RSS Adweek

  • What We Can Learn from the Mistakes Made in 2020
    Like all industries, the agency world was not left unscathed by the catastrophic year 2020. Agencies big and small had to learn how to serve their clients, pitch new business and create engaging new work, all from the comfort of their homes. Not an easy task, to be sure, but most of them figured it...
  • In One Continues Shot, VWs Hypnotic Ad Tells the History of Transportation
    Car brand Volkswagen taken a look back through history as inspiration for its latest cinematic spot "The Wheel," which promotes its new electric model as like the latest step in the evolution of transportation. The spot, by Johannes Leonardo, was shot in one take and features the use of a zoetrope--an old fashioned, pre-motion picture...
  • WhatsApp Pushes Back Feb. 8 Deadline to Accept Its New Terms
    WhatsApp responded to pushback over the new terms of its recent update, postponing the Feb. 8 deadline it had initially imposed for users to review and accept the terms. Despite attempts earlier this week to clarify details of its new terms and reassure users that neither WhatsApp nor parent company Facebook can see their messages,...
  • Social Campaign For THC-Spiked Drink Cleverly Treads The Line On Paid Weed Ad Rules
    A cannabis-infused drink called Cann may have created a new ad genre--ASMR for the eyes--with a social campaign that features helium balloons floating skyward, a guy being tickled with ostrich feathers and a woman running her hands through thick shag carpeting. The mood-elevating posts "allude to the product's benefits," said Sarah Betts, creative director at...
  • Walgreens and Mattel Share How Their Brands Have Evolved at CES 2021
    In a special edition of CMO Moves from the CES C-Suite track, Adweek Chief Community Officer Nadine Dietz sat down with Vineet Mehra, Global Chief Marketing Officer and Chief Customer Officer-Walgreens Boots Alliance, and Lisa McKnight, SVP and Global Head of Barbie & Dolls Portfolio-Mattel, Inc. who not only pivoted their communication strategies during the...
  • At CES 2021, Marketers Discuss Pandemic-Related Trends—and What to Expect Next
    Despite 2021's chaotic first impression, marketers from across the industry are still finding ways to be optimistic about the coming year. While the pandemic has upended countless plans and expectations, there are other consumer trends that only accelerated in 2020. And in a moment when unprecedented events seem to come a dime a dozen, identifying...
  • Facebook, NYU Langone Health Use AI to Predict Health of Covid-19 Patients
    Facebook's use of machine learning to predict the types of content users are most interested in seeing in their News Feeds has been chronicled often through the years, but the social network is also working on potential ways to predict the treatment and resource needs of Covid-19 patients as part of its ongoing collaboration with...
  • Why Fox Sports Put a Billboard Saluting North Carolina Fans in Duke Territory
    Just over 11 miles separate Chapel Hill and Durham, N.C., homes to fierce basketball rivals the University of North Carolina and Duke University, respectively. While the flames of that rivalry hardly require any further stoking, a new billboard in Durham may do just that. Fox Sports encouraged college basketball fans to vote via Twitter last...
  • These 5 Priorities Reshaped Walmart’s Business in 2020
    Retailers like to say there was no playbook for 2020, and that's certainly true of Walmart. At CES 2021 this week, president and CEO Doug McMillon outlined how exactly the retailer proceeded amid a year of upheaval, with priorities shifting as 2020 progressed. While navigating the pandemic, then the summer's racial justice protests, six priorities...
  • Inside Marc Lore’s Walmart Legacy
    Marc Lore, the ecommerce pioneer who figured out how to ship cat litter without a loss and lured customers with discounts even Amazon doesn't offer, is leaving Walmart at the end the month. According to an 8-K filing with the SEC, Lore's last day as president and CEO of Walmart U.S. ecommerce is January 31,...

