AgencySpy

• Creative Circle: Agency Copywriter
  competitive: Creative Circle: Our client in Fairfax, VA is looking for a Copywriter that has Agency experience to join their team!This role will be onsite, 40 hours/week, locate... Arlington, Virginia
• Mark Allen & Company: PR Account Supervisor, Advertising & Tech Division
  Monthly Retainer: Mark Allen & Company: NYC-based PR agency, Mark Allen & Co, which represents a variety of clients, including major advertising agencies advertising, technology companies... 10011, New York City
• Creative Circle: Account Executive (agency)- onsite in San Francisco
  competitive: Creative Circle: Position: Account Executive (agency)- onsite in San Francisco - starts ASAPLocation: San FranciscoStatus: Conversion to hire for the right fitEstim... San Francisco, California
• Hearst Television: Account Executive
  competitive: Hearst Television: The Account Executive is responsible for selling advertising to local businesses and ad agencies and negotiating ratings and rates with ad agencies. This position will also bring in new b Baltimore, Maryland
• Hearst Television: Account Executive
  competitive: Hearst Television: The Account Executive is responsible for selling advertising to local businesses and ad agencies and negotiating ratings and rates with ad agencies. This position will also bring in new b Albuquerque, New Mexico
• Hearst Television: Account Executive
  competitive: Hearst Television: The Account Executive is responsible for selling advertising to local businesses and ad agencies and negotiating ratings and rates with ad agencies. This position will also bring in new b Louisville, Kentucky
• Sharp Communications: Award-Winning PR Agency Seeking Stellar Public Relations Assistant Account Executive
  Compensation based on experience: Sharp Communications: This entry level position will provide overall support to the account team, while learning the fundamentals of PR. Past PR experience a plus. New York City, New York
• CHUCK Agency: Account Executive
  Competitive salary, benefits and options for 401k: CHUCK Agency: Brooklyn based non-traditional marketing agency seeking highly organized Account Executive for immediate start. Greenpoint, Brooklyn
• Creative Circle: Digital Copywriter
  competitive: Creative Circle: Our agency client has a need for a Digital Content Writer with an agency background, for an onsite full time opportunity.The ideal candidate has wr... Clearwater, Florida
• Confidential Public Relations Agency In New York: Account Director
  DOE: Confidential Public Relations Agency In New York: The Account Director is expected to bring media expertise to the agency, sign and maintain new business and expand capabilities on existing account... New York City, New York (US)

