The spots, called "Builders," will debut Saturday during college basketball on Fox. The spot is the latest in Ford's "Built for America" series of commercials that began running last year.
Like all industries, the agency world was not left unscathed by the catastrophic year 2020. Agencies big and small had to learn how to serve their clients, pitch new business and create engaging new work, all from the comfort of their homes. Not an easy task, to be sure, but most of them figured it...
Car brand Volkswagen taken a look back through history as inspiration for its latest cinematic spot "The Wheel," which promotes its new electric model as like the latest step in the evolution of transportation. The spot, by Johannes Leonardo, was shot in one take and features the use of a zoetrope--an old fashioned, pre-motion picture...
WhatsApp responded to pushback over the new terms of its recent update, postponing the Feb. 8 deadline it had initially imposed for users to review and accept the terms. Despite attempts earlier this week to clarify details of its new terms and reassure users that neither WhatsApp nor parent company Facebook can see their messages,...
A cannabis-infused drink called Cann may have created a new ad genre--ASMR for the eyes--with a social campaign that features helium balloons floating skyward, a guy being tickled with ostrich feathers and a woman running her hands through thick shag carpeting. The mood-elevating posts "allude to the product's benefits," said Sarah Betts, creative director at...
In a special edition of CMO Moves from the CES C-Suite track, Adweek Chief Community Officer Nadine Dietz sat down with Vineet Mehra, Global Chief Marketing Officer and Chief Customer Officer-Walgreens Boots Alliance, and Lisa McKnight, SVP and Global Head of Barbie & Dolls Portfolio-Mattel, Inc. who not only pivoted their communication strategies during the...
Despite 2021's chaotic first impression, marketers from across the industry are still finding ways to be optimistic about the coming year. While the pandemic has upended countless plans and expectations, there are other consumer trends that only accelerated in 2020. And in a moment when unprecedented events seem to come a dime a dozen, identifying...
Facebook's use of machine learning to predict the types of content users are most interested in seeing in their News Feeds has been chronicled often through the years, but the social network is also working on potential ways to predict the treatment and resource needs of Covid-19 patients as part of its ongoing collaboration with...
Just over 11 miles separate Chapel Hill and Durham, N.C., homes to fierce basketball rivals the University of North Carolina and Duke University, respectively. While the flames of that rivalry hardly require any further stoking, a new billboard in Durham may do just that. Fox Sports encouraged college basketball fans to vote via Twitter last...
Retailers like to say there was no playbook for 2020, and that's certainly true of Walmart. At CES 2021 this week, president and CEO Doug McMillon outlined how exactly the retailer proceeded amid a year of upheaval, with priorities shifting as 2020 progressed. While navigating the pandemic, then the summer's racial justice protests, six priorities...
Marc Lore, the ecommerce pioneer who figured out how to ship cat litter without a loss and lured customers with discounts even Amazon doesn't offer, is leaving Walmart at the end the month. According to an 8-K filing with the SEC, Lore's last day as president and CEO of Walmart U.S. ecommerce is January 31,...
