadbury are celebrating the little acts of kindness that happen everyday in this spot via VCCP, London.Category: Confectionery & snacksClient: CadburyAgency: VCCP, LondonExecutive Creative Director: Darren BailesCreative Director: Chris BirchCreative Director: Jonathan ParkerArt Director: Rob EllisCopywriter: Peter ReidProducer: Carly ParrisProducer: Lucy GossageDirector: Frederic PlanchonOther credits: Planning Director: Sophie Kerbegian Managing Director: David Boscawen Business Director: […]
  • Outdoor ad: Downy: Downy and Grey Group Hong Kong Introduce “Scent by Downy”
    Text messaging is often read as cold and is toneless. In commemoration of the brand’s foray into China, Downy introduced: Scent by Downy. Because scent triggers emotions and Downy Unstoppables is one of the most popular in-wash fragrance beads, the brand found a way to communicate and introduce these scents in one of the most […]
  • Outdoor ad: Downy: Downy Device “Scent by Downy”
    To launch Downy fragrance beads in China, a device was created, enabling people to text a scent. Download the app, sync your phone with the device and send a text with one of the 100 keywords to trigger a scent.Agency, Grey Hong KongCategory: OtherClient: Procter & GambleAgency: Grey Hong KongChief Creative Officer: Michael KnoxGroup Creative […]

RSS Copyblogger

  • Boost Your Search Engine Visibility with Our Free ‘Smart SEO Steps’ Ebook
    As you develop your traffic and conversion strategies this year, knowing how to appeal to your human audience while optimizing for search is vital. Luckily, Rainmaker Digital CFO Sean Jackson wrote an excellent free guide that you can download right now — and you don’t even have to enter your email address. There’s no silver […]
  • How to Break Down Your Big Idea and Make Your Next Move
    You know when you get a Big Idea for a project that lights you up and derails your to-do list for the day? It could be a content series or a whole new business concept. You might even spend a few hours writing down why you’re qualified to do it and who it will help. […]
  • Get More Traffic, More Confidence, and More Work Done
    Good to see you again! With the Monday Martin Luther King, Jr. holiday, this was a short week on Copyblogger. On Tuesday, Kelton Reid kicked things off with a thoughtful look at impostor syndrome — with clues on how to approach it from different sources, including the famous Turing Test. And on Wednesday, I talked […]
  • A ‘Big Blog’ Strategy Anyone Can Use for More (and Better) Traffic
    Do you get all the traffic you’d like for your site? Do visitors just keep pouring in, letting you meet all of your business goals with ease? Yeah, don’t worry, no one actually says Yes to that question. Getting new people to your site can be tricky, and changes in Google and Facebook algorithms don’t […]
  • How a Famous Robot Test Can Help You Beat Impostor Syndrome
    Have you ever had that nightmare where you’re sitting in an examination room in front of a panel of experts, watching a timer count down to zero? You’re being asked a series of critical, complex questions, and you’re running out of time to answer. In fact, you haven’t answered one correctly, or at all, and […]
  • Taking the Day to Honor Martin Luther King, Jr.
    Today is the U.S. holiday set aside to celebrate the life, accomplishments, and legacy of Dr. Martin Luther King, Jr. No marketing lessons, no promotional tie-ins, just our respectful acknowledgement of an American hero. We’ll be back on the blog tomorrow … looking forward to seeing you then. 🙂 The post Taking the Day to […]
  • Powerful Habits, Potent Engagement, and a Double Dose of Pink
    How’s your January going? I’ve been having a great time looking at our publishing themes and brainstorming cool new topic ideas with our editorial team. And I’m so glad you’re here starting the year with us. 🙂 This week kicked off with a discussion about habits (which are the super secret decoder rings that allow […]
  • 7 Ways to Bring More Artistry to Your Writing
    The killer and the poet — ideally both in balance. That’s our theme for writers in 2018: To sharpen up your “killer” side with strategic, analytic, and technical skills, without ignoring your “poetic” side that has the talent to create fascinating content. Today’s post is about nurturing that inner poet — and adding more artistry […]
  • Attract Better Clients and Customers with the ‘Chuckle Point’ Technique
    If you know you don’t want to produce unicorn vomit (and I applaud you for that), you may have decided that your content will be “professional.” I was extremely preoccupied with “professional” when I started creating content 10 years ago. Revealing anything about my non-work personality was out of the question. But I had the […]
  • How to Build Daily Habits that Support Your Goals
    Last month, I wrote about how a goal-oriented approach to using technology can help you become more focused and productive. Using that guidance, I’ve now broken negative habits and built new ones that support my goals. Want to know how I changed my relationship with screens in ways I used to only dream about? Before […]

