RSS Adweek

  • Coors Light Toasts Farmers in Response to Bud Light’s Super Bowl Campaign
    Bud Light's Super Bowl campaign taking a swipe at competitors Miller Lite and Coors Light for using corn syrup sparked a conversation around brewing ingredients. American corn farmers were not pleased with the approach. Miller Lite subsequently shot back with a full-page ad in the The New York Times. Today, Coors Light is hosting a...
  • 3 Key Advertising Takeaways From the IBM Think Conference
    The 2019 IBM Think Conference in San Francisco offered several glimpses at how the venerable technology company and its partners envision the future of advertising. With blockchain, artificial intelligence and more, IBM expects a more efficient market as it becomes easier to track the flow of ad dollars from brands to consumers and as consumers...
  • NBA Game Recaps Are Being Added to Facebook Watch
    Facebook Watch is driving hard to the hoop, as its partnership with NBA Digital will now bring game recaps from the National Basketball Association, Women's National Basketball Association, NBA G League and NBA 2K League to the social network's video destination. The league will also host a weekly Watch Party on Facebook Watch, enabling fans...
  • Why Maybelline New York and New York Fashion Week’s Partnership Continues to Work, 10 Years On
    New York Fashion Week seen quite a bit of change over the past decade. In 2010, the event fled its longtime home in Bryant Park, relocating to Lincoln Center. And then in January 2015, Mercedes-Benz, which had served as NYFW's title sponsor for eight years, announced its departure. Later that same year, Fashion Week relocated...
  • Why Do Advertisers Keep Spending More and More With the Walled Gardens?
    The latest IAB ad spend figures came out earlier this week, painting a pretty rosy picture. Top-line numbers appear to show times are good: U.S. digital advertising revenues rose 22 percent year over year to $26.2 billion in the third quarter of 2018, according to the latest numbers from the trade body, compiled by PwC,...
  • Nokia Is Debuting a New Web Series About the Future of Tech
    Nokia is hoping its new web series about emerging technology will help raise questions about the future while also helping the company gain a heightened position as a thought leader on everything from 5G to virtual reality. Starting this week, Canadian business journalist Michael Hainsworth is hosting Futurithmic, a branded series that asks questions about...
  • Q&A: Adweek’s Chief Brand Officer Danny Wright Talks About Diversity and Challenges in the Industry
    In honor of Black History Month, Adweek decided to get a little meta and interview its own newly promoted chief brand officer, Danny Wright, to shine a spotlight on his achievements throughout his career. Wright talks about some of the challenges he sees in the industry for people of color and the ebb and flow...
  • Ogilvy Announces Another Restructuring in the Latest Phase of Its ‘Next Chapter’
    WPP's Ogilvy has gone through yet another round of executive and organizational changes as part of its two-plus-year restructuring. In an internal memo sent to all staff last night with the subject line "Next Phase Next Chapter," global CEO John Seifert confirmed a series of promotions and departures as he seemingly finalized the makeup of...
  • Tips to Help Advertisers Survive and Thrive in the Gig Economy
    We've all heard it: The rise of the gig economy is putting an end to the traditional job market. While there's no universally accepted definition of what a gig worker is, it generally represents someone who earns a living through short-term contracts or freelancing. In other words, gig workers are making their side-hustle their full-time...
  • Why a Refocused Emphasis Needs to Be Put on AI and Not on Social
    When the first trans-Atlantic cables were laid to connect the U.S. and Europe with the telegraph, it was believed the world would finally begin to understand each other. Similar claims were made with the introduction of radio, the internet and now social media. Facebook long wanted to "make the world more open and connected," but...