It’s difficult to say whether e-dating has weakened or boosted the pickup line game. It probably depends on who you ask. To get to the bottom of it, we ventured on over to Reddit to check out the general state of cheesy one-liners to be deployed in an online dating setting. And the results are, […]
Fans of Dwayne "The Rock" Johnson are in for a treat this February. On Saturday, the beloved wrestler-turned-actor gave his Twitter and Instagram followers a sneak peek at Young Rock, NBC's upcoming sitcom based on Johnson's life. Debuting a delightful teaser trailer for the series, created and executive produced by Fresh Off the Boat's Nahnatchka […]
What a week, huh? It doesn't particularly matter which week you're watching this, even — I'm sure it was a week. Thankfully, we have hilarious pet videos to distract from everything else going on in the world. Like this one, featuring a tiny pup with a big electric charge. In this short but sweet video, […]
Facebook is taking steps to avoid a repeat of what happened on Jan. 6. When Donald Trump supporters gathered in Washington, D.C. for a mass gathering that eventually ended in the sacking of the U.S. Capitol, many of the groups that attended used social media platforms like Facebook and Parler to organize. Now, ahead of […]
You can officially claim autonomous commercial drones for your 2021 bingo card. On Friday, Massachusetts-based industrial drone developer American Robotics announced it had received approval from the Federal Aviation Administration (FAA) to operate its fully-automated "Scout" drones without any humans on-site. It's the first waiver of its kind, as the FAA has previously approved the […]
After tech behemoths like Twitter moved to ban Trump and thousands of other far-right accounts, millions moved to apps like Signal and Telegram for their encrypted messaging services. There's one rub, though: Telegram, unlike Signal, doesn't have end-to-end encryption by default. End-to-end encryption means that only the message sender and receiver can read the message. […]
Hollywood's wild ride through the global pandemic continues. First it was the Warner Bros. decision in late-2020 to shift all of its 2021 theatrical releases over to the HBO Max streaming service. Now, one of the studio's big blockbusters for the year, Godzilla vs. Kong, will be arriving for streaming an unheard-of two months ahead […]
In-store retail has taken an obvious hit due to the pandemic, and even tech giant Apple isn't immuneApple is closing more than 20 stores in North Carolina, Texas, and Georgia, Bloomberg reports, because of the virus spikes in those areas. "Due to current COVID-19 conditions in some of the communities we serve, we are […]
NASA announced on Thursday that a "mole" on Mars has ended its mission after landing on the Red Planet nearly two years ago. The mole — also called a digger, drill, and probe — was built by the German Aerospace Center (DLR) and deployed by NASA's InSight lander. Its purpose was to drill 16 feet […]
When we spend so much of our time online, we’re bound to learn something while clicking and scrolling. Discover something new with Mashable’s series I learned it on the internet. The first time I wore liquid foundation, I smeared it all over my face like it was moisturizer. I was on spring break my freshman […]
French Cognac brand Martell Noblige has launched an integrated multi-channel campaign via BBH China to reintroduce the brand in China and enhance its appeal to a younger Legal Drinking Age (LDA) audience, who are at the cutting edge of culture and exploring their alcohol preferences. The campaign uses the tagline 'Be a Standout Swift' and […]
French Cognac brand Martell Noblige has launched an integrated multi-channel campaign via BBH China to reintroduce the brand in China and enhance its appeal to a younger Legal Drinking Age (LDA) audience, who are at the cutting edge of culture and exploring their alcohol preferences. The campaign uses the tagline 'Be a Standout Swift' and […]
French Cognac brand Martell Noblige has launched an integrated multi-channel campaign via BBH China to reintroduce the brand in China and enhance its appeal to a younger Legal Drinking Age (LDA) audience, who are at the cutting edge of culture and exploring their alcohol preferences. The campaign uses the tagline 'Be a Standout Swift' and […]
French Cognac brand Martell Noblige has launched an integrated multi-channel campaign via BBH China to reintroduce the brand in China and enhance its appeal to a younger Legal Drinking Age (LDA) audience, who are at the cutting edge of culture and exploring their alcohol preferences. The campaign uses the tagline 'Be a Standout Swift' and […]
With a campus more than 10km from the CBD, travel time to Flinders University was the biggest deterrent for potential students. But a new railway line running direct to the campus made getting to uni faster than ever.To help our audience re-evaluate their preconceptions of the Flinders commute, we introduced a range of new, highly […]
It’s 2021 and the ad industry still lacks racial diversity. Most leading agency networks don’t have a black CCO, let alone black ECDs. On top of that, awards juries don’t have much black representation either. Blackboard’s objective is to help change that. Our insight is that the people who have the power to make a […]
Ehrenstråhle has released these two 'Metal Review' music videos performed by metal band, Iron Savages for Lenovo. Each music video's lyrics are from reviews of Lenovo products.Category: OtherClient: LenovoAgency: EhrenstråhleDirector: Claudio MarinoOther credits: Agency Team: Lars Carlsson, Satany Doughouz, Susanne Åström, Linda Engström, Oskar Ferm, Joakim Estemar, Anna Mattsson, Jonna Peltonen & Victoria Fernandez Music […]