AdAge

• Arby's switch to Coke products from Pepsi is hard for some fans to swallow
  Arby's love of Pepsi was once so strong that it apologized to the beverage brand with a 30-second commercial. Now, the love is gone and that's leaving some Arby's fans livid.Arby's said back in August that it planned to switch from serving Pepsi-Cola carbonated soft drinks to Coca-Cola ones, but restaurants only recently began converting […]
• TV reboot challenge: We ask millennials what a 'Magnum P.I.' is
  Once again, TV networks are reviving old series for their new seasons, a strategy designed to capitalize on built-in fan bases of the originals.The tactic has yielded some serious successes. NBC just renewed its revival of "Will and Grace" for two additional seasons after the sitcom debuted last fall to more than 10 million viewers. […]
• KFC hands U.S. media to W&K, its creative agency
  KFC U.S. has handed media buying and planning to Wieden & Kennedy, which has been its creative agency since 2015.Spark Foundry, part of Publicis Groupe, had handled the U.S. media account since January 2017."KFC U.S. made the strategic decision to move its media planning and buying business to Wieden+Kennedy, combining creative, media, digital, data and […]
• Target's first-quarter store traffic is its best in a decade
  Target put its money where its mouth is, and it's paying offat least in shopper visits. Thanks to heavy investments the retailer has made in store remodels, new in-house product lines and better delivery options, store traffic for the first quarter grew 3.7 percent, the strongest performance in more than 10 years."Target has always thrived […]
• Comcast vows to bid on Fox, dashing nerds' hopes for Marvel crossovers
  Comcast has announced it may step in with its own bid to acquire 21st Century Fox's entertainment assets, potentially blocking a deal that Disney had already announced it had agreed to go through with to the tune of $50-plus billion.There is one cohort in particular that stands to be the biggest loser if Comcast succeeds: […]
• Marketer's Brief: Kohl's ages down, hooks up with PopSugar
  Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to eschultz@adage.com.Target CEO Brian Cornell caused a stir last summer when he claimed that Hispanic consumers are "shopping much less" and "staying at home," a behavior that he chalked up […]
• Watch the newest ads on TV from Pepto-Bismol, Leesa, Hotwire and more
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights: Leesa serves up a fresh cut of […]
• Sundial Brands hires top marketer from Coty; Bonin Bough is out
  Sundial Brands, a leading marketer of beauty products for women of color, has hired a new top marketer from Coty. The company's high-profile former chief marketing and growth officer, Bonin Bough, has left after less than a year on the job following its acquisition by Unilever.Kimberly Evans Paige, who joined Coty last year as chief […]
• Last chance to save on Ad Age's 2018 Small Agency Conference & Awards
  On July 17 and 18, the Ad Age Small Agency Conference & Awards heads to Los Angeles and today is the last day for you to snag your ticket before early-bird pricing ends.We know it's tough to be a small shop these days, so this year we've expanded the conference to tackle even more topics […]
• Facebook loses EU friends as bloc's lawmakers weigh break up
  Facebook founder Mark Zuckerberg may have found his EU hearing on Tuesday a fairly easy affair to sail through, but that's not to say he wasn't in dangerous territory.The first clue came early, when European Union lawmakers asked: Can you tell us why your company shouldn't be broken up?After the smiles, selfies and handshakes, two […]

Adweek

• At the Movies: Facebook’s Short Film Details Its Anti-Fake News Efforts
  Get your popcorn ready: Facebook created an 11-minute film, Facing Facts, to shed more light on its efforts to combat misinformation and fake news. Facing Facts can be found on Inside Feed, a new communications channel the social network created to share insight on how the company makes decisions and the people who are involved...
• Trump Blocking Twitter Users Is ‘Unconstitutional,’ Rules Judge
  If President Donald Trump wants to continue using his Twitter account as a public forum, he must adhere to the First Amendment, which means no blocking other Twitter users, according to a court ruling Wednesday. U.S. District Court for the Southern District of New York judge Naomi Reice Buchwald ruled Wednesday that Trump's blocking of...
• Droga5 Names Agency Veteran Neil Heymann as Its New Chief Creative Officer
  Independent agency Droga5 today announced that it has promoted executive creative director and eight-plus-year veteran Neil Heymann to the role of chief creative officer, effective immediately. Heymann will lead a 167-person department, reporting to founder and creative chairman David Droga and overseeing all campaigns produced by the shop, which was Adweek's U.S. Agency of the...
• Twitter Will Affix Election Labels to Candidates in the 2018 US Midterm Elections
  In an attempt to avoid a repeat of the interference that took place during the 2016 presidential election, Twitter is teaming up with nonprofit civic organization Ballotpedia to create election labels for the accounts of candidates running in the 2018 U.S. midterm elections. On May 30, the labels will begin appearing on the accounts of...
• 30th Anniversary of Discovery Channel’s Shark Week Promises to ‘Shark & Awe’
  If there's one thing that can unite people in trying times, it's a shared love of something that is so much larger than any of us, something like Shark Week. Discovery Channel is celebrating the 30th anniversary of the much-revered week in television programming, beginning July 22, by bringing viewers unprecedented access to exotic shark-infested...
• Accenture Interactive Gets Into Programmatic Buying
  Accenture Interactive, the digital arm of the consultancy behemoth, formally jumped into the ad-buying world, causing media agencies and programmatic companies to sweat a little more than usual. The Wall Street Journal first reported Accenture Interactive's move, writing the company is rolling out its Programmatic Services practice, which "will also incorporate the planning, buying and...
• Hulu Snags 2 VPs From Netflix and Samsung to Head Up Content and Brand Marketing
  Hulu announced today that it has hired two vps, one from Netflix and one from Samsung, to head up the brand's marketing teams. Ryan Crosby and Nick Tran will start in June and report to Hulu marketing chief Kelly Campbell. "During a critical time for Hulu, we're excited to bring in two new vice presidents...
• A Teen Wrote and Co-Directed This Powerful PSA About the Rapid Spiral of Opioid Addiction
  A recent opioid-abuse awareness ad isn't just targeted at teens; it's also written and directed by one. "Hey Charlie," is a nearly 4-minute ad from The Christopher D. Smithers Foundation and Columbia University Medical Center, following a 17-year-old boy living in suburbia as he goes from a star athlete with good grades to abusing prescription...
• KFC Sends $234 Million U.S. Media Account to Wieden+Kennedy
  Yum! Brands appointed Wieden+Kennedy as media agency of record for KFC, consolidating its domestic creative and media duties with one agency. This means the company has ended its relationship with Publcis Groupe's Spark Foundry after just over a year. "KFC U.S. made the strategic decision to move its media planning and buying business to Wieden+Kennedy,...
• This Vitamin Startup Is Delivering Its New Product Directly to Consumers in NYC
  Despite GNC, the vitamin-shop giant, announcing the closure of about 200 stores this year, vitamins and supplements are still a thriving market for at least one direct-to-consumer brand that's releasing a new product today. Care/of, which was founded in 2016, is a monthly subscription box of vitamins and supplements. The company is releasing its second...