RSS Mashable

  • Theranos HBO documentary trailer drops, and wow
    Lies, paranoia, billions in alleged fraud, and potential jail time all hidden behind a Steve Jobs-style black turtleneck. You'd be forgiven for thinking the latest documentary from HBO, The Inventor: Out for Blood in Silicon Valley, was more fiction that fact.  But the film, which promises to chronicle the rise and fall of Elizabeth Holmes […]
  • Apple, Google pressured to drop Saudi app that lets men track and control women
    Google and Apple are under pressure from human rights groups and a U.S. senator to remove from their stores an app called Absher. The app was created by the Saudi government and includes a feature that helps men monitor and control women who are under their guardianship, including wives and unmarried daughters. Saudi men have […]
  • Guy scams his way into a free Outback steak by pretending his Valentine stood him up
    A lonely guy pretended to get stood up on a romantic Valentine's Day dinner at Outback, wasted hours of a well-meaning but clueless server's night, and went home with a free meal. Outback even offered him another free meal — provided he bring a real date.  27-year-old Stephen Bosner spent Feb. 14 on a mission: […]
  • NBA Reddit is rightfully obsessed with Carly Rae Jepsen
    The NBA fans of Reddit are a lighthearted bunch. Extremely internet meme-dom peppers the typical talk of games and trades and stats. But the r/NBA subreddit recently took the discussion in a surprising — and delightful — direction, concerning pop star, queer icon, and internet queen Carly Rae Jepsen. On Jan. 30, Reddit user u/NAD_83 […]
  • Sweet 'Star Wars: Episode IX' wrap photo is out-of-this-galaxy adorable
    The release of Star Wars: Episode IX on Dec. 20 is still far, far away, but director J.J. Abrams is reassuring everyone that the last chapter in the Skywalker saga is well on its way towards theaters. In a tweet Friday morning, Abrams posted a photo of stars Daisy Ridley, John Boyega, and Oscar Isaac […]
  • Trump shares SOTU parody which turns Democrats into cry babies like a very real president
    Donald Trump is back at it again with the extremely un-presidential tweets. On Friday afternoon, hours after he held a press conference outside the White House to announce he was declaring a national emergency (even though he didn't need to) the president tweeted a parody State of the Union video in an effort to mock […]
  • Mars looks dead, but don't count it out just yet
    Mars' surface is a lifeless, unwelcoming desert. But beneath its red soil the planet still might be alive — geologically. Big space news broke in 2018: Using a ground-penetrating radar aboard a Mars satellite, a group of scientists detected a thin 12-mile lake thousands of feet beneath the Martian south pole. Now, researchers have put […]
  • Behind the high-tech scenes of 'Alita: Battle Angel'
    More than two years ago, 20th Century Fox invited the press to the set of Alita: Battle Angel, which had just started production. It was all very hush-hush, and we agreed not to report on what we'd seen, heard, and done on the backlot until the film's launch in February 2019. In November 2016, I […]
  • Amazon backs Rivian, the Tesla rival behind a new electric truck and SUV
    Amazon is on a spending spree. Last week the online retailer invested in self-driving vehicle startup Aurora. On Friday, it announced it was the main investor in an upcoming all-electric truck and SUV company, Rivian. Amazon leads a group investing $700 million in the company, which debuted its R1T pickup and R1S SUV at the […]
  • We attended an AI's first art exhibit in NYC — Future Blink
    Scientist Ahmed Elgammal went from doing artificial intelligence research to attending his first art exhibit in Chelsea. How? With the help of his creative partner AICAN, an nearly autonomous AI artist. Together they made stunning art that is molding the field of AI art and the art scene in general. We stopped by the Chelsea […]