The owner of Giant grocery stores is teaming up with a company called Badger Technologies to launch robots in 172 of its mid-Atlantic stores.At 6'3", it's a rather tall robot, unlike small roombas that scoot around partially undetected. It's end result helps consumers in some way, by making sure products are stocked on shelves and […]
Awareness is often a key, and important, marketing objective for brands to get consumers started on the path to purchase. However, sometimes not enough effort is placed on, or invested in, their true brand loyalists.Take Arby's, who created a 6-month monthly subscription box, that doesn't contain food, but rather sandwich and Arby's themed merchandise for […]
Emotional support animals run the gammet these days, and more and more people are trying to bring them on planes, from peacocks to fish.Fast food chain Popeyes created a limited edition carrier, served at the Philadelphia airport, for passengers to take on board as their "emotional support chicken." It's a TSA-approved way for consumers to […]
It seems that every year, more and more artists release their own covers and versions of holiday songs. Probably for good reason - consumers love revamps of the classics and new hits to keep their holiday playlists fresh.So why shouldn't brands get in on this holiday trend? Enter Kool-Aid and Lil Jon, who just released […]
Whether we realize it or not, haircuts are a big part of the holiday season for many. Whether it's for holiday parties or family, it's nice to take a moment for yourself and freshen up your look.Dove Men+Care is building on that and transforming it into a way for Dads and their kids to spend […]
The Super Bowl isn't just about the football - it's also about the ads, and of course the halftime show. Bud Light is creating its own brand experience centered around music and hosting an entire music fest the weekend leading up to the big game in Atlanta, where its being hosted. And they are getting […]
Travel companies have used unique ways in the past to encourage consumers to travel (and hopefully use their services to do so). Lufthansa create an experiential photography exhibit to show people photographs of truly unique places they've never seen before - but then revealed the reason why that is, is because they don't actually exist. […]
Luxury outerwear brand Canada Goose has really grown in popularity, and if you've been intrigued by how warm the coats look and googled it or asked someone who owns one, you know they cost more than your average Patagonia or North Face down coat (sometimes 3x+ as much).The company knows they need to put their […]
Let's throw another shrimp on the bah-bee, and pour another pint o'Guiness for a meal with loved ones overseas!Terrible cliches aside, Samsung is creating pop-up restaurants that allow people in Dublin to virtually enjoy a meal with an expat loved one in Sydney, Australia, based on the high volume of Irish citizens that move to […]
Aaaaahhh...there's nothing quite like the smell of savory sausage on Christmas morning, emanating from your....wrapping paper. Yes, wrapping paper - not your kitchen.For sausage enthusiasts, Jimmy Dean is giving away free branded items in exchange for pictures of consumers' favorite recipes and dishes featuring JD's sausage. Other items include a glass sausage ornament, an apron […]
The last truly great Super Bowl ad I've seen is from 1999.See it here, my latest post for Digiday, also read the reasons why all this year's spots—yet again—suck.
Great ads are in fact just like great sex: you feel it in your gut, or thereabouts. Here are five recent ads that will make you say Ooh Baby Baby (maybe)—LINK on Digiday.
The campaign is intended to raise awareness to be absolutely safe when driving. These bottles will be given to journalists, celebrities, influencers, and opinion leaders in the world of motoring and road safety. Some of these bottles will be delivered in bags made from recycled airbag fabric. "After several months of quarantine, we see that […]
https://redefinethelimits.us/ Canon – in partnership with FCB and its experiential arm, FCBX – premiered an interactive digital experience at CES 2021 through five unexpected experiences and innovation cornerstones to celebrate how people can use Canon products and solutions to help redefine the limits they face. You will be inspired to transcend limits by capturing the […]
bubly drops for SodaStream offer consumers a sustainable way to enjoy their favorite bubly sparkling water at home, with one 40ml bottle making 12 liters of flavored beverages. The best part? It couldn’t be easier to make. Turn flat water into sparkling water at the touch of a button using a SodaStream sparkling water maker […]
The Climate Crisis Font. A typeface visualizing and concretizing climate change and its impact. Helsingin Sanomat is using the font covering climate issues and is now releasing it for free download to all media outlets, organizations and individuals sharing the concern for our climate. The font’s weight varies according to the National Snow and Ice […]
Volvo Car Mobility or as they are called, M, offers access to cars that can be booked via their app in all major cities in Sweden. As part of a bigger campaign under the tagline “The new way to own a car” the film is reminiscent of classic science-fiction. It paints the picture of a […]