RSS Mashable

  • 20 of the best Tinder pickup lines we could find on Reddit
    It’s difficult to say whether e-dating has weakened or boosted the pickup line game. It probably depends on who you ask. To get to the bottom of it, we ventured on over to Reddit to check out the general state of cheesy one-liners to be deployed in an online dating setting. And the results are, […]
  • Dwayne Johnson drops delightful first trailer for NBC's 'Young Rock'
    Fans of Dwayne "The Rock" Johnson are in for a treat this February. On Saturday, the beloved wrestler-turned-actor gave his Twitter and Instagram followers a sneak peek at Young Rock, NBC's upcoming sitcom based on Johnson's life. Debuting a delightful teaser trailer for the series, created and executive produced by Fresh Off the Boat's Nahnatchka […]
  • Tiny chihuahua looks more like a porcupine after a run-in with static electricity
    What a week, huh? It doesn't particularly matter which week you're watching this, even — I'm sure it was a week. Thankfully, we have hilarious pet videos to distract from everything else going on in the world. Like this one, featuring a tiny pup with a big electric charge. In this short but sweet video, […]
  • Facebook bars events close to the Biden inauguration, state capitols
    Facebook is taking steps to avoid a repeat of what happened on Jan. 6. When Donald Trump supporters gathered in Washington, D.C. for a mass gathering that eventually ended in the sacking of the U.S. Capitol, many of the groups that attended used social media platforms like Facebook and Parler to organize. Now, ahead of […]
  • FAA approves first fully-automated commercial drone flights (with a catch)
    You can officially claim autonomous commercial drones for your 2021 bingo card.  On Friday, Massachusetts-based industrial drone developer American Robotics announced it had received approval from the Federal Aviation Administration (FAA) to operate its fully-automated "Scout" drones without any humans on-site.  It's the first waiver of its kind, as the FAA has previously approved the […]
  • Warning: Telegram is not end-to-end encrypted by default
    After tech behemoths like Twitter moved to ban Trump and thousands of other far-right accounts, millions moved to apps like Signal and Telegram for their encrypted messaging services.  There's one rub, though: Telegram, unlike Signal, doesn't have end-to-end encryption by default.  End-to-end encryption means that only the message sender and receiver can read the message. […]
  • HBO Max will now release 'Godzilla vs. Kong' two months early
    Hollywood's wild ride through the global pandemic continues. First it was the Warner Bros. decision in late-2020 to shift all of its 2021 theatrical releases over to the HBO Max streaming service. Now, one of the studio's big blockbusters for the year, Godzilla vs. Kong, will be arriving for streaming an unheard-of two months ahead […]
  • Apple is closing even more stores across three states due to COVID
    In-store retail has taken an obvious hit due to the pandemic, and even tech giant Apple isn't immuneApple is closing more than 20 stores in North Carolina, Texas, and Georgia, Bloomberg reports, because of the virus spikes in those areas.   "Due to current COVID-19 conditions in some of the communities we serve, we are […]
  • NASA declares the Mars InSight digger dead after two years
    NASA announced on Thursday that a "mole" on Mars has ended its mission after landing on the Red Planet nearly two years ago. The mole — also called a digger, drill, and probe — was built by the German Aerospace Center (DLR) and deployed by NASA's InSight lander. Its purpose was to drill 16 feet […]
  • Watching makeup tutorials made me feel confident wearing less makeup
    When we spend so much of our time online, we’re bound to learn something while clicking and scrolling. Discover something new with Mashable’s series I learned it on the internet. The first time I wore liquid foundation, I smeared it all over my face like it was moisturizer. I was on spring break my freshman […]