RSS comsumerist

  • An important message from Consumer Reports
    This is our last post on Consumerist.com. We’re deeply proud of all the work we’ve done on behalf of consumers, from exposing shady practices by secretive cable companies to pushing for action against dodgy payday lenders. We’ve had a tremendous run as a standalone site. Now you’ll be able to get the same great coverage of […]
  • How Much Black Licorice Does It Take To Overdose?
    The trinity of divisive Halloween candies is made up of candy corn, marshmallow peanuts, and of course black licorice — perhaps the treat most likely to elicit either only joy or rage when it’s put into one’s candy sack. But there’s one thing that even those who stand firmly on the “love” side of this […]
  • United Plane Makes Emergency Landing Due To Smoke In The Galley
    Smoke in the cabin of a passenger airplane is a scary prospect. That’s why a plane heading from Munich, Germany to Washington Dulles International Airport made an emergency landing at Boston’s Logan Airport instead: There was smoke pouring from the plane’s galley… which may or may not have actually been caused by a fire. The […]
  • Operators Of Phony Rental Credit Check Scheme Must Pay $762K To Feds
    In January, federal regulators announced they had put a stop to an apartment rental scam in which homes (that may not exist) are listed online with the sole purpose of tricking prospective renters into paying for “credit checks” that will never be done. Now, the operators of the scheme must pay $762,000 to put an […]
  • Where Does The Cheese Belong In A Cheeseburger?
    When you think of the ideal cheeseburger, where is the cheese in the sandwich equation — is it beneath the patty, or on top of it? That is the question Google’s CEO has now promised to address, after someone questioned the company’s cheese placement in its cheeseburger emoji. Media consultant Thomas Baekdal pointed out on […]
  • Tesla Ends $1,000 Referral Credit Program
    Sure, saving $1,000 on a car that may cost you far in excess of $70,000 might seem like a minor victory, but it’s still better than nothing. But now that Tesla is becoming more of a household name and hoping to reach a more mass-market car-buying audience, it’s getting rid of even this relatively small […]
  • The Beer & Booze Company Behind Corona, Svedka & Mondavi Is Now Investing In Marijuana
    Instead of shrinking in fear from the rising green tide of legal marijuana, the parent company behind booze brands like Corona, Svedka, and Robert Mondavi is jumping right in with a big investment in the legal marijuana business. Constellation Brands Inc. is shelling out $191 million for a 9.9% stake in Canopy Growth Corp, a […]
  • Maryland To Try Sending Recall Notices With Car Registration Renewals
    Your state’s department of motor vehicles already knows what make and model of car you own, and sends you registration documents every few years that you have to open. Safety advocates have suggested including information about important vehicle recalls in vehicle registrations to make sure more people know about recalls and comply. In an experimental […]
  • Everything You Need To Know To Get Started With Obamacare Open Enrollment
    Despite repeated Congressional and Executive branch efforts, the full Affordable Care Act is still in place. That means insurance-shopping season is nearly upon us: Open Enrollment begins Nov. 1 (and ends Dec. 15). But there’s less money being spent on advertising and outreach this year, which means even the basics can be hard to get […]
  • 5 Things Experts Say You Should Know About Obamacare Open Enrollment
    If anything is true of 2017, it is this: Confusion reigns. And nowhere do we see that more than in healthcare, where failed repeal attempts, executive orders, sudden, out-of-the-blue policy changes, and general unpredictable chaos have dominated the news. But the fact remains that Americans still need access to medical care, and for those who […]