Mashable

• 'Simpsons' creator Matt Groening reveals 'Disenchantment', his first show in 20 years
  Not too long after missing the mark on Apu, The Simpsons creator Matt Groening has revealed his first new show in 20 years. Disenchantment, a medieval-themed comedy fantasy series, is set to arrive on Netflix on August 17 with a ten-episode run. SEE ALSO: Nancy Drew is the most important game series no one talks […]
• Marvel Stadium. It's a thing.
  It's not just people naming their kids after Marvel characters. Australia's about to have an entire sports venue named for the brand. Currently named Etihad Stadium, the Docklands venue located in Melbourne, Victoria, will be rebranded and renamed as Marvel Stadium starting on Sept. 1. SEE ALSO: The 'Avengers' films might go on forever, but […]
• A lot of people are actually naming their kids after Marvel characters
  Marvel is dominating pop culture right now — this year, Black Panther topped box offices for five weeks straight, and Avengers: Infinity War only took 11 days to officially break $1 billion after its release. We're only halfway through 2018.  That's just the Marvel Cinematic Universe. Considering the cultural impact of its comic books, shows, […]
• Facebook’s desperate for people to take its fake news fight seriously
  Facebook really, really wants you to know that it’s serious about fighting fake news.  The social network today announced a series of efforts meant to change public perception of fake news on the platform, including a new "Inside Feed" website, a documentary-style short film, and a new ad campaign to help educate the public on […]
• The 'Arrested Development' cast addressed the Jeffrey Tambor allegations, and it wasn't pretty
  With Arrested Development Season 5 hitting Netflix this weekend, the cast has gathered to discuss (among other things) Jeffrey Tambor's bad behavior. And the result was uncomfortable as hell. A little context: In a recent interview with The Hollywood Reporter addressing the sexual misconduct allegations that got him fired from Transparent, Tambor mentioned a "blowup" […]
• Sit back, relax, and let GDPR legislation lull you into a peaceful slumber
  Drifting off to the land of nod is hard in this day and age, especially when we're not entirely sure what companies are doing with our personal data.  But, GDPR—a.k.a. Europe's new General Data Protection Regulation—might offer up a little peace of mind for those of us residing in the European Union. Not only that, […]
• 7 new 'Battlefield V' features that promise to change the way you play
  We now know about the big picture for Battlefield V. World War II setting. New cooperative mode. New approaches to progression and personalizationNo more premium pass. SEE ALSO: 'Battlefield V' brings huge changes, but maybe not what you're expecting All sorts of good stuff. But there's a lot more to share from our three-hour call […]
• George R.R. Martin short story headed to the big screen
  The Winds of Winter is no nearer, but George R.R. Martin's short children's story "The Ice Dragon" will be made into an animated movie. Martin will be a producer on the film. SEE ALSO: Emilia Clarke says even she still doesn't know how 'Game of Thrones' ends "The Ice Dragon" (no relation to Viserion, R.I.P. […]
• If you want to help save the planet while staying stylish, Allbirds has got you covered
  Reduce your carbon footprint one step at a time with these sustainable sneakers. Shop all Allbirds soles here. Read more...More about Mashable Video, Shoes, Sneakers, Real Time, and Deals
• Chill out anywhere, even Mount Doom, with the inflatable 'Chillbo Baggins' lounger
  Keep your butt clean and comfortable in any environment with this portable inflatable sofa. Get your own 'Chillbo Baggins' for $44.90 here. Read more...More about Mashable Video, Beach, Lounge Chairs, Sofa, and Lord Of The Rings