RSS best ads on tv

  • TV ad: Martell: Chen Kun
    French Cognac brand Martell Noblige has launched an integrated multi-channel campaign via BBH China to reintroduce the brand in China and enhance its appeal to a younger Legal Drinking Age (LDA) audience, who are at the cutting edge of culture and exploring their alcohol preferences. The campaign uses the tagline 'Be a Standout Swift' and […]
  • TV ad: Martell: Manifesto
    French Cognac brand Martell Noblige has launched an integrated multi-channel campaign via BBH China to reintroduce the brand in China and enhance its appeal to a younger Legal Drinking Age (LDA) audience, who are at the cutting edge of culture and exploring their alcohol preferences. The campaign uses the tagline 'Be a Standout Swift' and […]
  • TV ad: Martell: SKY
    French Cognac brand Martell Noblige has launched an integrated multi-channel campaign via BBH China to reintroduce the brand in China and enhance its appeal to a younger Legal Drinking Age (LDA) audience, who are at the cutting edge of culture and exploring their alcohol preferences. The campaign uses the tagline 'Be a Standout Swift' and […]
  • TV ad: Martell: Angel Chen
    French Cognac brand Martell Noblige has launched an integrated multi-channel campaign via BBH China to reintroduce the brand in China and enhance its appeal to a younger Legal Drinking Age (LDA) audience, who are at the cutting edge of culture and exploring their alcohol preferences. The campaign uses the tagline 'Be a Standout Swift' and […]
  • Outdoor ad: Flinders University: The Flinders Train: Get to Uni Sooner
    With a campus more than 10km from the CBD, travel time to Flinders University was the biggest deterrent for potential students. But a new railway line running direct to the campus made getting to uni faster than ever.To help our audience re-evaluate their preconceptions of the Flinders commute, we introduced a range of new, highly […]
  • Print ad: Blackboard: Just for awards
    It’s 2021 and the ad industry still lacks racial diversity. Most leading agency networks don’t have a black CCO, let alone black ECDs. On top of that, awards juries don’t have much black representation either. Blackboard’s objective is to help change that. Our insight is that the people who have the power to make a […]
  • TV ad: SodaStream: Michael Bublé Makes Fresh Sparkling Water
    Michael Buble features in SodaStream's latest spot introducing new bubly drops.Category: Drinks, non-alcoholicClient: SodaStreamAgency: -
  • TV ad: Dole Fruit Bowls: Normal-ish - Back To Work
    Wild Combination has created this 'Normal-ish' campaign for Dole Fruit Bowls.Category: Confectionery & snacksClient: DoleAgency: Wild Combination
  • TV ad: Dole Fruit Bowls: Normal-ish - Date Night
    Wild Combination has created this 'Normal-ish' campaign for Dole Fruit Bowls.Category: Confectionery & snacksClient: DoleAgency: Wild Combination
  • TV ad: Lenovo: Metal Review, 2
    Ehrenstråhle has released these two 'Metal Review' music videos performed by metal band, Iron Savages for Lenovo. Each music video's lyrics are from reviews of Lenovo products.Category: OtherClient: LenovoAgency: EhrenstråhleDirector: Claudio MarinoOther credits: Agency Team: Lars Carlsson, Satany Doughouz, Susanne Åström, Linda Engström, Oskar Ferm, Joakim Estemar, Anna Mattsson, Jonna Peltonen & Victoria Fernandez Music […]