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RSS inspiration

  • Lamb Side Story unites Australian left and right
    MLA (Meat & Livestock Australia) is running “Lamb Side Story”, an advertising campaign encouraging Australians to put aside their differences and embrace a summer ‘Lambnesty’. The commercial at the heart of the campaign provides a song and dance homage to the West Side Story musical. A modern day lamb barbecue set in a suburban cul […]
  • Don’t You Forget About Me – State Farm
    State Farm is running “Don’t You (Forget About Me)”, a commercial featuring the 1985 Simple Minds hit in the context of a soup kitchen, supporting the insurance company’s Neighborhood of Good movement. The holidays are a popular time to get involved and give back, but when the decorations come down and the season of giving […]
  • BBC One – The Supporting Act
    BBC One’s Christmas 2017 campaign featured an animated short film, “The Supporting Act”, illustrating the joy of a shared moment. The 2 minute film follows a 10-year-old girl who practices day in and day out to give the most important dance performance of her life. Her dad is always with her but he’s busy, and […]
  • Time Machine for Breast Cancer Now
    Breast Cancer Now – the UK’s largest breast cancer charity, is running “Time Machine”, a commercial raising awareness of a goal of defeating breast cancer by 2050. The Time Machine commercial follows a young girl on a secret mission – the purpose of which isn’t revealed to the viewer until the very end. Over a […]
  • I am the future – Itau Bank
    Brazilian bank Itaú Unibanco is running a commercial, “I Am The Future” (Eu sou o futuro), designed to inspire proactive engagement with the future. Narrated by Brazilian actress Fernanda Montenegro, the film discusses how people’s actions in the present can influence everyone’s future. Themes such as love, fear, uncertainty, truth, happiness, peace, differences and hope […]
  • Esso Reindeer Princess
    ExxonMobil Europe is connecting into the Christmas season with “Esso Reindeer Princess”, an online film set in Norway. The commercial explores the story of Anne, a young woman who has found her place in the Sámi tradition of reindeer racing. Growing up in her local community she felt as though she didn’t fit. However she […]
  • Otto Feliz Navidad – Christmas Together
    Germany shopping chain OTTO is running “Together It’s Christmas”, an advertising campaign centred on the classic Christmas song “Feliz Navidad”. Set in the middle of the Bolivian mountains, the Together It’s Christmas commercial (Gemeinsam wird’s Weihnachten) shows a bus journey going awry after a landslide. With no help in sight, the passengers come to realise […]
  • Système U Christmas Instore
    Système U stores in France are running a Christmas marketing campaign with a television commercial highlighting one of the founding values of the company : proximity. U’s merchants come from the region where their store is located. Their commitments in local life, taken independently, are daily embodied in the actions of their stores – both […]
  • NZ Police Recruitment on the run
    The New Zealand Police has launched a fast paced recruitment video as part of the New Cops campaign to attract hundreds of new recruits. They’re looking for a diverse range who can form a team that represents and understands all communities of New Zealand. The NZ Police recruitment film features over 70 actual cops. The […]
  • Der Tagesspiegel Trump Newspaper Stack
    Der Tagesspiegel, a German newspaper, and Scholz & Friends have won two Grand Prix awards for their print ad: “Newspaper Stack – Trump”, at the London International Awards (Poster) and the Epica Awards (Press). Launched in the lead up to the US Presidential elections in November 2016, the print ad shows a stack of newspapers […]

RSS brand flakes

  • Banking made simple(r)
    How has your banking experience been? For some, pretty good. For others, not too great. Well Chase is doing something about it by creating more customer friendly branches. These compact branches will be geared towards your everyday banking needs without the complexity that comes with a core branch. These needs include deposits, withdrawals and opening […]
  • Grip it...grip it good!
    How do you sell a product we take for granted and view in terms of necessity as opposed to quality? You make it extremely fun and engaging for consumers to interact with. Continental Tyres leveraged their partnership with the Prudential RideLondon race to educate a targeted audience on the power of their ultimate grip functionality. […]
  • Only VR can prevent wildfires?
    With bushfires known as a major problem in Australia's warm climate (as well as other locations around the world), VicEmergency seeks to create awareness in a unique way. VicEmergency developed a virtual reality (VR) experience for locals to experience the devastation they could cause. They are put to the test by interactively responding to prompts on […]
  • Boxing Workout Without The Sweaty Gym or Pain
    In what could be the next wave of athletes seeking to bring fans into their world via technology, Boxer Floyd Mayweather has debuted a VR fitness game at CES. What is most interesting is how the experiences of similar simulated games are enhanced and possibly validated through the involvement of those with that particular expertise.What […]
  • Transit Shoes
    If you are an urban dweller looking for a seamless way to navigate the city from walking the streets to strap-hanging, Adidas has pioneered the shoe for you. Adidas Originals partnered with Berlin's public transportation system (BVG) to pioneer a better urban experience.  The sneakers serve as a free transit pass and those wearing the shoes will […]
  • IPEA
    Serving a hyper-focused message at exactly the right time to exactly the right consumer can be a challenge. IKEA addresses this challenge by facilitating a self-selecting interaction between their crib promotion and expectant mothers. How...well?  That's where it gets a little personal. IKEA created an interactive print ad that also serves as a pregnancy test […]
  • Inspiring Commitment...Hardcore
    Have you committed to a healthier lifestyle in the new year? What does commitment really mean to you? In an effort to illustrate and inspire commitment in the midst of resolution season, Equinox created seven products that are "inspired by the passions and persistence of some of the most committed people and organizations on earth." From […]
  • Driving? Help Keeping Your Eyes on the Road.
    Admit it, do you use your phone while driving? Well, 8 out of 10 drivers do. Not surprisingly, drivers are 300% more likely to be in an accident when using their phone, making the roads less safe for all of us.Audi addresses this issue head-on by developing a free code for website scripts that can […]
  • Order a burger with a smile
    In 2018, CaliBurger will be rolling out facial-recognition kiosks inside their restaurants worldwide. These kiosks are meant to make it faster and easier for customers to order their meal. Once a loyalty-account is created, the consumer can log into their profile by smiling at the camera. Then, they can use the touch screen display to […]
  • Mobile keyless entry makes it easier to rent a car
    Traveling can be a mega hassle. After a couple hours crammed on a crowded plane, the last thing you want to do is wait in line for a rental car. But Avis and Continental have teamed up to create a new mobile app that is about to make renting that brand new Corvette so much […]

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