best ads on tv

• Print ad: Crossfit Cangaço: Bullfight
  Category: Health & safetyClient: Crossfit CangaçoAgency: BoleroCreative Director: André MotaArt Director: Jorge SobreiraCopywriter: Thomaz CostaArt Director: Andrey UstnovArt Director: Bruno NastriIllustrator: Caetano Silva
• Print ad: Viaje Mais Collection: Australia
  Flags of five countries from around the world have been reimagined through graphic representation, becoming catalysts for travelers to find routes and discover the best of each country. The campaign was done by Sao Paulo, Brazil’s Mestiça Agency for the Collection of Continents books for the Brazilian magazine Viaje Mais. The campaign is made up […]
• Print ad: Viaje Mais Collection: USA
  Flags of five countries from around the world have been reimagined through graphic representation, becoming catalysts for travelers to find routes and discover the best of each country. The campaign was done by Sao Paulo, Brazil’s Mestiça Agency for the Collection of Continents books for the Brazilian magazine Viaje Mais. The campaign is made up […]
• Print ad: Viaje Mais Collection: Argentina
  Flags of five countries from around the world have been reimagined through graphic representation, becoming catalysts for travelers to find routes and discover the best of each country. The campaign was done by Sao Paulo, Brazil’s Mestiça Agency for the Collection of Continents books for the Brazilian magazine Viaje Mais. The campaign is made up […]
• Print ad: Viaje Mais Collection: Chile
  Flags of five countries from around the world have been reimagined through graphic representation, becoming catalysts for travelers to find routes and discover the best of each country. The campaign was done by Sao Paulo, Brazil’s Mestiça Agency for the Collection of Continents books for the Brazilian magazine Viaje Mais. The campaign is made up […]
• Print ad: Viaje Mais Collection: Norway
  Flags of five countries from around the world have been reimagined through graphic representation, becoming catalysts for travelers to find routes and discover the best of each country. The campaign was done by Sao Paulo, Brazil’s Mestiça Agency for the Collection of Continents books for the Brazilian magazine Viaje Mais. The campaign is made up […]
• TV ad: SoFi: The Most Epic Student Loan Graduation
  This graduation season, roughly 3.9 million Americans will strut across a stage at a college or university with a diploma in hand. Once they come off that stage, though, many will join over 44 million Americans with student debt, totaling $1.5 trillion. It’s no surprise, then, that graduating from debt can feel just as momentous […]
• TV ad: Las Vegas Convention and Visitors Authority: The Meetup
  Category: OtherClient: Las Vegas Convention and Visitors AuthorityAgency: R&R Partners, Las VegasExecutive Creative Director: Arnie DiGeorge
• TV ad: Las Vegas Convention and Visitors Authority: The Anniversary
  Category: OtherClient: Las Vegas Convention and Visitors AuthorityAgency: R&R Partners, Las VegasExecutive Creative Director: Arnie DiGeorge
• TV ad: Las Vegas Convention and Visitors Authority: Party of One
  Category: OtherClient: Las Vegas Convention and Visitors AuthorityAgency: R&R Partners, Las VegasExecutive Creative Director: Arnie DiGeorge