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RSS adverlicious

  • All Vacations Aren’t Made Equal: 5 Reasons To Go Custom.
    At Wanapitei Canoe we specialize in running private, personalized custom trips or expeditions to a wide variety of locations. We’re happy to run a trip for you and a group of friends, family, business, school or organization. Every year we provide a half a dozen or more trips and programs for divers... The post All Vacations […]
  • Azores Outdoor Adventure Tour – Walk, Bike, Paddle
    9 unique lush green islands of volcanic origin, amazing wildlife, geological wonders and picturesque villages. How’s that sound? Our 9 day outdoor adventure tour in the Azores, Portugal, transports you to the immense beauty of the natural landscape. Active travelers interested in island cultur... The post Azores Outdoor Adventure Tour – Walk, Bike, Paddle appeared first on […]
  • Rackla River: Tour A Mysterious Yukon Gem
    Having nearly 40 years guiding experience, we’ve been so fortunate to have shared some of the world’s mostly unexplored waterways with our clients. But few can rival the true hidden gem that is the Yukon’s Rackla River. From August 1st – 13th 2016, we’ll be charting thi... The post Rackla River: Tour A Mysterious Yukon Gem appeared […]
  • Quick Canoe Trip Packing Guide.
    Whatever sort of canoe trip you’re into –  a challenging white water experience or a more laid back & scenic tour, your time spent can be made much easier or much harder depending on the type & amount of gear you bring along for the ride. Canoe trip beginners will be tempted to b... The post Quick Canoe […]
  • WIN A Dumoine River Canoe Trip!
    Things are heating up here at Wanapitei Canoe! With the Spring thaw underway, our tours are booking up fast, and we don’t want you missing out on the action. That’s why we’re launching (enter drum roll here) “WIN A Dumoine River Canoe Trip!”. Entering is super easy – starting today April 19th ... The post […]
  • George’s Joy
    I was fortunate as a child to spend each and every summer at our family cottage just a few hours north of Toronto.  My grandparents cleared the land and built it by hand over 50 years ago.  We’ve spent countless birthdays, Easters, even weddings (my own included) at the cottage. Although I was... The post […]
  • 5 Game Changing Apps Every Traveller Needs in 2016
    Chances are your smartphone houses a good number of apps. Some you use almost everyday, others you downloaded for the kids or just because they looked fun, track spending, or tell you when you’ve consumed too many calories. But most likely, many of these have lost their lustre and are causing ... The post 5 […]

RSS inspiration

  • Dermodex Unphotographed Album for Late Adopters
    Reckitt Benckiser nappy rash brand Dermodex has launched the Unphotographed Album (O Álbum Nunca Fotografado), in association with Brazilian National Adoption Day (May 25). Late adoption in Brazil is still rare in Brazil, often associated with various myths and prejudices. Today, 92% of children who are waiting for adoption are over 7 years old. However, […]
  • World Cup History Will Be Made with BBC Tapestry
    The BBC is running “History Will Be made”, a marketing campaign for the 2018 FIFA World Cup to be held in Russia. Every World Cup has a host of iconic moments and everyone has their own individual favourite that immediately takes you back to that time and place. The campaign trailer, “The Tapestry”, takes a […]
  • It’s a Tide Ad
    David Harbour, known for his role as Chief Jim Hopper in the Netflix drama series Stranger Things, provides cameo after cameo in Procter & Gamble Super Bowl commercial “It’s A Tide Ad”. Aired during the NFL Super Bowl LII 2018, the Tide Ad series has David Harbour claiming that every time you see clean clothes […]
  • Lamb Side Story unites Australian left and right
    MLA (Meat & Livestock Australia) is running “Lamb Side Story”, an advertising campaign encouraging Australians to put aside their differences and embrace a summer ‘Lambnesty’. The commercial at the heart of the campaign provides a song and dance homage to the West Side Story musical. A modern day lamb barbecue set in a suburban cul […]
  • Don’t You Forget About Me – State Farm
    State Farm is running “Don’t You (Forget About Me)”, a commercial featuring the 1985 Simple Minds hit in the context of a soup kitchen, supporting the insurance company’s Neighborhood of Good movement. The holidays are a popular time to get involved and give back, but when the decorations come down and the season of giving […]
  • BBC One – The Supporting Act
    BBC One’s Christmas 2017 campaign featured an animated short film, “The Supporting Act”, illustrating the joy of a shared moment. The 2 minute film follows a 10-year-old girl who practices day in and day out to give the most important dance performance of her life. Her dad is always with her but he’s busy, and […]
  • Time Machine for Breast Cancer Now
    Breast Cancer Now – the UK’s largest breast cancer charity, is running “Time Machine”, a commercial raising awareness of a goal of defeating breast cancer by 2050. The Time Machine commercial follows a young girl on a secret mission – the purpose of which isn’t revealed to the viewer until the very end. Over a […]
  • I am the future – Itau Bank
    Brazilian bank Itaú Unibanco is running a commercial, “I Am The Future” (Eu sou o futuro), designed to inspire proactive engagement with the future. Narrated by Brazilian actress Fernanda Montenegro, the film discusses how people’s actions in the present can influence everyone’s future. Themes such as love, fear, uncertainty, truth, happiness, peace, differences and hope […]
  • Esso Reindeer Princess
    ExxonMobil Europe is connecting into the Christmas season with “Esso Reindeer Princess”, an online film set in Norway. The commercial explores the story of Anne, a young woman who has found her place in the Sámi tradition of reindeer racing. Growing up in her local community she felt as though she didn’t fit. However she […]
  • Otto Feliz Navidad – Christmas Together
    Germany shopping chain OTTO is running “Together It’s Christmas”, an advertising campaign centred on the classic Christmas song “Feliz Navidad”. Set in the middle of the Bolivian mountains, the Together It’s Christmas commercial (Gemeinsam wird’s Weihnachten) shows a bus journey going awry after a landslide. With no help in sight, the passengers come to realise […]