RSS brand flakes

  • Googly-eyed robots, aisle 9
    The owner of Giant grocery stores is teaming up with a company called Badger Technologies to launch robots in 172 of its mid-Atlantic stores.At 6'3", it's a rather tall robot, unlike small roombas that scoot around partially undetected. It's end result helps consumers in some way, by making sure products are stocked on shelves and […]
  • Arby's-themed subscription boxes
    Awareness is often a key, and important, marketing objective for brands to get consumers started on the path to purchase. However, sometimes not enough effort is placed on, or invested in, their true brand loyalists.Take Arby's, who created a 6-month monthly subscription box, that doesn't contain food, but rather sandwich and Arby's themed merchandise for […]
  • Emotional support (fried) chicken
    Emotional support animals run the gammet these days, and more and more people are trying to bring them on planes, from peacocks to fish.Fast food chain Popeyes created a limited edition carrier, served at the Philadelphia airport, for passengers to take on board as their "emotional support chicken." It's a TSA-approved way for consumers to […]
  • Hoo-whaaat?!? Lil Jon + Kool-Aid collab
    It seems that every year, more and more artists release their own covers and versions of holiday songs. Probably for good reason - consumers love revamps of the classics and new hits to keep their holiday playlists fresh.So why shouldn't brands get in on this holiday trend? Enter Kool-Aid and Lil Jon, who just released […]
  • Dove Men+Care is bringing Dads+Kids together
    Whether we realize it or not, haircuts are a big part of the holiday season for many. Whether it's for holiday parties or family, it's nice to take a moment for yourself and freshen up your look.Dove Men+Care is building on that and transforming it into a way for Dads and their kids to spend […]
  • Look out Super Bowl, Bud Light's coming to town
    The Super Bowl isn't just about the football - it's also about the ads, and of course the halftime show. Bud Light is creating its own brand experience centered around music and hosting an entire music fest the weekend leading up to the big game in Atlanta, where its being hosted. And they are getting […]
  • Discover unknown places first, with Lufthansa
    Travel companies have used unique ways in the past to encourage consumers to travel (and hopefully use their services to do so). Lufthansa create an experiential photography exhibit to show people photographs of truly unique places they've never seen before - but then revealed the reason why that is, is because they don't actually exist. […]
  • Brrrrrr-inging trial to outerwear
    Luxury outerwear brand Canada Goose has really grown in popularity, and if you've been intrigued by how warm the coats look and googled it or asked someone who owns one, you know they cost more than your average Patagonia or North Face down coat (sometimes 3x+ as much).The company knows they need to put their […]
  • Digitally connected cafes offer virtual meals
    Let's throw another shrimp on the bah-bee, and pour another pint o'Guiness for a meal with loved ones overseas!Terrible cliches aside, Samsung is creating pop-up restaurants that allow people in Dublin to virtually enjoy a meal with an expat loved one in Sydney, Australia, based on the high volume of Irish citizens that move to […]
  • Sausage-scented wrapping paper, by Jimmy Dean
    Aaaaahhh...there's nothing quite like the smell of savory sausage on Christmas morning, emanating from your....wrapping paper. Yes, wrapping paper - not your kitchen.For sausage enthusiasts, Jimmy Dean is giving away free branded items in exchange for pictures of consumers' favorite recipes and dishes featuring JD's sausage. Other items include a glass sausage ornament, an apron […]

RSS copyranter

RSS ads of the world

  • Degree: Tears of Joy ft. Kevin Durant
  • Absolut: Absolut Nothing
    The campaign is intended to raise awareness to be absolutely safe when driving. These bottles will be given to journalists, celebrities, influencers, and opinion leaders in the world of motoring and road safety. Some of these bottles will be delivered in bags made from recycled airbag fabric. "After several months of quarantine, we see that […]
  • Canon: Redefine the Limits Canon – in partnership with FCB and its experiential arm, FCBX – premiered an interactive digital experience at CES 2021 through five unexpected experiences and innovation cornerstones to celebrate how people can use Canon products and solutions to help redefine the limits they face. You will be inspired to transcend limits by capturing the […]
  • SodaStream: Michael Bublé Makes Fresh Sparkling Water
    bubly drops for SodaStream offer consumers a sustainable way to enjoy their favorite bubly sparkling water at home, with one 40ml bottle making 12 liters of flavored beverages. The best part? It couldn’t be easier to make. Turn flat water into sparkling water at the touch of a button using a SodaStream sparkling water maker […]
  • Helsingin Sanomat: The Climate Crisis Font
    The Climate Crisis Font. A typeface visualizing and concretizing climate change and its impact. Helsingin Sanomat is using the font covering climate issues and is now releasing it for free download to all media outlets, organizations and individuals sharing the concern for our climate. The font’s weight varies according to the National Snow and Ice […]
  • Suzuki: Car-mate
  • Purely Inspired: Do What Makes You Feel Good
  • Walch: Gift Health
    Part of Collection Top Chinese New Year Ads 45 Ads in this collection.View Collection
  • HeartKids: Things Can Change in a Heartbeat
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  • Volvo Car Mobility M: The Lift
    Volvo Car Mobility or as they are called, M, offers access to cars that can be booked via their app in all major cities in Sweden. As part of a bigger campaign under the tagline “The new way to own a car” the film is reminiscent of classic science-fiction. It paints the picture of a […]
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