Copyblogger

• 4 Vital Elements of an Appealing Offer
  If you’ve got something to sell, at some point you’re going to need to present an offer. In other words, you’ll need to tell your prospective customer: What you’ve got What it’s going to do for them What you’re looking for in return Sounds simple, and it is. There’s just one problem. Too often, we […]
• How to Fix 5 Conversion-Killing Copywriting Mistakes
  A sales page lies at the end of the conversion path. When a prospect arrives on that page, it’s the result of a lot of planning and hard work. So the next part really sucks. Because most of those visitors will leave the page without buying anything. Fortunately — a small silver lining — there […]
• 3 Reasons Why Writing Practice Leads to Multidimensional Content
  Remember when I overly simplified the term “high quality?” “High quality” is a measure of whether or not your contribution helps your audience in ways they can’t find anywhere else. We can all quickly spot junk content, but it takes a lot more effort to match the description of high-quality content I mentioned above. That’s […]
• Ethical Marketing in an Age of Creeps
  The phrase “ethical marketing” has always struck some folks as an oxymoron. Isn’t “marketing” just another word for lying, deceiving, and manipulating someone into buying a product or service? Yeah, no. There have always been plenty of good folks in the selling and marketing game. They just tend to be a little less noticeable than […]
• Web Personalization: The Future of Digital Marketing and Sales Is Now
  In the beginning, the business website was a mere brochure. Low value, low shareability, low findability. Around 2005, a big shift happened thanks to content. Cutting-edge business websites became educational resources with valuable content that ranked well in search engines and benefited from the sharing functionality of emerging social media. Soon, “cutting edge” became the […]
• What’s Your Version of ‘Autosave?’
  I remember when autosave didn’t exist in writing software. In the old days, if your computer temporarily borked, you might have lost some important text if you didn’t recently save your work … I still compulsively click “Save” out of habit when I write and edit. Luckily, if you’re working online today, such as in […]
• Marketing Doesn’t Have to Be Sleazy: 5 Real-World Examples
  In my youth, a former coworker once told me, “I’d never date anyone who works in marketing.” When I inquired about his reasoning, he replied: “It’s just so sleazy. Choosing that line of work says a lot about a person.” Since I was young and impressionable, that sentiment stayed with me. So I was naturally […]
• Sign Up for the Free Copyblogger Workshop on Persuasive Presentations
  On Monday, I unveiled our new Copyblogger book club. We’ve been having a great time working through Ursula Le Guin’s Steering the Craft, and we’d love to have you with us! On Tuesday, webinar “gun for hire” Tim Paige swung by the blog to talk about one of the things that can make webinars so […]
• Join Us Live to Learn Smarter Ways to Sell with Webinars
  When I first heard about “webinar hired gun” Tim Paige, I really was a bit skeptical. I’ve read and watched a lot of sales education, and most of it is a horrible fit for me. Either the tactics feel weird and manipulative (and I’m never going to get the personality transplant I’d need to implement […]
• How to Overcome Webinar Offer Anxiety and Get Your Audience to Buy
  Think back to a webinar you attended in the past. You signed up for that online training for a reason, right? Maybe you dug the topic, or you really liked the host. Or maybe you were genuinely interested in buying what that webinar might be selling, but you wanted to learn more about the product […]

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