RSS brand flakes

  • Googly-eyed robots, aisle 9
    The owner of Giant grocery stores is teaming up with a company called Badger Technologies to launch robots in 172 of its mid-Atlantic stores.At 6'3", it's a rather tall robot, unlike small roombas that scoot around partially undetected. It's end result helps consumers in some way, by making sure products are stocked on shelves and […]
  • Arby's-themed subscription boxes
    Awareness is often a key, and important, marketing objective for brands to get consumers started on the path to purchase. However, sometimes not enough effort is placed on, or invested in, their true brand loyalists.Take Arby's, who created a 6-month monthly subscription box, that doesn't contain food, but rather sandwich and Arby's themed merchandise for […]
  • Emotional support (fried) chicken
    Emotional support animals run the gammet these days, and more and more people are trying to bring them on planes, from peacocks to fish.Fast food chain Popeyes created a limited edition carrier, served at the Philadelphia airport, for passengers to take on board as their "emotional support chicken." It's a TSA-approved way for consumers to […]
  • Hoo-whaaat?!? Lil Jon + Kool-Aid collab
    It seems that every year, more and more artists release their own covers and versions of holiday songs. Probably for good reason - consumers love revamps of the classics and new hits to keep their holiday playlists fresh.So why shouldn't brands get in on this holiday trend? Enter Kool-Aid and Lil Jon, who just released […]
  • Dove Men+Care is bringing Dads+Kids together
    Whether we realize it or not, haircuts are a big part of the holiday season for many. Whether it's for holiday parties or family, it's nice to take a moment for yourself and freshen up your look.Dove Men+Care is building on that and transforming it into a way for Dads and their kids to spend […]
  • Look out Super Bowl, Bud Light's coming to town
    The Super Bowl isn't just about the football - it's also about the ads, and of course the halftime show. Bud Light is creating its own brand experience centered around music and hosting an entire music fest the weekend leading up to the big game in Atlanta, where its being hosted. And they are getting […]
  • Discover unknown places first, with Lufthansa
    Travel companies have used unique ways in the past to encourage consumers to travel (and hopefully use their services to do so). Lufthansa create an experiential photography exhibit to show people photographs of truly unique places they've never seen before - but then revealed the reason why that is, is because they don't actually exist. […]
  • Brrrrrr-inging trial to outerwear
    Luxury outerwear brand Canada Goose has really grown in popularity, and if you've been intrigued by how warm the coats look and googled it or asked someone who owns one, you know they cost more than your average Patagonia or North Face down coat (sometimes 3x+ as much).The company knows they need to put their […]
  • Digitally connected cafes offer virtual meals
    Let's throw another shrimp on the bah-bee, and pour another pint o'Guiness for a meal with loved ones overseas!Terrible cliches aside, Samsung is creating pop-up restaurants that allow people in Dublin to virtually enjoy a meal with an expat loved one in Sydney, Australia, based on the high volume of Irish citizens that move to […]
  • Sausage-scented wrapping paper, by Jimmy Dean
    Aaaaahhh...there's nothing quite like the smell of savory sausage on Christmas morning, emanating from your....wrapping paper. Yes, wrapping paper - not your kitchen.For sausage enthusiasts, Jimmy Dean is giving away free branded items in exchange for pictures of consumers' favorite recipes and dishes featuring JD's sausage. Other items include a glass sausage ornament, an apron […]

RSS copyranter

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